Brand24 vs Hypefury
Brand24
- Platform: 25M+ online sources (social, news, blogs, forums, podcasts, reviews)
- Best For: Brand monitoring and reputation management
- Strength: AI-driven insights and real-time alerts
- Users: 4000+ brands
Starting at $149/month
Hypefury
- Platform: X, LinkedIn, Instagram, Facebook, Threads, TikTok
- Best For: Creator scheduling and audience growth
- Strength: Deep X automation and content repurposing
- Users: 30k+ users
Starting at $29/month
Table of Contents
At a Glance
Monitoring & Listening
| Feature | Brand24 | Hypefury |
|---|---|---|
| Real-time mention tracking | ✓ Monitors 25M+ sources in real-time on higher tiers | ✗ No monitoring capabilities |
| Sentiment and emotion analysis | ✓ AI-powered across 108 languages | ✗ Not available |
| Crisis alerts and notifications | ✓ Storm alerts, push notifications, custom emails | ✗ Limited to engagement notifications |
| Influencer and topic analysis | ✓ AI Insights, Events Detection, Brand Assistant | ✗ Basic analytics only |
| Hashtag and keyword tracking | ✓ Advanced Boolean search and filters | ✗ No tracking features |
Scheduling & Automation
| Feature | Brand24 | Hypefury |
|---|---|---|
| Post scheduling | ✗ No scheduling | ✓ Advanced scheduling for multiple platforms |
| Evergreen and recurring posts | ✗ Not available | ✓ Automatic reposting of best content |
| Auto-DM and lead capture | ✗ No automation for DMs | ✓ Auto-DM campaigns up to 400/day on top tiers |
| Content repurposing | ✗ Not available | ✓ Cross-posting from X to LinkedIn, Instagram, Reels |
| Autoplugs and sales automation | ✗ Not available | ✓ Auto first comments and Gumroad sales |
Platform Support
| Feature | Brand24 | Hypefury |
|---|---|---|
| Social media monitoring | ✓ Broad coverage including social, news, blogs | ✗ No monitoring |
| X (Twitter) support | ✓ Monitoring only | ✓ Deep scheduling and automation |
| LinkedIn support | ✓ Monitoring mentions | ✓ Scheduling and cross-posting |
| Instagram and Facebook | ✓ Monitoring reviews and posts | ✓ Scheduling images, Reels, Pages |
| TikTok and Threads | ✓ Broad source coverage | ✓ Scheduling support |
| Multi-language support | ✓ 108 languages | ✗ English-primary |
Analytics & Reporting
| Feature | Brand24 | Hypefury |
|---|---|---|
| Engagement and reach analytics | ✓ Reach, presence score, AVE, influencer analysis | ✓ Follower growth, profile clicks, top tweets |
| AI-powered insights | ✓ AI Topics, Events Detection | ✗ Basic analytics |
| Custom reports and exports | ✓ White-labeled, PDF, Excel, PowerPoint, QuickShare | ✓ Basic export options |
| Automated alerts | ✓ Daily/weekly reports, storm alerts | ✗ Engagement notifications only |
Integrations & Collaboration
| Feature | Brand24 | Hypefury |
|---|---|---|
| Slack and Teams integration | ✓ Real-time collaboration | ✗ No team integrations |
| API access | ✓ Optional API with extra fee | ✗ Limited integrations |
| Mobile app | ✓ For monitoring on-the-go | ✓ For scheduling |
| Unlimited users | ✓ From Team tier up | ✗ Account limits |
Pricing Comparison
Brand24 starts at $149/month (annual) for monitoring, scaling to enterprise levels for advanced AI. Hypefury starts at $29/month for basic scheduling, offering better entry value for creators but lacking monitoring depth.
