As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of B2Brain and Hypefury extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

B2Brain

  • Platform: Trade shows and events
  • Best For: B2B event lead capture
  • Strength: Offline conversations to CRM pipeline
  • Users: Not specified

Starting at $1,000/show

Hypefury

  • Platform: X, LinkedIn, Instagram, and more
  • Best For: Creator social automation
  • Strength: Deep X-focused automations and repurposing
  • Users: 30 users

Starting at $29/month

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At a Glance

Core Functionality

Feature B2Brain Hypefury
Trade show lead capture Mobile badge, booth, and business card scanning Not applicable; social-focused
Social media scheduling Event-only focus Scheduling for X, LinkedIn, Instagram, etc.
Voice-to-text notes For faster data entry at events Not supported
Evergreen and recurring posts Not applicable Automatic reposting of best content

Lead Generation

Feature B2Brain Hypefury
Contextual account intelligence Pitch angles, talking points, and signals Social lead tools via auto-DM
Auto-DM campaigns Event-based, not automated DMs For capturing leads from viral posts
Enriched lead sync to CRM Deep integrations with HubSpot, Salesforce Gumroad sales automation, no CRM focus
Autoplugs for promotions Not supported Auto first comments to promote newsletters

Automation & Scheduling

Feature B2Brain Hypefury
Unlimited users on event days For large booth teams Account limits per plan
Cross-posting automation Event-focused only From X to LinkedIn, Instagram, etc.
Post-event prioritization Analytics to focus on valuable prospects Social analytics, no event tie-in
Tweet-to-Reels automation Not supported Monthly limits per plan

Integrations

Feature B2Brain Hypefury
CRM integrations HubSpot, Salesforce, Freshworks, Salesloft Gumroad for sales, no CRMs
Collaboration tools Slack and Microsoft Teams No built-in collaboration
Social platform integrations Event apps only X, LinkedIn, Instagram, Facebook, Threads, TikTok
Email list growth tools Not supported Via autoplugs and auto-DMs

Analytics & Reporting

Feature B2Brain Hypefury
Post-event analytics Prioritization of prospects and ROI tracking Social performance analytics
Social engagement analytics Event dashboard only Follower growth, top tweets, profile clicks
Central dashboard for team monitoring Tracks accounts and lead usage Individual-focused analytics
Viral content inspiration Contextual intelligence for pitches Gallery of viral posts and templates

Accessibility & Support

Feature B2Brain Hypefury
Mobile-first access For booth scanning and notes Web-based scheduling
Browser-based, no installs Easy deployment for events Cloud-based platform
Onboarding and ongoing support Included in platform pricing Email and chat support
Unlimited organizational users Across the year Limits based on plan
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Pricing Comparison

B2Brain's pricing is event-centric, starting at $1,000 per show for lead capture, scaling to $5,000/year for ongoing use, ideal for B2B event budgets. Hypefury offers scalable monthly plans from $29/month, providing better flexibility for creators but lacking event-specific value.

B2Brain

Trade Show Solution

$1,000/show

Teams attending single or occasional events

  • Unlimited users at the show
  • Unlimited badge, booth, and business card scans on show days
  • Pitch angles, talking points, and account signals
  • Ability to add and save notes on conversations
  • Sync to your CRM with enriched leads

Platform Pricing

$5,000/year

B2B teams with multiple events and ongoing account management

  • Unlimited users across the organization
  • Track and manage accounts throughout the year
  • Includes accounts scanned and added at trade shows (with Trade Show packages)
  • Integrations to supported CRMs, Slack, and Microsoft Teams
  • Onboarding, enablement, and ongoing support

Free Trial

Free

Prospective users evaluating core features

  • Access to B2Brain via a trial flow from the homepage
  • Sample badge to explore the app experience
  • Limited-time evaluation of core trade show intelligence features

