Closely vs post-bridge
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and prospecting
- Strength: Safe automation with AI personalization
- Users: Not specified
Starting at $29/month
post bridge
- Platform: 9 social platforms
- Best For: Cross-platform content scheduling
- Strength: Unlimited posts with clean interface
- Users: 1,400+ users
Starting at $29/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | post bridge |
|---|---|---|
| ✓ Deep automation for DMs, InMails, connections with safe limits | ✓ Scheduling and posting support including carousels | |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ Not supported |
| Twitter/X, Instagram, Facebook | ✗ LinkedIn and email only | ✓ Full cross-posting to multiple accounts |
| TikTok, YouTube, Pinterest, Threads, Bluesky | ✗ Not supported | ✓ Support for 9 platforms including emerging ones |
Automation & Outreach
| Feature | Closely | post bridge |
|---|---|---|
| Automation Sequences | ✓ LinkedIn sequences with human-like behavior and limits | ✗ Not available |
| Multichannel Campaigns | ✓ Combine LinkedIn and email steps | ✗ Not available |
| Post Scheduling | ✗ No native post scheduling | ✓ Unlimited posts with unified calendar |
| Bulk Scheduling | ✗ Not available | ✓ Bulk video and carousel scheduling |
AI & Personalization
| Feature | Closely | post bridge |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails; Sales AI Agents for research and scoring | ✗ Not available |
| Content Studio/AI Generation | ✗ Not available | ✓ Video templates and drag-and-drop editing |
| Lead Qualification | ✓ AI for lead research, qualification, scoring | ✗ Not available |
Data & Integrations
| Feature | Closely | post bridge |
|---|---|---|
| Data Enrichment | ✓ Verified emails/phones from LinkedIn, Sales Navigator exports | ✗ Not available |
| CRM Integrations | ✓ Deep integrations with HubSpot, Salesforce, Pipedrive | ✗ Not available |
| Developer API | ✗ Not available | ✓ For integrating multi-platform posting |
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✗ Not available |
Analytics & Reporting
| Feature | Closely | post bridge |
|---|---|---|
| Outreach Analytics | ✓ Advanced analytics for campaigns, sequences, teams | ✗ Not available |
| Post Performance Analytics | ✗ Not available | ✓ Basic analytics for scheduled posts |
| Branded Reporting | ✓ White-label for agencies | ✗ Not available |
Collaboration & Agency Features
| Feature | Closely | post bridge |
|---|---|---|
| White-Label Platform | ✓ Custom domain, branding for agencies | ✗ Not available |
| Team Management | ✓ Advanced team analytics and management | ✓ Team invitations in Pro plan |
| Unlimited Seats | ✓ In White-label Unlimited plan | ✗ Account limits based on plan |
Pricing Comparison
Both start at $29/month (annual for Closely, monthly for post-bridge), but Closely's tiers scale for sales teams with CRM features, while post-bridge offers unlimited posts and multi-platform support at lower effective costs for creators. Closely provides better value for outbound sales, post-bridge for content scheduling.
Closely
Starter Annual
$29/month
Solo users starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Small teams scaling prospecting
- 3 LinkedIn accounts
- Unlimited email accounts
- Bonus 3,000 credits/month for emails, phones, AI
- White-label included
Essential Annual
$145/month
Growing teams with more accounts
- 5 LinkedIn accounts
- Unlimited email accounts
- Bonus 5,000 credits/month
- White-label included
Custom
Custom
Large teams needing tailored features
- Custom LinkedIn accounts
- Unlimited campaigns and credits
- Conditional sequences, CRM integrations, webhooks
- Advanced analytics and team management
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats and customization
- Client portal, branded reporting
- No usage caps
post bridge
Creator
$29/month
Solo creators managing few accounts
- Up to 15 connected accounts
- Unlimited posts
- Scheduling, carousels, bulk video
- Content Studio, API add-on
- Human support
Pro
$49/month
High-volume creators and small teams
- Unlimited accounts
- Unlimited posts
- Viral growth consulting
- Priority support, team invitations
Creator (Yearly)
$17.40/month
Budget-conscious solos
- All Creator features at discount
Pro (Yearly)
$29.40/month
Teams seeking savings
- All Pro features at discount
Developer API Add-on (Yearly)
$50/year
Developers integrating posting
- API access for custom workflows
Feature Deep Dive
Outreach & Automation Capabilities
Closely
Strengths
- Safe LinkedIn automation with human-like behavior and limits
- Multichannel campaigns blending LinkedIn and email
- AI-powered personalization for messages and emails
- Sales AI Agents for lead research and qualification
- Unified inbox for all replies
Workflow
Build prospect list → Create sequence → AI personalize → Automate outreach → Track in CRM
post bridge
Strengths
- Cross-platform post scheduling from one dashboard
- Unlimited posts with carousel and bulk video support
- Unified calendar view for planning
- Multiple accounts per platform
Workflow
Create content in Studio → Schedule across platforms → Bulk upload → Monitor calendar
Closely dominates in sales outreach automation with LinkedIn/email sequences and AI, ideal for prospecting. post-bridge focuses on content posting automation across platforms but lacks outreach depth. Choose Closely for sales, post-bridge for broadcasting content.
