B2Brain vs Klipfolio Klips
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Klipfolio Klips
- Platform: Business intelligence and reporting
- Best For: Custom dashboards and analytics
- Strength: 130+ data source integrations
- Users: 25,000 customers
Starting at $120/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | Klipfolio Klips |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning with unlimited users on show days | ✗ Not applicable; focuses on data visualization |
| Data Visualization Dashboards | ✗ Limited to post-event analytics dashboard | ✓ 30+ visualization types with pixel-level control |
| Account Intelligence | ✓ Contextual pitch angles, talking points, and signals | ✗ Not event-specific; general data modeling |
| Automated Data Refresh | ✗ Real-time note capture but no scheduled refresh | ✓ Scheduled refresh from 4 hours to near-real-time (add-on) |
Integrations
| Feature | B2Brain | Klipfolio Klips |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✓ 130+ including CRMs, databases, spreadsheets via SQL/REST |
| Collaboration Tools | ✓ Slack and Microsoft Teams for internal updates | ✓ Comments, user roles, published links for sharing |
| API Support | ✗ Deep CRM sync but no general API mentioned | ✓ REST API, dynamic data sources, Zapier-like connectivity |
Analytics & Reporting
| Feature | B2Brain | Klipfolio Klips |
|---|---|---|
| Post-Event Analytics | ✓ Prioritization of valuable prospects, ROI tracking | ✗ General BI analytics, not event-specific |
| Custom Reporting | ✗ Central dashboard for leads and intel usage | ✓ PDF exports, scheduled reports, white-label options |
| Real-Time Insights | ✓ Voice-to-text notes and contextual signals at events | ✓ Up-to-the-minute refresh (add-on) |
User Experience & Deployment
| Feature | B2Brain | Klipfolio Klips |
|---|---|---|
| Mobile-First Access | ✓ Scanning and note capture optimized for busy booths | ✗ Browser-based but dashboard-focused |
| Unlimited Users | ✓ On event plans for large teams | ✓ All core plans include unlimited users |
| Learning Curve | ✗ Easy mobile deployment, no heavy setup | ✓ Spreadsheet-like formulas may challenge non-technical users |
| White-Label Options | ✗ Not available | ✓ Custom themes, domains, and branding for agencies |
Pricing Comparison
B2Brain starts at $1,000 per show for event-specific use, with annual platform pricing at $5,000/year, ideal for targeted event ROI. Klipfolio Klips offers scalable monthly plans from $120/month (billed annually), providing better flexibility for ongoing BI needs but with add-ons for advanced features.
B2Brain
Trade Show Solution
$1,000/show
Single event teams needing lead capture
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations managing multiple events annually
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Klipfolio Klips
Base
$120/month
Small teams starting with BI
- 3 dashboards
- Unlimited users
- 4-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Grow
$190/month
Growing teams needing more dashboards
- 10 dashboards
- Unlimited users
- 1-hour data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team
$310/month
Collaborative teams with frequent updates
- 20 dashboards
- Unlimited users
- 15-minute data refresh rate
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Team+
$600/month
Advanced BI needs
- 40 dashboards
- Unlimited users
- Up-to-the-minute data refresh
- 130+ data integrations
- Data modelling and joins
- Published links
- PDF reports
- Scheduled reports
- Template gallery
- Add your logo
Extra Dashboards (Add-On)
$8/month
Scaling beyond limits
- Additional dashboards beyond plan limits
Near-Real-Time Refresh (Add-On)
$139/month
Dynamic data needs
- Dedicated queue for more frequent refresh
- Optimized handling of dynamic data sources
- Scheduled warm-up for offline refresh
Warm Up Refresh (Add-On)
$39/month
Ensuring fresh data on login
- Daily scheduled refresh of all data sources
- Ensures data is current on first login
Custom Domain (Add-On)
$69/month
Branded access
- Use your own WWW domain name (URL)
Custom Theme (Add-On)
$69/month
UI customization
- Upload custom CSS and JavaScript
- Dramatically overhaul Klipfolio’s look and feel
White-Label Bundle (Add-On)
$299/month
Agencies and OEMs
- Remove Klipfolio name and brand from interface
- Customize sign-in screen
- Update common terminology
- Apply CSS and custom theme
- Use custom domain
- Support for agency and OEM scenarios
Priority Support (Add-On)
$49/month
Faster help
- Priority placement in support queue
- Access to Klipfolio expert during business hours
Dedicated Server (Add-On)
$699/month
