Closely vs Databox
Closely
- Platform: LinkedIn and email
- Best For: Outbound sales and prospecting
- Strength: AI personalization and CRM sync
- Users: Not specified
Starting at $29/month
Databox
- Platform: Multi-tool integrations
- Best For: Data analytics and reporting
- Strength: Unlimited users and no-code dashboards
- Users: Not specified
Starting at $159/month
Table of Contents
At a Glance
Platform Support
| Feature | Closely | Databox |
|---|---|---|
| LinkedIn Automation | ✓ Safe sequences with human-like behavior | ✗ No automation support; focuses on data integration |
| Email Outreach | ✓ Multichannel campaigns with AI personalization | ✗ No email features; analytics only |
| CRM Integrations | ✓ Deep sync with HubSpot, Salesforce, Pipedrive | ✓ 130+ integrations including CRMs for data pulling |
| Data Sources | ✗ Enrichment from LinkedIn, not broad data sources | ✓ Supports databases, APIs, spreadsheets, cloud warehouses |
AI and Automation
| Feature | Closely | Databox |
|---|---|---|
| AI Personalization | ✓ For DMs, InMails, emails; lead research and scoring | ✗ AI for performance summaries and alerts, not personalization |
| Sales AI Agents | ✓ Lead qualification, web research | ✗ No sales-specific AI |
| Smart Alerts | ✗ Outreach analytics, no anomaly detection | ✓ AI-powered alerts for performance anomalies |
| No-Code Builders | ✗ Sequence builder for campaigns | ✓ Metric builder and drag-and-drop dashboards without SQL |
Analytics and Reporting
| Feature | Closely | Databox |
|---|---|---|
| Campaign Analytics | ✓ Outreach performance across sequences and teams | ✗ No campaign-specific; general KPI tracking |
| Dashboard Designer | ✗ No dashboards; unified inbox for replies | ✓ Drag-and-drop with 20+ visualizations and 200+ templates |
| Automated Reports | ✗ Advanced analytics reports | ✓ Email, Slack, mobile reports with AI summaries |
| Goals and OKRs | ✗ Lead scoring, no OKRs | ✓ Goal tracking, benchmarks, forecasts |
Collaboration and Agency Features
| Feature | Closely | Databox |
|---|---|---|
| Unified Inbox | ✓ For LinkedIn DMs, InMails, emails | ✗ No inbox; shared dashboards |
| Unlimited Users | ✗ Team management in higher tiers | ✓ Unlimited users with granular permissions on all plans |
| White-Label Options | ✓ Custom domain, branding for agencies | ✓ Enterprise add-on for agencies |
| Team Spaces | ✗ No dedicated spaces | ✓ Spaces to group metrics, dashboards, reports |
Integrations and Data Handling
| Feature | Closely | Databox |
|---|---|---|
| CRM Depth | ✓ Deep bidirectional with HubSpot, Salesforce, etc. | ✓ One-way data pull from 130+ tools |
| Data Enrichment | ✓ Verified emails, phones from LinkedIn | ✗ No enrichment; focuses on visualization |
| API and Custom Data | ✗ Webhooks in custom plans | ✓ APIs, SDKs, Zapier, Make, database connections |
| Datasets for Data Prep | ✗ No data prep tools | ✓ Cleaning, merging raw data without SQL |
Pricing Comparison
Closely starts at $29/month (annual) for basic LinkedIn and email automation, scaling to $999/month for white-label unlimited. Databox begins at $159/month for professional BI features, with custom enterprise pricing. Closely offers better entry-level value for sales teams, while Databox's pricing scales with data sources for analytics-heavy users.
