Closely vs Onlypult
Closely
- Platform: LinkedIn + Email
- Best For: Outbound sales and prospecting
- Strength: Safe automation with AI and CRM sync
- Users: Not specified
Starting at $29/month
Onlypult
- Platform: 10+ social networks
- Best For: Social media scheduling and analytics
- Strength: Instagram tools and team collaboration
- Users: Not specified
Starting at $21.55/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Onlypult |
|---|---|---|
| ✓ Deep automation for DMs, InMails, connections with safe limits | ✓ Basic scheduling and posting support | |
| Email Outreach | ✓ Multichannel campaigns integrating with LinkedIn | ✗ Not supported |
| ✗ Not supported | ✓ Advanced tools for Stories, Reels, galleries, shopping tags | |
| Facebook, TikTok, YouTube, Pinterest | ✗ Not supported | ✓ Full support with platform-specific features |
| Other Networks (X, Threads) | ✗ LinkedIn and email only | ✓ Broad coverage including emerging platforms |
Automation & Outreach
| Feature | Closely | Onlypult |
|---|---|---|
| LinkedIn Automation Sequences | ✓ Human-like behavior with safe limits for connections, DMs, InMails | ✗ Not available |
| Multichannel Campaigns | ✓ Combine LinkedIn and email steps | ✗ Not available |
| Scheduled Posting | ✗ Focus on outreach, not content posting | ✓ Auto-posting, queues, bulk scheduling across platforms |
| Data Enrichment | ✓ Verified emails, phones from LinkedIn, Sales Navigator exports | ✗ Not available |
| Sales AI Agents | ✓ Lead research, qualification, scoring, web research | ✗ Not available |
AI Capabilities
| Feature | Closely | Onlypult |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails; uses credits for generations | ✓ Hashtag and caption generation, best-time suggestions; limited credits |
| AI Content Generation | ✗ Focus on outreach personalization, not full content | ✓ Captions, hashtags; lightweight compared to dedicated tools |
| AI Lead Qualification | ✓ Scoring and research via Sales AI Agents | ✗ Not available |
Inbox & Engagement
| Feature | Closely | Onlypult |
|---|---|---|
| Unified Inbox | ✓ LinkedIn DMs, InMails, email replies in one place | ✓ Social comments and DMs across platforms |
| Team Collaboration | ✓ Team management in Custom/White-label plans | ✓ Roles, approvals, activity logs at all tiers |
Integrations & CRM
| Feature | Closely | Onlypult |
|---|---|---|
| CRM Integrations | ✓ Deep sync with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✗ Not available |
| Analytics Export | ✓ Advanced outreach analytics | ✓ Export to XLS, PDF, PPT; up to 10 years history |
| Link-in-Bio Builder | ✗ Not available | ✓ Multilinks and micro landing pages with custom domains |
Analytics & Reporting
| Feature | Closely | Onlypult |
|---|---|---|
| Outreach Analytics | ✓ Campaign, sequence, team-level metrics | ✗ Not available |
| Social Analytics | ✗ Not available | ✓ Dashboards with history, custom reports, tracked users |
| White-Label Reporting | ✓ In White-label Unlimited plan | ✗ Not available |
Collaboration & Agency Features
| Feature | Closely | Onlypult |
|---|---|---|
| White-Label Platform | ✓ Custom domain, branding; included in all tiers | ✓ Advanced options in Custom plan |
| Approval Workflows | ✗ Not available | ✓ Team roles and approvals for content |
| Unlimited Seats | ✓ In White-label Unlimited ($999/month) | ✗ Team size limits per tier (up to 20 in Pro) |
Pricing Comparison
Closely starts at $29/month (annual) for LinkedIn and email automation, scaling to $999/month for white-label agencies. Onlypult starts at $21.55/month for multi-platform scheduling, with tiers up to Custom. Closely's pricing suits sales teams needing CRM integration, while Onlypult offers better entry value for social managers.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI)
Essential Annual
$145/month
Mid-sized teams scaling outreach
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender per account
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or agencies needing tailored setup
- Custom LinkedIn accounts
- Unlimited emails
- Custom credits
- Conditional sequences, Smart Inbox
- CRM integrations, webhooks
- Advanced white-label
White-label Unlimited
$999/month
Agencies with multiple clients
- Unlimited seats
- Full customization (logo, domain)
- Client portal, branded reporting
- No per-seat fees or caps
Onlypult
Start
$21.55/month
Personal use or solo managers
- Up to 5 profiles
- 2 team members
- AI assistant (100 credits)
- Publishing up to 100 MB
- 1 month analytics history
- Report export to XLS/PDF
SMM
$30.17/month
Small businesses or micro teams
- Up to 10 profiles
- 3 team members
