Brandwatch vs MagicPost
Brandwatch
- Platform: Multi-platform social listening and management
- Best For: Consumer intelligence and enterprise social strategy
- Strength: Deep data analysis with 1.4+ trillion posts
- Users: Enterprise brands and agencies
Starting at Custom
MagicPost
- Platform: LinkedIn only
- Best For: LinkedIn content creation and personal branding
- Strength: AI-tuned for LinkedIn engagement
- Users: Creators, entrepreneurs, and B2B teams
Starting at $27/month
Table of Contents
At a Glance
Platform Support
| Feature | Brandwatch | MagicPost |
|---|---|---|
| ✓ Supported via integrations for listening and management | ✓ Exclusive focus with official API for publishing | |
| Multi-platform (Twitter, Facebook, Instagram, etc.) | ✓ Broad coverage across major social networks and beyond | ✗ LinkedIn-only |
| Social Listening Across Platforms | ✓ 1.4+ trillion historical posts from multiple sources | ✗ No listening capabilities |
| Influencer Discovery | ✓ 30M+ creator database | ✗ Not available |
Content Creation & Management
| Feature | Brandwatch | MagicPost |
|---|---|---|
| AI-Powered Post Generation | ✗ Focus on analysis, not generation | ✓ Custom tone-of-voice AI for LinkedIn posts |
| Collaborative Content Calendar | ✓ Enterprise-grade for teams and multi-client | ✓ Basic scheduling for LinkedIn |
| Idea/Hook Generator | ✗ Not available | ✓ To overcome writer's block for LinkedIn |
| Post Inspiration Library | ✗ Not available | ✓ 500k+ high-performing LinkedIn posts |
| Built-in Editor with Formatting | ✗ Not available | ✓ Emojis, bold text for LinkedIn |
Scheduling & Publishing
| Feature | Brandwatch | MagicPost |
|---|---|---|
| Scheduling Tools | ✓ Unified management across platforms | ✓ LinkedIn-specific with tagging and go-live |
| Multi-Account Management | ✓ Enterprise-scale for global teams | ✓ For agencies and teams (Business plan) |
| Official API Publishing | ✓ Integrations with major networks | ✓ LinkedIn-verified for safe publishing |
| Centralized Inbox | ✓ For community management and customer care | ✗ Not available |
Analytics & Intelligence
| Feature | Brandwatch | MagicPost |
|---|---|---|
| AI Analytics | ✓ Iris AI for narrative insights, image analysis | ✓ LinkedIn metrics dashboard and benchmarking |
| Custom Dashboards & Reporting | ✓ Fully customizable with alerts | ✓ Centralized metrics for performance analysis |
| Benchmarking | ✓ Brand monitoring and global benchmarks | ✓ View metrics of any LinkedIn creator |
| Consumer Intelligence | ✓ Access to massive post archive and ML classifiers | ✗ Not available |
| Crisis Monitoring | ✓ Real-time alerts and reputation management | ✗ Not available |
AI & Advanced Capabilities
| Feature | Brandwatch | MagicPost |
|---|---|---|
| AI Assistant | ✓ Iris AI for search and insights | ✓ GPT-4 based for post generation |
| Image Analysis | ✓ Neural networks and deep learning | ✗ Not available |
| Custom Classifiers | ✓ Machine learning for data categorization | ✗ Not available |
| Tone of Voice Customization | ✗ Not available | ✓ For personalized LinkedIn content |
Collaboration & Enterprise Features
| Feature | Brandwatch | MagicPost |
|---|---|---|
| Team Workflows | ✓ Governance, multi-region support | ✓ Multi-seat for teams and agencies |
| Influencer Campaign Management | ✓ Workflows, reporting, 30M+ database | ✗ Not available |
| Expert Analyst Support | ✓ Dedicated consultants | ✗ Priority support in Business plan |
| APIs & Integrations | ✓ Enterprise tools and social networks | ✗ Limited, focused on LinkedIn API |
Pricing Comparison
Brandwatch uses custom enterprise pricing with no public tiers, ideal for large-scale implementations, while MagicPost offers transparent plans starting at $27/month (yearly) for LinkedIn-focused users. Brandwatch suits budgets for deep intelligence, MagicPost provides accessible entry for creators.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Enterprise social teams
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Brands running influencer campaigns
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
PR and crisis teams
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
MagicPost
Starter (Monthly)
$39/month
Solo creators starting out
- 1 seat included
- Post generation: 30 posts per month
- Ideas generator
- Hooks generator
- Scheduling and tag features
- Access to core MagicPost platform
- Cancel anytime
Starter (Yearly)
$27/month
Budget-conscious individuals
- 1 seat included
- Post generation: 30 posts per month
- Ideas generator
- Hooks generator
- Scheduling and tag features
- Access to core MagicPost platform
