Closely vs Viraly.io
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: AI personalization and CRM integrations
- Users: Not specified
Starting at $29/month
Viraly.io
- Platform: 10+ social networks
- Best For: Multi-channel content scheduling and analytics
- Strength: Integrated link-in-bio and AI caption generation
- Users: 5 customers
Starting at $19/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Viraly.io |
|---|---|---|
| ✓ Deep automation with safe limits and human-like behavior | ✓ Scheduling and analytics support included in multi-platform | |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ No native email support |
| Facebook & Instagram | ✗ Not supported | ✓ Full scheduling, analytics, and platform optimization |
| X (Twitter), TikTok, YouTube | ✗ LinkedIn and email focus only | ✓ Supports 10+ networks including emerging platforms |
| Pinterest, LinkedIn Posts/Events | ✓ Exports from Sales Navigator, posts, and events | ✓ Scheduling for Pinterest and LinkedIn |
Outreach & Automation
| Feature | Closely | Viraly.io |
|---|---|---|
| LinkedIn Automation Sequences | ✓ Safe limits, human-like behavior, multichannel with email | ✗ No automation sequences |
| AI Personalization for Messages/Emails | ✓ For DMs, InMails, and emails with Sales AI Agents | ✗ No outreach personalization |
| Post Scheduling | ✗ No native content scheduling | ✓ Visual calendar for 10+ platforms |
| Data Enrichment & Lead Research | ✓ Verified emails/phones, lead qualification, web research | ✗ No enrichment features |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, and emails | ✗ No unified inbox |
Content Creation & Management
| Feature | Closely | Viraly.io |
|---|---|---|
| AI Caption/Idea Generator | ✗ No content creation tools | ✓ AI for captions, ideas, and inspiration via Idea Board |
| Content Calendar | ✗ No calendar | ✓ Weekly, monthly, list views with kanban |
| Templates & RSS Inspiration | ✗ No templates | ✓ Kanban boards, templates, RSS feeds |
| Media Library | ✗ No media support | ✓ Document uploads (PDF, DOCX, PPTX) |
Analytics & Reporting
| Feature | Closely | Viraly.io |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, team-level analytics | ✗ No outreach analytics |
| Social Media Analytics | ✗ No social analytics | ✓ Comprehensive for all platforms, demographics, device usage |
| Link Click Tracking | ✗ No link tracking | ✓ In link-in-bio tool with pixels for Meta, GA4, etc. |
| Advanced Reporting | ✓ CRM attribution and advanced outreach metrics | ✓ Audience insights and historical data (up to 2 years) |
Integrations & Agency Features
| Feature | Closely | Viraly.io |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Email marketing integrations only |
| Email Marketing Integrations | ✓ Unlimited email accounts | ✓ For link-in-bio email capture |
| White-Label & Custom Branding | ✓ Custom domain, logo for agencies | ✓ Hide branding on higher tiers, custom domains |
| Team Management & Collaboration | ✓ Team analytics, white-label unlimited for agencies | ✓ Unlimited social sets, collaboration on higher plans |
| Tracking Pixels & Webhooks | ✓ Webhooks for custom integrations | ✓ Pixels for Meta, GA4, TikTok, Google Tag Manager |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn and email automation, scaling to custom for agencies, emphasizing sales features. Viraly.io offers a free plan and starts at $19/month for multi-platform scheduling, providing better entry-level value for content-focused users.
