Captain Data vs Lately.ai
Captain Data
- Platform: B2B data APIs
- Best For: Sales intelligence and prospecting
- Strength: Real-time intent signals
- Users: 500 users
Starting at €99.98/month
Lately.ai
- Platform: Social media (multi-channel)
- Best For: Content repurposing and management
- Strength: Neuroscience-driven personalization
- Users: 1 user
Starting at $14/month
Table of Contents
At a Glance
Core Functionality
| Feature | Captain Data | Lately.ai |
|---|---|---|
| B2B Data Enrichment | ✓ Buyers Profile, People Profile, Company Profile APIs for enriching people and companies | ✗ Not applicable; focuses on content |
| Intent and Signals Data | ✓ Signals API for career, social, and review signals; real-time intent monitoring | ✗ Predictive modeling for content performance, but not B2B intent |
| AI Content Repurposing | ✗ Not supported; data-focused | ✓ Repurposes longform text, audio, video into social posts using neuroscience AI |
| Social Media Scheduling | ✗ Engagement API for messaging workflows, but no full scheduling | ✓ AI-powered scheduling and full social calendar management |
| Multi-Source Data Extraction | ✓ Unified outputs from multiple sources; high concurrency up to 40 requests/second | ✗ Integrates with analytics sources for Voice Models |
Platform Support & Integrations
| Feature | Captain Data | Lately.ai |
|---|---|---|
| API Access | ✓ Unified APIs for people, companies, signals; scalable for AI products | ✗ API not emphasized; focuses on UI for content |
| Social Channel Support | ✗ Not applicable | ✓ Channel-specific formatting for major networks; up to unlimited in Enterprise |
| Third-Party Integrations | ✓ Designed for integration into SaaS/AI; compliance with SOC 2 and GDPR | ✓ Hootsuite, HubSpot, Sprinklr, Salesforce, Grammarly |
| Employee Advocacy | ✗ Not supported | ✓ Tools for controlled, compliant employee sharing |
| Multi-Language Support | ✗ Not specified | ✓ Support for multiple languages and regional dialects |
Automation & Scalability
| Feature | Captain Data | Lately.ai |
|---|---|---|
| Real-Time Processing | ✓ Real-time APIs with high concurrency; smart limits for compliance | ✗ Predictive modeling, but not real-time data extraction |
| Workflow Automation | ✓ Automation for prospecting, enrichment, and engagement workflows | ✓ 100% automation of social workflows in Enterprise; AI scheduling |
| Scalable Exports | ✓ Exports for millions of records | ✗ Analytics exports, but not data-scale |
| Governance & Compliance | ✓ SOC 2 Type II, GDPR compliant | ✓ Multi-account governance for agencies and enterprises |
| Performance Analytics | ✗ Not emphasized; data-focused | ✓ Performance analytics with predictive modeling |
User Experience & Support
| Feature | Captain Data | Lately.ai |
|---|---|---|
| Technical Integration | ✓ Requires engineering for API setup | ✗ UI-driven for non-technical users |
| Brand Voice Customization | ✗ Not applicable | ✓ Voice Models trained on brand analytics |
| Support Levels | ✓ Bronze to Titanium with custom SLAs | ✓ White Glove VIP in Enterprise |
| Learning Curve | ✓ High for non-technical users | ✓ Complex interface for simple needs |
Pricing Comparison
Captain Data starts at €99.98/month with credit-based pricing for data operations, ideal for technical teams, while Lately.ai starts at $14/month (annual) for content repurposing, offering better affordability for marketing users. Captain Data's model suits scalable API usage, but can be unpredictable; Lately.ai provides clear tiers with annual discounts.
