Brandwatch vs AuthoredUp
Brandwatch
- Platform: Multi-platform enterprise
- Best For: Consumer intelligence and social management
- Strength: Deep data coverage and AI analytics
- Users: Enterprise brands and agencies
Starting at Custom
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and personal branding
- Strength: Tailored LinkedIn editor and insights
- Users: 2,011 professionals
Starting at $12.46/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| ✓ Integrated via social management and listening | ✓ Exclusive focus with deep specialization | |
| Multi-platform (Twitter, Facebook, Instagram, etc.) | ✓ Full support across major networks | ✗ LinkedIn-only |
| Social Listening Across Platforms | ✓ 1.4+ trillion posts monitored | ✗ Not available |
| Influencer Discovery | ✓ 30M+ creator database | ✗ Not available |
Content Creation
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| Rich Post Editor | ✗ Collaborative calendar but no advanced editor | ✓ Formatting, emojis, live preview for LinkedIn |
| Templates and Snippets | ✗ Not available | ✓ 300+ hooks, endings, CTAs; unlimited drafts |
| AI-Powered Content Generation | ✓ Iris AI for insights and search | ✗ No native AI generator |
| Collaborative Content Calendar | ✓ For organic/paid posts across platforms | ✓ LinkedIn-specific for published/scheduled posts |
| Historical Content Reuse | ✗ Not emphasized | ✓ 1-click reuse from top-performing posts |
Scheduling & Management
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| Unified Social Inbox | ✓ For community management and customer care | ✗ Not available |
| Content Scheduling | ✓ Multi-platform with workflows | ✓ LinkedIn-focused with calendar |
| Best Time to Post Recommendations | ✗ Analytics-driven but not automated recs | ✓ Based on analytics |
| Multi-Profile Management | ✓ Enterprise-scale with governance | ✓ Multiple LinkedIn profiles under one account |
Analytics & Insights
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| Deep Analytics | ✓ AI-powered with custom dashboards, image analysis | ✓ Impressions, engagement, growth timelines |
| Custom Reporting and Alerts | ✓ Fully customizable with ML classifiers | ✓ Posts table with filters, CSV export |
| Follower Growth Tracking | ✓ Brand monitoring and benchmarking | ✓ LinkedIn-specific growth |
| Saved-Post Analysis | ✗ Not available | ✓ Keyword/author filters for inspiration |
| Consumer Intelligence | ✓ 1.4+ trillion posts, narrative insights | ✗ Not available |
Enterprise & Collaboration
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| Team Collaboration | ✓ Workflows, governance for global teams | ✓ Sub-accounts, draft collaboration |
| APIs and Integrations | ✓ With major networks and enterprise tools | ✗ Chrome extension integration |
| Expert Analyst Support | ✓ Media Intelligence & Insights | ✗ Not available |
| Organization Management | ✓ Multi-region support | ✓ For teams and clients |
Influencer & Advanced
| Feature | Brandwatch | AuthoredUp |
|---|---|---|
| Influencer Database | ✓ 30M+ creators with campaign reporting | ✗ Not available |
| Crisis Monitoring | ✓ Alerts and reputation management | ✗ Not available |
| AI Image Analysis | ✓ Neural networks and deep learning | ✗ Not available |
| Chrome Extension | ✗ Not available | ✓ Direct in-LinkedIn experience |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, ideal for large-scale needs but opaque for budgeting. AuthoredUp starts at $12.46/month (yearly Business) with clear, per-profile plans, offering better accessibility for individuals and small teams.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large agencies needing onboarding
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Feature Deep Dive
Content Creation Capabilities
Brandwatch
Strengths
- Collaborative content calendar for organic and paid posts
- Unified workflows for multi-platform publishing
- Integration with listening data for informed creation
Workflow
Monitor trends with Iris AI → Plan in calendar → Collaborate and publish → Track performance
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live preview
- Unlimited drafts, snippets, and 300+ templates for hooks/CTAs
- 1-click reuse of historical top-performing content
- Centralized calendar for LinkedIn posts
- Chrome extension for seamless in-platform editing
Workflow
Save ideas in drafts → Use templates for inspiration → Edit with preview → Schedule or publish → Reuse winners
AuthoredUp shines in LinkedIn-specific content creation with a powerful editor and reuse tools, ideal for creators. Brandwatch focuses on collaborative, data-informed management across platforms but lacks a dedicated editor. Choose AuthoredUp for hands-on LinkedIn writing; Brandwatch for enterprise planning.