- AI (200 credits)
- Publishing up to 300 MB
- 10 years analytics
- Export to XLS/PDF/PPT
Agency
$56.03/month
Agencies managing clients
- Up to 25 profiles
- 10 team members
- AI (500 credits)
- Publishing up to 400 MB
- 10 years analytics, custom reports
Pro
$85.34/month
Large businesses or teams
- Up to 50 profiles
- 20 team members
- AI (1000 credits)
- Publishing up to 500 MB
- Full analytics and reporting
Custom
Custom
Enterprise or high-volume users
- Custom profiles and team (up to 100)
- Tailored limits
- Advanced white-label
- Dedicated manager
Feature Deep Dive
Outbound Sales & Prospecting
Closely
Strengths
- Safe LinkedIn automation with human-like limits
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and emails
- Sales AI Agents for research and qualification
- Data enrichment from LinkedIn/Sales Navigator
Workflow
Enrich prospects → Build sequences → Automate outreach → Track in unified inbox → Sync to CRM
Onlypult
Strengths
- No direct sales outreach
- Focus on content to drive engagement
Limitations
- Lacks prospecting, enrichment, or automation for sales
- Not designed for B2B outreach
Closely dominates outbound sales with LinkedIn/email automation, AI agents, and CRM sync. Onlypult has no equivalent features, making it unsuitable for sales prospecting. Choose Closely for B2B sales scaling.
Content Scheduling & Management
Closely
Strengths
- Limited to LinkedIn posts/events export
- No native scheduling or content creation
Limitations
- Not a content tool; focus on outreach
- No multi-platform or visual planning
Onlypult
Strengths
- Multi-network auto-posting with queues
- Instagram-specific: Stories, Reels, first comments
- Visual drag-and-drop scheduler, bulk/CSV imports
- AI hashtags/captions, best-time suggestions
- Photo/video editors, templates, repetitive posts
Workflow
Plan visually → Generate AI content → Bulk schedule → Auto-post and recycle
Onlypult is far superior for content scheduling with multi-platform support, Instagram depth, and automation. Closely lacks these, focusing solely on outreach. For social content management, Onlypult wins.
Analytics & Reporting
Closely
Strengths
- Advanced outreach metrics: campaigns, sequences, teams
- CRM attribution for pipeline impact
- Unified analytics across multichannel
Limitations
- Social content analytics limited
- No long-term history or exports beyond basics
Onlypult
Strengths
- Dashboards with 10 years history
- Custom reports, export to XLS/PDF/PPT
- Tracked users, engagement metrics across platforms
- Link-in-bio analytics
Limitations
- No sales-specific attribution
- AI insights lightweight
Closely provides deeper sales outreach analytics with CRM ties, ideal for ROI tracking. Onlypult offers broader social performance reporting with history and exports. Choose based on sales vs. content focus.
Integrations & Collaboration
Closely
Strengths
- Deep CRM integrations (HubSpot, Salesforce, etc.)
- White-label for agencies with custom branding
- Team management in higher tiers
Limitations
- No social-specific integrations like Canva
- Collaboration limited without Custom
Onlypult
Strengths
- Team roles, approvals, activity logs
- Builder for link-in-bio with custom domains
- Advanced white-label in Custom
Limitations
- No CRM or sales integrations
- Team size limits in lower tiers
Closely excels in CRM integrations for sales, with strong agency white-label. Onlypult is better for social team collaboration and approvals. Sales teams pick Closely; social agencies pick Onlypult.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
Multichannel automation, AI personalization, CRM sync, and safe LinkedIn limits perfect for scaling prospecting without risks.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Onlypult
Poor
No outreach or prospecting features; focused on content posting.
Best Plan: Not suitable
Score: 1/10
Social Media Manager (Multi-Platform)
Closely
Poor
Limited to LinkedIn/email; no support for Instagram, Facebook, etc.
Best Plan: Not suitable
Score: 2/10
Onlypult 🏆
Excellent
Broad platform support, scheduling, Instagram tools, and analytics streamline multi-account management.
Best Plan: SMM ($30.17/month)
Score: 9/10
Marketing Agency
Closely
Good
White-label and unlimited seats for client outreach services, but limited to sales-focused campaigns.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
Onlypult 🏆
Excellent
Approval workflows, team roles, multi-profiles, and white-label for client social management.
Best Plan: Agency ($56.03/month)
Score: 9/10
Small Business (Social Focus)
Closely
Fair
Useful for basic LinkedIn outreach, but overkill without sales needs; no content tools.
