Closely vs Whatagraph
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and prospecting
- Strength: AI personalization and CRM sync
- Users: Not specified
Starting at $29/month
Whatagraph
- Platform: 50+ marketing platforms
- Best For: Reporting and analytics
- Strength: AI insights and data visualization
- Users: Not specified
Starting at 199€/month
Table of Contents
At a Glance
Automation & Outreach
| Feature | Closely | Whatagraph |
|---|---|---|
| LinkedIn automation | ✓ Safe sequences with human-like behavior and limits | ✗ No automation support |
| Email outreach | ✓ Multichannel campaigns with AI personalization | ✗ No email automation |
| AI personalization | ✓ For DMs, InMails, and emails | ✓ For report creation and insights (Whatagraph IQ) |
| Multichannel campaigns | ✓ Combining LinkedIn and email steps | ✗ No campaign automation |
| Sales AI agents | ✓ For lead research, qualification, and scoring | ✗ No sales-specific AI |
Data Management & Enrichment
| Feature | Closely | Whatagraph |
|---|---|---|
| Data enrichment | ✓ Verified emails and phones from LinkedIn | ✓ Pre-made and custom data transformations |
| CRM integrations | ✓ Deep integrations with HubSpot, Salesforce, Pipedrive | ✗ Integrations with marketing platforms, not CRMs |
| Source credits system | ✓ For emails, phones, AI personalizations | ✓ For managing connected data accounts |
| Unified inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No inbox features |
| Data blends and aggregations | ✗ Not supported | ✓ Cross-channel and cross-brand aggregation |
Analytics & Reporting
| Feature | Closely | Whatagraph |
|---|---|---|
| Outreach analytics | ✓ Across campaigns, sequences, and teams | ✗ No outreach-specific analytics |
| AI-powered insights | ✓ For lead scoring and research | ✓ Chat-based summaries and Q&A (Whatagraph IQ) |
| Automated report delivery | ✗ Not supported | ✓ Email delivery with PDF attachments |
| Performance dashboards | ✗ Basic analytics only | ✓ With goals and alerts |
| White-label reports | ✓ For agencies with custom domain | ✓ Custom report domains for agencies |
Integrations & Customization
| Feature | Closely | Whatagraph |
|---|---|---|
| Marketing platform integrations | ✗ CRM-focused only | ✓ 50+ platforms with Essential, Advanced, Premium tiers |
| White-label platform | ✓ Custom domain and branding for agencies | ✓ Customization for agencies |
| Team management | ✓ For sales teams and agencies | ✓ Unlimited users on all plans |
| Advanced security | ✗ Not specified | ✓ SSO/SAML and enterprise governance (Max plan) |
| API access | ✓ Webhooks for custom integrations | ✓ Public API (Max plan) |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn and email automation, offering value for sales teams with CRM integrations. Whatagraph's paid plans begin at 199€/month (annual), with a free tier, focusing on reporting scale via source credits. Closely is more affordable for outbound sales, while Whatagraph suits data-heavy marketing teams.
Closely
Starter Annual
$29/month
Solo users or small teams starting with LinkedIn automation
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams needing more accounts and credits
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits per month (for emails, phones, AI)
Essential Annual
$145/month
Mid-sized teams with higher volume needs
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits per month
Custom
Custom
Large teams or enterprises
- Custom LinkedIn accounts
- Unlimited campaigns and conditional builders
- CRM integrations and webhooks
- Advanced analytics and team management
White-label Unlimited
$999/month
Agencies with unlimited clients
- Unlimited seats
- Complete customization
- Client portal and branded reporting
- No usage caps
Whatagraph
Free
Free
Testing basic reporting
- Basic reporting with limited source credits
- Whatagraph IQ core capabilities
- Essential integrations
- Unlimited users and reports
- Live chat support
Start
199€/month
Small teams starting with reporting
- Increased source credits
- Essential and some Advanced integrations
- Pre-made transformations and report themes
- Automated email reports
- Unlimited users and reports
Boost
499€/month
Growing agencies and teams
- More source credits
- Advanced integrations and custom metrics
- Source groups, blends, and custom aggregations
- Enhanced branding and goals/alerts
- Dedicated Customer Success Manager
Max
Custom
Large organizations and enterprises
- Highest source credits
- Premium integrations and IQ+
- SSO/SAML, public API, and BigQuery transfer
- Priority support and enterprise security
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Sales AI agents for research and lead qualification
- Data enrichment from LinkedIn exports and events
Workflow
Build prospect list → Enrich data → Create AI-personalized sequence → Launch multichannel campaign → Monitor unified inbox
Whatagraph
Strengths
- No direct outreach automation
- Focus on data aggregation for informed campaigns
Workflow
N/A - Reporting tool, not automation
Closely dominates outreach with LinkedIn/email automation and AI personalization, ideal for sales prospecting. Whatagraph lacks automation but supports data-driven decisions for campaigns. Choose Closely for execution, Whatagraph for analysis.
Reporting & Analytics
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM attribution and lead scoring
- Unified view of replies and engagement
Limitations
- Focused on sales outreach, not broad marketing metrics
- No automated PDF reports or dashboards
Whatagraph
Strengths
- Whatagraph IQ for AI reports, summaries, and chat insights
- Cross-channel data visualization and blends
- Pre-made themes, automated email delivery, goals/alerts
- Performance overviews across brands and regions
Limitations
- No sales-specific outreach tracking
Whatagraph excels in comprehensive marketing reporting with AI insights and visualizations across 50+ platforms. Closely provides targeted sales analytics but lacks broad reporting depth. For full marketing intelligence, Whatagraph wins; for outreach metrics, Closely.