Scheduling & Management
Brandwatch
Strengths
- All-in-one platform with collaborative calendar
- Unified inbox for engagement and care
- Governance and workflows for teams
- Multi-platform scheduling with integrations
Limitations
- No best-time recommendations
- Heavier setup for enterprises
AuthoredUp
Strengths
- LinkedIn content calendar with filters
- Support for multiple company pages
- Best-time to post based on analytics
- Draft collaboration for teams
Limitations
- LinkedIn-only, no multi-platform
- No unified inbox
Brandwatch offers robust multi-platform scheduling with team governance, suiting enterprises. AuthoredUp provides streamlined LinkedIn scheduling with analytics-driven timing. Brandwatch wins for scale; AuthoredUp for simplicity on one platform.
Analytics & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion posts and 496M daily
- Iris AI for narrative insights and search
- Image analysis, custom ML classifiers
- Custom dashboards, alerts, benchmarking
- Expert analyst support for deep insights
Workflow
Query data with AI → Analyze with classifiers → Build dashboards → Set alerts → Generate reports
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement
- Follower growth and best-time recommendations
- Posts table with filters, tags, CSV export
- Saved-post analysis with keywords/authors
- Historical content patterns and reuse suggestions
Limitations
- LinkedIn-only, no broad intelligence
- No AI narrative or image analysis
Brandwatch dominates with enterprise-level intelligence, AI depth, and global data. AuthoredUp offers targeted LinkedIn analytics for creators. For comprehensive insights, Brandwatch; for LinkedIn performance, AuthoredUp.
Influencer Marketing & Collaboration
Brandwatch
Strengths
- 30M+ creator database for discovery
- Relationship management and workflows
- Multichannel campaign tracking/reporting
- Integrated with listening for influencer insights
- Team collaboration across modules
Workflow
Search creators → Manage relationships → Launch campaigns → Track ROI → Report
AuthoredUp
Strengths
- Sub-accounts for clients/teams
- Draft collaboration
- Organization management for admins
- Team analytics
Limitations
- No influencer discovery or campaign tools
- Limited to LinkedIn collaboration
Brandwatch is purpose-built for influencer marketing with full lifecycle tools. AuthoredUp supports basic team collaboration but lacks influencer features. Brandwatch is essential for campaigns; AuthoredUp suffices for small LinkedIn teams.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening with trillion-scale data, AI alerts, and crisis support ideal for large brands.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
AuthoredUp
Poor
Limited to LinkedIn analytics, no broad monitoring.
Best Plan: Not suitable
Score: 1/10
LinkedIn Personal Branding
Brandwatch
Fair
Basic management but overkill without LinkedIn focus.
Best Plan: Social Media Management (Custom)
Score: 5/10
AuthoredUp 🏆
Excellent
Tailored editor, templates, and analytics for building brands on LinkedIn.
Best Plan: Individual (Yearly $16.63/month)
Score: 10/10
Agency Managing Multiple Clients
Brandwatch 🏆
Excellent
Integrated suite with governance for client programs, influencer, and insights.
Best Plan: Full Suite (Custom)
Score: 9/10
AuthoredUp
Good
Sub-accounts and collaboration for LinkedIn clients, but single-platform limit.
Best Plan: Business (Yearly $12.46/month per profile)
Score: 7/10
B2B Marketer Focused on LinkedIn
Brandwatch
Good
Listening and management, but not specialized for content creation.
Best Plan: Social Media Management (Custom)
Score: 6/10
AuthoredUp 🏆
Excellent
Content studio with analytics for B2B LinkedIn growth and sales.
Best Plan: Business (Monthly $14.95/month per profile)
Score: 9/10
Market Research Team
Brandwatch 🏆
Excellent
Consumer intelligence with AI search, classifiers, and expert support.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
AuthoredUp
Poor
No research capabilities beyond LinkedIn posts.
