Buffer vs AuthoredUp
Buffer
- Platform: 10+ platforms including Facebook, Instagram, TikTok, LinkedIn, X, YouTube
- Best For: Multi-channel creators, small businesses, agencies
- Strength: Unified workspace for planning, publishing, and analytics
- Users: 70,000+ customers
Starting at $5/month per channel
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn creators, B2B marketers, personal branding
- Strength: Rich editor and historical content analysis
- Users: 2,000+ professionals
Starting at $12.46/month
Table of Contents
At a Glance
Platform Support
| Feature | Buffer | AuthoredUp |
|---|---|---|
| ✓ Full support with scheduling and engagement | ✓ Exclusive focus with deep editor and analytics | |
| X (Twitter) | ✓ Full support including threaded posts | ✗ LinkedIn-only |
| Facebook & Instagram | ✓ Comprehensive support with visual calendar | ✗ Not supported |
| TikTok, YouTube, Pinterest | ✓ Support for Shorts, videos, and pins | ✗ Not supported |
| Emerging platforms (Threads, Bluesky, Mastodon) | ✓ Includes Threads, Bluesky, Mastodon | ✗ Not supported |
Content Creation
| Feature | Buffer | AuthoredUp |
|---|---|---|
| AI-powered post generation | ✓ Unlimited AI Assistant credits on paid plans | ✗ No native AI; relies on templates and user input |
| Rich text editor with formatting | ✓ Basic editor with hashtag manager | ✓ Advanced: bold, italics, bullets, emojis, live preview |
| Drafts and templates | ✓ Unlimited ideas, drafts, templates on paid plans | ✓ Unlimited drafts, snippets, 300+ hooks/CTAs |
| Content reuse suggestions | ✗ Queue and calendar for reuse | ✓ Historical posts analysis and 1-click reuse |
| Visual content tools | ✓ Custom video covers, integrations with Canva | ✗ Text-focused; no visual tools |
Scheduling & Automation
| Feature | Buffer | AuthoredUp |
|---|---|---|
| Visual content calendar | ✓ Visual calendar with queue and drag-and-drop | ✓ Centralized calendar for LinkedIn posts only |
| Queue and recurring posts | ✓ Posting queue and reminder notifications | ✗ Scheduling but no queue or recurring |
| Best-time scheduling | ✓ Best time to post recommendations | ✓ Best times based on analytics |
| Threaded/first comment support | ✓ Threaded posts and first comment scheduling across platforms | ✓ LinkedIn-specific threading in editor |
Engagement & Community
| Feature | Buffer | AuthoredUp |
|---|---|---|
| Unified inbox | ✓ Community inbox for replies across platforms with AI replies | ✗ No inbox; focuses on creation |
| Saved replies and AI assistance | ✓ Saved replies and AI for engagement | ✗ Not available |
| Comment insights | ✓ Comment insights in inbox | ✗ Engagement tracked in analytics only |
Analytics & Reporting
| Feature | Buffer | AuthoredUp |
|---|---|---|
| Basic analytics | ✓ Basic on free; advanced on paid | ✓ In-depth impressions, engagement, growth |
| Advanced insights | ✓ Best time, demographics, custom reports | ✓ Follower growth, best times, historical analysis |
| Branded/custom reports | ✓ Branded reports with UTM parameters | ✓ CSV export for saved posts |
| Posts table/filtering | ✗ Performance overview | ✓ Filters by type, tags, keywords |
Collaboration & Agency Features
| Feature | Buffer | AuthoredUp |
|---|---|---|
| Team workspaces | ✓ Notes, approvals, permissions on Team plan | ✓ Sub-accounts and organization management on Business |
| Approval workflows | ✓ Custom workflows on Team | ✓ Draft collaboration on Business |
| Multi-client management | ✓ Channel groups for clients | ✓ Multiple profiles and sub-accounts for agencies |
Integrations & Extensions
| Feature | Buffer | AuthoredUp |
|---|---|---|
| Chrome extension | ✓ Browser extension for quick management | ✓ Extension lives inside LinkedIn for editing |
| Canva/Unsplash integration | ✓ Direct integrations for visuals | ✗ Not available |
| Zapier/IFTTT | ✓ Extensive automation integrations | ✗ Limited; Chrome-focused |
| Link-in-bio tool | ✓ Start Page builder | ✗ Not available |
Pricing Comparison
Buffer starts at $0 with a generous free plan and $5/month per channel for paid tiers, offering great value for multi-platform users. AuthoredUp starts at $12.46/month (yearly) focused on LinkedIn, with per-profile pricing for teams that can scale costs.