Captain Data
Bronze Enrichment Example
€99.98/month
Small teams starting with enrichment
- Approximately 2,500 credits per month for enrichment and collection
- Most operations at 1 credit per record
- Real-time API automations
- Access to all data types
- Annual billing discount applied in example estimate
Titanium Intent Monitoring Example
Custom (example €1.49 per 1,000 credits)
Large-scale intent tracking
- Intent monitoring for entities such as companies and people
- Average of 5 credits per entity per month for comprehensive monitoring
- Discounted rate of €1.49 per 1,000 credits in example scenario
- Designed for large-scale tracking of buying signals
- Higher-tier support with custom SLAs and dedicated resources
Support Levels (Bronze to Titanium)
Custom
Varying support needs
- Bronze: basic email support
- Silver: priority email and chat support
- Gold: 24/7 support across channels
- Platinum: 24/7 priority Slack support with dedicated account manager
- Diamond and Titanium: white-glove service and custom SLAs
Lately.ai
Starter (Annual)
$14/month
Solo creators starting out
- Repurpose longform text, audio, and video into engaging social posts
- Basic scheduling and analytics functionality
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Starter (Monthly)
$19/month
Solo creators preferring monthly billing
- Repurpose longform text, audio, and video into engaging social posts
- Basic scheduling and analytics functionality
- 1 Voice Model
- 5 social channels
- 1 user seat
- Free trial available
Growth (Annual)
$199/month
Small teams needing advanced scheduling
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 5 social channels
- 3 user seats
Growth (Monthly)
$239/month
Small teams on monthly billing
- Everything in Starter
- Full calendar plus AI scheduling
- Performance analytics
- Voice Model editing
- RSS feed integration
- 1 Voice Model
- 25 social channels
- 5 user seats
Enterprise (Annual)
Custom
Large organizations and agencies
- Everything in Growth
- 100% automation of social workflows
- Multiple client account governance and key messaging controls
- Regional dialect and foreign language adaptation
- Employee advocacy functionality
- Unlimited Voice Models
- Unlimited social channels
- Unlimited user seats
- "White Glove" VIP customer service
Enterprise (Monthly)
Custom
Large organizations preferring monthly
- Everything in Growth
- 100% automation of social workflows
- Multiple client account governance and key messaging controls
- Regional dialect and foreign language adaptation
- Employee advocacy functionality
- Unlimited Voice Models
- Unlimited social channels
- Unlimited user seats
- "White Glove" VIP customer service
Feature Deep Dive
Data Enrichment & Intent Signals
Captain Data
Strengths
- Unified APIs for Buyers Profile, People Profile, Company Profile with firmographics, skills, funding
- Buyer’s Ecosystem API maps connections and related entities
- Signals API captures real-time career, social, review signals across web sources
- Multi-source extraction with structured outputs; high concurrency for scale
- Smart limits ensure compliance and safety in automation
Workflow
Query API for targets → Enrich with real-time data → Monitor signals → Export or integrate into sales tools
Lately.ai
Strengths
- No direct data enrichment; focuses on content analytics integration
Limitations
- Lacks B2B intent or profile data; not designed for sales intelligence
Captain Data dominates in B2B data enrichment and real-time signals, ideal for sales prospecting. Lately.ai does not compete here, as it prioritizes content over data. Choose Captain Data for data-driven workflows; Lately.ai for content augmentation.
Content Creation & Repurposing
Captain Data
Strengths
- Engagement API supports messaging and content workflows, but not creation
Limitations
- No AI content generation; focused on data, not creative tools
- Not suitable for social post creation
Lately.ai
Strengths
- Neuroscience-driven AI repurposes longform into dozens of optimized social posts
- Brand-specific Voice Models learn tone from analytics; supports text, audio, video
- Channel-specific formatting; multilingual adaptation
- Predictive modeling for high-performing content
Workflow
Upload longform content → Train Voice Model → Generate posts → Edit and schedule via AI calendar
Lately.ai excels at AI-driven content repurposing for social media, turning blogs/podcasts into posts. Captain Data offers no content creation, focusing on data for engagement. Lately.ai wins for marketing content needs; integrate with Captain Data for data-enriched posts.
Automation & Scheduling
Captain Data
Strengths
- Automation for prospecting, enrichment, and engagement workflows via APIs
- High scalability with concurrency; smart limits for safe large-scale ops
- Engagement API for messaging and connection automation
Limitations
- No social scheduling; API-driven, requires custom integration
- Best for backend automation, not front-end calendars
Lately.ai
Strengths
- AI-powered scheduling with full calendar management
- 100% workflow automation in Enterprise; RSS integration
- Employee advocacy for automated sharing
- Predictive scheduling based on performance data
Limitations
- UI-focused; less flexible for custom API automations
Captain Data provides robust API automation for data tasks, scalable for enterprises. Lately.ai offers user-friendly social scheduling and content automation. Captain Data for technical sales automation; Lately.ai for marketing scheduling.
Analytics & Reporting
Captain Data
Strengths
- Real-time signals and ecosystem mapping for sales insights
- Scalable dataset exports for custom reporting
Limitations
- No built-in social analytics; relies on integrated tools
- Data-focused, not performance predictive
Lately.ai
Strengths
- Performance analytics with predictive modeling for content
- Voice Model insights based on social engagement data
- Multi-account governance reporting for enterprises
Limitations
- Social-specific; no B2B sales metrics
Lately.ai provides strong social content analytics with predictions. Captain Data offers data signals for sales reporting. Use Lately.ai for content ROI; Captain Data for prospecting insights.
Use Case Comparison
B2B Sales Prospecting
Captain Data 🏆
Excellent
Real-time intent data, enrichment APIs, and signals enable targeted prospecting and automation.
Best Plan: Bronze Enrichment (€99.98/month)
Score: 10/10
Lately.ai
Poor
No data enrichment; content-focused only.
Best Plan: Not suitable
Score: 1/10
Marketing Team Repurposing Content
Captain Data
Poor
Lacks content tools; data not directly applicable.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
AI repurposes longform into social posts with Voice Models.
Best Plan: Growth ($199/month annual)
Score: 10/10
Building AI Products with B2B Data
Captain Data 🏆
Excellent
Unified real-time APIs plug into AI agents for sales intelligence.