Brand24
Individual (Annual)
$149/month
Solo users with basic monitoring needs
- 3 keywords
- 2,000 mentions per month
- 1 user
- Updates every 12 hours
- AI Sentiment Analysis
- Access to core monitoring sources
Team (Annual)
$249/month
Small teams needing hourly updates
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Updates every hour
- Priority support
- AI Sentiment Analysis
Pro (Annual)
$299/month
Growing teams requiring real-time and AI insights
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Realtime updates
- Lightning Search
- AI Events Detection
- AI Brand Assistant
- AI Insights for 2 projects
Business (Annual)
$499/month
Mid-sized businesses with high volume
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Realtime updates
- AI Insights for 5 projects
Enterprise
from $999/month
Large organizations with custom requirements
- Custom keyword count
- Custom mentions limit
- Unlimited AI Insights
Hypefury
Starter
$29/month
Individual creators starting out
- Schedule up to 1 month ahead
- Connect up to 6 social accounts (1 X account)
- Autoplugs and auto cross-posting
- 1 auto-DM tweet per week (100 DMs daily limit)
- Engagement builder for 30 users and 5 keywords
Creator (Yearly)
$49/month ($590/year)
Active creators managing multiple accounts
- Schedule up to 3 months ahead
- Connect up to 30 social accounts (5 X accounts)
- Up to 250 X auto-DMs per day
- 10 Tweet-to-Reels automations per month
- Engagement builder for 100 users and 10 keywords
Business (Yearly)
$74/month ($890/year)
Small teams or businesses scaling automation
- Unlimited scheduling horizon
- Connect up to 60 social accounts (10 X accounts)
- Up to 300 X auto-DMs per day
- 50 Tweet-to-Reels automations per month
- Engagement builder for unlimited users and 20 keywords
Agency (Yearly)
$150/month ($1,800/year)
Agencies handling multiple clients
- Connect up to 90 social accounts (15 X accounts)
- Up to 400 X auto-DMs per day
- 300 Tweet-to-Reels automations per month
- Engagement builder for unlimited users and 50 keywords
Feature Deep Dive
Monitoring & Social Listening Capabilities
Brand24
Strengths
- Real-time tracking across 25M+ sources including niche areas like podcasts and forums
- AI sentiment, emotion, and topic analysis in 108 languages
- Advanced alerts for crises (storm alerts, push notifications)
- Influencer identification and AVE calculations
- Boolean search and multi-filtering for precise queries
Workflow
Set keywords → Monitor mentions → Analyze sentiment/trends → Respond via alerts → Report insights
Hypefury
Strengths
- No dedicated monitoring
- Basic engagement tracking via analytics
- Keyword-based engagement builder for replies
Workflow
N/A
Brand24 dominates monitoring with comprehensive, AI-enhanced listening across vast sources, ideal for reputation management. Hypefury lacks any true monitoring, focusing instead on outbound automation. Choose Brand24 for inbound insights; Hypefury cannot compete here.
Scheduling & Automation
Brand24
Strengths
- No scheduling features
- Focuses on reactive monitoring
Limitations
- Cannot automate posting or content distribution
Hypefury
Strengths
- Advanced scheduling with long posts, threads, and recurring/evergreen posts
- Auto-reposts of high-performers and auto-unpost to avoid duplicates
- Cross-platform repurposing (e.g., X threads to LinkedIn carousels)
- Autoplugs for promotions and auto-DM for leads
- Gumroad integration for sales automation
Limitations
- X-centric; less depth on other platforms
- Monthly limits on advanced automations like Tweet-to-Reels
Hypefury excels in proactive scheduling and automation, enabling creators to scale content effortlessly. Brand24 offers no such features, making it unsuitable for posting workflows. For automation, Hypefury is the clear choice.
Analytics & Reporting
Brand24
Strengths
- Rich metrics: reach, engagement, presence score, AVE, influencer analysis
- AI-driven insights on spikes, trends, and events
- Automated reports (daily/weekly) with white-labeling and multiple exports
- Custom alerts integrated into analytics
Limitations
- Monitoring-focused; no post performance for scheduled content
Hypefury
Strengths
- Creator analytics: follower growth, profile clicks, top content filtering
- Engagement builder insights for keywords and users
- Basic performance tracking per platform
Limitations
- Less depth in sentiment or broad source analysis
- No white-label or advanced export options
Brand24 provides superior, AI-enhanced analytics for monitoring and reputation, with robust reporting. Hypefury's analytics suit creators tracking growth but lack breadth. Brand24 wins for enterprise-level insights; Hypefury for simple post metrics.
Integrations & Collaboration
Brand24
Strengths
- Slack and Microsoft Teams for real-time alerts
- Mobile app for on-the-go monitoring
- API access (fee-based) for custom integrations
- Unlimited users and white-labeled reports from mid-tiers
Limitations
- No direct posting integrations
Hypefury
Strengths
- Mobile app for scheduling
- Gumroad for sales automation
- Basic email/chat support
- Engagement builder for collaboration on replies
Limitations
- No team workspaces or advanced integrations like Slack
- Limited to 15 X accounts max
Brand24 offers better collaboration for teams via unlimited users, integrations, and reports. Hypefury supports solo creators well but scales poorly for teams. For agency or team use, Brand24 is stronger.
Use Case Comparison
Brand Reputation Monitoring
Brand24 🏆
Excellent
Real-time alerts, sentiment analysis, and broad source coverage protect reputation effectively.
Best Plan: Team ($249/month annual)
Score: 10/10
Hypefury
Poor
No monitoring features; focused on outbound posting.
Best Plan: Not suitable
Score: 1/10
X (Twitter) Creator Automation
Brand24
Poor
Monitoring only; no scheduling or DM automation.
Best Plan: Not suitable
Score: 2/10
Hypefury 🏆
Excellent
Deep X features like auto-reposts, DMs, and threads.
Best Plan: Creator ($49/month yearly)
Score: 10/10
PR and Crisis Management
Brand24 🏆
Excellent
Storm alerts, emotion analysis, and real-time updates enable quick response.