Integrations & CRM Sync
Closely
Strengths
- Deep CRM integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel
- Webhooks for custom workflows
- Data export from Sales Navigator and LinkedIn
Workflow
Connect CRM → Sync leads from outreach → Attribute conversions → Update records automatically
Whatagraph
Strengths
- 50+ marketing integrations (Google Analytics, Facebook Ads, etc.)
- Data destinations like BigQuery (Max plan)
- Source groups for aggregation
Limitations
- No native CRM integrations for sales data
Closely's CRM depth makes it superior for sales pipeline sync. Whatagraph's marketing integrations are broader for analytics but don't focus on CRMs. Sales teams need Closely; marketers tracking ads/SEO prefer Whatagraph.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, and CRM integrations streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Whatagraph
Poor
Lacks automation; only useful for post-campaign reporting.
Best Plan: Not suitable
Score: 2/10
Marketing Agency Needing Client Reports
Closely
Fair
White-label for agencies but limited to sales outreach reporting.
Best Plan: White-label Unlimited ($999/month)
Score: 5/10
Whatagraph 🏆
Excellent
Automated, white-label reports across channels with unlimited users ideal for client management.
Best Plan: Boost (499€/month)
Score: 10/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Safe LinkedIn automation and enrichment help founders build pipelines without SDRs.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Whatagraph
Fair
Useful for tracking ROI but no prospecting tools.
Best Plan: Start (199€/month)
Score: 4/10
E-commerce Brand Tracking ROI
Closely
Poor
Limited to sales outreach, not broad channel analytics.
Best Plan: Not suitable
Score: 3/10
Whatagraph 🏆
Excellent
Cross-channel aggregation for paid, organic, email ROI with AI insights.
Best Plan: Boost (499€/month)
Score: 9/10
Sales Leader Needing Outreach Analytics
Closely 🏆
Excellent
Team analytics, CRM attribution, and lead scoring for performance tracking.
Best Plan: Essential Annual ($145/month)
Score: 10/10
Whatagraph
Fair
General marketing analytics but no sales-specific metrics.
Best Plan: Start (199€/month)
Score: 5/10
In-House Marketing Team Without Analysts
Closely
Fair
Useful for LinkedIn campaigns but not full analytics suite.
Best Plan: Growth Annual ($87/month)
Score: 6/10
Whatagraph 🏆
Excellent
AI-powered reporting and no-code interface simplify insights for non-technical teams.
Best Plan: Start (199€/month)
Score: 9/10
Agency Offering LinkedIn Lead Gen
Closely 🏆
Excellent
White-label platform and unlimited seats for client outreach services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Whatagraph
Good
White-label reports but no LinkedIn automation.
Best Plan: Boost (499€/month)
Score: 7/10
Global Business Monitoring Performance
Closely
Fair
Sales-focused, limited global aggregation.
Best Plan: Custom
Score: 5/10
Whatagraph 🏆
Excellent
Cross-country, brand, and region performance tracking with blends.
Best Plan: Max (Custom)
Score: 10/10
Small Team Running Outbound Programs
Closely 🏆
Excellent
Flexible tiers with unlimited emails and AI for efficient scaling.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Whatagraph
Poor
Reporting only, no outbound tools.
Best Plan: Free
Score: 2/10
Performance Marketing Team Managing Ads
Closely
Poor
No ad platform integrations or performance dashboards.
Best Plan: Not suitable
Score: 1/10
Whatagraph 🏆
Excellent
Integrations with ad platforms and ROI visualizations.
Best Plan: Boost (499€/month)
Score: 10/10
Founder Without SDR Team
Closely 🏆
Excellent
Automates prospecting to scale without hiring.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Whatagraph
Fair
Helps track efforts but doesn't automate outreach.
Best Plan: Start (199€/month)
Score: 4/10
Digital Agency with Multiple Clients
Closely
Good
White-label for sales services but sales-focused.
Best Plan: Custom
Score: 7/10
Whatagraph 🏆
Excellent
Unlimited users, white-label, and credit system for client accounts.
Best Plan: Boost (499€/month)
Score: 10/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe limits
- AI personalization and sales agents for efficient outreach
- Deep CRM integrations for seamless pipeline sync
- Unified inbox for managing replies
- Flexible pricing with annual discounts and white-label options
- Data enrichment and advanced analytics for teams
Cons
- Complex interface for basic users
- High pricing for solo or casual use
- No content creation or broad social scheduling
- Onboarding time for advanced features
- Focused on B2B sales, not general marketing
Whatagraph
Pros
- Intuitive AI-powered reporting with Whatagraph IQ
- 50+ integrations for cross-channel data
- Unlimited users and reports on all plans
- White-label customization for agencies
- Automated delivery and performance dashboards
- Free tier for testing
Cons
- High starting paid price (199€/month)
- Credit system needs careful management
- Advanced features tiered by plan
- No automation or outreach capabilities
- Potential overlap with existing BI tools
Final Verdict
Closely and Whatagraph target different stages of the sales/marketing funnel. Closely is a powerhouse for B2B outbound automation via LinkedIn and email, with strong CRM ties. Whatagraph shines in aggregating and visualizing marketing data for actionable, AI-enhanced reports. They complement rather than compete directly.
Select Closely for sales execution and automation needs. Opt for Whatagraph if reporting and analytics drive your workflow. For integrated funnels, use Closely for outreach and Whatagraph for measuring impact.
Overall Scores
Closely
Value: 8/10
Whatagraph
Value: 7/10
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