Brandwatch vs Grammarly
Brandwatch
- Platform: Multi-platform social listening and management
- Best For: Consumer intelligence and brand monitoring
- Strength: Deep data analysis with 1.4+ trillion posts
- Users: Enterprise brands and agencies
Starting at Custom
Grammarly
- Platform: Cross-app writing support (including social media)
- Best For: Content creation and communication clarity
- Strength: Advanced grammar, tone, and generative AI
- Users: Individuals, teams, and enterprises
Starting at €12/member/month (billed annually)
Table of Contents
At a Glance
Social Media Management
| Feature | Brandwatch | Grammarly |
|---|---|---|
| Unified social inbox | ✓ Centralized inbox for community management and customer care | ✗ No social management; focuses on writing |
| Content calendar | ✓ Collaborative calendar for organic and paid posts | ✗ No scheduling; integrates with writing apps |
| Cross-platform posting | ✓ Supports major social networks via integrations | ✗ Writing support only, no posting |
| Brand monitoring | ✓ Real-time monitoring with alerts | ✗ No monitoring capabilities |
AI Capabilities
| Feature | Brandwatch | Grammarly |
|---|---|---|
| Generative AI for content | ✗ AI for insights (Iris) and search, not generation | ✓ AI for drafting, rewriting, and ideation |
| AI-powered search and insights | ✓ Iris AI for narrative insights and search | ✗ No search; focuses on text analysis |
| Image analysis | ✓ Neural networks for visual content analysis | ✗ Text-only; no image features |
| Custom AI classifiers | ✓ Machine learning for data categorization | ✗ Style guides for text, not classifiers |
| Tone detection | ✗ Sentiment analysis via listening | ✓ Direct tone analysis and suggestions |
Analytics and Reporting
| Feature | Brandwatch | Grammarly |
|---|---|---|
| Custom dashboards | ✓ Fully customizable with alerts | ✗ Basic analytics in team plans |
| Plagiarism detection | ✗ No content originality checks | ✓ Against billions of web pages |
| AI-generated text detection | ✗ No AI content detection | ✓ For compliance and academic use |
| Consumer intelligence reports | ✓ Access to 1.4+ trillion posts | ✗ No social data reports |
Enterprise Features
| Feature | Brandwatch | Grammarly |
|---|---|---|
| Influencer marketing tools | ✓ 30M+ creator database and campaign tracking | ✗ No influencer features |
| Style guides and brand tones | ✗ Custom classifiers for branding | ✓ Enforces organization-wide writing standards |
| APIs and integrations | ✓ With social networks and enterprise tools | ✓ Across 1M+ apps, browsers, and offices |
| Expert analyst support | ✓ Media Intelligence with consultants | ✗ Dedicated support in Enterprise |
| Security and compliance | ✓ Enterprise governance and workflows | ✓ SAML, SCIM, DLP, and BYOK |
Content and Writing Support
| Feature | Brandwatch | Grammarly |
|---|---|---|
| Grammar and spelling checks | ✗ No writing checks | ✓ 400+ rule types with contextual suggestions |
| Clarity and conciseness | ✗ No text optimization | ✓ Suggestions for readability |
| Inclusive language checks | ✗ Sentiment via listening | ✓ Built-in inclusive suggestions |
| AI Agents for workflows | ✗ Iris for insights | ✓ Multi-step writing automation |
Pricing Comparison
Brandwatch offers custom enterprise pricing with no public tiers, requiring sales contact, while Grammarly provides transparent plans starting at free, with Pro at €12/month annually. Brandwatch suits high-budget enterprises needing deep analytics, whereas Grammarly offers accessible pricing for writing-focused users.
