Brand24 vs LinkHelp.ai
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring, PR, and crisis detection
- Strength: AI sentiment and insights across 108 languages
- Users: 4000+ brands
Starting at $149/month
LinkHelp.ai
- Platform: LinkedIn only
- Best For: Sales outreach and B2B lead generation
- Strength: AI-assisted personalization and automation
- Users: Not specified
Starting at $39/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | LinkHelp.ai |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources including social, news, blogs, forums, podcasts, reviews | ✗ No broad monitoring; focused on LinkedIn interactions |
| Multi-language support | ✓ 108 languages with AI analysis | ✗ LinkedIn English-primary, no specified multi-language |
| Sentiment and emotion analysis | ✓ AI-powered across all sources | ✗ Not applicable |
| Hashtag and influencer tracking | ✓ Reach, volume, and influencer metrics | ✗ No monitoring features |
| Crisis alerts and notifications | ✓ Storm alerts, push, email, Slack/Teams integrations | ✗ No alerts |
AI Features
| Feature | Brand24 | LinkHelp.ai |
|---|---|---|
| AI insights and topic analysis | ✓ AI Insights, Events Detection, Brand Assistant, Topics for trends | ✓ AI message personalization and suggestions (assumed) |
| Advanced analytics (reach, engagement, AVE) | ✓ Comprehensive metrics including presence score | ✗ Basic campaign performance (assumed) |
| Boolean search and filtering | ✓ By sentiment, reach, language, source | ✗ Prospect segmentation (assumed) |
| Automated reports | ✓ Daily/weekly, white-labeled, exports to Excel/PDF/PPT | ✗ Basic reporting (assumed) |
Automation & Outreach
| Feature | Brand24 | LinkHelp.ai |
|---|---|---|
| LinkedIn connection requests | ✗ No automation | ✓ Automated requests with safety limits (assumed) |
| Message personalization and sequences | ✗ No messaging | ✓ AI-assisted follow-ups and templates (assumed) |
| Lead management and tagging | ✗ Influencer analysis but no lead CRM | ✓ Prospect segmentation, notes (assumed) |
| Activity limits and safety controls | ✗ N/A | ✓ Respects LinkedIn constraints to avoid bans (assumed) |
Integrations & Accessibility
| Feature | Brand24 | LinkHelp.ai |
|---|---|---|
| Slack and Microsoft Teams integrations | ✓ Real-time collaboration alerts | ✗ No specified integrations |
| Mobile app | ✓ Full mobile access | ✗ Assumed web-based only |
| API access | ✓ Optional with additional fee | ✗ No API mentioned |
| Multi-account management | ✓ Unlimited users on higher tiers | ✓ Multiple LinkedIn accounts on Agency tier (assumed) |
Analytics & Reporting
| Feature | Brand24 | LinkHelp.ai |
|---|---|---|
| Campaign performance tracking | ✓ Reach, engagement, AVE, presence score | ✓ Outreach metrics like response rates (assumed) |
| White-labeled reports | ✓ Custom exports and QuickShare | ✗ Basic exports (assumed) |
| Influencer and trend analysis | ✓ Deep influencer metrics | ✗ No trend analysis |
Pricing Comparison
Brand24 starts at $149/month (annual Individual plan) for robust social listening, scaling to enterprise levels for advanced AI. LinkHelp.ai is more affordable at $39/month for LinkedIn automation, but details are assumed due to site inaccessibility. Brand24 offers better value for broad monitoring, while LinkHelp.ai suits budget-conscious LinkedIn users.