Hypefury

Starter

$29/month

Solo creators starting with basic automation

  • 7-day free trial
  • Schedule up to 1 month ahead
  • Connect up to 6 social accounts (1 X account)
  • Schedule X long posts and threads
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • 1 auto-DM tweet per week (100 DMs daily limit)
  • Engagement builder access for up to 30 users and 5 keywords
  • Automated Gumroad sales
  • Email and chat support

Starter (Yearly)

$250/year

Budget-conscious solo users committing long-term

  • All Starter monthly features
  • Discounted yearly pricing compared to monthly billing

Creator

$65/month

Active creators managing multiple accounts

  • 7-day free trial
  • Everything in Starter
  • Schedule up to 3 months ahead
  • Connect up to 30 social accounts (5 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 250 X auto-DMs per day
  • 10 Tweet-to-Reels automations per month
  • Engagement builder access for up to 100 users and 10 keywords
  • Automated Gumroad sales

Creator (Yearly)

$590/year

Committed creators seeking savings

  • All Creator monthly features
  • Discounted yearly pricing compared to monthly billing

Business

$97/month

Small teams or growing brands with more automation needs

  • 7-day free trial
  • Everything in Creator
  • Unlimited scheduling horizon
  • Connect up to 60 social accounts (10 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 300 X auto-DMs per day
  • 50 Tweet-to-Reels automations per month
  • Engagement builder access for unlimited users and 20 keywords
  • Automated Gumroad sales

Business (Yearly)

$890/year

Businesses planning long-term social growth

  • All Business monthly features
  • Discounted yearly pricing compared to monthly billing

Agency

$199/month

Agencies handling multiple clients and high-volume posting

  • 7-day free trial
  • Everything in Business
  • Unlimited scheduling horizon
  • Connect up to 90 social accounts (15 X accounts)
  • Autoplugs and auto cross-posting
  • Viral thread hooks and tweet templates
  • Up to 400 X auto-DMs per day
  • 300 Tweet-to-Reels automations per month
  • Engagement builder access for unlimited users and 50 keywords
  • Automated Gumroad sales

Agency (Yearly)

$1,800/year

Agencies committing to annual use for discounts

  • All Agency monthly features
  • Discounted yearly pricing compared to monthly billing
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Feature Deep Dive

Lead Generation Capabilities

B2Brain

Strengths
  • Mobile-first scanning for badges, booths, and cards with unlimited scans
  • Contextual intelligence including pitch angles and talking points
  • Voice-to-text for quick notes during conversations
  • Enriched lead sync to CRMs like HubSpot and Salesforce
  • Post-event prioritization to focus on high-value prospects
Workflow

Scan at booth → Capture notes and intel → Enrich and sync to CRM → Prioritize post-event

Hypefury

Strengths
  • Auto-DM campaigns triggered by viral posts
  • Autoplugs to promote newsletters or products in comments
  • Automated Gumroad sales from tweets
  • Engagement builder for keyword-based replies
  • Cross-posting to drive multi-platform leads
Workflow

Create and schedule post → Monitor virality → Trigger auto-DM or autoplug → Capture leads via DMs

B2Brain is superior for offline, event-based lead capture with CRM depth, ideal for B2B pipeline building. Hypefury shines in online social lead gen through automations like auto-DMs, better for creators converting engagement to sales. Choose B2Brain for trade shows, Hypefury for digital audiences.

B2Brain lead capture features

Automation & Scheduling Features

B2Brain

Strengths
  • Unlimited users and scans during events
  • Central dashboard for real-time team monitoring
  • Slack and Teams integrations for collaboration
  • Browser-based access for quick deployment
Limitations
  • Limited to event days; no ongoing scheduling
  • No recurring or evergreen automation

Hypefury

Strengths
  • Evergreen reposting and recurring schedules
  • Cross-posting from X to other platforms
  • Auto-unpost to manage duplicates
  • Tweet-to-Reels and thread automation
Limitations
  • Account and DM limits per tier
  • X-first; less optimized for non-social events

Hypefury dominates social automation with recurring posts and repurposing, perfect for consistent online presence. B2Brain's automation is event-specific, focusing on capture and sync rather than scheduling. For social creators, Hypefury wins; for event teams, B2Brain provides targeted efficiency.