High-performance needs
- Dedicated hosting environment
- Increased compute resources for formulas and data fetching
Single Sign-On (Add-On)
$49/month
Enterprise security
- SSO via SAML or custom approach
Onboarding, Training, and Professional Services
Custom
Complex implementations
- Customized onboarding and training plans
- Implementation services for APIs and data sources
- Dedicated Data Hero for monthly one-on-one training
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and cards with unlimited scans
- Contextual account intelligence: pitch angles, talking points, signals
- Voice-to-text notes for quick entry at busy events
- Enriched leads sync directly to CRM
- Central dashboard for tracking leads and team usage
Workflow
Scan at booth → Capture notes/signals → Enrich and sync to CRM → Prioritize post-event
Klipfolio Klips
Strengths
- Connects to CRM data for visualization but no event capture
- Data modeling joins lead data from multiple sources
- Automated refresh pulls CRM updates into dashboards
Workflow
Integrate CRM data → Model and visualize leads → Schedule reports on pipeline metrics
B2Brain is purpose-built for real-time event lead capture with contextual B2B intelligence, making it ideal for trade shows. Klipfolio Klips handles post-capture lead data visualization but lacks on-site capture tools. Choose B2Brain for events; Klipfolio for analyzing captured data.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization and ROI
- Track account engagement and team intel usage
- Focus on event-to-pipeline conversion metrics
Limitations
- Event-centric; no broad BI capabilities
- Limited to integrated CRMs
Klipfolio Klips
Strengths
- Custom dashboards with 30+ visualizations and pixel control
- Automated scheduled reports, PDF exports, published links
- Template gallery for quick KPI setups
- White-label and custom themes for client reporting
Limitations
- Requires data source setup; steeper for events
- Add-ons needed for advanced refresh/reporting
B2Brain provides targeted post-event analytics for lead prioritization, while Klipfolio Klips offers flexible, multi-source BI reporting with automation. B2Brain wins for event ROI tracking; Klipfolio for comprehensive business dashboards.
Integrations and Collaboration
B2Brain
Strengths
- Deep CRM sync (HubSpot, Salesforce) for enriched leads
- Slack/MS Teams for real-time team updates
- Browser-based, no installs; unlimited event users
Limitations
- Limited to sales/marketing tools; no broad data sources
- No advanced user roles or white-labeling
Klipfolio Klips
Strengths
- 130+ integrations: CRMs, databases, spreadsheets, REST/SQL
- Unlimited users, comments, roles for collaboration
- White-label bundle, custom domains for agencies
- API and debugging for advanced setups
Limitations
- No event-specific integrations like badge scanners
- Add-ons for SSO, priority support
B2Brain's integrations focus on CRM pipeline enrichment for events, with simple collaboration. Klipfolio Klips connects vast data sources for BI, with robust team/agency features. B2Brain for sales-event sync; Klipfolio for cross-tool analytics.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Designed for booth lead capture, contextual intelligence, and CRM sync to build pipeline from events.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Klipfolio Klips
Poor
Can visualize event data post-capture but no on-site tools for scanning or notes.
Best Plan: Base ($120/month)
Score: 3/10
Marketing Analytics Team
B2Brain
Fair
Post-event ROI analytics help, but limited to event data without broad visualization.
Best Plan: Platform ($5,000/year)
Score: 5/10
Klipfolio Klips 🏆
Excellent
Custom dashboards from multiple marketing sources for cross-channel insights.
Best Plan: Grow ($190/month)
Score: 10/10
Sales Pipeline Manager
B2Brain 🏆
Excellent
Enriches leads with intelligence and syncs to CRM for qualified pipeline from events.
Best Plan: Platform ($5,000/year)
Score: 9/10
Klipfolio Klips
Good
Visualizes pipeline metrics from CRM but no event-specific enrichment.
Best Plan: Team ($310/month)
Score: 7/10
Field Marketing Leader
B2Brain 🏆
Excellent
Proves event ROI with analytics, prioritization, and unlimited team access.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Klipfolio Klips
Fair
Can report on event KPIs but requires manual data import.
Best Plan: Base ($120/month)
Score: 4/10
BI Agency for Clients
B2Brain
Poor
Event-only focus; no white-label or multi-client dashboards.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Excellent
White-label bundles, templates, and unlimited users for client reporting.
