Crystal vs Agorapulse
Crystal (CrystalKnows)
- Platform: B2B communication and hiring
- Best For: Personalized sales outreach and team insights
- Strength: DISC personality predictions for millions of professionals
- Users: Not specified
Starting at $49/month
Agorapulse
- Platform: 10+ social networks
- Best For: Social media scheduling and engagement
- Strength: Unified inbox and ROI tracking
- Users: 2011+ users
Starting at $79/month
Table of Contents
At a Glance
Core Functionality
| Feature | Crystal (CrystalKnows) | Agorapulse |
|---|---|---|
| Personality Insights (DISC/Enneagram) | ✓ Predicts profiles for millions of professionals with self-assessments | ✗ No personality tools; focuses on social metrics |
| Social Media Scheduling | ✗ No scheduling; communication tips only | ✓ Unlimited posts across multiple networks with queues |
| Unified Inbox for Messages/Comments | ✗ No inbox; focuses on pre-communication prep | ✓ Centralizes comments, DMs, reviews, and ad comments |
| Hiring and Candidate Assessment | ✓ Job fit scoring, benchmarking, and candidate libraries | ✗ No hiring features |
Communication & Personalization
| Feature | Crystal (CrystalKnows) | Agorapulse |
|---|---|---|
| Personalized Email/Call Tips | ✓ Tailored based on DISC profiles for sales stages | ✗ AI writing assistant for social posts only |
| Pre-Meeting Playbooks | ✓ Quick tips and group insights for meetings | ✗ Calendar notes for social campaigns |
| AI Content Generation | ✗ No AI content; focuses on behavioral tips | ✓ AI for post writing and alt-text |
| Social Listening | ✗ No listening; profile-based insights only | ✓ Across networks, news, and blogs |
Integrations & Tools
| Feature | Crystal (CrystalKnows) | Agorapulse |
|---|---|---|
| Chrome Extension | ✓ Embedded in LinkedIn, Gmail, HubSpot, Salesforce | ✗ Mobile app but no Chrome extension |
| CRM Integration | ✓ HubSpot, Salesforce, API/CSV enrichment | ✗ API and Zapier, but social-focused |
| Content Calendar | ✗ Playbook builder for sales/hiring | ✓ Shared calendars with approvals |
| Bulk Actions | ✓ CSV enrichment for profiles | ✓ Bulk scheduling and moderation |
Analytics & Reporting
| Feature | Crystal (CrystalKnows) | Agorapulse |
|---|---|---|
| Personality/Behavioral Analytics | ✓ Strengths, blind spots, stakeholder intelligence | ✗ Social performance only |
| ROI and Performance Reporting | ✗ No ROI; sales tips tied to stages | ✓ Profile/post-level with branded exports |
| Competitor Benchmarking | ✓ Competitive intelligence reports | ✓ Social competitor comparison |
| Team Performance Insights | ✓ Team dynamics and one-on-ones | ✓ Collaboration reports |
Collaboration & Scalability
| Feature | Crystal (CrystalKnows) | Agorapulse |
|---|---|---|
| Team Playbooks and Assessments | ✓ Group, sales, hiring playbooks with builder | ✗ No playbooks; approval workflows |
| Approval Workflows | ✗ No approvals; focus on individual insights | ✓ Multi-step for content publishing |
| Agency/Client Management | ✗ Team tools but not agency-focused | ✓ Unlimited profiles, SSO, custom roles |
| High-Volume Data Handling | ✓ Unlimited profiles, API for enrichment | ✓ Bulk scheduling, unlimited posts |
Pricing Comparison
Crystal starts at $49/month for premium personality lookups, with custom tiers for teams and data enrichment. Agorapulse begins at $79/month per user for social management, offering a free plan but scaling with users and features. Crystal suits sales/hiring personalization, while Agorapulse provides better value for social teams due to per-user transparency.
