Closely vs La Growth Machine
Closely
- Platform: LinkedIn and Email
- Best For: Outbound sales and CRM-synced campaigns
- Strength: AI personalization and safe automation
- Users: Not specified
Starting at $29/month
La Growth Machine
- Platform: LinkedIn, Email, Voice, X/Twitter
- Best For: Multichannel B2B prospecting at scale
- Strength: Advanced sequencing and enrichment
- Users: 25,000 users
Starting at €60/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | La Growth Machine |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior and limits | ✓ Profile visits, connections, DMs, voice messages |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✓ Waterfall enrichment and rotating inboxes |
| X/Twitter Outreach | ✗ Not supported | ✓ Full X integration for multichannel sequences |
| Voice/Calls | ✗ Not supported | ✓ AI-cloned voice messages and calls |
| Multichannel Campaigns | ✓ LinkedIn + Email combinations | ✓ LinkedIn + Email + X + Voice with branching logic |
AI & Personalization
| Feature | Closely | La Growth Machine |
|---|---|---|
| AI Personalization for Messages | ✓ AI for DMs, InMails, emails; Sales AI Agents for research | ✓ Magic Messages AI for copy generation; AI voice cloning |
| Lead Qualification & Scoring | ✓ Sales AI Agents for qualification and scoring | ✗ Intent data for targeting but no built-in scoring |
| AI Content Generation | ✗ Personalization-focused, no general content gen | ✓ Magic Messages for fast copy and templates |
| Web Research Automation | ✓ Sales AI Agents for web research | ✗ Enrichment but not automated web research |
Lead Enrichment & Prospecting
| Feature | Closely | La Growth Machine |
|---|---|---|
| Email & Phone Enrichment | ✓ Verified emails/phones from LinkedIn data | ✓ Waterfall using multiple providers with verification |
| Profile Data Enrichment | ✗ Basic from LinkedIn exports | ✓ Job title, industry, location, and more |
| Database & Lookalike Search | ✗ Exports from Sales Navigator, posts, events | ✓ 27M+ company database with ABM queries and lookalikes |
| Intent Data Integration | ✗ Not supported | ✓ Import LinkedIn intent data (likers, commenters, attendees) |
Sequencing & Automation
| Feature | Closely | La Growth Machine |
|---|---|---|
| Sequence Builder | ✓ Multichannel with LinkedIn and email steps | ✓ Advanced with conditions, branching, and multichannel logic |
| Conditional Logic | ✓ In custom plans | ✓ Built-in advanced conditions and workflows |
| Campaign Limits & Safety | ✓ Safe limits and human-like behavior | ✓ 100% cloud with 5G mobile proxies for safety |
| Unlimited Campaigns | ✓ In higher tiers and custom | ✓ Unlimited in Ultimate and above |
Inbox & Management
| Feature | Closely | La Growth Machine |
|---|---|---|
| Unified Inbox | ✓ LinkedIn DMs, InMails, and emails | ✓ Multichannel per lead, including LinkedIn and email |
| Team Management | ✓ Advanced analytics across teams | ✓ Up to unlimited team members |
| Smart Inbox Features | ✓ In custom plans | ✗ Basic unification but no advanced smart features mentioned |
Integrations & Analytics
| Feature | Closely | La Growth Machine |
|---|---|---|
| CRM Integrations | ✓ Deep with HubSpot, Salesforce, Pipedrive, GoHighLevel | ✓ Native sync with HubSpot and Pipedrive |
| Analytics & Reporting | ✓ Advanced outreach analytics across campaigns and teams | ✓ Performance tracking but less emphasis on team analytics |
| White-Label & Agency Tools | ✓ Custom domain, branding; Unlimited plan at $999/month | ✓ Agency plan with custom support and discounts |
| Webhooks & Custom Sync | ✓ In custom plans | ✗ Not specified |
Pricing Comparison
Closely starts at $29/month (annual) with a focus on LinkedIn accounts and credits, offering strong value for CRM-integrated teams. La Growth Machine begins at €60/month per identity, scaling with multichannel needs but potentially higher for multiple users due to per-identity billing.