AI & Personalization Features
Closely
Strengths
- AI for DMs, InMails, emails with deep personalization
- Sales AI Agents handling research, scoring, web scraping
- Credits for ~1,500 AI personalizations in Growth plan
Limitations
- AI tied to outreach, not content creation
- Credit-based usage
post bridge
Strengths
- Content Studio with video templates and editing
- No AI generation but simple tools for quick creation
Limitations
- Lacks advanced AI for personalization or research
- Focused on scheduling, not sales AI
Closely's AI is sales-oriented for personalized outreach and lead handling, far surpassing post-bridge's basic content tools. post-bridge suits creators needing fast video prep, but Closely wins for AI-driven sales efficiency.
Data Enrichment & Integrations
Closely
Strengths
- Enrichment with verified emails/phones from LinkedIn
- Exports from Sales Navigator, posts, events
- Deep CRM integrations: HubSpot, Salesforce, Pipedrive
- Webhooks for custom flows
Workflow
Import leads → Enrich data → Sync to CRM → Automate follow-ups
post bridge
Strengths
- Developer API for custom posting integrations
- Support for 9 platforms via APIs
Limitations
- No data enrichment or CRM features
- API is add-on, focused on posting only
Closely excels in sales data handling with enrichment and CRM sync, essential for outbound teams. post-bridge's API aids developers but lacks sales-specific integrations. Closely is superior for B2B prospecting pipelines.
Analytics & Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- CRM attribution for pipeline tracking
- White-label branded reports
Limitations
- Focused on outreach metrics, not post engagement
post bridge
Strengths
- Basic post performance tracking across platforms
- Human support for insights
Limitations
- Limited advanced analytics compared to enterprise tools
- No white-label or CRM-tied reporting
Closely provides robust sales analytics with CRM integration, better for measuring ROI on outreach. post-bridge offers simple scheduling insights but lacks depth. For sales attribution, Closely wins; for basic post tracking, post-bridge suffices.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI automation, multichannel campaigns, and CRM integrations perfect for scaling LinkedIn/email prospecting.
Best Plan: Growth Annual ($87/month)
Score: 10/10
post bridge
Poor
Lacks outreach automation and sales features; only scheduling.
Best Plan: Not suitable
Score: 2/10
Solo Founder Prospecting on LinkedIn
Closely 🏆
Excellent
Safe automation and AI personalization enable efficient lead gen without SDR team.
Best Plan: Starter Annual ($29/month)
Score: 9/10
post bridge
Fair
Good for posting but no prospecting tools.
Best Plan: Creator ($29/month)
Score: 5/10
Multi-Platform Content Creator
Closely
Poor
Limited to LinkedIn/email; no broad platform support.
Best Plan: Not suitable
Score: 2/10
post bridge 🏆
Excellent
Unlimited posts across 9 platforms with Content Studio for quick creation.
Best Plan: Creator Yearly ($17.40/month)
Score: 10/10
Marketing Agency Managing Clients
Closely
Good
White-label and unlimited seats for LinkedIn services, but limited platforms.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
post bridge 🏆
Good
API for custom workflows, but basic collaboration; suits small agencies.
