Closely vs Sociabble
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and prospecting
- Strength: Safe automation and AI personalization
- Users: Not specified
Starting at $29/month
Sociabble
- Platform: Internal communication and advocacy
- Best For: Employee engagement and social selling
- Strength: Multichannel enterprise tools
- Users: Not specified
Starting at Custom quote (no public pricing disclosed)
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Sociabble |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✗ Employee advocacy via personal networks, not direct automation |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ Internal newsletters and email, not sales outreach |
| Internal Communication | ✗ Unified inbox for replies only | ✓ Targeted content, mobile, video, audio multichannel |
| Employee Advocacy | ✗ Not supported | ✓ Turn employees into brand ambassadors with social sharing |
| Modern Intranet | ✗ Not supported | ✓ AI-supported sites and pages for internal use |
AI Features
| Feature | Closely | Sociabble |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails, and lead research | ✗ Ask AI Assistant for content assistance, not personalization |
| Sales AI Agents | ✓ Lead qualification, scoring, web research | ✗ AI agents for workflows, but enterprise-focused |
| AI Content Generation | ✗ Limited to outreach messages | ✓ AI support for internal content and intranet |
| Idea Crowdsourcing | ✗ Not supported | ✓ Idea Box / Support My Idea module |
Integrations & Data
| Feature | Closely | Sociabble |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✓ Microsoft 365, SSO, apps integration |
| Data Enrichment | ✓ Verified emails, phones from LinkedIn | ✗ Not supported |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✓ For internal communications and engagement |
| White-label | ✓ Custom domain, branding for agencies | ✓ Branded reporting and client portals |
Engagement & Analytics
| Feature | Closely | Sociabble |
|---|---|---|
| Outreach Analytics | ✓ Campaigns, sequences, teams across LinkedIn/email | ✗ Targeted content analytics |
| Employee Engagement Tools | ✗ Not supported | ✓ Rewards, badges, CSR trees, gamification |
| Social Selling | ✓ Via LinkedIn prospecting | ✓ Leverage employee networks for pipeline growth |
| Team Management | ✓ For sales teams and agencies | ✓ Admin dashboard, recognition programs |
Collaboration & Agency
| Feature | Closely | Sociabble |
|---|---|---|
| Multichannel Campaigns | ✓ LinkedIn + email sequences | ✓ Mobile, newsletters, video for internal |
| Agency Features | ✓ White-label unlimited at $999/month | ✓ Client portals, unlimited seats in custom plans |
| Gamification | ✗ Not supported | ✓ Rewards, badges to reinforce values |
| Content Scheduling | ✓ For outreach sequences | ✓ For internal posts and advocacy sharing |
Pricing Comparison
Closely offers transparent, tiered pricing starting at $29/month (annual) for sales automation, scaling to $999/month for white-label agencies. Sociabble uses custom quote-based pricing with no public tiers, targeted at enterprises, making it less accessible for smaller teams.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Mid-sized teams scaling outreach
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams with advanced needs
- Custom LinkedIn accounts
- Unlimited emails
- Custom credits
- Unlimited campaigns
- Conditional builder, smart inbox, CRM integrations
- Advanced analytics, webhooks
White-label Unlimited
$999/month
Agencies offering lead gen services
- Unlimited seats
- Full customization (domain, colors, logo)
- Client portals, branded reporting
- No per-seat fees or caps
Sociabble
Custom Enterprise Plan
Custom
Mid-market and enterprises with 500+ employees
- Core employee communication and advocacy
- Engagement with rewards and gamification
- Idea Box add-on
- Multichannel (mobile, newsletters, video)
- Modern intranet with AI
- Ask AI Assistant and agents
- Microsoft 365 integration, SSO
- Security, compliance, dedicated support
Feature Deep Dive
Outreach and Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like behavior
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and InMails
- Sales AI agents for research and qualification
- Data enrichment from LinkedIn exports
Workflow
Prospect via LinkedIn → Enrich data → Build sequence → AI personalize → Automate send → Track in unified inbox
Sociabble
Strengths
- Employee advocacy automation for social sharing
- Multichannel internal comms (mobile, video, newsletters)
- Social selling via employee networks
- AI agents for workflow automation
- No direct sales outreach automation
Workflow
Create internal content → Target employees → Automate sharing/advocacy → Track engagement and reach
Closely dominates sales outreach with LinkedIn/email automation and CRM sync, ideal for prospecting. Sociabble automates internal advocacy and engagement but lacks external sales tools. Choose Closely for outbound sales, Sociabble for internal amplification.
AI and Personalization Features
Closely
Strengths
- AI for DMs, emails, InMails with deep personalization
- Sales AI for lead scoring and web research
- Credits for ~1,500 AI personalizations in Growth tier
- Integrated with outreach sequences
Limitations
- Credit-limited in lower tiers
- Focused on sales, not content creation
Sociabble
Strengths
- Ask AI Assistant for content and info help
- AI agents for enterprise workflows
- AI support in modern intranet pages
- Gamified engagement with AI insights
Limitations
- Less emphasis on sales personalization
- Enterprise-scale, not individual outreach
Closely's AI is sales-oriented with personalization for prospecting, while Sociabble's AI aids internal communication and idea generation. Closely wins for B2B outreach; Sociabble for enterprise knowledge sharing.
Integrations and Analytics
Closely
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- Advanced outreach analytics for campaigns and teams
- Unified inbox for reply management
- Attribution to CRM for pipeline tracking
Limitations
- Analytics focused on outbound metrics
- No broad enterprise security features
Sociabble
Strengths
- Microsoft 365, SSO, apps integration
- Analytics for content reach and engagement
- Branded reporting for enterprises
- Compliance and security for global orgs
Limitations
- No sales CRM depth
- Analytics internal-focused
Closely provides superior sales CRM integrations and outbound analytics, while Sociabble excels in enterprise integrations and internal engagement metrics. Closely for sales attribution; Sociabble for org-wide insights.