Crystal (CrystalKnows)
Free Trial
$0/month
Testing basic assessments
- 5 free profile credits
- Basic personality assessments
- Shareable downloads
Premium (annual)
$49/month
Individual sales pros
- Everything in Free Trial
- 240 profile lookups per year
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Premium (monthly)
$59/month
Flexible individual use
- Everything in Free Trial
- 20 profiles per month
- Chrome Extension for LinkedIn and Gmail
- Pre-meeting playbooks
- Calendar integration
Business
Custom
Small teams
- Everything in Premium
- Unlimited profiles
- Team assessments
- Hiring candidate assessments
- Hiring candidate job profiles
- Group admin tools
- Chrome Extension for HubSpot, Salesforce, and Outreach
- Dedicated success manager
Data
Custom
High-volume enrichment
- High-volume profile credits
- Access to Crystal API
- CRM integration with Salesforce and HubSpot
- Direct CSV enrichment
Intelligence
Starting at $999/month
Enterprise insights
- Executive Intelligence reports
- Account Intelligence
- Competitive Intelligence
- Personality Intelligence
- Stakeholder Intelligence
- Behavioral Intelligence
- Additional bespoke research
Agorapulse
Free
Free
Solo testers
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade to paid plans
Standard (Monthly)
$99/month per user
Social media managers handling it all themselves
- Schedule and publish unlimited posts across supported networks
- Manage all messages and organic comments from one unified inbox
- Access basic reports on audience and top content
- Export branded reports for stakeholders
- Support for up to 10 social profiles by default
- Mobile app access for iOS and Android
Standard (Yearly)
$79/month per user
Annual commitment for individuals
- All Standard (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Professional (Monthly)
$149/month per user
Growing teams
- Includes everything in Standard
- Expanded publishing toolbox with PulseLink in Bio link‑in‑bio tool
- Instagram product tagging directly from the composer
- Calendar notes for campaign coordination
- Monitoring and replying to ad comments
- Improved teamwork with post and inbox assignments
- Team performance reports for collaboration insights
- Support for up to 10 social profiles by default
Professional (Yearly)
$119/month per user
Annual team use
- All Professional (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Advanced (Monthly)
$199/month per user
Teams needing structure
- Includes everything in Professional
- Operational streamlining with labels and saved replies
- Automated moderation rules with bulk actions
- Shared content calendars for alignment
- Advanced reports and ads reports
- Social media ROI analysis to tie activity to revenue
- Competitor benchmarking for performance comparison
- Support for up to 10 social profiles by default
Advanced (Yearly)
$149/month per user
Annual advanced use
- All Advanced (Monthly) features
- Discounted annual pricing compared with monthly
- Support for up to 10 social profiles by default
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Best for large teams or enterprises with complex needs
- Includes everything in Advanced
- Unlimited social profiles for large account portfolios
- AI‑powered reply suggestions based on past interactions
- Enterprise collaboration with SSO and custom roles
- Multi‑step approval workflows for governance
- Full reporting capabilities including historical data import
- API integrations for data and workflow connectivity
- Sentiment analysis for deeper understanding of conversations
- Priority support with a dedicated Customer Success Manager
Feature Deep Dive
Communication Personalization Capabilities
Crystal (CrystalKnows)
Strengths
- DISC-based predictions for millions of professionals
- In-depth insights on strengths, energizers, blind spots
- Personalized tips for emails, calls, meetings, sales stages
- Pre-meeting playbooks and quick tips
- Group and team playbooks with builder
Workflow
Search profile → View DISC insights → Get tailored tips → Apply in outreach/meetings
Agorapulse
Strengths
- AI Writing Assistant for social posts
- AI alt-text generator
- Saved replies and labels for inbox
- No deep personalization; focuses on engagement response
Workflow
Draft post → Use AI to refine → Schedule → Respond via unified inbox
Crystal provides behavioral science-driven personalization for B2B interactions, ideal for sales and hiring. Agorapulse offers AI for social content but lacks personality depth. Choose Crystal for humanized communication; Agorapulse for efficient social responses.