Best Plan: Not suitable
Score: 2/10
Solo Founder Creating Content
Brandwatch
Poor
Too complex and costly for individual use.
Best Plan: Not suitable
Score: 2/10
AuthoredUp 🏆
Excellent
Affordable, user-friendly for regular LinkedIn posting and analysis.
Best Plan: Individual (Monthly $19.95/month)
Score: 10/10
PR and Crisis Management
Brandwatch 🏆
Excellent
Real-time monitoring, alerts, and analyst support for reputation.
Best Plan: Media Intelligence (Custom)
Score: 10/10
AuthoredUp
Poor
No monitoring or crisis tools.
Best Plan: Not suitable
Score: 1/10
Running Influencer Campaigns
Brandwatch 🏆
Excellent
Full discovery, management, and reporting tools.
Best Plan: Influence (Custom)
Score: 10/10
AuthoredUp
Poor
No influencer features.
Best Plan: Not suitable
Score: 1/10
Global Enterprise Social Team
Brandwatch 🏆
Excellent
Multi-region support, APIs, and scalable workflows.
Best Plan: Full Suite (Custom)
Score: 10/10
AuthoredUp
Fair
Team features but LinkedIn-only and per-profile scaling.
Best Plan: Custom Growth Plan
Score: 5/10
Sales Team for Social Selling on LinkedIn
Brandwatch
Good
Inbox and monitoring for leads, but not content-focused.
Best Plan: Social Media Management (Custom)
Score: 6/10
AuthoredUp 🏆
Excellent
Content tools and analytics to build pipeline via LinkedIn.
Best Plan: Individual (Yearly $16.63/month)
Score: 9/10
Small Agency Focused on LinkedIn
Brandwatch
Fair
Powerful but steep curve and cost.
Best Plan: Social Media Management (Custom)
Score: 4/10
AuthoredUp 🏆
Excellent
Affordable multi-profile management for clients.
Best Plan: Business (Yearly $12.46/month per profile)
Score: 9/10
Content Repurposing and Reuse
Brandwatch
Fair
Calendar supports planning, but no reuse tools.
Best Plan: Social Media Management (Custom)
Score: 5/10
AuthoredUp 🏆
Excellent
Historical analysis and 1-click reuse for LinkedIn.
Best Plan: Individual (Monthly $19.95/month)
Score: 9/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts and hundreds of millions of new posts daily
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- APIs and integrations with major social networks and enterprise tools
- Unified inbox for efficient community management
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No dedicated content editor for creative tasks
AuthoredUp
Pros
- Purpose‑built for LinkedIn, with features tailored to the platform’s nuances
- Powerful editor with formatting, readability, and preview directly in LinkedIn
- Unlimited drafts, snippets, and hooks make content ideation and reuse easier
- Deep analytics and dashboards with CSV export for advanced analysis
- Saved‑post analysis and historical posts help you study and repurpose winning content
- Affordable, self-serve pricing with yearly discounts
- Chrome‑centric experience enhances in-platform workflow
- Strong privacy with EU hosting
Cons
- Feature‑rich interface can feel complex for users who only need basic posting
- No native AI post generator, so drafting still relies on user input and templates
- Chrome‑centric experience may be limiting for users on other browsers without extensions
- Pricing is per profile for business plans, which can add up for large teams
- Focused only on LinkedIn, so it is not suitable if you need multi‑platform scheduling
- Lacks enterprise-scale listening or influencer tools
Final Verdict
Brandwatch and AuthoredUp target different ends of the social media spectrum. Brandwatch is a comprehensive enterprise suite for intelligence, management, and marketing, excelling in data depth and scale. AuthoredUp is a niche LinkedIn studio for content and analytics, prioritizing creator efficiency and insights.
Choose Brandwatch for enterprise-level social strategy and intelligence. Opt for AuthoredUp if LinkedIn content creation is your core need. For hybrid use, leverage Brandwatch for broad insights and AuthoredUp for targeted LinkedIn execution.
Overall Scores
Brandwatch
Content Creation: 6/10
Value: 5/10
AuthoredUp
Content Creation: 10/10
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
