Closely vs Rytr
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and prospecting
- Strength: Multichannel automation with CRM sync
- Users: Not specified
Starting at $29/month
Rytr
- Platform: Content generation across formats
- Best For: Short-form copywriting and marketing
- Strength: Affordable AI with 40+ templates
- Users: 2011brand
Starting at $7.50/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Rytr |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior | ✗ No automation support |
| Email Outreach | ✓ Multichannel campaigns integrated with LinkedIn | ✓ Email templates via AI generation |
| Social Media Posting | ✗ LinkedIn-focused only | ✓ Generators for LinkedIn, Facebook, Twitter, etc. |
| General Content Writing | ✗ AI personalization for outreach only | ✓ 40+ use cases including blogs, ads, social |
Content Creation & Personalization
| Feature | Closely | Rytr |
|---|---|---|
| AI-Powered Generation | ✓ Personalization for DMs, InMails, emails | ✓ 40+ templates for short-form content |
| Tone Matching | ✗ Not available | ✓ My Voice for personalized tones |
| Long-Form Support | ✗ Short outreach-focused only | ✓ Blog outlines and generators |
| Editing Tools | ✗ No built-in editors | ✓ Rewording, shortener, grammar checker |
| Creative Writing | ✗ Sales-focused only | ✓ Poems, songs, stories |
Automation & Campaigns
| Feature | Closely | Rytr |
|---|---|---|
| Multichannel Sequences | ✓ LinkedIn + email campaigns | ✗ No automation |
| AI Agents for Leads | ✓ Research, qualification, scoring | ✗ Not available |
| Data Enrichment | ✓ Emails, phones from LinkedIn | ✗ No enrichment |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✗ No inbox |
Integrations & CRM
| Feature | Closely | Rytr |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive | ✗ No CRM support |
| Chrome Extension | ✗ Not available | ✓ AI assistance anywhere in browser |
| Plagiarism Checker | ✗ Not applicable | ✓ Capped on paid plans |
| White-Label | ✓ For agencies with custom branding | ✗ No white-label |
Analytics & Reporting
| Feature | Closely | Rytr |
|---|---|---|
| Outreach Analytics | ✓ Campaigns, sequences, teams | ✗ No analytics |
| SEO Tools | ✗ Not available | ✓ Meta title/description generators |
| Performance Tracking | ✓ Advanced across outreach | ✗ Limited to content generation |
Collaboration & Agency Features
| Feature | Closely | Rytr |
|---|---|---|
| Team Management | ✓ Team analytics and management | ✗ Limited collaboration |
| Custom Use Cases | ✓ For agencies in custom plan | ✓ In Premium plan |
| Priority Support | ✓ In higher tiers | ✓ In Premium |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn and email automation, scaling to agency plans at $999/month. Rytr offers a free plan and starts at $7.50/month (annual) for unlimited generations, making it far more affordable for content-focused users.
Closely
Starter Annual
$29/month
Solo users starting with basic outreach
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams expanding outreach
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 3,000 credits per month
- Credits usable for approximately 750 emails, 150 phones, or 1,500 AI personalizations
Essential Annual
$145/month
Growing teams needing more scale
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 5,000 credits per month
- Credits usable for approximately 1,250 emails, 250 phones, or 2,500 AI personalizations
Custom
Custom
Large teams or agencies
- Custom number of LinkedIn accounts
- Unlimited email accounts
- Custom monthly bonus credits
- Unlimited campaigns across LinkedIn and email
- Conditional sequence builder and multichannel campaigns
- Smart Inbox, team management, and advanced analytics
- CRM integrations and webhooks
- White-label with custom domain, colors, and logo
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats for agency clients
- Complete platform customization with logo, colors, and custom domain
- Client portal access and branded reporting
- Admin dashboard and team management
- White-label support under your brand
- No per-seat fees, no usage caps, no setup costs
Rytr
Free
$0/month
Casual users testing AI writing
- Free forever, no credit card required
- Generate 10K characters per month
- Access to 40+ use cases and templates
- Access to 20+ tones of voice
- Access to Chrome extension
- Basic AI content generation for short‑form tasks
Unlimited (Yearly)
$7.50/month
Individuals needing unlimited generations
- Unlimited AI content generations per month
- 1 personalized tone of voice via My Voice
- 50 plagiarism checks per month
- Doubled character input limit compared with Free