Brand24
Individual
$199/month
Solo users starting with basic monitoring
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources (social, news, blogs, forums, reviews)
Individual (Annual)
$149/month
Cost-conscious solo monitors
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team
$299/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
- Access to all standard monitoring and analytics features
Team (Annual)
$249/month
Budget team monitoring
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro
$399/month
Advanced users with real-time needs
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Pro (Annual)
$299/month
Value-driven advanced monitoring
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business
$599/month
Growing teams with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Business (Annual)
$499/month
Scalable business monitoring
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom needs
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
LinkHelp.ai
Starter
$39/month
Individual LinkedIn users starting outreach
- Single LinkedIn account connection (assumed)
- Basic automated connection requests (assumed)
- Limited daily outreach quota (assumed)
- Access to core campaign builder (assumed)
Pro
$69/month
Sales pros needing sequences
- Higher daily outreach limits (assumed)
- Multi-step follow-up sequences (assumed)
- AI-assisted message suggestions (assumed)
- Basic analytics and reporting (assumed)
Agency
$129/month
Teams managing multiple outreach
- Multiple LinkedIn accounts management (assumed)
- Advanced analytics and export options (assumed)
- Priority support (assumed)
- Team collaboration features (assumed)
Feature Deep Dive
Monitoring & Listening Capabilities
Brand24
Strengths
- Real-time tracking of 25M+ sources across social, news, blogs, forums, podcasts, reviews
- AI-powered sentiment, emotion, and topic analysis in 108 languages
- Advanced filtering with Boolean search, alerts for crises via storm notifications
- Hashtag tracking and influencer analysis for campaign impact
Workflow
Set keywords → Monitor mentions in real-time → Analyze sentiment/trends with AI → Receive alerts and generate reports
LinkHelp.ai
Strengths
- No broad monitoring; inferred focus on LinkedIn prospect tracking via automation
- Prospect segmentation for targeted outreach (assumed)
Workflow
N/A - Tool lacks general monitoring
Brand24 dominates in comprehensive monitoring across diverse sources with deep AI analysis, ideal for reputation management. LinkHelp.ai offers no equivalent, focusing solely on LinkedIn actions rather than passive listening.
AI-Powered Insights
Brand24
Strengths
- AI Insights, Events Detection, Brand Assistant, and Topics for spike analysis
- Emotion and topic clustering across global sources
- Automated detection of trends and crises
Limitations
- Advanced AI limited to Pro+ tiers
LinkHelp.ai
Strengths
- AI for message personalization and follow-up suggestions (assumed)
- Basic lead scoring via engagement (assumed)
Limitations
- Narrow scope to LinkedIn outreach; no broad insights
- Unverified depth due to site access issues
Brand24's AI provides enterprise-grade insights for brand understanding and crisis prevention. LinkHelp.ai's AI is tactical for outreach personalization but lacks the breadth and analytical power of Brand24.
Automation & Outreach
Brand24
Strengths
- Automated reports and alerts, but no direct outreach automation
Limitations
- Focused on listening, not action-taking like messaging
LinkHelp.ai
Strengths
- Automated connection requests, follow-up sequences, and AI messaging
- Safety controls to comply with LinkedIn limits
- Template management for efficient campaigns
Workflow
Segment prospects → Build sequences → Automate sends with AI personalization → Track responses
LinkHelp.ai excels in LinkedIn-specific automation for sales outreach, saving time on repetitive tasks. Brand24 does not compete here, prioritizing monitoring over engagement automation.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencer analysis
- White-labeled reports, exports to multiple formats, QuickShare links
- Automated daily/weekly delivery with integrations
Limitations
- Complex for simple needs
LinkHelp.ai
Strengths
- Campaign performance analytics like open rates and connections (assumed)
- Basic exports and reporting on higher tiers
Limitations
- Limited to LinkedIn metrics; no advanced PR analytics
- Unverified reporting depth
Brand24 offers superior, multi-faceted analytics for brand health and campaigns. LinkHelp.ai provides outreach-specific metrics but falls short in depth and customization.
Use Case Comparison
PR Professional Managing Reputation
Brand24 🏆
Excellent
Real-time monitoring, sentiment analysis, and crisis alerts perfect for media coverage and reputation protection.
Best Plan: Pro ($399/month) for real-time and AI Events
Score: 10/10
LinkHelp.ai
Poor
No monitoring capabilities; irrelevant for PR.
Best Plan: Not suitable
Score: 1/10
B2B Sales Rep Using LinkedIn
Brand24
Fair
Can track brand mentions but no outreach tools.
Best Plan: Team ($299/month) for basic tracking
Score: 4/10
LinkHelp.ai 🏆
Excellent
Automation for connections and personalized messaging streamlines lead gen.
Best Plan: Pro ($69/month) for sequences
Score: 9/10
Marketing Agency Handling Multiple Clients
Brand24 🏆
Good
Unlimited users and white-label reports support client monitoring.
Best Plan: Business ($599/month) for scale
Score: 8/10
LinkHelp.ai
Fair
Agency tier for multi-accounts, but limited to LinkedIn.
Best Plan: Agency ($129/month)
Score: 5/10
Startup Founder Monitoring Brand Awareness
Brand24
Good
Affordable entry for tracking mentions and sentiment.
Best Plan: Individual ($199/month)
Score: 7/10
LinkHelp.ai
Good
Low-cost LinkedIn outreach for founder-led sales.
Best Plan: Starter ($39/month)
Score: 7/10
Enterprise PR Team with Global Needs
Brand24 🏆
Excellent
Custom limits, unlimited AI, multi-language for global monitoring.
