Agorapulse vs Klipfolio Klips
Agorapulse
- Platform: Social media networks
- Best For: Social media management and agency collaboration
- Strength: Unified inbox and ROI analytics
- Users: 2011 users
Starting at $79/month
Klipfolio Klips
- Platform: 130+ data sources
- Best For: Custom dashboards and BI reporting
- Strength: Automated data refresh and visualization flexibility
- Users: 25,000 customers
Starting at $120/month
Table of Contents
At a Glance
Core Functionality
| Feature | Agorapulse | Klipfolio Klips |
|---|---|---|
| Social Media Publishing | ✓ Unlimited post scheduling across multiple networks | ✗ Not applicable; focuses on data dashboards |
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, and ad comments | ✗ No social inbox; uses comments for dashboard collaboration |
| Data Visualization & Dashboards | ✓ Profile-level and post-level reporting | ✓ 30+ visualization types with pixel-level control |
| Automated Data Refresh | ✗ Manual or scheduled social reporting | ✓ Scheduled refresh from 130+ sources |
| ROI Analytics | ✓ Ties social activity to leads, sales, and traffic | ✓ Custom KPI tracking across business metrics |
Integrations & Sources
| Feature | Agorapulse | Klipfolio Klips |
|---|---|---|
| Social Network Support | ✓ Multi-network publishing (Facebook, Instagram, etc.) | ✗ Integrates social data via APIs but no direct publishing |
| Data Source Connections | ✗ Social listening across networks, news, blogs | ✓ 130+ including databases, spreadsheets, REST APIs |
| API & Custom Integrations | ✓ API for workflows in enterprise plans | ✓ SQL, REST support with debugging tools |
| Social Listening | ✓ Across networks, news sites, and blogs | ✗ Possible via data integrations but not native |
Collaboration & Team Features
| Feature | Agorapulse | Klipfolio Klips |
|---|---|---|
| Shared Calendars & Workflows | ✓ Content calendars with approvals and assignments | ✗ Collaboration via comments on dashboards |
| User Roles & Permissions | ✓ Custom roles and SSO in enterprise | ✓ User roles and centralized data access |
| Unlimited Users | ✗ Per-user pricing | ✓ Unlimited on all core plans |
| White-Label Options | ✓ Branded report exports | ✓ Custom theming, domains, and white-label bundle |
Reporting & Analytics
| Feature | Agorapulse | Klipfolio Klips |
|---|---|---|
| Custom Reports | ✓ Profile-level, post-level, and ROI reports | ✓ PDF exports, scheduled reports, published links |
| Advanced Analytics | ✓ Social ROI, competitor benchmarking | ✓ Data modeling, joins, and formula-based insights |
| AI-Powered Insights | ✓ AI writing assistant and reply suggestions | ✗ No native AI; relies on user formulas |
| Scheduled Reporting | ✓ Automated moderation and bulk actions | ✓ Automated data refresh and report delivery |
Automation & AI
| Feature | Agorapulse | Klipfolio Klips |
|---|---|---|
| Bulk Scheduling | ✓ CSV bulk scheduling and publishing queues | ✗ Automated data updates only |
| Moderation Rules | ✓ Advanced rules, labels, and bulk actions | ✗ Not applicable |
| Data Automation | ✗ Social automation focused | ✓ Scheduled refresh and warm-up |
| AI Content Tools | ✓ AI writing assistant and alt-text generator | ✗ No AI content generation |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for social management, while Klipfolio Klips starts at $120/month (annual) for unlimited users and dashboard-focused BI. Agorapulse offers better value for social teams, but Klipfolio provides flexibility for data-heavy reporting without user limits.
