Brandwatch vs Klipfolio Klips
Brandwatch
- Platform: Social listening and management across major networks
- Best For: Enterprise consumer intelligence and influencer marketing
- Strength: 1.4+ trillion posts analyzed with AI
- Users: Not specified
Starting at Custom
Klipfolio Klips
- Platform: 130+ data sources including social APIs
- Best For: Custom dashboards and automated reporting
- Strength: Spreadsheet-like flexibility with pixel-level control
- Users: 25,000 customers
Starting at $120/month
Table of Contents
At a Glance
Social Listening & Intelligence
| Feature | Brandwatch | Klipfolio Klips |
|---|---|---|
| Historical data access | ✓ 1.4+ trillion posts, 496M new daily | ✗ Relies on connected sources, no native archive |
| AI-powered insights | ✓ Iris AI for narratives, custom classifiers | ✗ No native AI, but supports data modeling |
| Image and sentiment analysis | ✓ Neural networks and deep learning | ✗ Visualization only, no analysis |
| Brand monitoring and alerts | ✓ Real-time alerts and crisis monitoring | ✗ Custom alerts via data refresh |
Social Media Management
| Feature | Brandwatch | Klipfolio Klips |
|---|---|---|
| Content calendar and scheduling | ✓ Collaborative calendar for organic/paid posts | ✗ No native scheduling |
| Unified social inbox | ✓ Centralized for community management | ✗ No inbox, focuses on reporting |
| Influencer discovery | ✓ 30M+ creator database | ✗ No influencer tools |
| Campaign tracking | ✓ Multichannel with reporting | ✓ Via connected social APIs |
Analytics & Dashboards
| Feature | Brandwatch | Klipfolio Klips |
|---|---|---|
| Customizable dashboards | ✓ Fully customizable with segmentation | ✓ 30+ visualizations, pixel-level control |
| Data integrations | ✓ Major social networks and enterprise tools | ✓ 130+ sources including social, databases, spreadsheets |
| Automated reporting | ✓ Alerts and scheduled reports | ✓ PDF exports, scheduled reports |
| Real-time data refresh | ✓ Real-time monitoring | ✓ Up-to-minute with add-on |
Collaboration & Enterprise Features
| Feature | Brandwatch | Klipfolio Klips |
|---|---|---|
| Team workflows and governance | ✓ Multi-region support, workflows | ✓ User roles, comments, unlimited users |
| White-label options | ✗ Enterprise customization but no white-label | ✓ Custom themes, domains, bundle |
| API and advanced integrations | ✓ APIs for social and tools | ✓ SQL, REST, dynamic sources |
| Expert support and services | ✓ Analyst support, custom research | ✓ Onboarding, professional services |
Pricing Comparison
Brandwatch uses custom, sales-led pricing with no public tiers, ideal for enterprises but opaque for budgeting. Klipfolio Klips starts at $120/month with transparent tiers and add-ons, offering better accessibility for mid-sized teams.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Brands managing social presence at scale
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Marketing teams running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and communications needing expert analysis
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Klipfolio Klips
Base
$120/month
Small teams starting with dashboards
- 3 dashboards
- Unlimited users
- 4-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Grow
$190/month
Growing teams needing more dashboards
- 10 dashboards
- Unlimited users
- 1-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team
$310/month
Collaborative teams with frequent updates
- 20 dashboards
- Unlimited users
- 15-minute data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team+
$600/month
Large teams requiring real-time data
- 40 dashboards
- Unlimited users
- Up-to-the-minute data refresh
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Extra Dashboards (Add-On)
$8/month
Expanding dashboard needs
- Additional dashboards beyond plan limits
Near-Real-Time Refresh (Add-On)
$139/month
Dynamic data monitoring
- Dedicated queue for more frequent refresh
- Optimized handling of dynamic data sources
- Scheduled warm-up for offline refresh
Warm Up Refresh (Add-On)
$39/month
Ensuring fresh data on login
- Daily scheduled refresh of all data sources
- Ensures data is current on first login
Custom Domain (Add-On)
$69/month
Branded access
- Use your own WWW domain name (URL)
Custom Theme (Add-On)
$69/month
UI customization
- Upload custom CSS and JavaScript
- Dramatically overhaul Klipfolio’s look and feel
White-Label Bundle (Add-On)
$299/month
Agencies needing branding
- Remove Klipfolio name and brand from interface
- Customize sign-in screen
- Update common terminology
- Apply CSS and custom theme
- Use custom domain
- Support for agency and OEM scenarios
Priority Support (Add-On)
$49/month
Faster assistance
- Priority placement in support queue
- Access to Klipfolio expert during business hours
Dedicated Server (Add-On)
$699/month
High-performance needs
- Dedicated hosting environment
- Increased compute resources for formulas and data fetching
Single Sign-On (Add-On)
$49/month
Secure access
- SSO via SAML or custom approach
Onboarding, Training, and Professional Services
Custom
Implementation support
- Customized onboarding and training plans
- Implementation services for APIs and data sources
- Dedicated Data Hero for monthly one-on-one training
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily
- Iris AI for narrative insights and AI-powered search
- Image analysis with neural networks
- Custom classifiers using machine learning
- Fully customizable dashboards with alerts
Workflow
Set monitoring queries → AI analyzes data → Generate insights and reports → Alert on anomalies
Klipfolio Klips
Strengths
- Connect to social APIs for listening data
- Automated data refresh from sources
- Custom visualizations for sentiment trends
- Data modeling for joins across sources
Workflow
Connect social data sources → Model and refresh data → Build listening dashboards → Schedule reports
Brandwatch dominates social listening with massive native data and AI depth, ideal for enterprise intelligence. Klipfolio Klips supports listening via integrations but lacks built-in archives or AI analysis, better for visualizing existing data.