- Access to 40+ use cases and templates
- Access to Chrome extension and 20+ pre‑programmed tones
Premium (Yearly)
$24.16/month
Advanced users and small teams
- Everything in Unlimited (Yearly)
- Build 5 personal tones of voice
- Tripled character input limits compared with Free
- Write in 35+ languages
- 100 plagiarism checks per month
- Access to exclusive community
- Custom use cases
- Priority support
Feature Deep Dive
Content Creation Capabilities
Closely
Strengths
- AI personalization for outreach messages (DMs, InMails, emails)
- Sales AI agents for lead research and qualification
- Focus on B2B sales copy with human-like behavior
Workflow
Research leads → Generate personalized messages → Integrate into campaigns → Track responses
Rytr
Strengths
- 40+ templates for emails, social posts, ads, blogs
- Tone matching with My Voice and 20+ pre-set tones
- Editing tools: rewording, shortener, grammar checker
- SEO and marketing-specific generators (meta titles, CTAs)
- Creative modes for poems, stories, and ecommerce descriptions
Workflow
Select template/use case → Input prompt → Generate and edit → Refine with tools → Export or integrate via extension
Rytr dominates general content creation with versatile templates and editing tools, ideal for marketers and writers. Closely's AI is narrowly focused on sales personalization, lacking broad creative capabilities. Choose Rytr for diverse writing needs; Closely for outreach-specific copy.
Automation & Campaign Management
Closely
Strengths
- Multichannel sequences combining LinkedIn and email steps
- Safe limits and human-like automation for LinkedIn
- Conditional builders and unlimited campaigns in higher tiers
- Unified inbox for managing replies
Limitations
- No general social scheduling
- Focused on outbound sales only
Rytr
Strengths
- Autocomplete and continue features for seamless writing
- Unlimited generations on paid plans
- Chrome extension for on-the-fly assistance
Limitations
- No campaign automation or scheduling
- Purely generative, no execution layer
Closely excels in sales automation with multichannel campaigns and safe LinkedIn sequences, while Rytr offers no automation beyond writing aids. For outbound workflows, Closely is superior; for content ideation, Rytr streamlines creation but requires external tools for distribution.
Lead Generation & Enrichment
Closely
Strengths
- Data enrichment with verified emails/phones from LinkedIn
- Exports from Sales Navigator, posts, events
- AI agents for qualification, scoring, web research
- CRM sync for attribution and pipeline building
Workflow
Import leads → Enrich data → Build sequences → Automate outreach → Sync to CRM → Analyze results
Rytr
Strengths
- Generators for landing pages, CTAs, ad copy to attract leads
- Product descriptions for ecommerce lead capture
Limitations
- No direct lead generation or enrichment
- Content-focused, no prospecting tools
Closely is purpose-built for B2B lead generation with enrichment and AI research, integrating seamlessly with CRMs. Rytr supports indirect lead gen through marketing copy but lacks prospecting depth. Closely wins for sales teams; Rytr aids content-driven attraction.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns, sequences, teams
- CRM attribution for pipeline impact
- Branded reporting in white-label plans
Limitations
- Sales-focused only, no content performance tracking
Rytr
Strengths
- Plagiarism checks for content quality
- SEO meta generators for performance optimization
- No built-in analytics dashboard
Limitations
- Lacks deep reporting or tracking
- Relies on external tools for metrics
Closely provides robust sales analytics tied to CRM outcomes, essential for outbound teams. Rytr offers basic quality checks but no comprehensive reporting. For measuring outreach ROI, Closely is better; for content quality assurance, Rytr suffices minimally.
Use Case Comparison
Solo Sales Professional Prospecting on LinkedIn
Closely 🏆
Excellent
Multichannel automation, enrichment, and CRM sync streamline solo outbound efforts.
Best Plan: Starter Annual ($29/month)
Score: 10/10
Rytr
Poor
Useful for writing outreach copy but no automation or lead tools.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 3/10
Freelance Copywriter Needing Quick Content
Closely
Poor
Limited to sales personalization, not broad copywriting.
Best Plan: Not suitable
Score: 2/10
Rytr 🏆
Excellent
40+ templates, tone matching, and unlimited generations perfect for freelancers.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 10/10
Small Business Marketer Creating Social Content
Closely
Fair
AI for LinkedIn posts but no general social support.