Buffer
Free
$0/month
Solo creators testing core features
- Connect up to 3 channels
- 10 scheduled posts per channel (refill anytime)
- 100 ideas storage
- 1 user account
- AI Assistant included
- Basic analytics
- Community inbox
- World-class customer support
- Start Page included
- Reply to comments
Essentials
$5/month per channel
Small businesses needing unlimited scheduling
- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
Team
$10/month per channel
Agencies and teams with collaboration needs
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited user accounts
- AI Assistant with unlimited credits
- Advanced analytics
- Community inbox
- Hashtag manager
- First comment scheduling
- Channel groups
- Custom video covers
- Notes, approval workflows, custom permissions
AuthoredUp
Individual (Yearly)
$16.63/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Agencies managing multiple LinkedIn profiles
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Individual (Monthly)
$19.95/month
Solo users preferring monthly billing
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams needing flexible monthly billing
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Custom Growth Plan
Custom
Large teams and agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Feature Deep Dive
Content Creation Capabilities
Buffer
Strengths
- AI Assistant for unlimited idea generation and drafting on paid plans
- Unified workspace with ideas, drafts, templates, and board view
- Hashtag manager, first comment scheduling, and channel groups
- Integrations with Canva, Unsplash for visuals
- Mobile apps and browser extension for on-the-go creation
Workflow
Generate ideas with AI → Draft in workspace → Customize with templates → Schedule via queue
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTAs for inspiration
- 1-click reuse from historical top-performing content
- Posts table with filters for pattern discovery
- Chrome extension for in-LinkedIn editing
Workflow
Save ideas as drafts/snippet → Use templates/hooks → Edit with rich formatting → Preview and schedule
AuthoredUp shines in LinkedIn-specific content creation with advanced formatting and reuse tools, ideal for polished posts. Buffer offers broader AI-assisted creation across platforms but lacks AuthoredUp's depth in text styling and historical analysis. Choose AuthoredUp for LinkedIn expertise; Buffer for multi-channel ideation.
Scheduling & Automation
Buffer
Strengths
- Visual content calendar, queue, and reminder notifications
- Scheduled posts, threaded posts, first comment automation
- Channel groups for organized multi-platform scheduling
- Best time to post based on analytics
- Unlimited posts on paid plans
Limitations
- No advanced recurring automation beyond queue
- Per-channel limits on free plan
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled LinkedIn posts
- Best times recommendations from analytics
- Support for multiple company pages
- Seamless scheduling via Chrome extension
Limitations
- LinkedIn-only; no queue or multi-platform automation
- No threaded post automation beyond editor
Buffer dominates scheduling with multi-platform queue, calendar, and automation features, making it reliable for consistent posting. AuthoredUp provides solid LinkedIn scheduling but lacks breadth and advanced automation. Buffer wins for diverse workflows; AuthoredUp for focused LinkedIn timing.