Closely
Starter Annual
$29/month
Solo users starting with basic outreach
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams expanding outreach
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Growing teams needing more scale
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or specific needs
- Custom LinkedIn accounts
- Unlimited campaigns and emails
- Conditional sequences, smart inbox
- CRM integrations, webhooks
- Advanced analytics
White-label Unlimited
$999/month
Agencies with many clients
- Unlimited seats
- Full customization (domain, branding)
- Client portal, branded reporting
- No usage caps
Viraly.io
Free
$0/month
Testing or low-volume creators
- 3 social profiles
- 10 posts/month
- 2 weeks analytics
- Basic link-in-bio (1 page, 5 links each)
- AI caption generator
Influencer
$19/month
Individual creators managing a few profiles
- 5 social profiles
- 200 posts/month
- 6 months analytics
- 5 bio link pages, custom URLs
- Auto-add posts for 3 profiles
Business
$49/month
Small businesses with multiple channels
- 15 social profiles
- 500 posts/month
- 12 months analytics
- 15 bio link pages
- Auto-add for 5 profiles
Agency
$99/month
Agencies handling many clients
- 50 social profiles
- Unlimited posts
- 2 years analytics
- 50 bio link pages
- Auto-add for 10 profiles
Feature Deep Dive
Outreach & Sales Automation
Closely
Strengths
- LinkedIn sequences with safe, human-like actions and limits
- Multichannel campaigns blending LinkedIn and email
- AI personalization for DMs, InMails, emails via Sales AI Agents
- Lead research, qualification, scoring, and data enrichment
- Unified inbox for all replies
Workflow
Build prospect list → Enrich data → Create AI-personalized sequence → Launch multichannel campaign → Monitor inbox and analytics
Viraly.io
Strengths
- No native outreach; focuses on content posting automation
- Auto-add social posts for select profiles on paid plans
Limitations
- Lacks sales automation, personalization, or lead enrichment
- No multichannel or inbox features
Closely dominates in sales outreach with AI-driven LinkedIn/email automation and CRM sync, ideal for B2B prospecting. Viraly.io has no comparable features, making it unsuitable for outbound sales. Choose Closely for lead generation; Viraly.io for content distribution only.
Content Scheduling & Management
Closely
Strengths
- No native scheduling; focuses on outreach, not content posting
Limitations
- Lacks calendar, AI content tools, or multi-platform support
- No evergreen or bulk scheduling
Viraly.io
Strengths
- Multi-platform scheduler for 10+ networks
- Visual content calendar (weekly/monthly/list views)
- AI caption/idea generator, Idea Board with kanban/templates/RSS
- Media library with document uploads
- Auto-add posts and unlimited on higher tiers
Workflow
Generate ideas with AI → Plan in calendar → Schedule across platforms → Track performance
Viraly.io excels in content scheduling with AI tools and multi-platform support, perfect for creators. Closely offers no content features, focusing solely on outreach. Viraly.io wins for social media management; Closely is irrelevant here.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics across campaigns, sequences, teams
- CRM attribution for lead tracking
- Performance metrics for personalization and enrichment
Limitations
- Limited to outreach; no social engagement analytics
- No audience demographics or link tracking
Viraly.io
Strengths
- Comprehensive social analytics for all platforms
- Audience demographics, device usage, top locations
- Historical data up to 2 years, click tracking in link-in-bio
- Pixel integrations for deeper insights
Limitations
- No sales-specific metrics or CRM integration
Closely provides targeted outreach analytics with CRM ties, great for sales ROI. Viraly.io offers broader social media insights across platforms. For sales tracking, Closely; for content performance, Viraly.io.
Integrations & Agency Features
Closely
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Webhooks for custom workflows
- White-label with custom domain/branding
- Unlimited seats for agencies, client portals
Workflow
Integrate CRM → Sync leads from campaigns → Brand platform for clients → Manage teams
Viraly.io
Strengths
- Email marketing integrations for link-in-bio capture
- Tracking pixels (Meta, GA4, etc.)
- Custom domains, hide branding on paid plans
- Unlimited social sets for multi-client management
Limitations
- No CRM depth; limited to email and pixels
- No webhooks or advanced team dashboards
Closely's CRM focus and white-label depth suit sales agencies. Viraly.io's integrations support content/marketing workflows with easier multi-client handling. Closely for sales agencies; Viraly.io for content agencies.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI personalization, multichannel automation, and CRM integrations streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Viraly.io
Poor
No outreach or sales tools; limited to content posting.
Best Plan: Not suitable
Score: 1/10
Multi-Platform Content Creator
Closely
Poor
Lacks scheduling, AI content tools, or broad platform support.
Best Plan: Not suitable
Score: 2/10
Viraly.io 🏆
Excellent
AI generators, calendar, and 10+ platform support ideal for creators.
Best Plan: Influencer ($19/month)
Score: 10/10
B2B Agency Offering LinkedIn Services
Closely 🏆
Excellent
White-label, unlimited seats, and CRM sync perfect for client outreach.
Best Plan: White-label Unlimited ($999/month)
Score: 9/10
Viraly.io
Fair
Multi-client support but no LinkedIn automation or sales features.
Best Plan: Agency ($99/month)
Score: 5/10
Small Business Building Social Presence
Closely
Fair
Useful for LinkedIn/email leads but no full social management.
Best Plan: Starter Annual ($29/month)
Score: 5/10
Viraly.io 🏆
Excellent
Affordable scheduling, analytics, and link-in-bio for multi-channel growth.