Engagement and Collaboration Tools
Closely
Strengths
- Team management for sales sequences
- White-label for agencies
- Unified inbox simplifies replies
Limitations
- No gamification or rewards
- Limited to sales collaboration
Sociabble
Strengths
- Rewards, badges, CSR trees for engagement
- Idea Box for crowdsourcing
- Gamification to reinforce values
- Client portals and admin dashboards
Limitations
- Complex for non-enterprise use
- No sales-specific engagement
Sociabble offers robust employee engagement via gamification and ideas, superior for internal culture. Closely focuses on sales team collaboration. Sociabble for HR/marketing; Closely for sales ops.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI automation, multichannel campaigns, and CRM integrations perfect for scaling LinkedIn/email prospecting.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Sociabble
Poor
Lacks sales outreach; focuses on internal advocacy which indirectly supports selling but not direct prospecting.
Best Plan: Not suitable
Score: 2/10
Sales Agency Offering Lead Gen
Closely 🏆
Excellent
White-label platform, unlimited seats, custom branding for client services.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Sociabble
Fair
White-label reporting but geared toward internal, not sales agency workflows.
Best Plan: Custom Enterprise
Score: 4/10
Enterprise HR Team
Closely
Poor
No internal engagement or gamification; sales-focused only.
Best Plan: Not suitable
Score: 1/10
Sociabble 🏆
Excellent
Comprehensive employee communication, rewards, and idea crowdsourcing for large orgs.
Best Plan: Custom Enterprise
Score: 10/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Affordable entry, AI agents, and CRM sync without building SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Sociabble
Fair
Useful for employee advocacy if team grows, but overkill for solo founders.
Best Plan: Custom (too enterprise)
Score: 3/10
Marketing Team Running Advocacy Programs
Closely
Good
LinkedIn focus helps with external advocacy, but no internal tools.
Best Plan: Growth Annual ($87/month)
Score: 6/10
Sociabble 🏆
Excellent
Dedicated employee advocacy with measurable reach and social selling.
Best Plan: Custom Enterprise
Score: 10/10
Global Enterprise with Frontline Workers
Closely
Fair
Multichannel but sales-only; no multi-language internal support.
Best Plan: Custom
Score: 4/10
Sociabble 🏆
Excellent
Multi-language comms, mobile-first for frontline, Microsoft integration.
Best Plan: Custom Enterprise
Score: 10/10
Small Team Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email campaigns with AI, affordable for small teams.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Sociabble
Poor
Enterprise-scale; too complex and costly for small teams.
Best Plan: Not suitable
Score: 2/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Advanced analytics with CRM attribution for outreach ROI.
Best Plan: Essential Annual ($145/month)
Score: 10/10
Sociabble
Good
Engagement analytics but not sales-specific.
Best Plan: Custom
Score: 5/10
HR Tech for Engagement
Closely
Poor
No HR-focused features like gamification or ideas.
Best Plan: Not suitable
Score: 1/10
Sociabble 🏆
Excellent
Rewards, CSR, and recognition programs for employee values.
Best Plan: Custom Enterprise
Score: 10/10
Startup Scaling Sales Without SDR Team
Closely 🏆
Excellent
Automation and enrichment enable founder-led outbound.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Sociabble
Fair
Advocacy helps if team exists, but no automation for prospecting.
Best Plan: Custom (overkill)
Score: 3/10
Enterprise Investing in Social Selling
Closely
Good
LinkedIn tools for individual selling, but not team-wide.
Best Plan: Custom
Score: 7/10
Sociabble 🏆
Excellent
Leverages entire employee network for pipeline growth at scale.
Best Plan: Custom Enterprise
Score: 10/10
Agency Managing Internal Comms
Closely
Fair
White-label for sales services, but no internal engagement.
Best Plan: White-label Unlimited
Score: 4/10
Sociabble 🏆
Excellent
Idea Box and multichannel for agency culture and client portals.
Best Plan: Custom
Score: 9/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe limits
- AI personalization and sales agents for efficient prospecting
- Deep CRM integrations for seamless data sync
- Unified inbox for managing replies across channels
- Flexible pricing with annual discounts and white-label options
- Advanced analytics for campaign attribution
- Data enrichment and exports from LinkedIn sources
Cons
- Interface complex for basic users
- Best for structured outbound, not casual
- Pricing high for solos vs lightweight tools
- Onboarding time for advanced features
- No content creation or post scheduling
- Credit system for AI/enrichment adds management
Sociabble
Pros
- All-in-one for communication, engagement, and advocacy
- Strong employee advocacy with reach improvements
- Idea Box for crowdsourcing and innovation
- Gamification with rewards and CSR integration
- Active AI investment (Assistant, agents)
- Multichannel including mobile and video
- Enterprise security, Microsoft integration, multi-language
Cons
- No public pricing; quote-based only
- Sales-led process delays evaluation
- Complexity requires change management
- Overkill for small orgs or basic needs
- Some resources (e.g., case studies) outdated
- No focus on external sales outreach
Final Verdict
Closely and Sociabble target distinct needs: Closely empowers sales teams with automated LinkedIn/email outreach and CRM tools, while Sociabble fosters enterprise employee connection, engagement, and advocacy. They overlap minimally, with Closely for external prospecting and Sociabble for internal amplification.
Select Closely for sales-driven outbound automation and integrations. Opt for Sociabble if internal employee programs are core. For hybrid needs, integrate Closely's outreach with Sociabble's advocacy to amplify sales through employees.
Overall Scores
Closely
Value: 8/10
Sociabble
Value: 7/10
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