Social Media Management
Brandwatch
Strengths
- Unified inbox for community and customer care
- Collaborative content calendar
- Brand monitoring integrated with listening
- Social CRM features
Limitations
- Enterprise-focused, steeper setup
- No simple scheduling for small teams
Klipfolio Klips
Strengths
- Indirect support via social API integrations
- Dashboards for scheduling oversight
- Collaboration through comments and sharing
Limitations
- No native content calendar or inbox
- Not a management tool, focuses on reporting
Brandwatch provides full social management with inbox and calendar, suited for enterprise teams. Klipfolio Klips doesn't offer direct management but can visualize management data from other tools, making it complementary rather than competitive.
Analytics & Reporting
Brandwatch
Strengths
- AI-driven insights and custom reporting
- Benchmarking dashboards
- Expert analyst support
- Alerts and segmentation
Limitations
- Custom pricing for advanced reporting
- Less flexible for non-social data
Klipfolio Klips
Strengths
- 30+ visualization types with pixel control
- Automated PDF and scheduled reports
- Template gallery for quick setup
- White-label and custom themes
Limitations
- Formula-based, learning curve for complex analytics
- Add-ons for real-time and branding
Brandwatch offers social-specific AI analytics with deep insights, while Klipfolio Klips provides broader, customizable BI reporting across sources. Choose Brandwatch for social depth, Klipfolio for flexible visualizations.
Influencer Marketing & Collaboration
Brandwatch
Strengths
- 30M+ creator database for discovery
- Workflow management and campaign reporting
- Integrated with listening for vetting
- Relationship tracking
Workflow
Search creators → Manage relationships → Track campaigns → Report ROI
Klipfolio Klips
Strengths
- Dashboards for campaign performance tracking
- Integrations with influencer platforms
- Collaboration via unlimited users
Limitations
- No native discovery or management
- Reporting only, no workflows
Brandwatch is purpose-built for influencer marketing with discovery and workflows. Klipfolio Klips supports reporting on influencer data but lacks core management features, making it secondary for this use.
Use Case Comparison
Enterprise Social Listening
Brandwatch 🏆
Excellent
Massive data archive, AI insights, and real-time monitoring perfect for large-scale brand intelligence.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Klipfolio Klips
Fair
Can visualize social data but lacks native listening depth.
Best Plan: Team ($310/month)
Score: 5/10
Marketing Analytics Dashboards
Brandwatch
Good
Strong social-specific dashboards but less flexible for multi-source data.
Best Plan: Social Media Management (Custom)
Score: 7/10
Klipfolio Klips 🏆
Excellent
130+ integrations and custom visualizations ideal for cross-channel marketing KPIs.
Best Plan: Grow ($190/month)
Score: 9/10
Influencer Campaign Management
Brandwatch 🏆
Excellent
Dedicated Influence tool with discovery and tracking for enterprise campaigns.
Best Plan: Influencer Marketing (Custom)
Score: 10/10
Klipfolio Klips
Poor
No native tools, only reporting if integrated.
Best Plan: Not suitable
Score: 2/10
Agency Client Reporting
Brandwatch
Good
Custom reports and insights, but no white-label standard.