Integrations & CRM Support

B2Brain

Strengths
  • Deep CRM ties: HubSpot, Salesforce, Freshworks, Salesloft
  • Slack and Microsoft Teams for internal alerts
  • Enriched data sync from events to sales tools
  • Central dashboard for account tracking
Workflow

Capture lead at event → Auto-enrich with intel → Sync to CRM → Collaborate via Slack/Teams

Hypefury

Strengths
  • Social platform connections: X, LinkedIn, Instagram, etc.
  • Gumroad for automated sales
  • Engagement tools for keyword monitoring
  • No heavy CRM focus, but supports lead capture via DMs
Limitations
  • Lacks enterprise CRM integrations
  • Primarily social and e-commerce tools

B2Brain offers robust CRM and collaboration integrations for B2B sales processes, making it essential for pipeline-focused teams. Hypefury's integrations are social-centric, aiding creators in monetization but not deep sales workflows. B2Brain is the choice for CRM-heavy environments.

B2Brain CRM integrations

Analytics & Reporting

B2Brain

Strengths
  • Post-event analytics for prospect prioritization
  • Dashboard to monitor team lead usage
  • ROI tracking from events to pipeline
  • Account signals and intel insights
Limitations
  • Event-specific; no social metrics
  • Limited public documentation

Hypefury

Strengths
  • Premium analytics: follower growth, top tweets, engagement
  • Profile clicks and virality tracking
  • Inspiration from viral templates
  • Automated insights for content performance
Limitations
  • Social-only; no event ROI
  • Less emphasis on pipeline conversion

B2Brain provides event ROI and pipeline analytics tailored to B2B, helping prove event value. Hypefury delivers detailed social metrics for optimizing creator content. For trade show measurement, B2Brain excels; for audience growth tracking, Hypefury is stronger.

B2Brain analytics dashboard
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Use Case Comparison

Trade Show Exhibitor

B2Brain 🏆

Excellent

Unlimited scanning and contextual intel turn booth interactions into qualified leads with CRM sync.

Best Plan: Trade Show Solution ($1,000/show)

Score: 10/10

Hypefury

Poor

No event tools; social automation doesn't apply to offline capture.

Best Plan: Not suitable

Score: 1/10

Social Media Creator on X

B2Brain

Poor

Event-focused; lacks social scheduling or automation.

Best Plan: Not suitable

Score: 1/10

Hypefury 🏆

Excellent

Deep X automations, templates, and repurposing for daily posting and growth.

Best Plan: Creator ($65/month)

Score: 10/10

B2B Sales Team at Events

B2Brain 🏆

Excellent

Pitch intel, unlimited users, and CRM integrations build pipeline from conversations.

Best Plan: Platform Pricing ($5,000/year)

Score: 10/10

Hypefury

Fair

Auto-DMs useful for follow-up, but no event capture.

Best Plan: Business ($97/month)

Score: 4/10

Personal Brand Builder on LinkedIn

B2Brain

Fair

Account intel helpful for networking, but no content tools.

Best Plan: Platform Pricing ($5,000/year)

Score: 5/10

Hypefury 🏆

Excellent

Cross-posting, threads, and engagement builder grow LinkedIn presence from X.

Best Plan: Starter ($29/month)

Score: 9/10

Marketing Agency Managing Social Accounts

B2Brain

Poor

Event-only; no multi-account social management.

Best Plan: Not suitable

Score: 2/10

Hypefury 🏆

Excellent

Scalable accounts, automations, and agency tier for client management.

Best Plan: Agency ($199/month)

Score: 10/10

Field Marketing Leader Proving Event ROI

B2Brain 🏆

Excellent

Post-event analytics and prioritization demonstrate value from trade shows.