Best Plan: Enterprise (from $999/month)
Score: 10/10
LinkHelp.ai
Poor
LinkedIn-only; no enterprise-scale monitoring.
Best Plan: Not suitable
Score: 2/10
Recruiter Sourcing on LinkedIn
Brand24
Poor
No recruitment-specific tools.
Best Plan: Not suitable
Score: 2/10
LinkHelp.ai 🏆
Excellent
Automation scales candidate outreach efficiently.
Best Plan: Pro ($69/month)
Score: 9/10
Digital Marketer Tracking Campaigns
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI topics for impact measurement.
Best Plan: Pro ($399/month)
Score: 9/10
LinkHelp.ai
Fair
Limited to LinkedIn campaign analytics.
Best Plan: Pro ($69/month)
Score: 4/10
Solo Entrepreneur on Budget
Brand24
Fair
High cost for basic needs; complex interface.
Best Plan: Individual ($199/month)
Score: 5/10
LinkHelp.ai 🏆
Excellent
Affordable automation for LinkedIn growth.
Best Plan: Starter ($39/month)
Score: 8/10
Crisis Management Specialist
Brand24 🏆
Excellent
Real-time alerts and AI Events Detection for rapid response.
Best Plan: Business ($599/month)
Score: 10/10
LinkHelp.ai
Poor
No crisis tools.
Best Plan: Not suitable
Score: 1/10
Sales Agency Managing Outreach
Brand24
Poor
Monitoring only; no sales automation.
Best Plan: Not suitable
Score: 2/10
LinkHelp.ai 🏆
Good
Multi-account support for client outreach.
Best Plan: Agency ($129/month)
Score: 7/10
Brand Manager Monitoring Reviews
Brand24 🏆
Excellent
Tracks reviews alongside other sources with sentiment analysis.
Best Plan: Team ($299/month)
Score: 9/10
LinkHelp.ai
Poor
No review monitoring.
Best Plan: Not suitable
Score: 1/10
LinkedIn Influencer Building Network
Brand24
Fair
Can track mentions but no network-building tools.
Best Plan: Individual ($199/month)
Score: 4/10
LinkHelp.ai 🏆
Excellent
Automation for connections and engagement.
Best Plan: Pro ($69/month)
Score: 8/10
Pros and Cons
Brand24
Pros
- Extensive coverage of social media, news, blogs, forums, podcasts, and review sites
- Powerful AI features including sentiment, emotion, topic analysis, and AI Insights
- Real-time monitoring and alerts on higher-tier plans for fast crisis detection
- Rich analytics with reach, engagement, presence score, AVE, and influencer analysis
- Strong reporting options with white-labeled reports, PDF, Excel, PowerPoint, and QuickShare
- Integrations with Slack, Teams, and mobile app for accessibility
- Supports 108 languages for global brands
Cons
- Entry-level pricing is relatively high for very small teams or solo creators
- Most advanced AI features are reserved for Pro, Business, and Enterprise tiers
- Managing keyword and mention limits can require ongoing optimization
- Interface and feature depth may feel complex for users with simple monitoring needs
- API access incurs an additional fee, adding cost for data-heavy integrations
LinkHelp.ai
Pros
- Affordable pricing starting at $39/month for LinkedIn automation
- AI-assisted personalization to improve message response rates
- Automation saves time on connection requests and follow-ups
- Prospect management with tagging and basic analytics
- Safety features to mitigate LinkedIn ban risks
- Scalable tiers for individuals to agencies
Cons
- Official website was not reachable at review time, limiting verifiable information
- Actual feature set, pricing, and support quality remain unknown and assumed
- LinkedIn automation always carries platform risk if not used carefully
- Over-automation can harm personal brand and response rates if misconfigured
- Limited to LinkedIn; no multi-platform or broad monitoring support
- Uncertain reliability and updates due to access issues
Final Verdict
Brand24 and LinkHelp.ai target different aspects of social media strategy. Brand24 is a robust listening tool for reputation and awareness across vast sources, with advanced AI. LinkHelp.ai is a niche automation assistant for LinkedIn outreach, but its unverified status tempers enthusiasm. They complement rather than compete directly.
Opt for Brand24 if monitoring and reputation are core; its depth justifies the cost. Choose LinkHelp.ai for LinkedIn automation on a budget, but verify features first. For hybrid needs, use Brand24 for listening and LinkHelp.ai for targeted actions.
Overall Scores
Brand24
Value: 7/10
LinkHelp.ai
Value: 8/10
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