Best Plan: Business ($49/month)
Score: 9/10
Founder Scaling Outbound Prospecting
Closely 🏆
Excellent
Enrichment, AI agents, and analytics help without building SDR team.
Best Plan: Essential Annual ($145/month)
Score: 10/10
Viraly.io
Poor
No prospecting tools; content-focused only.
Best Plan: Not suitable
Score: 2/10
Marketing Team Needing Analytics
Closely
Good
Strong outreach metrics but limited to sales channels.
Best Plan: Growth Annual ($87/month)
Score: 7/10
Viraly.io 🏆
Excellent
Deep social analytics, demographics, and historical data across platforms.
Best Plan: Business ($49/month)
Score: 9/10
Agency Managing Multiple Clients
Closely
Good
White-label and team features for sales services, but sales-only.
Best Plan: Custom
Score: 8/10
Viraly.io 🏆
Excellent
Unlimited sets, custom branding, and multi-profile support for social management.
Best Plan: Agency ($99/month)
Score: 10/10
Solo Marketer Focused on LinkedIn
Closely 🏆
Excellent
Safe automation and personalization for individual outreach.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Viraly.io
Good
Scheduling works, but no automation or enrichment.
Best Plan: Influencer ($19/month)
Score: 6/10
Creator Needing Link-in-Bio Tools
Closely
Poor
No link management or capture features.
Best Plan: Not suitable
Score: 1/10
Viraly.io 🏆
Excellent
Advanced link-in-bio with unlimited links, email capture, and tracking.
Best Plan: Influencer ($19/month)
Score: 10/10
Sales Leader Requiring CRM Attribution
Closely 🏆
Excellent
Deep integrations and analytics tie outreach to CRM pipeline.
Best Plan: Custom
Score: 10/10
Viraly.io
Poor
No CRM or sales attribution.
Best Plan: Not suitable
Score: 2/10
Budget-Conscious Content Creator
Closely
Fair
Starts at $29 but irrelevant for content without outreach needs.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Viraly.io 🏆
Excellent
Free plan and low $19 entry with core features.
Best Plan: Free or Influencer ($19/month)
Score: 9/10
Marketer Running Multichannel Campaigns
Closely
Good
LinkedIn/email multichannel, but no social platforms.
Best Plan: Growth Annual ($87/month)
Score: 7/10
Viraly.io 🏆
Excellent
10+ platforms, calendar, and analytics for full multichannel social.
Best Plan: Business ($49/month)
Score: 9/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and Sales AI Agents for efficient prospecting
- Deep CRM integrations ensure seamless lead sync
- Unified inbox simplifies reply management
- Flexible pricing with annual discounts and white-label for agencies
- Data enrichment and advanced analytics for structured outbound
Cons
- Complex interface for basic users; steep learning curve
- High pricing for solo/casual users compared to simple tools
- No content creation or social scheduling features
- Onboarding time needed for white-label and advanced setup
- Limited to LinkedIn/email; no multi-platform social support
- Credit system for AI/enrichment may add costs
Viraly.io
Pros
- Supports 10+ platforms from one dashboard for easy management
- AI caption/idea generation and visual calendar streamline creation
- Generous free plan and affordable tiers for testing/scaling
- Powerful link-in-bio with email capture and pixel tracking
- Comprehensive analytics including demographics and historical data
- Custom domains and collaboration for agencies/creators
Cons
- Free plan restrictive (10 posts/month); not for heavy users
- Overwhelming features for simple scheduling needs
- No LinkedIn automation, outreach, or CRM integrations
- Advanced link-in-bio/collaboration requires paid plans
- No native mobile app; integrations not deeply detailed
- Limited user base may indicate newer tool stability
Final Verdict
Closely and Viraly.io target distinct needs in social media and sales tools. Closely is a powerhouse for B2B outbound automation via LinkedIn and email, with AI and CRM depth. Viraly.io is a versatile all-in-one for social scheduling, content AI, and analytics across platforms, ideal for creators and marketers.
Select Closely for sales-driven LinkedIn/email workflows requiring automation and CRM ties. Opt for Viraly.io for broad social media management, content creation, and analytics. For hybrid needs, combine them: Closely for leads, Viraly.io for content distribution.
Overall Scores
Closely
Content Creation: 1/10
Multi-Platform: 2/10
Value: 7/10
Viraly.io
Content Creation: 9/10
Multi-Platform: 10/10
Value: 9/10
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