Best Plan: Media Intelligence (Custom)
Score: 6/10
Klipfolio Klips 🏆
Excellent
White-label bundle, templates, and unlimited users perfect for agencies.
Best Plan: Team+ ($600/month) + White-Label ($299/month)
Score: 10/10
Crisis Monitoring for PR
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and expert support for reputation management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Klipfolio Klips
Fair
Can dashboard crisis data but no proactive AI or archives.
Best Plan: Team ($310/month) + Near-Real-Time ($139/month)
Score: 4/10
Finance KPI Tracking with Social Data
Brandwatch
Poor
Social-focused, not ideal for finance unless tied to brand metrics.
Best Plan: Not suitable
Score: 3/10
Klipfolio Klips 🏆
Excellent
Connects to finance tools and social for comprehensive KPI dashboards.
Best Plan: Grow ($190/month)
Score: 9/10
Global Brand Governance
Brandwatch 🏆
Excellent
Multi-region support, workflows, and governance features for global enterprises.
Best Plan: Full Suite (Custom)
Score: 10/10
Klipfolio Klips
Good
User roles and SSO, but less social governance.
Best Plan: Team+ ($600/month) + SSO ($49/month)
Score: 7/10
Sales and Revenue Dashboards
Brandwatch
Fair
Can track social-driven revenue via integrations, but not core.
Best Plan: Social Media Management (Custom)
Score: 5/10
Klipfolio Klips 🏆
Excellent
Real-time pipeline and revenue tracking with social integrations.
Best Plan: Team ($310/month)
Score: 9/10
Market Research and Insights
Brandwatch 🏆
Excellent
Deep consumer data, AI, and analyst support for research.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Klipfolio Klips
Good
Visualize research data from sources, but no native intelligence.
Best Plan: Base ($120/month)
Score: 6/10
Small Team Social Reporting
Brandwatch
Poor
Overkill with custom pricing and complexity.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Excellent
Affordable entry, unlimited users, easy templates.
Best Plan: Base ($120/month)
Score: 8/10
Consultant Building KPI Dashboards
Brandwatch
Fair
Powerful but sales-heavy for consultants.
Best Plan: Consumer Intelligence (Custom)
Score: 4/10
Klipfolio Klips 🏆
Excellent
Reusable templates, white-label for clients.
Best Plan: Grow ($190/month) + White-Label ($299/month)
Score: 10/10
Enterprise Multi-Source BI
Brandwatch
Good
Strong social integrations, but social-centric.
Best Plan: Full Suite (Custom)
Score: 7/10
Klipfolio Klips 🏆
Excellent
Broad integrations, dedicated server for scale.
Best Plan: Team+ ($600/month) + Dedicated ($699/month)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social management, and influencer marketing
- Strong enterprise readiness with global offices and analyst recognition
- Highly customizable dashboards, segmentation, and reporting
- APIs and integrations with major social and enterprise tools
- Expert support for custom research and crisis management
Cons
- No public pricing or self-serve plans, complicating budgeting
- Sales-led onboarding with multi-step demos
- Steep learning curve due to complexity
- Overkill for simple content scheduling or small teams
- Heavier implementation and governance requirements
- Limited transparency on free trial or money-back options
Klipfolio Klips
Pros
- Highly flexible dashboards with 30+ visualization types and pixel-level control
- Connects to 130+ data sources including spreadsheets and social APIs
- Automated data refresh and scheduling for efficient reporting
- Strong agency support with white-label bundle and client templates
- Unlimited users on all plans for easy collaboration
- Transparent pricing starting at $120/month annually
- Extensive help center, templates, and professional services
- Add-ons for advanced needs like real-time and SSO
Cons
- Learning curve for non-technical users due to formulas and modeling
- Advanced features like real-time refresh require costly add-ons
- Base plan limits dashboards, restrictive for complex setups
- Interface feels heavy compared to AI-first tools
- Annual billing may not suit small or experimental teams
- No native social management or listening capabilities
Final Verdict
Brandwatch and Klipfolio Klips target different aspects of social media workflows. Brandwatch is an enterprise powerhouse for social intelligence, listening, and management with unmatched data depth. Klipfolio Klips shines in flexible BI dashboards and reporting, aggregating social data with other sources for actionable visualizations.
Opt for Brandwatch if your focus is enterprise social listening, management, and influencer marketing with deep AI. Choose Klipfolio Klips for customizable dashboards and reporting across social and other data sources, especially for agencies or mid-sized teams. They complement each other: Brandwatch for intel, Klipfolio for visualization.
Overall Scores
Brandwatch
Klipfolio Klips
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