Captain Data vs Klipfolio Klips
Captain Data
- Platform: B2B Data APIs
- Best For: Sales intelligence and data enrichment
- Strength: Real-time signals and scalability
- Users: 500 users
Starting at €99.98/month
Klipfolio Klips
- Platform: BI Dashboards
- Best For: Cross-channel performance visualization
- Strength: Flexible integrations and automation
- Users: 25,000 customers
Starting at $120/month
Table of Contents
At a Glance
Data Integration
| Feature | Captain Data | Klipfolio Klips |
|---|---|---|
| B2B Intent Data APIs | ✓ Unified APIs for people, companies, signals, and ecosystems | ✗ Focuses on BI integrations, not intent data |
| 130+ Cloud Services & Databases | ✗ Multi-source extraction but API-focused | ✓ Connects to spreadsheets, databases, REST APIs |
| SQL & REST Support | ✓ High-concurrency API calls (40/sec) | ✓ Dynamic data sources with formulas |
| Data Enrichment | ✓ People, company, and buyer profiles with real-time signals | ✗ Data modeling but no B2B enrichment |
Automation & Scalability
| Feature | Captain Data | Klipfolio Klips |
|---|---|---|
| Real-time Data Refresh | ✓ Signals API for career, social, and review signals | ✓ Scheduled refresh up to near-real-time (add-on) |
| High Concurrency & Limits | ✓ Up to 40 requests/sec with smart compliance limits | ✗ Dashboard limits, no API concurrency focus |
| Automated Workflows | ✓ Engagement API for messaging and prospecting automation | ✓ Automated data retrieval and scheduled reports |
| Scalable Exports | ✓ Millions of records via API | ✗ PDF exports and published links, but dashboard-limited |
Visualization & Reporting
| Feature | Captain Data | Klipfolio Klips |
|---|---|---|
| 30+ Visualization Types | ✗ No visualization; API outputs structured data | ✓ Pixel-level control and custom theming |
| Dashboard Creation | ✗ Data-focused, no dashboards | ✓ Spreadsheet-style with templates |
| White-Label & PDF Reports | ✗ API for custom integration | ✓ Published links, scheduled reports, white-label add-on |
| Collaboration Tools | ✗ API for team integration | ✓ User roles, comments, unlimited users |
Compliance & Support
| Feature | Captain Data | Klipfolio Klips |
|---|---|---|
| SOC 2 & GDPR Compliance | ✓ Enterprise-grade compliance for data handling | ✓ Standard SaaS compliance |
| Support Levels | ✓ Bronze to Titanium with custom SLAs | ✓ Priority support add-on, professional services |
| Onboarding & Training | ✗ Technical integration focused | ✓ Extensive help center and custom onboarding |
Integrations & Advanced
| Feature | Captain Data | Klipfolio Klips |
|---|---|---|
| API for AI Products | ✓ Plugs into SaaS and AI agents | ✗ API for advanced users but BI-focused |
| Template Gallery | ✗ No templates; API examples | ✓ Client dashboard templates for agencies |
| Custom Add-Ons | ✓ Credit-based custom pricing | ✓ Add-ons like near-real-time refresh, white-label |
Pricing Comparison
Captain Data uses a credit-based model starting at €99.98/month for enrichment, ideal for API-heavy usage, while Klipfolio Klips starts at $120/month for dashboard-focused BI with unlimited users but limits on dashboards and refresh rates. Captain Data suits scalable data ops, Klipfolio offers better value for visualization teams.
Captain Data
Bronze Enrichment Example
€99.98/month
Small teams starting with enrichment
- Approximately 2,500 credits per month for enrichment and collection
- Most operations at 1 credit per record
- Real-time API automations
- Access to all data types
- Annual billing discount applied in example estimate
Titanium Intent Monitoring Example
Custom (example €1.49 per 1,000 credits)
Large-scale intent tracking
- Intent monitoring for entities such as companies and people
- Average of 5 credits per entity per month for comprehensive monitoring
- Discounted rate of €1.49 per 1,000 credits in example scenario
- Designed for large-scale tracking of buying signals
- Higher-tier support with custom SLAs and dedicated resources
Support Levels (Bronze to Titanium)
Custom
Enterprise support needs
- Bronze: basic email support
- Silver: priority email and chat support
- Gold: 24/7 support across channels
- Platinum: 24/7 priority Slack support with dedicated account manager
- Diamond and Titanium: white-glove service and custom SLAs
Klipfolio Klips
Base
$120/month
Small teams with basic dashboards
- 3 dashboards
- Unlimited users
- 4-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Grow
$190/month
Growing teams needing more dashboards
- 10 dashboards
- Unlimited users
- 1-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team
$310/month
Mid-sized teams with frequent updates
- 20 dashboards
- Unlimited users
- 15-minute data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team+
$600/month
Advanced teams needing real-time
- 40 dashboards
- Unlimited users
- Up-to-the-minute data refresh
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Extra Dashboards (Add-On)
$8/month
Expanding dashboard needs
- Additional dashboards beyond plan limits
Near-Real-Time Refresh (Add-On)