Closely
Starter Monthly
$49/month
Solo users or small teams starting with basic automation
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Monthly
$127/month
Growing teams needing more accounts and credits
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 3,000 credits per month
- Credits usable for approximately 750 emails, 150 phones, or 1,500 AI personalizations
Essential Monthly
$205/month
Teams requiring higher volume enrichment
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 5,000 credits per month
- Credits usable for approximately 1,250 emails, 250 phones, or 2,500 AI personalizations
Starter Annual
$29/month
Budget-conscious solo starters committing annually
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Access to outreach automation and multichannel campaigns
Growth Annual
$87/month
Annual savings for small teams
- 3 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 3,000 credits per month
- Credits usable for approximately 750 emails, 150 phones, or 1,500 AI personalizations
Essential Annual
$145/month
Mid-sized teams with annual discounts
- 5 LinkedIn accounts
- Unlimited email accounts
- 1 sender equals 1 LinkedIn account plus 1 email inbox
- White-label included
- Bonus 5,000 credits per month
- Credits usable for approximately 1,250 emails, 250 phones, or 2,500 AI personalizations
Custom
Custom
Large teams or agencies needing tailored features
- Custom number of LinkedIn accounts
- Unlimited email accounts
- Custom monthly bonus credits
- Unlimited campaigns across LinkedIn and email
- Conditional sequence builder and multichannel campaigns
- Smart Inbox, team management, and advanced analytics
- CRM integrations and webhooks
- White-label with custom domain, colors, and logo
White-label Unlimited
$999/month
Agencies with unlimited client access
- Unlimited seats for agency clients
- Complete platform customization with logo, colors, and custom domain
- Client portal access and branded reporting
- Admin dashboard and team management
- White-label support under your brand
- No per-seat fees, no usage caps, no setup costs
La Growth Machine
Basic
€60/month per identity
Small teams or solos starting with LinkedIn and email
- Channels: LinkedIn and Email
- 250 leads enriched per month included
- Verified emails and enriched lead data
- 1 sending email per identity
- Up to 3 identities, each billed separately
- 3 team members included
- Waterfall email enrichment with multiple providers and verification tools
- Access to 27M+ company database with ABM queries
- LinkedIn engagement: direct messages, connection requests, and more
- Import leads from LinkedIn (Basic or Sales Navigator) and CSV
Pro
€120/month per identity
Teams expanding to calls and custom workflows
- Channels: LinkedIn, Email, and Calls
- 400 leads enriched per month included
- Verified emails and enriched lead data
- 5 sending emails per identity with rotating inbox
- Up to 6 active campaigns per identity
- As many identities as needed, each billed separately
- Bring up to 25 team members for free
- Everything in Basic plan
- Custom workflows and templates
- Import LinkedIn intent data (likers, commenters, event attendees)
Ultimate
€120/month per identity
Full multichannel teams needing unlimited scale
- Channels: LinkedIn, Email, X/Twitter, and Calls
- 1,000 leads enriched per month included
- Verified emails and enriched lead data
- 10 sending emails per identity with rotating inbox
- Unlimited active campaigns
- Unlimited team members included
- As many identities as needed, each billed separately
- Everything in Pro plan
- Native sync with HubSpot and Pipedrive
- Sync sent and replied messages into CRM
Agency
Custom pricing (from approximately €120/month per identity)
Lead gen agencies managing multiple clients
- Designed for lead generation agencies and freelancers
- Dedicated customer support and onboarding sessions
- Exclusive features tailored to agency workflows
- Discounted plans for higher identity volumes
- Custom identities and configuration options
- Minimum of 6 identities commitment
Custom
From €150/month (custom configuration)
Teams with unique scaling needs
- Flexible plan for teams that know exactly what they need
