Facelift vs Podawaa
Facelift
- Platform: Multi-channel (major social networks, WhatsApp, Threads)
- Best For: Enterprise social media management and governance
- Strength: Unified workspace with analytics and advocacy
- Users: 1,000 brands
Starting at on request
Podawaa
- Platform: LinkedIn only
- Best For: LinkedIn post engagement amplification
- Strength: Fast likes and comments from community pods
- Users: 10,000+ users
Starting at €24.90/month
Table of Contents
At a Glance
Platform Support
| Feature | Facelift | Podawaa |
|---|---|---|
| ✓ Full support as part of multi-channel orchestration | ✓ Exclusive focus with automated engagement | |
| X (Twitter), Facebook, Instagram | ✓ Unified publishing across major networks | ✗ LinkedIn-only |
| WhatsApp, Threads | ✓ Includes messaging channels | ✗ Not supported |
| Multi-network publishing | ✓ Cross-platform scheduling and inbox | ✗ Single platform focus |
Content Creation & Publishing
| Feature | Facelift | Podawaa |
|---|---|---|
| AI-assisted content creation | ✓ Facelift AI for workflow support and generation | ✗ No content creation tools |
| Editorial calendar and planning | ✓ List-to-month views, frames, storyboards | ✗ Post URL pasting only |
| Multi-channel scheduling | ✓ Quickfill for efficient distribution | ✗ LinkedIn post boosting only |
| Post boosting/engagement automation | ✗ Organic orchestration | ✓ Pods for likes and comments |
Engagement & Community Management
| Feature | Facelift | Podawaa |
|---|---|---|
| Unified social inbox | ✓ Across major networks | ✗ No inbox management |
| Automated engagement pods | ✗ Manual community management | ✓ Community and premium networks for boosts |
| Employee advocacy tools | ✓ Amplify app with analytics | ✗ No advocacy features |
Analytics & Reporting
| Feature | Facelift | Podawaa |
|---|---|---|
| Advanced analytics | ✓ Data Layer, competitive benchmarking, dashboards | ✗ Basic engagement tracking |
| Customizable dashboards | ✓ For strategic optimization | ✗ Dashboard for post boosts only |
| Engagement metrics tracking | ✓ Multi-channel performance | ✓ LinkedIn likes/comments focus |
Governance & Collaboration
| Feature | Facelift | Podawaa |
|---|---|---|
| Role-based permissions | ✓ Custom approvals and access control | ✗ Basic team boosting |
| Unlimited users | ✓ On all plans | ✗ Tiered post limits |
| Team and agency support | ✓ Advanced management for enterprises | ✓ Agency Gold for multiple users |
| Compliance features | ✓ SSO, audit logs, data retention | ✗ Risk of platform enforcement |
Integrations & Accessibility
| Feature | Facelift | Podawaa |
|---|---|---|
| Chrome extension | ✗ Web-based platform | ✓ For community plans |
| Mobile boosting | ✗ Desktop-focused | ✓ On premium plans |
| Educational resources | ✗ Dedicated support | ✓ Blog on LinkedIn strategies |
Pricing Comparison
Facelift offers custom pricing on request for enterprise needs, starting from Professional tier, while Podawaa provides transparent tiers starting at €0 for free community access, scaling to €199.99/month for agencies. Facelift suits budgeted enterprises with unlimited users, but lacks transparency; Podawaa offers better entry-level value for LinkedIn-focused users.
Facelift
Professional
on request
Mid-sized teams starting with core features
- Unlimited users under the Unlimited Promise
- Plan and publish social media content across integrated networks
- Engage with community via unified inbox
- Analyze social media impact with core analytics
- Amplify employee advocacy through Social Share and Amplify tools
- Competitive benchmarking for performance comparison
- Strategic thematic planning for campaigns and communication
- Frames to structure campaigns and communication initiatives
- Fixed content types to standardize content formats
- Kanban-style taskboard for task management and collaboration
Business
on request
Complex organizations with multi-team needs
- All features included in the Professional plan
- Advanced user management for complex organizations
- Advanced team management for multi-team structures
- Custom approval processes with multi-level strategies
- Content access control for distributed stakeholders and partners
- Multiple customizable frames for different campaigns and regions
- Multiple customizable content types for varied communication needs
- Multiple taskboards to manage parallel projects and workflows
- Multiple storyboards to support diverse narratives and campaigns
- Dedicated Success Manager for onboarding and ongoing optimization
Enterprise
on request
Large-scale operations requiring compliance
- All features included in the Business plan
- Single Sign-On (SSO) for secure enterprise authentication
- Audit log for compliance and activity tracking
- Custom data retention policies for regulatory requirements
- Company notifications for organization-wide communication
- Hundreds of customizable frames for large-scale orchestration
- Hundreds of customizable content types for complex structures
- Hundreds of taskboards for extensive project management
- Hundreds of storyboards for multi-layered narratives
- Project & Solutions Consultant for tailored implementation
Podawaa
Community Free (Annual)
€0/month
Testing basic LinkedIn boosts
- Chrome extension required
- 5 posts boosted per month
- Access to community engagement pods