Scheduling & Automation
Crystal (CrystalKnows)
Strengths
- Playbook builder for sales/hiring workflows
- Calendar integration for meetings
- No content scheduling; automation via API/CSV
Limitations
- No social or content scheduling
- Focus on pre-communication prep, not automation
Agorapulse
Strengths
- Unlimited post scheduling with multi-network publishing
- Bulk scheduling via CSV and publishing queues
- Shared content calendars with approvals
- Automated moderation rules and bulk actions
- Instagram product tagging and grid preview
Limitations
- Social-only; no sales/hiring automation
- Per-user pricing impacts team automation costs
Agorapulse is superior for social scheduling and automation with robust tools for teams. Crystal lacks this but excels in workflow playbooks for personalized processes. For social media, Agorapulse wins; for sales automation, Crystal's insights enable it indirectly.
Sales & Hiring Enablement
Crystal (CrystalKnows)
Strengths
- Sales tips for every stage
- Hiring tools: job profiles, fit scoring, benchmarking
- Candidate assessments, expectation surveys, libraries
- Account and stakeholder intelligence
- Comparative analysis for teams
Workflow
Enrich prospects → Assess fit → Build playbook → Personalize outreach → Track dynamics
Agorapulse
Strengths
- ROI tracking ties social to sales/leads
- Social listening for prospect insights
- No direct sales/hiring; indirect via engagement
Limitations
- No personality or fit assessments
- Focus on social ROI, not B2B personalization
Crystal is unmatched for personality-informed sales and hiring, with tools for fit and dynamics. Agorapulse supports sales indirectly through social ROI but lacks depth. Crystal is essential for B2B enablement; Agorapulse complements social-driven leads.
Analytics & Reporting
Crystal (CrystalKnows)
Strengths
- Behavioral intelligence reports
- Executive, account, competitive insights
- Team and one-on-one dynamics
- Personality-based benchmarking
Limitations
- No social or ROI metrics
- Custom reports in higher tiers
Agorapulse
Strengths
- Profile and post-level reporting
- ROI analysis linking to revenue
- Branded exports, competitor benchmarking
- Team performance and sentiment analysis
Limitations
- Social-focused; no behavioral insights
Agorapulse delivers comprehensive social ROI and performance data, while Crystal focuses on personality and behavioral analytics for sales/hiring. For social impact measurement, Agorapulse; for interpersonal insights, Crystal.
Use Case Comparison
B2B Sales Team
Crystal (CrystalKnows) 🏆
Excellent
DISC insights and sales tips personalize outbound prospecting and deals at scale.
Best Plan: Premium ($49/month) or Business (Custom)
Score: 10/10
Agorapulse
Fair
Useful for social lead gen but lacks personalization for complex B2B deals.
Best Plan: Standard ($79/month)
Score: 5/10
Social Media Manager
Crystal (CrystalKnows)
Poor
Limited to LinkedIn insights; no full social management.
Best Plan: Not suitable
Score: 2/10
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and analytics streamline multi-platform management.
Best Plan: Professional ($119/month yearly)
Score: 10/10
HR/Talent Acquisition Team
Crystal (CrystalKnows) 🏆
Excellent
Hiring tools like fit scoring and candidate assessments inform personality-based decisions.
Best Plan: Business (Custom)
Score: 9/10
Agorapulse
Poor
No hiring features; social tools irrelevant for recruitment.
Best Plan: Not suitable
Score: 1/10
Digital Marketing Agency
Crystal (CrystalKnows)
Fair
Useful for client sales personalization but no agency collaboration for social.
Best Plan: Business (Custom)
Score: 4/10
Agorapulse 🏆
Excellent
Client workspaces, approvals, and unlimited profiles support multi-client social management.
Best Plan: Advanced ($149/month yearly)
Score: 10/10
Revenue/Account Management Team
Crystal (CrystalKnows) 🏆
Excellent
Stakeholder intelligence and communication tips enhance account personalization.
Best Plan: Intelligence (Starting $999/month)
Score: 9/10
Agorapulse
Good
ROI tracking links social to revenue but lacks account-level personalization.