Best Plan: Starter Annual ($29/month)
Score: 5/10
Rytr 🏆
Excellent
Social-specific generators for multiple platforms at low cost.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 9/10
B2B Sales Team Running Campaigns
Closely 🏆
Excellent
Deep CRM integrations, team analytics, and multichannel scale for teams.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Rytr
Fair
Can generate email copy but lacks team or automation features.
Best Plan: Premium Yearly ($24.16/month)
Score: 4/10
Startup Founder Needing Affordable Content
Closely
Fair
Useful for founder outreach but pricey for content alone.
Best Plan: Starter Annual ($29/month)
Score: 6/10
Rytr 🏆
Excellent
Free tier and low cost for blogs, ads, social posts.
Best Plan: Free or Unlimited Yearly ($7.50/month)
Score: 9/10
Marketing Agency Offering Services
Closely 🏆
Good
White-label for LinkedIn lead gen services.
Best Plan: White-label Unlimited ($999/month)
Score: 8/10
Rytr
Good
Custom use cases for client copy, but no white-label.
Best Plan: Premium Yearly ($24.16/month)
Score: 7/10
Ecommerce Seller Writing Product Descriptions
Closely
Poor
No ecommerce focus.
Best Plan: Not suitable
Score: 1/10
Rytr 🏆
Excellent
Bullet points and description generators at scale.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 10/10
Sales Agency Managing Client Outbound
Closely 🏆
Excellent
Unlimited seats, custom branding for client portals.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Rytr
Poor
Content only, no agency outreach tools.
Best Plan: Not suitable
Score: 2/10
Blogger Needing Outlines and Sections
Closely
Poor
No long-form support.
Best Plan: Not suitable
Score: 2/10
Rytr 🏆
Excellent
Blog outline and AI generators for structured content.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 9/10
Founder Scaling Outbound Without SDR Team
Closely 🏆
Excellent
AI agents and multichannel for efficient scaling.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Rytr
Fair
Helps with messaging but no scaling automation.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 5/10
Social Media Manager Creating Captions
Closely
Fair
LinkedIn posts only.
Best Plan: Starter Annual ($29/month)
Score: 4/10
Rytr 🏆
Excellent
Platform-specific generators for captions and ads.
Best Plan: Unlimited Yearly ($7.50/month)
Score: 10/10
Team Needing CRM-Integrated Outreach
Closely 🏆
Excellent
Deep integrations with HubSpot, Salesforce, etc.
Best Plan: Essential Annual ($145/month)
Score: 10/10
Rytr
Poor
No integrations.
Best Plan: Not suitable
Score: 1/10
Pros and Cons
Closely
Pros
- Comprehensive multichannel automation for LinkedIn and email
- Safe, human-like LinkedIn behavior to avoid bans
- Deep CRM integrations for seamless pipeline management
- Unified inbox simplifies reply handling
- AI agents for lead research and qualification
- White-label options for agencies
- Advanced analytics tied to sales outcomes
- Flexible scaling with annual discounts
Cons
- Complex interface for basic users
- High pricing for solo or casual use
- Focused on sales, no general content or social tools
- Onboarding time for advanced features
- No free trial or money-back guarantee specified
- Credit-based limits in mid-tiers
- Limited to B2B outbound, not inbound marketing
Rytr
Pros
- Generous free plan with 10K characters/month
- Affordable unlimited generations starting at $7.50/month
- 40+ specialized templates for diverse short-form needs
- Chrome extension for browser-wide assistance
- Tone matching and editing tools for brand consistency
- Support for 35+ languages in Premium
- Plagiarism checks and SEO generators
- Quick setup with no steep learning curve
Cons
- No automation or scheduling capabilities
- Limited collaboration and team features
- Character limits on free plan restrictive
- Less effective for long-form or complex content
- No integrations with CRMs or social platforms
- Plagiarism checks capped monthly
- Lacks analytics or performance tracking
- Not suited for sales outreach execution
Final Verdict
Closely and Rytr target different aspects of professional workflows: Closely for sales automation and outreach, Rytr for content creation. Closely turns prospecting into pipeline with AI and integrations, while Rytr accelerates writing tasks affordably.
Select Closely for sales-focused automation and lead generation on LinkedIn/email. Opt for Rytr if your priority is quick, cost-effective content creation across formats. For hybrid needs, use Rytr to generate copy within Closely's campaigns.
Overall Scores
Closely
Lead Generation: 10/10
Content Creation: 5/10
Rytr
Lead Generation: 3/10
Content Creation: 10/10
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