Best Plan: Pro ($299/month annual)
Score: 10/10
Hypefury
Poor
No crisis detection or listening.
Best Plan: Not suitable
Score: 1/10
Personal Brand Growth on Multiple Platforms
Brand24
Fair
Can track mentions but no tools to grow via posting.
Best Plan: Individual ($149/month annual)
Score: 5/10
Hypefury 🏆
Excellent
Scheduling, repurposing, and auto-DMs drive audience growth.
Best Plan: Starter ($29/month)
Score: 9/10
Marketing Campaign Analysis
Brand24 🏆
Excellent
Hashtag tracking, reach metrics, and AI insights measure impact.
Best Plan: Business ($499/month annual)
Score: 9/10
Hypefury
Good
Post analytics but no broad mention tracking.
Best Plan: Business ($74/month yearly)
Score: 6/10
Newsletter and Course Promotion
Brand24
Fair
Monitor mentions of promotions but no direct tools.
Best Plan: Team ($249/month annual)
Score: 4/10
Hypefury 🏆
Excellent
Autoplugs and auto-DMs promote newsletters effectively.
Best Plan: Creator ($49/month yearly)
Score: 10/10
Agency Client Reporting
Brand24 🏆
Excellent
White-labeled reports and unlimited users for multiple clients.
Best Plan: Pro ($299/month annual)
Score: 9/10
Hypefury
Good
Multi-account support but no white-labeling.
Best Plan: Agency ($150/month yearly)
Score: 7/10
Global Brand Monitoring
Brand24 🏆
Excellent
108-language support and vast sources for international coverage.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Hypefury
Poor
English-focused; no global monitoring.
Best Plan: Not suitable
Score: 2/10
Solopreneur Content Scheduling
Brand24
Poor
No scheduling; monitoring only.
Best Plan: Not suitable
Score: 1/10
Hypefury 🏆
Excellent
Affordable, feature-packed for solo creators.
Best Plan: Starter ($29/month)
Score: 9/10
Influencer Collaboration Analysis
Brand24 🏆
Excellent
Influencer analysis and reach metrics identify partners.
Best Plan: Business ($499/month annual)
Score: 9/10
Hypefury
Fair
Engagement builder but no deep analysis.
Best Plan: Creator ($49/month yearly)
Score: 5/10
Content Repurposing Workflow
Brand24
Poor
No repurposing tools.
Best Plan: Not suitable
Score: 1/10
Hypefury 🏆
Excellent
Automated cross-posting from X to other platforms.
Best Plan: Business ($74/month yearly)
Score: 10/10
Enterprise Reputation Management
Brand24 🏆
Excellent
Custom limits, unlimited AI, and integrations for scale.
Best Plan: Enterprise (from $999/month)
Score: 10/10
Hypefury
Fair
Scales for accounts but no reputation tools.
Best Plan: Agency ($150/month yearly)
Score: 4/10
Pros and Cons
Brand24
Pros
- Extensive coverage of 25M+ sources for comprehensive monitoring
- Powerful AI features like sentiment, emotion, and topic analysis
- Real-time updates and alerts on higher tiers for crisis response
- Rich analytics including reach, AVE, and influencer insights
- Strong reporting with white-label options and multiple exports
- Multi-language support (108 languages) for global brands
- Unlimited users from Team tier for team collaboration
- Integrations like Slack and mobile app for accessibility
Cons
- High entry pricing ($149/month annual) limits small teams
- Advanced AI locked to Pro+ tiers
- Keyword and mention limits require careful management
- Interface complexity for basic users
- API access adds extra costs
- No scheduling or posting automation
- No free plan; trial only
Hypefury
Pros
- Deep X automation including auto-reposts, DMs, and sales campaigns
- Multi-platform repurposing from X to LinkedIn, Instagram, etc.
- Inspiration gallery and templates to spark ideas
- Engagement builder for targeted replies and growth
- Affordable starting price ($29/month) with yearly discounts
- Automated lead capture via auto-DMs and autoplugs
- Mobile app and simple editor for quick use
- 7-day trial for easy testing
Cons
- No monitoring or listening capabilities
- X-first design less ideal for non-Twitter heavy users
- Complex features may overwhelm casual schedulers
- Not an AI writing tool; requires external content creation
- High-end plans overkill for basic needs
- Limited integrations beyond Gumroad
- No white-label reporting for agencies
- Monthly limits on advanced automations
Final Verdict
Brand24 and Hypefury target different ends of social media management: Brand24 for inbound listening and analytics to safeguard reputation, Hypefury for outbound scheduling and automation to grow creator audiences. They complement rather than compete directly.
Choose Brand24 for robust listening and reputation tools if monitoring is core. Opt for Hypefury for scheduling and growth automation if you're a creator. For full strategies, use both: monitor with Brand24, act with Hypefury.
Overall Scores
Brand24
Value: 7/10
Hypefury
Value: 9/10
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