$139/month
Dynamic data requirements
- Dedicated queue for more frequent refresh
- Optimized handling of dynamic data sources
- Scheduled warm-up for offline refresh
Warm Up Refresh (Add-On)
$39/month
Ensuring fresh data on login
- Daily scheduled refresh of all data sources
- Ensures data is current on first login
Custom Domain (Add-On)
$69/month
Branded access
- Use your own WWW domain name (URL)
Custom Theme (Add-On)
$69/month
UI customization
- Upload custom CSS and JavaScript
- Dramatically overhaul Klipfolio’s look and feel
White-Label Bundle (Add-On)
$299/month
Agencies and OEM
- Remove Klipfolio name and brand from interface
- Customize sign-in screen
- Update common terminology
- Apply CSS and custom theme
- Use custom domain
- Support for agency and OEM scenarios
Priority Support (Add-On)
$49/month
Faster resolution
- Priority placement in support queue
- Access to Klipfolio expert during business hours
Dedicated Server (Add-On)
$699/month
High compute needs
- Dedicated hosting environment
- Increased compute resources for formulas and data fetching
Single Sign-On (Add-On)
$49/month
Secure access
- SSO via SAML or custom approach
Onboarding, Training, and Professional Services
Custom
Complex setups
- Customized onboarding and training plans
- Implementation services for APIs and data sources
- Dedicated Data Hero for monthly one-on-one training
Feature Deep Dive
Data Enrichment Capabilities
Captain Data
Strengths
- Buyers Profile API for discovering and enriching people/companies
- People Profile with role, email, skills, experience
- Company Profile with firmographics, funding, growth
- Buyer’s Ecosystem API for connections and related entities
- Signals API for real-time career, social, review signals
- Multi-source extraction with unified outputs
Workflow
Query API → Enrich records → Automate prospecting → Export or integrate
Klipfolio Klips
Strengths
- Connect to 130+ sources for data aggregation
- Data modeling and joins for enrichment via formulas
- Support for spreadsheets and databases
- Automated retrieval but no B2B-specific enrichment
Workflow
Connect sources → Model data → Build metrics → Visualize
Captain Data is superior for B2B-specific enrichment with real-time intent signals and APIs, ideal for sales. Klipfolio excels at general data aggregation for BI but lacks specialized B2B depth. Choose Captain Data for prospecting, Klipfolio for broad analytics prep.
Automation & Integration
Captain Data
Strengths
- Engagement API for messaging, connections, content workflows
- High concurrency for large-scale automation
- Smart limits for compliance and safety
- Scalable exports for millions of records
- Plugs into AI agents and SaaS products
Limitations
- Requires engineering for integration
- No built-in UI for non-technical users
Klipfolio Klips
Strengths
- Automated data refresh and scheduling
- SQL, REST, dynamic sources support
- API and asset management for advanced integration
- Add-ons for near-real-time and warm-up refresh
Limitations
- Less focused on sales automation
- Formula-based, steeper for complex automations
Captain Data leads in API-driven sales automation and scalability for real-time B2B workflows. Klipfolio is stronger for BI automation with scheduled refreshes and integrations. For sales ops, Captain Data wins; for reporting automation, Klipfolio.
Visualization & Reporting
Captain Data
Strengths
- Structured API outputs for custom visualization integration
- Focus on data quality for downstream reporting
Limitations
- No native dashboards or visualizations
- Requires external tools for reporting
Klipfolio Klips
Strengths
- 30+ visualizations with pixel-level control
- Custom theming, white-label, logo upload
- Published links, PDF exports, scheduled reports
- Template gallery for quick setup
- Collaboration via comments and roles
Limitations
- Learning curve for formulas and layout
Klipfolio Klips dominates visualization and reporting with flexible dashboards and sharing options, perfect for BI teams. Captain Data provides raw data for integration but no visuals. For reporting needs, Klipfolio; for data feeds, Captain Data.
Use Case Comparison
B2B Sales Prospecting
Captain Data 🏆
Excellent
Real-time intent data, enrichment APIs, and automation for building prospect lists and workflows.
Best Plan: Bronze Enrichment (€99.98/month)
Score: 10/10
Klipfolio Klips
Poor
No B2B enrichment; limited to general data viz, not sales-specific.
Best Plan: Not suitable
Score: 2/10
Marketing Performance Dashboards
Captain Data
Fair
Data can feed dashboards but no native viz tools.
Best Plan: Titanium Intent (€1.49/1k credits)
Score: 5/10
Klipfolio Klips 🏆
Excellent
Cross-channel dashboards with 130+ integrations and automations.
Best Plan: Grow ($190/month)
Score: 10/10
Revenue Operations Automation
Captain Data 🏆
Excellent
APIs for prospecting, enrichment, and signals replace static DBs.
Best Plan: Bronze Enrichment (€99.98/month)
Score: 9/10
Klipfolio Klips
Good
Pipeline tracking via dashboards, but no automation depth.