- 30% discount for annual billing
Creator (Monthly)
$59/month
Frequent LinkedIn publishers
- 1 seat included
- Post generation: unlimited posts
- Everything in Starter
- Post inspirations from 500k+ posts
- Metrics dashboard
- LinkedIn metrics of any creator
- Engagement feed (SOON)
- Designed to speed up LinkedIn content strategy end-to-end
Creator (Yearly)
$39/month
Committed creators
- 1 seat included
- Post generation: unlimited posts
- Everything in Starter
- Post inspirations from 500k+ posts
- Metrics dashboard
- LinkedIn metrics of any creator
- Engagement feed (SOON)
- Priority access to new features
Business
Custom
Agencies and teams
- From 5 seats (multi-seat setup)
- Post generation: unlimited posts
- Everything in Creator
- Multi-account management for teams and agencies
- Pay-as-you-grow seat expansion
- Connect company pages
- Custom reports (SOON)
- 45-minute onboarding call
- Dedicated account manager
- Priority chat support
Feature Deep Dive
Social Listening & Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily
- Iris AI for narrative insights and AI-powered search
- Image analysis with neural networks
- Custom ML classifiers for data categorization
- Real-time alerts and customizable dashboards
Workflow
Set up queries → AI analyzes data → Generate insights → Report and act
MagicPost
Strengths
- No social listening; focused on content output
Workflow
N/A
Limitations
- Lacks any listening or intelligence features
- Cannot monitor brand mentions or trends
Brandwatch dominates in social listening with massive data scale and AI depth, ideal for intelligence. MagicPost has no capabilities here, making it unsuitable for monitoring or research needs.
Content Creation Capabilities
Brandwatch
Strengths
- Collaborative content calendar for organic/paid posts
- Integrated with listening for data-driven content
- Enterprise workflows for team approval
Workflow
Gather insights from listening → Plan in calendar → Collaborate and schedule
Limitations
- No AI generation; focuses on management
- Not for quick, individual post creation
MagicPost
Strengths
- AI post generation with custom tone
- Idea/hooks generator and 500k+ inspiration library
- Built-in editor with LinkedIn formatting
- Unlimited generation in Creator+ plans
Workflow
Generate ideas → AI create post → Edit/format → Schedule
MagicPost shines in AI-driven LinkedIn content creation for speed and inspiration. Brandwatch supports enterprise content planning but lacks generation tools. Choose MagicPost for creative output, Brandwatch for strategic planning.
Scheduling & Automation
Brandwatch
Strengths
- Unified management across platforms
- Collaborative calendar and inbox
- Integrations for automated workflows
Limitations
- Enterprise complexity, no simple AI scheduling
- Focused on management over automation
MagicPost
Strengths
- LinkedIn-specific scheduling with tagging
- Multi-account for teams
- Safe publishing via official API
Limitations
- LinkedIn-only, no multi-platform
- Basic automation, no advanced queues
Brandwatch offers robust, multi-platform scheduling for enterprises. MagicPost provides efficient LinkedIn scheduling but is limited in scope. Brandwatch wins for scale, MagicPost for simplicity in LinkedIn.
Analytics & Reporting
Brandwatch
Strengths
- Custom dashboards, alerts, and AI insights
- Brand monitoring, benchmarking
- Expert analyst support for deep reporting
- Integration with first-party data
Limitations
- Complex for non-enterprise users
- Custom setup required
MagicPost
Strengths
- Centralized LinkedIn metrics dashboard
- Benchmarking against other creators
- Performance analysis for posts
Limitations
- LinkedIn-only, no broad intelligence
- Custom reports coming soon
Brandwatch provides enterprise-grade, AI-powered analytics across platforms. MagicPost offers solid LinkedIn-specific metrics but lacks depth. For comprehensive reporting, Brandwatch; for quick LinkedIn insights, MagicPost.
Use Case Comparison
Enterprise Brand Social Listening
Brandwatch 🏆
Excellent
Deep data archive, AI analysis, and crisis monitoring perfect for large-scale intelligence.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
MagicPost
Poor
No listening features; focused on content creation.
Best Plan: Not suitable
Score: 1/10
Solo LinkedIn Creator
Brandwatch
Poor
Overkill with complexity and cost; not designed for individuals.
Best Plan: Not suitable
Score: 2/10
MagicPost 🏆
Excellent
AI generation, inspiration library, and affordable plans ideal for personal use.
Best Plan: Starter ($27/month yearly)
Score: 10/10
B2B Personal Branding on LinkedIn
Brandwatch
Fair
Useful for insights but lacks content tools.