- Choose only the features and limits you require
- Custom limits on identities, campaigns, and enrichment
- Custom support and onboarding packages
- Suitable for fast-growing teams with unique requirements
Feature Deep Dive
Outreach Automation Capabilities
Closely
Strengths
- Safe LinkedIn sequences mimicking human behavior with built-in limits
- Multichannel campaigns seamlessly blending LinkedIn steps (visits, connections, DMs) with emails
- AI-powered personalization for every touchpoint to boost reply rates
- Sales AI Agents automate lead research, qualification, and scoring
- Flexible for teams with advanced analytics on campaign performance
Workflow
Build sequence → Add AI personalization → Launch multichannel → Monitor unified inbox → Sync to CRM
La Growth Machine
Strengths
- Advanced Sequence Builder with conditions, branching, and multichannel logic across four channels
- Cloud-based safety with dedicated 5G proxies to protect accounts
- LinkedIn automation including voice messages with AI cloning for personalization
- Custom workflows and templates for efficient scaling
- Intent data integration to prioritize high-engagement prospects
Workflow
Import leads → Build conditional sequence → Enrich data via waterfall → Automate across channels → Track in multichannel inbox
Closely shines in safe, AI-personalized LinkedIn-email automation with strong CRM focus, ideal for structured sales outreach. La Growth Machine offers superior multichannel depth with voice and X, plus advanced sequencing for complex B2B prospecting. Choose Closely for simplicity and safety; LGM for versatility.
Lead Enrichment & Prospecting
Closely
Strengths
- Data enrichment with verified emails and phones directly from LinkedIn profiles
- Exports from Sales Navigator, posts, and events for targeted lists
- Sales AI Agents for automated web research and qualification
- Credit-based system for scalable enrichment without external tools
- Integrated into campaigns for seamless prospecting
Workflow
Export LinkedIn data → Enrich with credits → Qualify via AI → Add to sequence
Limitations
- Relies heavily on LinkedIn data sources
- No built-in database or lookalike search
La Growth Machine
Strengths
- Waterfall enrichment using multiple providers for high-accuracy emails and data
- Profile enrichment for comprehensive details like job title and industry
- 27M+ company database with lookalike search and ABM queries
- Intent data flows to target engaged accounts dynamically
- High monthly limits (up to 1,000) for continuous prospect discovery
Workflow
Search database → Enrich via waterfall → Import intent data → Build lookalike lists → Launch sequences
Limitations
- Enrichment tied to tier limits
- Less emphasis on AI-driven qualification
La Growth Machine leads in enrichment breadth with databases, waterfalls, and intent data, perfect for expansive prospecting. Closely focuses on LinkedIn-centric enrichment with AI research, better for targeted, safe outbound. LGM for scale; Closely for integration.
CRM Integrations & Analytics
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive, and GoHighLevel for seamless data sync
- Advanced analytics across campaigns, sequences, and teams for ROI tracking
- Webhooks and custom sync in higher tiers for attribution
- Unified view of outreach performance tied to CRM outcomes
- White-label reporting for agencies
Limitations
- Analytics focused on outbound, less on multichannel insights
La Growth Machine
Strengths
- Native sync with HubSpot and Pipedrive to log messages and activities
- Performance tracking for sequences and enrichment success
- Agency-tailored reporting with custom support
- Multichannel visibility into reply rates and engagement
- Scalable for teams with unlimited members
Limitations
- Fewer CRM options; no Salesforce or GoHighLevel mentioned
- Analytics less team-oriented than Closely's
Closely offers deeper, broader CRM integrations and team analytics, essential for sales leaders tracking attribution. La Growth Machine provides solid native syncs but shines in multichannel reporting. Closely wins for CRM-heavy workflows; LGM for integrated multichannel tracking.