Analytics & Reporting
Buffer
Strengths
- Advanced analytics: performance overview, best time, demographics
- Custom analytics, UTM parameters, branded reports
- Audience insights across platforms
- Basic on free; full suite on paid
Limitations
- Less depth in historical content analysis
- Multi-platform can dilute single-channel focus
AuthoredUp
Strengths
- In-depth LinkedIn analytics: impressions, engagement, growth timelines
- Follower growth tracking, best times, saved-post analysis with filters
- Posts table for patterns, CSV export
- Historical collection for reuse suggestions
Limitations
- LinkedIn-only; no cross-platform reporting
- No branded reports beyond CSV
AuthoredUp offers superior LinkedIn-specific analytics with historical depth and reuse insights, perfect for optimization. Buffer provides broader multi-platform reporting with demographics and custom UTMs but less granular for one channel. AuthoredUp for LinkedIn pros; Buffer for holistic views.
Engagement & Collaboration
Buffer
Strengths
- Community inbox for multi-platform replies with AI and saved responses
- Comment insights and engagement centralization
- Team plan: notes, approvals, custom permissions
- Unlimited users on Team
Workflow
Monitor inbox → AI/saved reply → Collaborate via approvals → Track insights
AuthoredUp
Strengths
- Business plan: sub-accounts, draft collaboration, team analytics
- Organization management for agencies
- Multiple profile support under one dashboard
Limitations
- No unified inbox or direct engagement tools
- Collaboration limited to drafts
Buffer excels in engagement with a full inbox and AI replies across platforms, plus robust team collaboration. AuthoredUp focuses on draft sharing for LinkedIn teams but lacks engagement handling. Buffer is better for interactive management; AuthoredUp for creation-focused teams.
Use Case Comparison
Solo Creator Managing Multiple Platforms
Buffer 🏆
Excellent
Generous free plan, multi-channel support, AI creation, and scheduling queue ideal for solo multi-platform management.
Best Plan: Free or Essentials ($5/channel)
Score: 9/10
AuthoredUp
Poor
LinkedIn-only; no support for other platforms limits solo creators' needs.
Best Plan: Not suitable
Score: 2/10
Building LinkedIn Personal Brand
Buffer
Good
LinkedIn scheduling and basic analytics work, but lacks deep editor and reuse tools.
Best Plan: Essentials ($5/month)
Score: 7/10
AuthoredUp 🏆
Excellent
Rich editor, templates, historical analysis perfect for consistent, optimized LinkedIn branding.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Small Business for Consistent Posting
Buffer 🏆
Excellent
Multi-platform queue, calendar, and analytics ensure reliable posting without complexity.
Best Plan: Essentials ($5/channel)
Score: 9/10
AuthoredUp
Fair
Great for LinkedIn but ignores other channels small businesses use.
Best Plan: Individual ($19.95/month)
Score: 5/10
B2B Marketer Focused on LinkedIn
Buffer
Good
LinkedIn support with engagement inbox, but not specialized for content depth.
Best Plan: Team ($10/channel) for collaboration
Score: 7/10
AuthoredUp 🏆
Excellent
Tailored for B2B with editor, analytics, and reuse for professional content.
Best Plan: Business Yearly ($12.46/profile)
Score: 10/10
Agency Managing Multiple Clients
Buffer 🏆
Excellent
Team plan with approvals, permissions, and channel groups for client management across platforms.
Best Plan: Team ($10/channel)
Score: 9/10
AuthoredUp
Good
Sub-accounts and multi-profile for LinkedIn clients, but limited to one platform.
Best Plan: Business ($12.46/profile)
Score: 7/10
Content Reuser with Historical Posts
Buffer
Fair
Queue allows reuse, but no deep historical analysis.
Best Plan: Essentials ($5/channel)
Score: 6/10
AuthoredUp 🏆
Excellent
Saved-post analysis, filters, and 1-click reuse optimize historical content.
Best Plan: Individual ($16.63/month)
Score: 10/10
Budget-Conscious Starter User
Buffer 🏆
Excellent
Free plan with 3 channels and core features; low entry to paid.
Best Plan: Free
Score: 10/10
AuthoredUp
Fair
No free plan; starts at $12.46 but trial available; LinkedIn-only.