Best Plan: Social Media Management (Custom)
Score: 5/10
MagicPost 🏆
Excellent
Tailored AI for thought leadership and engagement on LinkedIn.
Best Plan: Creator ($39/month yearly)
Score: 9/10
Agency Managing Multiple Clients
Brandwatch 🏆
Excellent
Integrated suite with workflows, governance, and multi-client support.
Best Plan: Full Suite (Custom)
Score: 9/10
MagicPost
Good
Multi-account in Business plan, but LinkedIn-only limits versatility.
Best Plan: Business (Custom)
Score: 7/10
Influencer Marketing Campaigns
Brandwatch 🏆
Excellent
30M+ database, workflows, and reporting for enterprise campaigns.
Best Plan: Influence (Custom)
Score: 10/10
MagicPost
Poor
No influencer tools; content-focused only.
Best Plan: Not suitable
Score: 1/10
Market Research Team
Brandwatch 🏆
Excellent
Massive data, AI classifiers, and analyst support for insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
MagicPost
Poor
No research capabilities.
Best Plan: Not suitable
Score: 1/10
PR and Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, reputation management, and media intelligence.
Best Plan: Media Intelligence (Custom)
Score: 10/10
MagicPost
Poor
No monitoring features.
Best Plan: Not suitable
Score: 1/10
Entrepreneur Building LinkedIn Growth
Brandwatch
Fair
Insights helpful but too complex for solo use.
Best Plan: Social Media Management (Custom)
Score: 4/10
MagicPost 🏆
Excellent
Fast content creation and analytics for personal brand building.
Best Plan: Creator ($39/month yearly)
Score: 9/10
Sales Team Using LinkedIn for Social Selling
Brandwatch
Good
Consumer insights inform selling, but no direct tools.
Best Plan: Consumer Intelligence (Custom)
Score: 6/10
MagicPost 🏆
Excellent
Content for thought leadership and engagement tracking.
Best Plan: Creator ($59/month monthly)
Score: 8/10
Global Organization Social Management
Brandwatch 🏆
Excellent
Multi-region support, governance, and integrations.
Best Plan: Full Suite (Custom)
Score: 10/10
MagicPost
Poor
Limited to LinkedIn, no global scale.
Best Plan: Not suitable
Score: 2/10
Content Agency Focused on LinkedIn
Brandwatch
Fair
Management tools useful but lacks generation.
Best Plan: Social Media Management (Custom)
Score: 5/10
MagicPost 🏆
Excellent
Multi-account, unlimited posts for client management.
Best Plan: Business (Custom)
Score: 9/10
Budget-Conscious LinkedIn Creator
Brandwatch
Poor
Custom pricing too high for individuals.
Best Plan: Not suitable
Score: 1/10
MagicPost 🏆
Excellent
Low starting price with strong features.
Best Plan: Starter ($27/month yearly)
Score: 10/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- APIs and integrations with major social networks and enterprise tools
- Unified inbox for community and customer care
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No focus on AI content generation
MagicPost
Pros
- Deep LinkedIn specialization with AI models tuned for posts and engagement
- LinkedIn-verified application using official APIs for safe publishing and analytics
- Strong idea and hook generation tools to eliminate writer’s block
- Access to 500k+ high-performing posts for inspiration and benchmarking
- Built-in editor with LinkedIn-friendly formatting, emojis, and bold styling
- Affordable and transparent pricing starting at $27/month yearly
- Multi-account management and onboarding for teams
Cons
- Feature breadth can feel overwhelming for users who only need quick post generation
- Business plan uses custom pricing, which may deter smaller teams seeking transparency
- Some advanced features like engagement feed and custom reports are marked as “SOON”
- Limited visibility into exact AI model configuration beyond GPT-4 and proprietary algorithms
- Best value is unlocked on yearly billing, which may be a commitment for new users
- LinkedIn-only; no multi-platform or listening support
Final Verdict
Brandwatch and MagicPost target different ends of the social media spectrum. Brandwatch is a comprehensive enterprise suite for intelligence, listening, and management across platforms. MagicPost is a nimble, AI-focused tool for LinkedIn content and growth, ideal for individuals and small teams.
Choose Brandwatch for enterprise-level social strategy and intelligence where scale matters. Opt for MagicPost if LinkedIn content creation and growth are your focus with limited budget. For hybrid needs, use Brandwatch for listening and MagicPost for LinkedIn execution.
Overall Scores
Brandwatch
LinkedIn Focus: 7/10
Content Creation: 4/10
Value: 5/10
MagicPost
LinkedIn Focus: 10/10
Content Creation: 10/10
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