Brandwatch
Consumer Intelligence (Brandwatch Consumer Research)
Custom
Teams needing deep social data analysis
- Access to the world’s largest archive of consumer opinions
- AI-powered search and Iris AI assistant
- Image analysis and custom classifiers
- Customizable dashboards, alerts, and reporting
- Support for first-party data uploads and integration
Social Media Management
Custom
Brands managing social presence at scale
- All-in-one social media management platform
- Collaborative content calendar for organic and paid posts
- Unified social inbox and social CRM
- Brand monitoring and benchmarking dashboards
Influencer Marketing (Influence)
Custom
Campaigns involving creators
- Influencer discovery across 30M+ creators
- Relationship and workflow management
- Multichannel campaign tracking and reporting
Media Intelligence & Insights
Custom
Strategic research and crisis management
- Access to expert analysts and consultants
- Custom research projects and strategic reporting
- Support for crisis monitoring and stakeholder management
Grammarly
Free
€0/month
Basic writing needs
- Basic grammar, spelling, and punctuation checks
- Tone detection for understanding how writing may sound
- Limited AI prompts (100 prompts per month)
- Works across major browsers and apps
- Access to Grammarly’s web editor and browser extensions
Pro (Annual)
€12/member/month
Individuals and small teams
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Pro (Monthly)
€30/member/month
Short-term or flexible needs
- Everything in Free
- Advanced clarity and tone suggestions
- Full-sentence rewrites and fluency improvements
- Inclusive language and citation consistency checks
- Plagiarism detection and AI-generated text detection
- Increased AI usage (2,000 AI prompts per member per month)
- Team features like style guide, brand tones, snippets, and analytics
Enterprise
Custom
Large organizations
- Everything in Pro
- Dedicated support and onboarding
- SAML single sign-on and SCIM provisioning
- Custom roles and permissions with user groups
- Data loss prevention and managed mode
- Application and domain controls with client control options
- Enterprise key management (BYOK) and advanced audit logs
- Cost center visibility and group-level security controls
- Unlimited AI prompts per member per month
- Effective Communication Score and ROI reporting
Education / Institutional Plans (Indicative)
From $25/month (institutional) or $50/year/seat (education)
Academic institutions
- Institution-focused Grammarly subscriptions with seat-based pricing
- Annual tiered plans with volume discounts for larger seat counts
- Options for 7-day free trials on some institutional campaigns
- Access to advanced writing assistance for students and faculty
Feature Deep Dive
Social Listening and Consumer Intelligence
Brandwatch
Strengths
- Access to 1.4+ trillion historical posts and 496M daily new posts
- Iris AI for narrative insights and advanced search
- Image analysis with neural networks and deep learning
- Custom classifiers using machine learning for data categorization
- Fully customizable dashboards with real-time alerts
Workflow
Set up monitoring queries → AI analyzes data → Generate insights and reports → Act on alerts and trends
Grammarly
Strengths
- No direct social listening
- Indirect support via writing analysis for social content tone and clarity
Limitations
- Lacks data aggregation or monitoring from social sources
- Focuses on outbound content, not inbound intelligence
Brandwatch dominates social listening with vast data and AI insights, ideal for brand monitoring. Grammarly has no equivalent features, making it unsuitable for intelligence gathering. Choose Brandwatch for listening needs.
Content Creation and Writing Assistance
Brandwatch
Strengths
- Collaborative content calendar for planning
- Insights from listening to inform content strategy
- No direct writing tools; relies on integrations
Limitations
- No grammar, tone, or generative AI for writing
- Focus on management, not creation
Grammarly
Strengths
- Advanced grammar, spelling, and 400+ rule checks
- Tone detection, clarity, and conciseness suggestions
- Generative AI for drafting, rewriting, and AI prompts
- AI Agents for multi-step workflows
- Plagiarism and AI text detection
- Style guides and brand tones for consistency
Workflow
Draft content → AI suggests improvements → Adjust tone and clarity → Check plagiarism → Integrate across apps
Grammarly is superior for creating and polishing social media content with AI writing tools. Brandwatch supports planning but lacks creation features. For content quality, Grammarly wins; for strategy-informed content, Brandwatch complements.