Inbox Management & Agency Features
Closely
Strengths
- Unified inbox for all LinkedIn DMs, InMails, and emails in one place
- Smart Inbox with team management and advanced filtering in custom plans
- White-label platform with custom domains, branding, and unlimited seats at $999/month
- Client portals and branded reporting for agencies
- No per-seat fees in unlimited plan
Limitations
- Limited to LinkedIn/email channels
La Growth Machine
Strengths
- Multichannel inbox unifying conversations per lead across LinkedIn, email, X, and calls
- Unlimited team members and collaborative access
- Agency plan with dedicated onboarding, custom workflows, and volume discounts
- Minimum 6 identities for scaled agency use
- Tailored support for freelancers and agencies
Limitations
- Per-identity billing impacts agency scaling
- No full white-label customization mentioned
Both excel in unified inboxes, but Closely's is LinkedIn-email focused with superior white-label agency tools. La Growth Machine's multichannel inbox suits diverse outreach, with strong agency support but less branding flexibility. Closely for branded agencies; LGM for multichannel teams.
Use Case Comparison
Outbound Sales Team Running LinkedIn Campaigns
Closely 🏆
Excellent
Safe automation, AI personalization, and deep CRM integrations make it ideal for structured sales outreach with attribution.
Best Plan: Growth Annual ($87/month)
Score: 10/10
La Growth Machine
Good
Strong LinkedIn features but multichannel adds complexity if email-only is sufficient; good for scaling.
Best Plan: Pro (€120/month per identity)
Score: 8/10
B2B Lead Generation Agency
Closely
Excellent
White-label unlimited plan with custom branding and no per-seat fees perfect for client management.
Best Plan: White-label Unlimited ($999/month)
Score: 9/10
La Growth Machine 🏆
Excellent
Agency plan with discounts, onboarding, and multichannel for diverse client needs.
Best Plan: Agency (Custom from €120/month per identity)
Score: 10/10
Startup Founder Scaling Prospecting
Closely 🏆
Good
Affordable annual starter with AI agents for solo research without building a team.
Best Plan: Starter Annual ($29/month)
Score: 8/10
La Growth Machine
Good
Basic plan for multichannel but per-identity cost may be high for low-volume solos.
Best Plan: Basic (€60/month per identity)
Score: 7/10
Sales Leader Needing Outreach Analytics
Closely 🏆
Excellent
Advanced team analytics and CRM attribution for measuring ROI on campaigns.
Best Plan: Essential Annual ($145/month)
Score: 10/10
La Growth Machine
Fair
Sequence performance tracking but less depth in team and CRM analytics.
Best Plan: Ultimate (€120/month per identity)
Score: 6/10
Marketing Team with Multichannel Campaigns
Closely
Fair
Limited to LinkedIn/email; strong for those channels but misses voice/X.
Best Plan: Growth Monthly ($127/month)
Score: 5/10
La Growth Machine 🏆
Excellent
Full multichannel with X, voice, and intent data for comprehensive campaigns.
Best Plan: Ultimate (€120/month per identity)
Score: 10/10
Sales Org with Heavy CRM Usage
Closely 🏆
Excellent
Deep integrations with major CRMs ensure perfect sync and attribution.
Best Plan: Custom (Custom)
Score: 10/10
La Growth Machine
Good
Native HubSpot/Pipedrive sync but lacks Salesforce depth.
Best Plan: Ultimate (€120/month per identity)
Score: 7/10
Freelancer Managing Outbound for Clients
Closely
Good
White-label in starter tiers for basic client work, but unlimited for scale.
Best Plan: Starter Monthly ($49/month)
Score: 7/10
La Growth Machine 🏆
Good
Agency plan tailored for freelancers with custom support.
Best Plan: Agency (Custom)
Score: 8/10
Growth Team in Scale-Ups
Closely
Good
Scalable for teams but limited channels may constrain growth strategies.
Best Plan: Essential Monthly ($205/month)
Score: 7/10
La Growth Machine 🏆
Excellent
Multichannel and database for rapid prospecting in fast-growing environments.
Best Plan: Pro (€120/month per identity)
Score: 9/10
Small Team Focused on Email Outreach
Closely 🏆
Excellent
Unlimited emails with AI personalization and CRM sync at low cost.