Closely
Starter Annual
$29/month
Solo users or small teams starting outbound
- 1 LinkedIn account
- Unlimited email accounts
- 1 sender (1 LinkedIn + 1 email)
- White-label included
- Outreach automation and multichannel campaigns
Growth Annual
$87/month
Growing teams with multiple accounts
- 3 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 3,000 credits/month (emails, phones, AI personalizations)
Essential Annual
$145/month
Mid-sized teams needing more scale
- 5 LinkedIn accounts
- Unlimited email accounts
- White-label included
- Bonus 5,000 credits/month
Custom
Custom
Large teams or agencies
- Custom LinkedIn accounts
- Unlimited campaigns and emails
- Conditional sequences, smart inbox
- CRM integrations, webhooks
- Advanced analytics
White-label Unlimited
$999/month
Agencies with many clients
- Unlimited seats and clients
- Full customization (domain, branding)
- Client portal, branded reporting
- No usage caps
Databox
Professional
$159/month
Small teams starting with BI
- 3 data sources
- Unlimited users and metrics
- Unlimited dashboards
- Reports and notifications
- Goal tracking
- 130+ integrations
- Spreadsheet connections
- API access
Growth
$399/month
Scaling teams with advanced needs
- Everything in Professional
- AI performance summaries
- Datasets for data prep
- Advanced filtering and drilldowns
- Benchmarks and smart alerts
- Database connections
Enterprise
Custom
Large organizations
- All Growth features
- Custom data limits
- Advanced security and SSO
- Priority support
- Onboarding and dedicated analyst
- White-label for agencies
Feature Deep Dive
Outreach and Automation Capabilities
Closely
Strengths
- LinkedIn sequences with safe limits and human-like actions
- Multichannel campaigns blending LinkedIn and email
- AI personalization for messages and InMails
- Sales AI agents for lead research and qualification
- Data enrichment with emails and phones
Workflow
Prospect via LinkedIn → Enrich data → Build multichannel sequence → AI personalize → Launch and monitor inbox
Databox
Strengths
- No outreach automation
- Focuses on data integration for post-outreach analysis
Workflow
N/A for automation
Closely is purpose-built for sales outreach automation with AI-driven personalization and multichannel support, making it ideal for prospecting. Databox lacks any automation features, focusing instead on analyzing outreach results. Closely wins for active sales execution, while Databox complements by visualizing outcomes.
Analytics and Reporting
Closely
Strengths
- Advanced outreach analytics for campaigns and teams
- Lead scoring and qualification metrics
- CRM attribution for pipeline impact
- Unified inbox for reply tracking
Limitations
- Sales-specific; no broad BI dashboards
- No automated multi-format reports
Databox
Strengths
- Drag-and-drop dashboards with 200+ templates
- AI summaries, smart alerts, benchmarks
- Automated reports via email/Slack/mobile
- Goals, OKRs, forecasts for performance management
Limitations
- Tied to data sources; no sales-specific outreach tracking
Databox provides superior general analytics with no-code dashboards, AI insights, and automated reporting across tools. Closely offers targeted outreach analytics but lacks Databox's breadth and visualization depth. Choose Databox for comprehensive BI, Closely for sales-specific metrics.
Integrations and CRM Handling
Closely
Strengths
- Deep integrations with HubSpot, Salesforce, Pipedrive, GoHighLevel
- Bidirectional sync for leads and activities
- Webhooks for custom workflows
- Data export from Sales Navigator and events
Workflow
Connect CRM → Run campaigns → Auto-sync leads/replies → Attribute to pipeline
Databox
Strengths
- 130+ one-click integrations (marketing, sales, finance tools)
- No-code metric builder from CRM data
- Datasets for merging CRM with other sources
- API, Zapier, database connections
Workflow
Integrate sources → Build metrics → Create dashboards → Share reports
Both excel in CRM integrations, but Closely emphasizes deep, action-oriented sync for sales workflows, while Databox focuses on pulling data for visualization without engineering. Closely is better for operational CRM use in sales, Databox for analytical insights from CRM data.
Collaboration and Agency Features
Closely
Strengths
- Team management and advanced analytics
- White-label platform with custom branding
- Unlimited campaigns for agencies
- Client portal in unlimited plan
Limitations
- No unlimited users; scaled by accounts
- Onboarding needed for advanced setup
Databox
Strengths
- Unlimited users with granular permissions
- Spaces for organizing team/client content
- White-label options in Enterprise
- Automated reports for client delivery
Limitations
- Data source limits affect collaboration scale
- Advanced security in higher tiers
Databox's unlimited users make it more collaborative for large teams, while Closely's white-label features cater specifically to sales agencies. Databox suits broad BI sharing, Closely for branded sales tools.
Use Case Comparison
Outbound Sales Team
Closely 🏆
Excellent
AI personalization, multichannel campaigns, and CRM sync streamline prospecting and lead qualification.
Best Plan: Growth Annual ($87/month)
Score: 10/10
Databox
Fair
Useful for tracking sales KPIs but no automation for outreach.
Best Plan: Professional ($159/month)
Score: 5/10
Digital Marketing Agency
Closely
Good
White-label and multichannel for client outreach, but limited to LinkedIn/email.
Best Plan: White-label Unlimited ($999/month)
Score: 7/10
Databox 🏆
Excellent
Unlimited users, spaces, and white-label for client reporting across channels.
Best Plan: Growth ($399/month)
Score: 9/10
B2B Founder Scaling Prospecting
Closely 🏆
Excellent
Combines automation, enrichment, and AI agents without needing a full SDR team.
Best Plan: Essential Annual ($145/month)
Score: 9/10
Databox
Good
Dashboards for monitoring growth metrics, but no prospecting tools.