Best Plan: Team+ ($600/month) + White-Label ($299/month)
Score: 10/10
Finance Team Tracking KPIs
B2Brain
Poor
No financial data tools; event-focused only.
Best Plan: Not suitable
Score: 1/10
Klipfolio Klips 🏆
Excellent
Connects to finance tools for cash flow, KPIs in automated dashboards.
Best Plan: Grow ($190/month)
Score: 9/10
Large Event Booth Team
B2Brain 🏆
Excellent
Unlimited users, mobile scanning, and collaboration integrations for big teams.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Klipfolio Klips
Fair
Unlimited users but no event capture; useful for post-event review.
Best Plan: Team ($310/month)
Score: 5/10
Revenue Team with ABM Strategy
B2Brain 🏆
Excellent
Account-based intelligence at events fits ABM with CRM sync.
Best Plan: Platform ($5,000/year)
Score: 9/10
Klipfolio Klips
Good
Visualizes ABM metrics but no event intelligence.
Best Plan: Team ($310/month)
Score: 6/10
Small Team New to BI
B2Brain
Poor
Overkill for non-event BI; high per-show cost.
Best Plan: Not suitable
Score: 2/10
Klipfolio Klips 🏆
Good
Affordable base plan with templates, but learning curve.
Best Plan: Base ($120/month)
Score: 8/10
Proving Event ROI
B2Brain 🏆
Excellent
Post-event prioritization and analytics directly measure pipeline impact.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Klipfolio Klips
Fair
Can build ROI dashboards from CRM data but manual setup.
Best Plan: Grow ($190/month)
Score: 5/10
Cross-Channel Performance Reporting
B2Brain
Poor
Event-only; no multi-channel data handling.
Best Plan: Not suitable
Score: 1/10
Klipfolio Klips 🏆
Excellent
Joins data from 130+ sources for unified marketing/sales reports.
Best Plan: Team ($310/month)
Score: 10/10
CRM-Centric Sales Organization
B2Brain 🏆
Excellent
Seamless enrichment and sync to HubSpot/Salesforce for pipeline.
Best Plan: Platform ($5,000/year)
Score: 9/10
Klipfolio Klips
Good
Pulls CRM data for visualization but no enrichment.
Best Plan: Base ($120/month)
Score: 7/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event activity into qualified pipeline
- Unlimited users on event plans for large booth teams
- Contextual pitch angles and talking points stand out from basic scanners
- Strong CRM integrations (HubSpot, Salesforce) and Slack/Teams collab
- Mobile-first, browser-based for easy deployment
- Post-event analytics prove ROI and prioritize prospects
- Voice-to-text speeds data entry at busy booths
Cons
- High starting price ($1,000/show) for small or occasional users
- No public monthly tiers; requires contact for details
- Value depends on CRM integration and structured sales
- Primarily event-focused; not a full sales/marketing suite
- Limited documentation (FAQs/ Customers pages incomplete)
- No broad data visualization beyond events
Klipfolio Klips
Pros
- Flexible dashboards with 30+ viz types and pixel control
- Connects 130+ sources for comprehensive BI
- Automated refresh and scheduled reports reduce manual work
- Unlimited users and strong agency tools (white-label, templates)
- Spreadsheet-like power for data modeling and joins
- Extensive support: help center, onboarding, pro services
- Scalable add-ons for real-time, SSO, dedicated servers
Cons
- Steep learning curve for formulas and modeling
- Advanced features (real-time, white-label) require costly add-ons
- Base plan limits (3 dashboards) restrict complex use
- Interface feels heavy vs. lightweight AI tools
- Annual billing may not suit experimental teams
- No event-specific capture; general BI only
Final Verdict
B2Brain and Klipfolio Klips target distinct B2B challenges: B2Brain bridges offline events to online pipeline with specialized lead tools, while Klipfolio Klips delivers versatile BI for data-driven insights across sources. They complement rather than compete directly.
Choose B2Brain if events drive your pipeline and you need on-site tools. Opt for Klipfolio Klips for ongoing BI and reporting. Integrate both: use B2Brain to feed event data into Klipfolio dashboards for full ROI visibility.
Overall Scores
B2Brain
Value: 7/10
Klipfolio Klips
Value: 8/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