Best Plan: Pro Yearly ($29.40/month)
Score: 8/10
Small Startup Building Social Presence
Closely
Fair
Useful for LinkedIn outreach but misses multi-platform scheduling.
Best Plan: Starter Annual ($29/month)
Score: 6/10
post bridge 🏆
Excellent
Affordable multi-platform posting for consistent presence without complexity.
Best Plan: Creator ($29/month)
Score: 9/10
B2B Sales Leader Needing Analytics
Closely 🏆
Excellent
Advanced analytics, CRM attribution, and team management for structured outbound.
Best Plan: Essential Annual ($145/month)
Score: 10/10
post bridge
Poor
No sales analytics or integrations.
Best Plan: Not suitable
Score: 3/10
Influencer Managing Multiple Accounts
Closely
Poor
Not designed for content posting or multi-account beyond LinkedIn.
Best Plan: Not suitable
Score: 1/10
post bridge 🏆
Excellent
Unlimited accounts in Pro, bulk scheduling for high-volume.
Best Plan: Pro ($49/month)
Score: 10/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label platform, data enrichment, and multichannel for client prospecting.
Best Plan: Custom
Score: 9/10
post bridge
Fair
API useful but no lead gen features.
Best Plan: Pro with API ($54/month)
Score: 4/10
Bootstrapped Indie Hacker
Closely
Good
Affordable starter for LinkedIn outreach to find customers.
Best Plan: Starter Annual ($29/month)
Score: 7/10
post bridge 🏆
Excellent
Low-cost, simple tool for social presence without overhead.
Best Plan: Creator Yearly ($17.40/month)
Score: 9/10
Developer Building Custom Workflows
Closely
Fair
Webhooks available in Custom, but no full API.
Best Plan: Custom
Score: 5/10
post bridge 🏆
Excellent
Dedicated API add-on for integrating posting into apps.
Best Plan: Creator + API ($34/month)
Score: 9/10
Founder Scaling Without SDR Team
Closely 🏆
Excellent
AI agents and automation replace manual prospecting.
Best Plan: Growth Annual ($87/month)
Score: 10/10
post bridge
Good
Helps with social but not direct lead gen.
Best Plan: Pro ($49/month)
Score: 6/10
Small Team Running Multichannel Campaigns
Closely 🏆
Good
Strong for LinkedIn/email, but limited channels.
Best Plan: Essential Annual ($145/month)
Score: 8/10
post bridge
Fair
Multi-platform but no email or deep multichannel.
Best Plan: Pro ($49/month)
Score: 7/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and Sales Agents for efficient lead handling
- Deep CRM integrations ensure seamless data sync
- Unified inbox simplifies reply management
- White-label platform ideal for agencies
- Advanced analytics for outreach ROI
- Flexible tiers with annual discounts
Cons
- Complex interface for basic users
- High pricing for solos vs lightweight tools
- No content creation or broad social scheduling
- Onboarding needed for advanced features
- Credit system for AI/enrichment adds management
- Limited to LinkedIn/email, no other platforms
post bridge
Pros
- Clean, simple interface with low learning curve
- Supports 9 platforms with unlimited posts
- Content Studio for quick video and carousel creation
- Affordable yearly pricing and API add-on
- Human support from founder
- Ideal for high-volume creators and small teams
- Multiple accounts per platform
Cons
- Limited analytics compared to sales tools
- No outreach automation or CRM features
- Basic collaboration for larger teams
- Relies on platform APIs, potential disruptions
- Not a full marketing suite
- No white-label or advanced reporting
Final Verdict
Closely and post-bridge target different social media needs: Closely for AI-driven sales automation on LinkedIn/email with CRM depth, post-bridge for lightweight multi-platform scheduling and content creation. Closely suits outbound sales, post-bridge fits creators and small teams broadcasting content.
Select Closely for sales-focused LinkedIn/email automation and integrations. Opt for post-bridge for easy multi-platform content scheduling. Combine them for teams handling both prospecting and broad social engagement.
Overall Scores
Closely
Multi-Platform: 2/10
Value: 7/10
post bridge
Multi-Platform: 10/10
Value: 9/10
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