Best Plan: Starter Annual ($29/month)
Score: 9/10
La Growth Machine
Good
Strong email but multichannel overhead unnecessary for email-only.
Best Plan: Basic (€60/month per identity)
Score: 6/10
B2B Team with Heavy Prospecting Needs
Closely
Good
LinkedIn exports and enrichment good but no database for broad search.
Best Plan: Growth Annual ($87/month)
Score: 7/10
La Growth Machine 🏆
Excellent
Database, lookalikes, and intent data excel for continuous discovery.
Best Plan: Ultimate (€120/month per identity)
Score: 10/10
Agency Needing White-Label Platform
Closely 🏆
Excellent
Full customization and unlimited seats in dedicated plan.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
La Growth Machine
Good
Custom agency features but less emphasis on full white-label branding.
Best Plan: Agency (Custom)
Score: 8/10
Solo Marketer Testing Multichannel
Closely
Fair
Email-LinkedIn solid but no X/voice for full multichannel.
Best Plan: Starter Monthly ($49/month)
Score: 5/10
La Growth Machine 🏆
Good
Basic plan covers multichannel but per-identity cost high for solos.
Best Plan: Basic (€60/month per identity)
Score: 7/10
Pros and Cons
Closely
Pros
- Comprehensive feature set combining LinkedIn automation, email, AI, and enrichment
- Strong focus on safe LinkedIn automation with human-like behavior and limits
- Deep integrations with major CRMs like HubSpot, Salesforce, and Pipedrive
- Unified inbox simplifies managing LinkedIn and email replies in one place
- Flexible pricing tiers with attractive annual discounts
- White-label platform for agencies with custom domain and branding
- Sales AI Agents for automated lead research and qualification
Cons
- Feature-rich interface may feel complex for users needing only basic LinkedIn support
- Best value is realized by teams running structured outbound programs, not casual users
- Pricing may be high for solo users compared to lightweight LinkedIn tools
- White-label and advanced features can require onboarding time to configure properly
- No native focus on content creation or post scheduling compared to dedicated social tools
- Limited to LinkedIn and email; no voice or X/Twitter multichannel
La Growth Machine
Pros
- Extremely rich multichannel feature set covering LinkedIn, email, X/Twitter, and calls
- Strong safety architecture with 100% cloud operation and dedicated 5G mobile proxies
- Powerful lead enrichment via waterfall email finding and profile data enrichment
- Advanced Sequence Builder with conditions, branching, and multichannel logic
- Unified multichannel inbox that consolidates LinkedIn and email conversations per lead
- Access to 27M+ company database with lookalike search and intent data
- Unlimited team members and campaigns in higher tiers for scalability
- Agency plan with dedicated support and volume discounts
Cons
- Per-identity pricing can become expensive for very small teams or many low-usage users
- Feature depth and options create a steeper learning curve than simpler tools
- Best results require strong segmentation and messaging strategy, not just tool setup
- Interface and workflows may feel overwhelming for users new to outbound automation
- No native “contact us” page surfaced in navigation; support is mostly in-app and via chat
- Fewer deep CRM integrations compared to competitors like Closely
Final Verdict
Closely and La Growth Machine are powerhouse outbound automation tools, but Closely prioritizes safe LinkedIn-email workflows with unmatched CRM depth and AI personalization, while La Growth Machine expands to true multichannel with voice, X, and advanced prospecting databases. Closely suits sales-focused teams; LGM fits versatile B2B growth.
Opt for Closely if your world revolves around LinkedIn, email, and CRM-synced sales automation—its safety and integrations are unbeatable for that niche. Choose La Growth Machine for broader multichannel B2B outreach where prospecting depth and versatility matter. For agencies, evaluate white-label needs; hybrids can use Closely for core sales and LGM for expanded channels.
Overall Scores
Closely
LinkedIn Focus: 10/10
Agency Features: 9/10
Value: 8/10
La Growth Machine
LinkedIn Focus: 9/10
Agency Features: 8/10
Value: 7/10
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