Analytics and Reporting
Brandwatch
Strengths
- Deep analytics from massive social data
- Customizable dashboards and benchmarking
- Media Intelligence with expert analyst support
- APIs for advanced reporting integrations
Limitations
- Complex setup for custom reports
- No writing-specific metrics
Grammarly
Strengths
- Team analytics for writing trends
- Effective Communication Score and ROI reporting (Enterprise)
- Plagiarism and AI detection metrics
Limitations
- Limited to writing performance, no social engagement data
- Basic compared to social intelligence tools
Brandwatch provides comprehensive social analytics and insights, far beyond Grammarly's writing-focused metrics. For enterprise reporting on brand performance, Brandwatch is essential; Grammarly suits content quality tracking.
Enterprise Collaboration and Management
Brandwatch
Strengths
- Unified inbox and social CRM for team handling
- Workflows and governance for global teams
- Influencer tools with 30M+ database
- Integrations with enterprise systems
Limitations
- Steep learning curve for collaboration
- Sales-led onboarding
Grammarly
Strengths
- Style guides, brand tones, and snippets for team consistency
- Custom roles, permissions, and Knowledge Share
- SAML, SCIM, and advanced security
- Unlimited AI in Enterprise for collaborative writing
Limitations
- No social-specific collaboration like inboxes
- Focused on writing, not full social management
Brandwatch offers robust social collaboration and influencer management for enterprises. Grammarly excels in writing consistency and security but lacks social depth. Use Brandwatch for social ops, Grammarly for content alignment.
Use Case Comparison
Enterprise Brand Monitoring
Brandwatch 🏆
Excellent
Deep listening with 1.4+ trillion posts, Iris AI, and alerts for real-time crisis management.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Grammarly
Poor
No monitoring; only helps in writing responses to issues.
Best Plan: Not suitable
Score: 2/10
Social Media Content Creation
Brandwatch
Fair
Content calendar and insights inform creation, but no writing AI.
Best Plan: Social Media Management (Custom)
Score: 6/10
Grammarly 🏆
Excellent
Generative AI, tone detection, and clarity for polished social posts.
Best Plan: Pro (€12/month)
Score: 10/10
Influencer Campaign Management
Brandwatch 🏆
Excellent
30M+ creator database, workflow management, and reporting.
Best Plan: Influence (Custom)
Score: 10/10
Grammarly
Poor
No influencer tools; writing support for contracts only.
Best Plan: Not suitable
Score: 1/10
Team Writing Consistency for Social
Brandwatch
Fair
Collaborative calendar, but no style enforcement.
Best Plan: Social Media Management (Custom)
Score: 5/10
Grammarly 🏆
Excellent
Style guides, brand tones, and snippets ensure on-brand communication.
Best Plan: Pro or Enterprise
Score: 9/10
Market Research Teams
Brandwatch 🏆
Excellent
Vast data archive, AI classifiers, and analyst support for insights.
Best Plan: Consumer Intelligence (Custom)
Score: 10/10
Grammarly
Fair
AI for report writing, but no data sourcing.
Best Plan: Enterprise (Custom)
Score: 4/10
Content Marketers and Copywriters
Brandwatch
Good
Listening insights guide content, but no creation tools.
Best Plan: Consumer Intelligence (Custom)
Score: 7/10
Grammarly 🏆
Excellent
Rewrites, tone, and plagiarism checks for high-quality copy.
Best Plan: Pro (€12/month)
Score: 10/10
PR and Crisis Monitoring
Brandwatch 🏆
Excellent
Real-time alerts, sentiment analysis, and expert support.
Best Plan: Media Intelligence (Custom)
Score: 10/10
Grammarly
Poor
Helps draft responses, but no monitoring.
Best Plan: Not suitable
Score: 3/10
Customer Support Written Communication
Brandwatch
Good
Unified inbox for handling, but no writing aids.