Best Plan: Team ($310/month)
Score: 6/10
Finance KPI Monitoring
Captain Data
Poor
B2B focus doesn't suit finance KPIs without integration.
Best Plan: Not suitable
Score: 3/10
Klipfolio Klips 🏆
Excellent
Real-time cash flow and executive dashboards with templates.
Best Plan: Team ($310/month)
Score: 9/10
Agency Client Reporting
Captain Data
Fair
Data for custom reports, but no white-label tools.
Best Plan: Custom Support
Score: 4/10
Klipfolio Klips 🏆
Excellent
White-label bundle, templates, unlimited users for clients.
Best Plan: Team+ with White-Label ($600 + $299/month)
Score: 10/10
AI Product Data Feed
Captain Data 🏆
Excellent
Real-time B2B data APIs designed for AI agents.
Best Plan: Titanium Intent (Custom)
Score: 10/10
Klipfolio Klips
Good
API access but not optimized for AI real-time feeds.
Best Plan: Team+ ($600/month)
Score: 5/10
Growth Team Outbound Workflows
Captain Data 🏆
Excellent
Large-scale enrichment and prospecting automation.
Best Plan: Bronze Enrichment (€99.98/month)
Score: 9/10
Klipfolio Klips
Fair
Performance tracking but no outbound tools.
Best Plan: Grow ($190/month)
Score: 4/10
Building Sales Intelligence Products
Captain Data 🏆
Excellent
Unified APIs for people, companies, intent data.
Best Plan: Custom Titanium
Score: 10/10
Klipfolio Klips
Poor
BI tool, not sales product builder.
Best Plan: Not suitable
Score: 2/10
Consultant Building KPI Dashboards
Captain Data
Poor
Data source only, no dashboard building.
Best Plan: Not suitable
Score: 3/10
Klipfolio Klips 🏆
Excellent
Reusable templates and white-label for clients.
Best Plan: Base with Add-Ons ($120 + $299/month)
Score: 9/10
Enterprise Data Compliance Needs
Captain Data 🏆
Excellent
SOC 2 Type II, GDPR, smart limits for safe automation.
Best Plan: Titanium with Custom SLAs
Score: 9/10
Klipfolio Klips
Good
Compliance but less data-specific safeguards.
Best Plan: Team+ with SSO ($600 + $49/month)
Score: 7/10
Non-Technical Marketing Teams
Captain Data
Poor
Requires technical integration, not simple lists.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Good
Templates and UI, but learning curve for formulas.
Best Plan: Base ($120/month)
Score: 7/10
Large-Scale Data Exports
Captain Data 🏆
Excellent
Millions of records via scalable APIs.
Best Plan: Custom Titanium
Score: 10/10
Klipfolio Klips
Fair
Exports limited by dashboard scale.
Best Plan: Team+ ($600/month)
Score: 5/10
Pros and Cons
Captain Data
Pros
- Unified API for people, company, and intent data, reducing integration complexity
- Strong focus on real-time signals rather than static databases
- Rich set of enrichment and data collection actions across multiple sources
- High scalability with concurrency and smart limits for safe automation
- Compliance with SOC 2 Type II and GDPR, suitable for enterprise use
- Flexible credit-based pricing for variable workloads
- Ideal for AI and SaaS product integration
Cons
- Credit-based pricing can be hard to predict for new users
- Best value requires engineering resources and technical integration
- Not ideal for non-technical marketers who just need simple lead lists
- Pricing examples are clear, but full tier structure and exact names are not fully disclosed publicly
- Focused on infrastructure and data, not on content creation or personal branding
- No native visualization or reporting tools
- Limited user base indicates less community resources
Klipfolio Klips
Pros
- Highly flexible dashboards with 30+ visualization types and pixel-level control
- Connects to 130+ data sources, including spreadsheets, databases, and REST APIs
- Automated data refresh and scheduling reduce manual reporting work
- Strong support for agencies with white-label bundle and client templates
- Unlimited users on all core plans improves collaboration and sharing
- Extensive add-ons for customization and performance
- Mature platform with large user base and help resources
Cons
- Learning curve for non-technical users due to formulas and data modeling
- Advanced features like near-real-time refresh and white-labeling require add-ons or higher tiers
- Base plan limits dashboards, which can be restrictive for complex organizations
- Interface and configuration can feel heavy compared to lightweight, AI-first tools
- Pricing is annual-first, which may not suit very small or experimental teams
- No B2B intent data or sales-specific enrichment
- Less scalable for massive data exports without custom setup
Final Verdict
Captain Data and Klipfolio Klips target different data needs: Captain Data is an API powerhouse for real-time B2B sales intelligence and automation, while Klipfolio Klips is a versatile BI platform for dashboards, visualization, and reporting. They complement each other in data pipelines but serve distinct roles.
Choose Captain Data for B2B data infrastructure and sales automation where real-time APIs are crucial. Opt for Klipfolio Klips for BI visualization and team reporting needs. Integrate both for enriched data feeding into dashboards, especially in sales-marketing alignment.
Overall Scores
Captain Data
Value: 7/10
Klipfolio Klips
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