Agorapulse
Free
Free
Solo users testing core features
- 1 user and 3 social profiles
- Access to core publishing and inbox features on a limited scale
- Ongoing free usage with option to upgrade
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across supported networks
- Unified inbox for messages and comments
- Basic reports on audience and content
- Branded report exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing teamwork tools
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared content calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited social profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support
Klipfolio Klips
Base
$120/month
Small teams starting with dashboards
- 3 dashboards
- Unlimited users
- 4-hour data refresh
- 130+ data integrations
- Data modeling and joins
- Published links, PDF reports
- Scheduled reports, template gallery
- Add your logo
Grow
$190/month
Medium teams needing more dashboards
- 10 dashboards
- Unlimited users
- 1-hour data refresh
- All Base features
Team
$310/month
Larger teams with frequent updates
- 20 dashboards
- Unlimited users
- 15-minute data refresh
- All Grow features
Team+
$600/month
High-volume data needs
- 40 dashboards
- Unlimited users
- Up-to-the-minute data refresh
- All Team features
Extra Dashboards (Add-On)
$8/month
Expanding dashboard limits
- Additional dashboards beyond plan limits
White-Label Bundle (Add-On)
$299/month
Agencies needing branding
- Remove branding, custom domain, CSS/JS
- Custom sign-in and terminology
Feature Deep Dive
Social Media Management Capabilities
Agorapulse
Strengths
- Unified inbox for all interactions across networks
- Unlimited scheduling with bulk CSV and queues
- Shared calendars with approvals and internal comments
- AI writing assistant for posts and alt-text
- Social listening and advanced moderation rules
Workflow
Plan in calendar → Assign and approve → Schedule/bulk publish → Monitor inbox → Analyze ROI
Klipfolio Klips
Strengths
- No native social publishing; focuses on integrating social data into dashboards
- Possible social metrics visualization via APIs
- Collaboration comments on dashboards for team insights
Workflow
Connect social data sources → Build KPI dashboards → Schedule refreshes → Share reports
Agorapulse is purpose-built for end-to-end social media operations, from publishing to engagement. Klipfolio Klips can visualize social data but lacks direct management tools, making it supplementary for reporting rather than core social ops.
Reporting & Analytics
Agorapulse
Strengths
- Post-level and profile-level reporting with branded exports
- ROI tracking linking social to business outcomes
- Competitor benchmarking and team performance insights
- Ad comments monitoring and sentiment analysis (enterprise)
Limitations
- Social-focused; less flexible for non-social data
- Advanced features in higher tiers
Klipfolio Klips
Strengths
- Highly customizable dashboards with 30+ viz types
- Automated refresh from 130+ sources including social APIs
- PDF/scheduled reports, published links, and white-label options
- Data modeling with formulas for complex joins and calculations
Limitations
- Learning curve for formulas and setup
- No native social ROI; requires custom builds
Agorapulse provides out-of-the-box social ROI and engagement analytics tailored for marketing teams. Klipfolio Klips offers superior flexibility for building cross-functional dashboards, ideal for integrating social data with other business metrics, but requires more setup.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared content calendars with approval workflows
- Inbox assignments and team performance reports
- Custom roles, SSO, and multi-step approvals (enterprise)
- Branded reports for client delivery
Workflow
Team plans in calendar → Review/approve → Assign tasks → Export reports
Klipfolio Klips
Strengths
- Unlimited users with role-based access
- Dashboard comments for collaboration
- White-label bundle for client-facing reports
- Template gallery and client dashboard templates
Limitations
- No workflow approvals; focuses on data sharing
- Add-ons needed for full white-labeling
Agorapulse is stronger for social-specific team workflows with approvals and assignments. Klipfolio Klips excels in scalable collaboration for data reporting, with unlimited users and agency templates, but lacks structured social processes.
Integrations & Automation
Agorapulse
Strengths
- Multi-network social integrations
- API for enterprise workflows
- Bulk actions, moderation rules, and publishing queues
- Social listening from diverse sources
Limitations
- Limited to social ecosystems
- No broad data source connections
Klipfolio Klips
Strengths
- 130+ integrations including cloud services, databases, spreadsheets
- SQL/REST support with automated refresh
- Add-ons for near-real-time and warm-up refresh
- API and asset management for advanced automation
Limitations
- No direct social publishing automation
- Add-ons increase costs for advanced features
Klipfolio Klips dominates in broad data integrations and automation for BI. Agorapulse is specialized for social automation like scheduling and moderation, making it better for marketing ops while Klipfolio suits general analytics automation.
Use Case Comparison
Marketing Team Managing Social Profiles
Agorapulse 🏆
Excellent
Unified inbox, scheduling, and collaboration tools streamline multi-profile management across brands.
Best Plan: Professional ($119/month per user yearly)
Score: 10/10
Klipfolio Klips
Fair
Can visualize social metrics but lacks publishing and engagement tools.
Best Plan: Grow ($190/month)
Score: 5/10
Digital Agency Handling Client Social
Agorapulse 🏆
Excellent
Agency tools like approvals, branded reports, and unlimited profiles (enterprise) support multi-client workflows.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Klipfolio Klips
Good
White-label dashboards and templates for client reporting, unlimited users for teams.