Best Plan: Titanium Intent Monitoring (Custom)
Score: 10/10
Lately.ai
Fair
AI for content, but not B2B data integration.
Best Plan: Enterprise (Custom)
Score: 4/10
Social Media Agency Managing Clients
Captain Data
Poor
No agency governance or social tools.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Multi-account governance, unlimited channels/users in Enterprise.
Best Plan: Enterprise (Custom)
Score: 9/10
Revenue Ops Automating Prospecting
Captain Data 🏆
Excellent
Scalable workflows for enrichment and signals replace static DBs.
Best Plan: Bronze to Titanium
Score: 9/10
Lately.ai
Fair
Automation for social, integrable via HubSpot/Salesforce.
Best Plan: Growth ($199/month)
Score: 5/10
Running Employee Advocacy
Captain Data
Poor
No advocacy features.
Best Plan: Not suitable
Score: 1/10
Lately.ai 🏆
Excellent
Compliant tools for employee sharing in Enterprise.
Best Plan: Enterprise (Custom)
Score: 10/10
Growth Team Running Outbound
Captain Data 🏆
Excellent
Large-scale enrichment and engagement automation.
Best Plan: Titanium (Custom)
Score: 9/10
Lately.ai
Good
Content for outbound social, but no data.
Best Plan: Growth ($199/month)
Score: 6/10
B2B Content Marketing at Scale
Captain Data
Fair
Data for personalized content, but no creation.
Best Plan: Bronze (€99.98/month)
Score: 5/10
Lately.ai 🏆
Excellent
Repurposes blogs/webinars into multilingual social content.
Best Plan: Growth ($199/month annual)
Score: 10/10
Enterprise Multilingual Social Content
Captain Data
Poor
No social or language features.
Best Plan: Not suitable
Score: 2/10
Lately.ai 🏆
Excellent
Regional dialects and unlimited scaling.
Best Plan: Enterprise (Custom)
Score: 10/10
Integrating Data into Sales AI Agents
Captain Data 🏆
Excellent
Real-time APIs designed for AI products.
Best Plan: Custom Titanium
Score: 10/10
Lately.ai
Poor
AI for content only.
Best Plan: Not suitable
Score: 1/10
Small Team Social Management
Captain Data
Poor
Too technical and data-focused.
Best Plan: Not suitable
Score: 3/10
Lately.ai 🏆
Excellent
Affordable Starter for basic repurposing and scheduling.
Best Plan: Starter ($14/month annual)
Score: 9/10
Franchises Running Employee Programs
Captain Data
Fair
Data for targeting, but no programs.
Best Plan: Bronze (€99.98/month)
Score: 4/10
Lately.ai 🏆
Excellent
Advocacy tools for distributed orgs.
Best Plan: Enterprise (Custom)
Score: 9/10
Pros and Cons
Captain Data
Pros
- Unified API for people, company, and intent data reduces integration complexity
- Strong focus on real-time signals over static databases for dynamic insights
- Rich enrichment and collection from multiple sources with structured outputs
- High scalability with concurrency (40 req/sec) and smart limits for safe automation
- Compliance with SOC 2 Type II and GDPR for enterprise trust
- Flexible credit-based pricing for variable workloads
- Supports AI agents and SaaS products with live data
Cons
- Credit-based pricing unpredictable for new users without experience
- Requires engineering resources for technical integration
- Not ideal for non-technical marketers needing simple lead lists
- Pricing tiers not fully public; custom for advanced needs
- Focused on data infrastructure, lacks content or branding tools
- Limited direct social media management features
Lately.ai
Pros
- Highly personalized AI trained on your social analytics for brand-specific content
- Excellent repurposing of longform into high-performing posts across channels
- Strong Voice Model for tone, style, and performance patterns
- Built-in AI scheduling and calendar for efficient planning
- Robust enterprise features: governance, advocacy, unlimited scaling
- Multilingual support and integrations with major marketing tools
- Free trial and affordable Starter for small teams
- Predictive analytics to optimize future content
Cons
- Higher pricing for Growth/Enterprise may deter solo or small users
- Complex features overwhelm if only simple post generation needed
- Best results require substantial content and analytics input
- Learning curve in interface for non-technical marketers
- Some site resources lead to 404 errors, hindering info access
- No B2B data or sales intelligence capabilities
Final Verdict
Captain Data and Lately.ai target different aspects of B2B operations: Captain Data as a data API powerhouse for sales and AI, versus Lately.ai as an AI content engine for social media. They complement rather than compete, with Captain Data fueling data-driven decisions and Lately.ai amplifying content reach.
Select Captain Data for sales intelligence and data automation needs. Opt for Lately.ai if social content creation and management are core. For integrated B2B strategies, use both: Captain Data for lead data, Lately.ai for engaging content.
Overall Scores
Captain Data
Content Creation: 2/10
Value: 7/10
Lately.ai
Content Creation: 10/10
Value: 9/10
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