Pro Community (Annual)
€24.90/month
Regular LinkedIn posters needing more boosts
- Chrome extension required
- 12 posts boosted per month
- Super Boost feature for selected posts
Company Elite (Annual Premium)
€83.00/month
Companies boosting page posts anonymously
- Includes all Pro Community features and more
- Boost your company posts
- LinkedIn account will never be used for engagement
- 100% no Chrome extension required
- 40 posts boosted per month
- 40 posts re-boosted per month
- Mega Boost feature
- Boost from your smartphone
Agency Gold (Annual Premium)
€165.00/month
Agencies managing multiple profiles
- Includes all Company Elite features and more
- Boost all user posts for your agency or team
- LinkedIn accounts will never be used for engagement
- 100% no Chrome extension required
- 120 posts boosted per month
- 120 posts re-boosted per month
- Ultra Boost feature
- Boost from your smartphone
Legacy Free (Credits)
€0/month
Legacy users earning credits
- Unlimited pods
- Unlimited posts
- 100 credits included
- Comment lists
- Earn credits automatically
Legacy Pro (Credits)
€19.99/month
Upgrading legacy with more credits
- Unlimited pods
- Unlimited posts
- 500 credits included
- Comment lists
- Earn credits automatically
Legacy Advanced (Credits)
€49.99/month
Advanced legacy users
- Unlimited pods
- Unlimited posts
- 2,000 credits included
- Comment lists
- Earn credits automatically
- Disable auto-engagement
Feature Deep Dive
Content Creation Capabilities
Facelift
Strengths
- AI-assisted content creation through Facelift AI
- Multi-channel post creation with Quickfill
- Strategic planning tools: frames, fixed content types, taskboards, storyboards
- Editorial calendar with list-to-month views
- Standardization for brand consistency
Workflow
Plan campaigns in frames → Create content with AI support → Review in editorial calendar → Publish multi-channel
Podawaa
Strengths
- No native content creation; focuses on boosting existing posts
- Paste LinkedIn post URLs for quick configuration
- Educational blog for LinkedIn strategy and AI usage
- Super/Mega/Ultra Boost options for intensity
Workflow
Create post on LinkedIn → Paste URL in dashboard/extension → Configure boost level → Automate engagement
Facelift provides robust, AI-supported content creation and planning for enterprise workflows across channels, ideal for structured teams. Podawaa lacks creation tools, emphasizing amplification of existing LinkedIn content. Choose Facelift for end-to-end creation; Podawaa for post-hoc engagement boosts.
Scheduling & Automation
Facelift
Strengths
- Multi-channel scheduling and publishing
- Editorial calendar for planning
- Automated workflows with approvals
- Employee advocacy automation via Amplify
Limitations
- No pod-style engagement automation
- Requires setup for complex orchestration
Podawaa
Strengths
- Automatic boosting for new posts
- Chrome extension for in-platform automation
- Premium plans with no-account engagement
- Re-boosting and mobile access
Limitations
- No scheduling; boosts existing posts only
- Limited to LinkedIn
Facelift excels in comprehensive scheduling and automation for multi-channel content, with governance. Podawaa automates engagement boosts but not scheduling. Facelift wins for full management; Podawaa for targeted LinkedIn amplification.
Engagement & Community Management
Facelift
Strengths
- Unified social inbox for multi-channel engagement
- Community management across networks
- Role-based permissions for team handling
- Employee advocacy for organic amplification
Workflow
Monitor inbox → Respond via unified view → Amplify through advocates → Track in analytics
Podawaa
Strengths
- Automated likes and comments from pods
- Premium anonymous networks
- Boost company or team posts
- Credit system for community engagement
Limitations
- No manual engagement tools
- Risk of artificial perception
Facelift offers genuine, multi-channel engagement management with inboxes and advocacy. Podawaa provides quick, automated boosts for LinkedIn visibility. Facelift for authentic interactions; Podawaa for rapid social proof.
Analytics & Reporting
Facelift
Strengths
- Advanced analytics with dedicated Data Layer
- Competitive benchmarking
- Customizable dashboards
- Performance insights across channels
Limitations
- Enterprise-focused; may require training
Podawaa
Strengths
- Track boosted post engagement
- Dashboard for likes/comments metrics
- Advocate analytics in pods
Limitations
- Limited to LinkedIn boosts
- No competitive or deep insights
Facelift delivers enterprise-grade, multi-faceted analytics for strategic decisions. Podawaa provides basic metrics for boost performance. Facelift for comprehensive reporting; Podawaa for simple LinkedIn tracking.
Use Case Comparison
Enterprise Social Media Team
Facelift 🏆
Excellent
Unified workspace, governance, unlimited users, and multi-channel support ideal for large-scale orchestration.
Best Plan: Enterprise (on request)
Score: 10/10
Podawaa
Poor
LinkedIn-only focus lacks enterprise breadth and compliance features.
Best Plan: Not suitable
Score: 2/10
Solo LinkedIn Creator
Facelift
Fair
Overpowered for individuals; heavy interface without pod boosts.
Best Plan: Professional (on request)
Score: 5/10
Podawaa 🏆
Excellent
Quick boosts for visibility; free tier to start, easy for regular posters.