Best Plan: Professional ($159/month)
Score: 6/10
Ecommerce Brand Optimizing Metrics
Closely
Poor
Limited to sales outreach; no ecommerce-specific analytics.
Best Plan: Not suitable
Score: 2/10
Databox 🏆
Excellent
Integrates ad platforms, tracks conversions, LTV with forecasts.
Best Plan: Growth ($399/month)
Score: 10/10
Sales Leader Needing CRM Attribution
Closely 🏆
Excellent
Deep CRM integrations track outreach to pipeline impact.
Best Plan: Custom
Score: 10/10
Databox
Good
Visualizes CRM data but lacks direct attribution from outreach.
Best Plan: Growth ($399/month)
Score: 7/10
Business Analyst Empowering Teams
Closely
Poor
No self-service analytics; sales-focused only.
Best Plan: Not suitable
Score: 3/10
Databox 🏆
Excellent
No-code metrics and dashboards enable non-technical access.
Best Plan: Professional ($159/month)
Score: 9/10
Agency Offering Lead Generation Services
Closely 🏆
Excellent
White-label platform for client-branded outreach and analytics.
Best Plan: White-label Unlimited ($999/month)
Score: 10/10
Databox
Good
Client dashboards for reporting, but no lead gen automation.
Best Plan: Enterprise (Custom)
Score: 6/10
Executive Needing High-Level KPI Views
Closely
Fair
Outreach analytics available, but not broad KPI dashboards.
Best Plan: Essential Annual ($145/month)
Score: 5/10
Databox 🏆
Excellent
Automated summaries and mobile alerts for quick insights.
Best Plan: Growth ($399/month)
Score: 10/10
Small Team Running Multichannel Campaigns
Closely 🏆
Excellent
LinkedIn + email campaigns with unified inbox.
Best Plan: Growth Annual ($87/month)
Score: 9/10
Databox
Fair
Tracks multichannel data but no campaign execution.
Best Plan: Professional ($159/month)
Score: 4/10
Scaling SaaS Company Tracking Metrics
Closely
Good
Sales outreach for growth, CRM sync for revenue tracking.
Best Plan: Custom
Score: 7/10
Databox 🏆
Excellent
Unified view of product, marketing, revenue metrics.
Best Plan: Growth ($399/month)
Score: 10/10
Solo Prospector on Budget
Closely 🏆
Excellent
Low entry price for automation without team overhead.
Best Plan: Starter Annual ($29/month)
Score: 9/10
Databox
Poor
High price for individual use; overkill for solo prospecting.
Best Plan: Not suitable
Score: 3/10
Consultant Managing Client Reporting
Closely
Good
White-label for sales reports, but limited scope.
Best Plan: Growth Annual ($87/month)
Score: 6/10
Databox 🏆
Excellent
Unlimited users and white-label for multi-client dashboards.
Best Plan: Growth ($399/month)
Score: 9/10
Pros and Cons
Closely
Pros
- Comprehensive LinkedIn/email automation with safe, human-like behavior
- AI personalization and sales agents for efficient prospecting
- Deep CRM integrations ensure seamless data flow
- Unified inbox centralizes communications
- Flexible pricing with annual discounts and white-label options
- Data enrichment and multichannel campaigns boost outreach effectiveness
- Advanced analytics for team performance and attribution
Cons
- Interface complexity for basic users
- Best suited for structured outbound, not casual posting
- Pricing higher for solos compared to simple tools
- Onboarding time for white-label and advanced features
- No content creation or broad social scheduling
- Credit system for AI/enrichment may limit heavy use
Databox
Pros
- Unlimited users facilitate team-wide adoption
- 130+ integrations cover diverse data sources
- No-code tools empower non-technical users
- AI summaries and alerts accelerate decision-making
- Drag-and-drop dashboards with templates speed setup
- Automated reporting saves time on updates
- Strong agency support with white-label and spaces
Cons
- Pricing scales with data sources, increasing costs
- Advanced features like OKRs in higher tiers
- Not ideal for highly custom or SQL-heavy analytics
- Learning curve for datasets and filtering
- No automation for sales or outreach execution
- Navigation issues with some legacy pages
Final Verdict
Closely and Databox target distinct needs: Closely automates sales outreach on LinkedIn and email with AI and CRM depth, ideal for prospecting teams. Databox delivers no-code BI for data centralization, dashboards, and insights, suiting analytics-focused organizations. They complement each other in sales-to-insights pipelines.
Select Closely for executing and scaling sales outreach with automation and personalization. Opt for Databox if your priority is visualizing and reporting on performance data across tools. For full-stack sales ops, integrate both: Closely for generation, Databox for analysis.
Overall Scores
Closely
Value: 8/10
Databox
Value: 7/10
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