Best Plan: Advanced ($149/month)
Score: 6/10
E-commerce/Retail Brand
Crystal (CrystalKnows)
Fair
Personality tips for customer service emails, but no social sales tools.
Best Plan: Premium ($49/month)
Score: 5/10
Agorapulse 🏆
Excellent
Instagram tagging, inbox for customer service, ROI for sales tracking.
Best Plan: Professional ($119/month)
Score: 9/10
Team Leader/Manager
Crystal (CrystalKnows) 🏆
Excellent
Team dynamics insights and one-on-ones improve collaboration.
Best Plan: Business (Custom)
Score: 8/10
Agorapulse
Good
Team reports and assignments aid social team management.
Best Plan: Advanced ($149/month)
Score: 7/10
Solo Sales Professional
Crystal (CrystalKnows) 🏆
Excellent
Chrome extension and lookups personalize outreach affordably.
Best Plan: Premium ($49/month)
Score: 9/10
Agorapulse
Fair
Overkill for solo; better for social-focused pros.
Best Plan: Standard ($79/month)
Score: 4/10
Higher Education Institution
Crystal (CrystalKnows)
Good
Hiring and team insights for student/alumni engagement.
Best Plan: Business (Custom)
Score: 6/10
Agorapulse 🏆
Excellent
Manages engagement with students/alumni across social.
Best Plan: Advanced ($149/month)
Score: 8/10
Startup Founder
Crystal (CrystalKnows) 🏆
Good
Sales personalization and hiring for early growth.
Best Plan: Premium ($49/month)
Score: 7/10
Agorapulse
Fair
Social management for brand building, but costly per user.
Best Plan: Standard ($79/month)
Score: 5/10
Content Marketing Team
Crystal (CrystalKnows)
Fair
LinkedIn tips for B2B content, but no scheduling.
Best Plan: Premium ($49/month)
Score: 4/10
Agorapulse 🏆
Excellent
AI content tools and calendars for multi-platform distribution.
Best Plan: Professional ($119/month)
Score: 9/10
Enterprise HR Department
Crystal (CrystalKnows) 🏆
Excellent
Scalable hiring tools and intelligence reports for large orgs.
Best Plan: Intelligence ($999+/month)
Score: 9/10
Agorapulse
Poor
Irrelevant for HR; social only.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
Crystal (CrystalKnows)
Pros
- Deep DISC-based personality insights for business scenarios
- Strong integrations with LinkedIn, Gmail, HubSpot, Salesforce
- Comprehensive playbooks for sales, teams, hiring
- Robust hiring features like job fit scoring and comparisons
- API and CSV for large-scale data enrichment
- Chrome extension embeds insights in daily tools
- Tailored for B2B personalization at scale
Cons
- Complex platform for small teams or simple needs
- Opaque pricing for Business, Data, Intelligence tiers
- Learning curve for playbooks and workflows
- Value requires consistent usage and buy-in
- DISC focus may not fit other frameworks
- No social media management or inbox tools
- Limited to communication prep, not execution
Agorapulse
Pros
- Unified inbox centralizes all social interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk scheduling
- Strong ROI reporting connects social to business outcomes
- Advanced moderation and labels for efficient management
- AI tools for content and replies
- Scalable for agencies with unlimited profiles in Enterprise
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelms solo/small users
- Advanced analytics/ROI in higher tiers only
- Configuration needed for many profiles/users
- Less AI-driven ideation than specialized tools
- No personality or hiring insights
- Social-only; no B2B sales personalization
Final Verdict
Crystal and Agorapulse target distinct areas: Crystal humanizes B2B sales, hiring, and communication through personality data, while Agorapulse streamlines social media operations with publishing, engagement, and ROI tools. They complement rather than compete, especially for LinkedIn-heavy workflows.
Opt for Crystal if personality-driven personalization is central to sales or hiring. Choose Agorapulse for comprehensive social media management. For hybrid needs, integrate both: use Crystal for LinkedIn prospect insights and Agorapulse for broader social execution.
Overall Scores
Crystal (CrystalKnows)
Value: 7/10
Agorapulse
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