Best Plan: Pro Community (€24.90/month)
Score: 9/10
B2B Marketing Team
Facelift 🏆
Excellent
Analytics, advocacy, and multi-channel for B2B strategies; governance for brands.
Best Plan: Business (on request)
Score: 9/10
Podawaa
Good
Boosts LinkedIn for social proof; useful for key content.
Best Plan: Company Elite (€83/month)
Score: 7/10
Agency Managing Multiple Clients
Facelift
Good
Unlimited users and approvals, but custom pricing may vary per client.
Best Plan: Business (on request)
Score: 8/10
Podawaa 🏆
Excellent
Agency Gold for multi-user boosts; anonymous and scalable for LinkedIn clients.
Best Plan: Agency Gold (€165/month)
Score: 9/10
Company in Regulated Industry
Facelift 🏆
Excellent
Strong governance, SSO, audit logs, and European data protection.
Best Plan: Enterprise (on request)
Score: 10/10
Podawaa
Poor
Pods may raise compliance issues; no governance tools.
Best Plan: Not suitable
Score: 3/10
Organization with Employee Advocacy
Facelift 🏆
Excellent
Dedicated Amplify module with analytics and distribution.
Best Plan: Professional (on request)
Score: 10/10
Podawaa
Fair
Pod engagement but no structured advocacy.
Best Plan: Company Elite (€83/month)
Score: 4/10
Small Team Focused on LinkedIn
Facelift
Fair
Heavy for small teams; better for growth.
Best Plan: Professional (on request)
Score: 6/10
Podawaa 🏆
Excellent
Affordable boosts without complexity; mobile-friendly.
Best Plan: Pro Community (€24.90/month)
Score: 9/10
Retail Network Managing Multiple Locations
Facelift 🏆
Excellent
Centralized control, access permissions for distributed teams.
Best Plan: Business (on request)
Score: 9/10
Podawaa
Poor
Limited to LinkedIn; no multi-brand tools.
Best Plan: Not suitable
Score: 2/10
Growth Hacker Seeking Quick Wins
Facelift
Fair
Long-term strategy tools, but slow setup.
Best Plan: Professional (on request)
Score: 5/10
Podawaa 🏆
Excellent
Fast engagement pods for visibility; ethical considerations noted.
Best Plan: Pro Community (€24.90/month)
Score: 10/10
Budget-Conscious Starter
Facelift
Poor
Custom pricing too opaque and likely high.
Best Plan: Not suitable
Score: 3/10
Podawaa 🏆
Excellent
Free tier and low starting price for testing.
Best Plan: Community Free (€0/month)
Score: 9/10
Corporate Communications Department
Facelift 🏆
Excellent
Orchestration modules for planning, engaging, analyzing.
Best Plan: Business (on request)
Score: 10/10
Podawaa
Fair
Limited to LinkedIn boosts; not comprehensive.
Best Plan: Company Elite (€83/month)
Score: 4/10
Consultant Building Personal Brand on LinkedIn
Facelift
Good
Analytics and planning, but overkill for personal use.
Best Plan: Professional (on request)
Score: 7/10
Podawaa 🏆
Excellent
Boosts for social proof on personal posts.
Best Plan: Pro Community (€24.90/month)
Score: 9/10
Pros and Cons
Facelift
Pros
- Comprehensive suite covering planning, publishing, engagement, analytics, and advocacy
- Unlimited users on all plans for cross-functional collaboration
- Strong governance with role-based permissions, approvals, and compliance
- Advanced analytics including Data Layer and competitive benchmarking
- Robust multi-channel support including WhatsApp and Threads
- AI-assisted features for content and workflows
- Ideal for regulated industries with European data protection
Cons
- No public pricing; custom quotes complicate budgeting
- Platform feels heavy for small teams or simple use cases
- Onboarding requires significant time and training
- AI is assistive, not fully autonomous
- Interface demands learning for advanced features
Podawaa
Pros
- Fast increases in LinkedIn likes and comments for visibility
- Free and low-cost plans for easy testing
- Premium anonymity without using your account or extension
- Simple workflows via dashboard, extension, or mobile
- Supports company and multi-user posts for teams/agencies
- Educational blog on LinkedIn best practices
Cons
- Relies on pods which may raise ethical concerns
- Risk of LinkedIn enforcement against artificial engagement
- Pricing fragmented across pages and legacy tiers
- Focuses on quantity over content quality or creation
- Chrome extension intrusive for community plans
- Limited to LinkedIn; no multi-channel or analytics depth
Final Verdict
Facelift and Podawaa target different ends of social media tools. Facelift is an enterprise powerhouse for orchestrated management across channels, emphasizing structure, compliance, and analytics. Podawaa is a niche LinkedIn booster using pods for fast engagement, suiting quick amplification needs but with risks.
Choose Facelift for comprehensive, compliant social management in complex organizations. Opt for Podawaa if LinkedIn boosts are your primary need and ethics/risks align. For hybrid use, combine Facelift's structure with Podawaa's amplification on LinkedIn.
Overall Scores
Facelift
Podawaa
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