Best Plan: Social Media Management (Custom)
Score: 6/10
Grammarly 🏆
Excellent
Tone and clarity for professional responses across channels.
Best Plan: Pro (€12/month)
Score: 9/10
Global Enterprise Social Governance
Brandwatch 🏆
Excellent
Workflows, multi-region support, and integrations.
Best Plan: All tiers (Custom)
Score: 9/10
Grammarly
Good
Security features like DLP and roles, but writing-focused.
Best Plan: Enterprise (Custom)
Score: 7/10
Academic or Educational Social Content
Brandwatch
Fair
Data for research-informed posts, but complex.
Best Plan: Consumer Intelligence (Custom)
Score: 5/10
Grammarly 🏆
Excellent
Plagiarism detection, citations, and education plans.
Best Plan: Education Plans ($50/year/seat)
Score: 10/10
Agency Managing Multi-Client Social
Brandwatch 🏆
Excellent
Customizable for clients, influencer tools.
Best Plan: Social Media Management (Custom)
Score: 9/10
Grammarly
Good
Brand tones per client, but no management.
Best Plan: Enterprise (Custom)
Score: 6/10
Budget-Conscious Writing for Social
Brandwatch
Poor
Custom pricing too high for individuals.
Best Plan: Not suitable
Score: 2/10
Grammarly 🏆
Excellent
Free tier and low-cost Pro for essential writing.
Best Plan: Free or Pro (€12/month)
Score: 10/10
Pros and Cons
Brandwatch
Pros
- Extremely deep data coverage with 1.4+ trillion historical posts and hundreds of millions of new posts daily
- Powerful AI capabilities including Iris, image analysis, and custom classifiers
- Integrated suite covering consumer intelligence, social media management, and influencer marketing
- Strong enterprise readiness with global offices, services, and analyst recognition
- Highly customizable dashboards, segmentation, and reporting for advanced users
- Unified social inbox and collaborative tools for team efficiency
- APIs and integrations with major social networks and enterprise tools
Cons
- No public pricing or self-serve plans, making budgeting and comparison harder
- Sales-led onboarding and multi-step demo forms instead of instant access
- Complexity and breadth can create a steep learning curve for smaller teams
- Overkill for users who mainly need simple content creation and scheduling
- Heavier implementation and governance requirements compared to lightweight social tools
- No direct writing or generative AI for content creation
Grammarly
Pros
- Extremely broad coverage across browsers, desktop apps, mobile, and office tools
- Strong core grammar, spelling, and punctuation checking with contextual awareness
- Helpful tone detection and clarity suggestions that go beyond basic correctness
- Integrated generative AI and AI Agents for drafting and rewriting within the same interface
- Robust enterprise features including style guides, brand tones, and Knowledge Share
- Plagiarism and AI detection for compliance
- Transparent pricing with free tier and easy scaling
- Unlimited AI prompts in Enterprise for heavy use
Cons
- Most advanced features, including plagiarism and AI detection, require paid plans
- Pro pricing can feel high for very occasional or light users
- Enterprise pricing is not transparent and requires a sales conversation
- The interface and feature set can feel heavy for narrow use cases like quick social posts
- AI prompt limits on Free and Pro may be restrictive for power users
- No social listening, management, or influencer tools
Final Verdict
Brandwatch and Grammarly target different aspects of social media workflows. Brandwatch is an enterprise powerhouse for social intelligence, listening, and management, ideal for data-driven decisions. Grammarly is a versatile writing assistant that enhances content quality for social posts, emails, and more, with strong AI for creation and compliance.
Choose Brandwatch for comprehensive social intelligence and management in enterprise settings. Opt for Grammarly if your focus is on creating error-free, engaging content. For optimal results, combine them: use Brandwatch for strategy and insights, Grammarly for execution.
Overall Scores
Brandwatch
Content Creation: 5/10
Value: 6/10
Grammarly
Content Creation: 10/10
Value: 9/10
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