Best Plan: Starter Annual ($29/month)
Score: 5/10
Onlypult 🏆
Excellent
Affordable scheduling for multiple platforms, basic analytics, and link-in-bio for branding.
Best Plan: Start ($21.55/month)
Score: 9/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
AI agents, enrichment, and multichannel for solo scaling without SDR hires.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Onlypult
Fair
Good for social presence but no lead gen or outreach automation.
Best Plan: SMM ($30.17/month)
Score: 4/10
Instagram-Focused Brand
Closely
Poor
No Instagram support; irrelevant for content-heavy brands.
Best Plan: Not suitable
Score: 1/10
Onlypult 🏆
Excellent
Specialized tools for Stories, Reels, shopping; visual planning and analytics.
Best Plan: SMM ($30.17/month)
Score: 10/10
Sales Leader Needing Analytics
Closely 🏆
Excellent
Detailed campaign analytics and CRM attribution track outreach ROI.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Onlypult
Fair
Social analytics available but no sales metrics.
Best Plan: Agency ($56.03/month)
Score: 5/10
Team Requiring Collaboration
Closely
Good
Team management in higher tiers, but no approvals; white-label for agencies.
Best Plan: Custom
Score: 7/10
Onlypult 🏆
Excellent
Roles, approvals, logs built-in; scales to 20+ members.
Best Plan: Agency ($56.03/month)
Score: 9/10
Budget-Conscious User
Closely
Good
Annual $29 entry, but sales-focused; may not suit general needs.
Best Plan: Starter Annual ($29/month)
Score: 6/10
Onlypult 🏆
Excellent
Starts at $21.55 with multi-platform value; no credit card for trial if available.
Best Plan: Start ($21.55/month)
Score: 8/10
CRM-Heavy Sales User
Closely 🏆
Excellent
Deep integrations ensure seamless data flow to HubSpot, Salesforce, etc.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Onlypult
Poor
No CRM support; standalone social tool.
Best Plan: Not suitable
Score: 2/10
Content Marketing Agency
Closely
Fair
White-label for LinkedIn services, but no content scheduling.
Best Plan: White-label Unlimited ($999/month)
Score: 4/10
Onlypult 🏆
Excellent
Bulk tools, templates, multi-platform for client content management.
Best Plan: Pro ($85.34/month)
Score: 9/10
Solo Prospector
Closely 🏆
Excellent
1-account starter with unlimited emails and AI for personal outreach.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Onlypult
Good
Basic scheduling for social, but no prospecting.
Best Plan: Start ($21.55/month)
Score: 5/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and Sales AI Agents for efficient prospecting
- Deep CRM integrations for seamless data sync and attribution
- Unified inbox for managing all replies in one place
- White-label included across tiers for agencies
- Flexible annual pricing with bonus credits for enrichment/AI
- Advanced analytics focused on outreach ROI
Cons
- Complex interface for basic users; steep learning curve
- No content creation or multi-platform scheduling
- Credit system for AI/enrichment adds management overhead
- Higher pricing for solo/casual users compared to lightweight tools
- No free trial; onboarding time for advanced features
- Limited to sales outbound; not for inbound/content marketing
- Best suited for structured teams, not ad-hoc use
Onlypult
Pros
- Reliable multi-platform scheduling with unlimited queues
- Strong Instagram features including Stories, Reels, and shopping
- Visual planner, bulk tools, and AI for hashtags/captions
- Team collaboration with roles, approvals, and logs
- Integrated link-in-bio builder with analytics
- Long-term analytics (10 years) and export options
- Affordable entry with scaling for agencies
- Photo/video editing and stock media library
Cons
- Lightweight AI compared to specialized content platforms
- No sales outreach, LinkedIn automation, or CRM integrations
- Interface feels traditional; some site errors noted
- Limited advanced strategy tools like A/B testing
- Pricing adds up for many profiles/members
- No focus on prospecting or lead enrichment
- Less polished than newer SaaS competitors
Final Verdict
Closely and Onlypult target different ends of social media management. Closely is a sales powerhouse for LinkedIn/email automation, AI-driven prospecting, and CRM synergy, ideal for outbound B2B. Onlypult is a versatile scheduler for multi-platform content, with strong Instagram tools, team features, and analytics for social managers.
Select Closely for sales-driven LinkedIn outreach and CRM workflows. Opt for Onlypult for broad social content management and scheduling. For hybrid needs, combine them: Closely for leads, Onlypult for engagement. Test based on your primary platform and goals.
Overall Scores
Closely
Lead Generation: 10/10
Multi-Platform: 2/10
Value: 7/10
Onlypult
Lead Generation: 2/10
Multi-Platform: 10/10
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