Best Plan: Individual Yearly ($16.63/month)
Score: 6/10
Sales Team Using LinkedIn for Pipeline
Buffer
Good
Engagement inbox and analytics help track interactions, but no lead-specific tools.
Best Plan: Team ($10/channel)
Score: 7/10
AuthoredUp 🏆
Excellent
Deep analytics and content optimization for engagement-driven pipeline.
Best Plan: Business ($12.46/profile)
Score: 9/10
Marketing Team Needing Analytics
Buffer 🏆
Excellent
Advanced multi-platform analytics, demographics, and reports for team insights.
Best Plan: Team ($10/channel)
Score: 9/10
AuthoredUp
Good
Strong LinkedIn analytics but limited scope for team-wide multi-channel needs.
Best Plan: Business ($12.46/profile)
Score: 7/10
Freelancer Focused on LinkedIn
Buffer
Good
Affordable LinkedIn scheduling and AI, but overkill if not multi-platform.
Best Plan: Essentials ($5/month)
Score: 7/10
AuthoredUp 🏆
Excellent
Cost-effective for solo LinkedIn with editor and insights tailored to freelancers.
Best Plan: Individual ($16.63/month)
Score: 10/10
Enterprise Social Media Team
Buffer 🏆
Good
Scalable with Team plan, but per-channel pricing may escalate; strong collaboration.
Best Plan: Team ($10/channel)
Score: 8/10
AuthoredUp
Fair
Custom plan for LinkedIn, but lacks multi-platform enterprise scale.
Best Plan: Custom Growth Plan
Score: 5/10
Creator Seeking AI-Assisted Creation
Buffer 🏆
Excellent
Unlimited AI credits for ideas and content across platforms.
Best Plan: Essentials ($5/channel)
Score: 9/10
AuthoredUp
Fair
No AI generation; templates help but manual-heavy.
Best Plan: Individual ($16.63/month)
Score: 5/10
Pros and Cons
Buffer
Pros
- Clean, intuitive interface approachable for beginners
- Generous free plan with up to 3 channels and core features
- Strong multi-channel publishing with visual tools and queue
- Robust analytics including demographics and best times
- Community inbox with AI replies for efficient engagement
- Extensive integrations like Canva, Zapier for expanded workflow
- Transparent per-channel pricing with unlimited AI on paid plans
- Mobile and browser support for flexible management
Cons
- Per-channel pricing expensive for many profiles
- Advanced collaboration locked to Team plan
- Learning curve for full management beyond simple posting
- Analytics may overwhelm casual users
- Not as specialized for single-platform depth like LinkedIn
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced editor and preview
- Powerful formatting, unlimited drafts, and 300+ templates
- Deep analytics with historical analysis and CSV export
- Chrome extension for seamless in-LinkedIn experience
- 1-click reuse and pattern discovery from past content
- Sub-accounts and collaboration for teams/agencies
- EU hosting and strong privacy for professional use
- Affordable yearly pricing for solo and business users
Cons
- Limited to LinkedIn; no multi-platform support
- No native AI for content generation
- Interface complex for basic users
- Per-profile pricing scales for teams
- Chrome-centric; less accessible on other browsers
- No engagement inbox or direct reply tools
Final Verdict
Buffer and AuthoredUp cater to different social media needs. Buffer is a versatile multi-platform tool for scheduling, engagement, and analytics, ideal for broad management. AuthoredUp is a specialized LinkedIn studio for superior content creation and insights, perfect for platform-specific depth.
Choose Buffer for multi-platform versatility and engagement. Opt for AuthoredUp if LinkedIn is central to your strategy. For hybrid needs, combine them: AuthoredUp for LinkedIn creation, Buffer for distribution and interaction.
Overall Scores
Buffer
LinkedIn Focus: 7/10
Content Creation: 8/10
Multi-Platform: 10/10
Value: 9/10
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 10/10
Value: 7/10
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