Best Plan: Platform Pricing ($5,000/year)

Score: 10/10

Hypefury

Poor

Social analytics don't tie to event outcomes.

Best Plan: Not suitable

Score: 2/10

Newsletter Writer Growing Email List

B2Brain

Fair

Lead capture useful for events, but no promotion tools.

Best Plan: Trade Show Solution ($1,000/show)

Score: 4/10

Hypefury 🏆

Excellent

Autoplugs and auto-DMs promote newsletters on viral posts.

Best Plan: Creator ($65/month)

Score: 9/10

Large Booth Team at Conferences

B2Brain 🏆

Excellent

Unlimited users remove barriers for team coordination.

Best Plan: Trade Show Solution ($1,000/show)

Score: 10/10

Hypefury

Poor

No team event tools; social limits apply.

Best Plan: Not suitable

Score: 1/10

Solopreneur Selling Digital Products

B2Brain

Fair

Event leads for networking, but no sales automation.

Best Plan: Free Trial

Score: 3/10

Hypefury 🏆

Excellent

Gumroad automation and auto-DMs drive sales from social.

Best Plan: Starter ($29/month)

Score: 9/10

Account-Based Marketing at Events

B2Brain 🏆

Excellent

Contextual intel and year-round tracking support ABM.

Best Plan: Platform Pricing ($5,000/year)

Score: 10/10

Hypefury

Fair

Social targeting via keywords, but no account intel.

Best Plan: Business ($97/month)

Score: 5/10

Small Business Growing via Social

B2Brain

Poor

High cost for non-event use; no social features.

Best Plan: Not suitable

Score: 2/10

Hypefury 🏆

Excellent

Affordable multi-platform scheduling and automations.

Best Plan: Starter ($29/month)

Score: 9/10

Revenue Team Building Event Pipeline

B2Brain 🏆

Excellent

Turns conversations into qualified CRM entries.

Best Plan: Platform Pricing ($5,000/year)

Score: 10/10

Hypefury

Fair

Lead capture via social, but no CRM depth.

Best Plan: Creator ($65/month)

Score: 4/10

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Pros and Cons

B2Brain

Pros

  • Highly focused on converting event and trade show activity into qualified pipeline
  • Unlimited users on event plans remove friction for large booth teams
  • Contextual pitch angles and talking points differentiate it from basic lead scanners
  • Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
  • Mobile-first and browser-based experience is easy to deploy and adopt
  • Post-event analytics prove ROI for field marketing

Cons

  • Pricing starts at levels that may be high for very small teams or occasional event users
  • No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
  • Best value is realized only when integrated with a CRM and structured sales process
  • Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
  • Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation

Hypefury

Pros

  • Deep automation for X, including auto-reposts, auto-DMs, and Gumroad sales campaigns
  • Strong multi-platform repurposing from X to LinkedIn, Instagram, and other networks
  • Inspiration gallery and viral templates that reduce blank-page anxiety
  • Engagement builder that streamlines replies to key accounts and keywords
  • Premium analytics with follower growth, profile clicks, and top-tweet filtering
  • Scalable plans for creators to agencies

Cons

  • No free plan; only a limited 7-day trial is available
  • Feature set and pricing tiers can feel complex for casual or low-volume users
  • X-first design may be less appealing if you are not active on X
  • Not primarily an AI writing assistant; you still need to generate ideas and copy
  • High-end plans may be overkill for users who only need basic scheduling
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Final Verdict

B2Brain and Hypefury target different ecosystems: B2Brain bridges offline events to online CRM for B2B pipeline, while Hypefury automates online social growth for creators. They overlap minimally in lead gen but excel in their niches—events vs. digital content.

Select B2Brain for trade show lead gen and CRM synergy in B2B settings. Opt for Hypefury if social automation drives your creator or brand growth. For hybrid needs, combine: use B2Brain at events and Hypefury for digital follow-up.

Overall Scores

B2Brain

4.4 / 5.0

Value: 6/10

Hypefury

4.4 / 5.0

Value: 8/10

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