Best Plan: Team ($310/month) + White-Label Add-On
Score: 8/10
B2B Company Needing Social ROI
Agorapulse 🏆
Excellent
ROI analysis ties social to leads and sales, with structured approvals for compliance.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Klipfolio Klips
Good
Custom dashboards can track ROI via integrations, but requires setup for social-specific metrics.
Best Plan: Team ($310/month)
Score: 7/10
E-commerce Brand for Social Sales & Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/ad comments, Instagram tagging, and ROI for sales tracking.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Klipfolio Klips
Fair
Can dashboard sales data from social but no direct engagement or tagging.
Best Plan: Grow ($190/month)
Score: 4/10
Marketing Team Needing Cross-Channel Dashboards
Agorapulse
Good
Social-focused reporting with some cross-network views, but limited to social data.
Best Plan: Advanced ($149/month per user yearly)
Score: 6/10
Klipfolio Klips 🏆
Excellent
Integrates multiple sources for comprehensive channel performance dashboards.
Best Plan: Team ($310/month)
Score: 10/10
Sales Team Tracking Pipeline & Revenue
Agorapulse
Fair
ROI features link social to sales, but not optimized for non-social pipeline data.
Best Plan: Advanced ($149/month per user yearly)
Score: 5/10
Klipfolio Klips 🏆
Excellent
Real-time dashboards for pipeline KPIs from CRM and other sources.
Best Plan: Team+ ($600/month)
Score: 9/10
Finance Leaders Monitoring KPIs
Agorapulse
Poor
Limited to social ROI; not suited for finance metrics.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Excellent
Flexible for cash flow and executive KPIs with database integrations.
Best Plan: Grow ($190/month)
Score: 10/10
Agency Delivering Client Reports
Agorapulse
Good
Branded social reports and collaboration for client management.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
Klipfolio Klips 🏆
Excellent
White-label bundle and templates for scalable client dashboards.
Best Plan: Team ($310/month) + White-Label ($299/month)
Score: 9/10
Small Business Managing Social
Agorapulse 🏆
Good
Intuitive interface but per-user pricing may add up; free tier limited.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
Klipfolio Klips
Fair
Overkill for basic social; better for data viz but higher starting price.
Best Plan: Base ($120/month)
Score: 4/10
Consultant Building KPI Dashboards
Agorapulse
Poor
Social-only; not for general KPI consulting.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Excellent
Reusable templates and white-label for multiple clients.
Best Plan: Grow ($190/month)
Score: 10/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Inbox management and reporting for alumni/student interactions.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Klipfolio Klips
Good
Dashboards for engagement metrics but no direct social tools.
Best Plan: Team ($310/month)
Score: 6/10
Enterprise with Complex Data Needs
Agorapulse
Good
Enterprise plan for social governance, but limited to social.
Best Plan: Custom Enterprise
Score: 6/10
Klipfolio Klips 🏆
Excellent
SSO, dedicated servers, and professional services for large-scale BI.
Best Plan: Team+ ($600/month) + Add-Ons
Score: 9/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk scheduling
- Strong ROI features connecting social to business impact
- Advanced moderation for efficient inbox management
- AI tools for content and replies
- Transparent per-user pricing with free tier
Cons
- Per-user pricing expensive for large teams
- Heavy feature set for solo/small users
- Advanced analytics/ROI in higher plans
- Configuration needed for many profiles/users
- Less AI-focused on content ideation than specialized tools
Klipfolio Klips
Pros
- Flexible dashboards with 30+ viz types and pixel control
- 130+ data sources for broad integrations
- Automated refresh reduces manual work
- Unlimited users improve collaboration
- Strong agency support with white-label and templates
- Spreadsheet-like formulas for custom modeling
- Extensive help and professional services
Cons
- Learning curve for non-technical users
- Advanced features/add-ons increase costs
- Dashboard limits on base plans
- Interface feels heavy vs lightweight tools
- Annual billing may not suit small/experimental teams
- No native social management
Final Verdict
Agorapulse and Klipfolio Klips target different needs: Agorapulse is a comprehensive social media platform for publishing, engagement, and ROI, ideal for marketing teams. Klipfolio Klips is a BI tool for customizable dashboards and reporting across data sources, suiting analytics-focused users. They complement each other for teams needing both social ops and integrated reporting.
Choose Agorapulse for dedicated social media management with built-in ROI. Opt for Klipfolio Klips for versatile BI and dashboarding that can include social data. For hybrid needs, use Agorapulse for ops and Klipfolio for advanced reporting.
Overall Scores
Agorapulse
Content Creation: 8/10
Value: 8/10
Klipfolio Klips
Value: 7/10
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