B2Brain vs Sendible
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to pipeline conversion
- Users: B2B sales and marketing teams
Starting at $1,000/show
Sendible
- Platform: 10+ social networks
- Best For: Agency social management
- Strength: Scalable collaboration and reporting
- Users: 30,000+ agencies
Starting at €24/month
Table of Contents
At a Glance
Core Focus Areas
| Feature | B2Brain | Sendible |
|---|---|---|
| Trade Show Lead Capture | ✓ Mobile badge, booth, and card scanning with unlimited users | ✗ Not applicable; social-focused |
| Social Media Scheduling | ✗ Not supported | ✓ Multi-platform scheduling with Smart Queues |
| Event Intelligence | ✓ Contextual account intel, pitch angles, signals | ✗ No event features |
| Social Engagement Inbox | ✗ Not supported | ✓ Priority Inbox for comments and mentions |
| Post-Event Analytics | ✓ Prioritization of valuable prospects | ✓ Automated social reporting |
Content and Data Management
| Feature | B2Brain | Sendible |
|---|---|---|
| Voice-to-Text Notes | ✓ For fast data entry at booths | ✗ Not applicable |
| AI Content Generation | ✗ No AI content tools | ✓ AI Assist for captions and optimization |
| Content Libraries | ✗ Account-focused libraries | ✓ Organized libraries with tags and campaigns |
| Bulk Import | ✗ Scan-based import only | ✓ Bulk content planning |
Integrations and Collaboration
| Feature | B2Brain | Sendible |
|---|---|---|
| CRM Integrations | ✓ HubSpot, Salesforce, Freshworks, Salesloft | ✗ Limited; focuses on content tools like Canva |
| Collaboration Tools | ✓ Slack, MS Teams for internal teams | ✓ Approvals, assignments, client dashboards |
| White-Label Options | ✗ Not available | ✓ Paid add-on for agencies |
| Social Platform Support | ✗ Event-focused only | ✓ Facebook, Instagram, TikTok, LinkedIn, etc. |
Analytics and Reporting
| Feature | B2Brain | Sendible |
|---|---|---|
| Event ROI Tracking | ✓ Post-event analytics and prospect prioritization | ✗ Social performance only |
| Automated Reporting | ✗ Dashboard-based tracking | ✓ Branded, client-ready reports |
| Team Performance Monitoring | ✓ Central dashboard for intel and leads usage | ✓ User management and collaboration insights |
Accessibility and Deployment
| Feature | B2Brain | Sendible |
|---|---|---|
| Mobile-First Design | ✓ For booth scanning and notes | ✓ For scheduling and engagement on-the-go |
| Browser-Based Access | ✓ No desktop installs | ✓ Web app with Chrome extension |
| Unlimited Users | ✓ On show days for large teams | ✗ User limits per tier |
Pricing Comparison
B2Brain's event-based pricing starts at $1,000 per show for lead capture, while Sendible offers monthly subscriptions from €24 for social management. B2Brain suits occasional event users, Sendible provides ongoing value for social teams.
B2Brain
Trade Show Solution
$1,000/show
Single event teams needing unlimited scanning
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations with multiple events and year-round account tracking
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features before purchase
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Sendible
Creator
€24/month
Solo users managing few profiles
- 1 user/calendar
- 6 social profiles
- Unlimited scheduling
- AI Content Assist
- Monitoring & replying
- Reporting
Traction
€75/month
Small teams with moderate needs
- 4 users/calendars
- 24 social profiles
- Team collaboration
- Assignment & approval workflows
- Client dashboards
- User management
Scale
€165/month
Growing teams needing customization
- 7 users/calendars
- 49 social profiles
- Custom & automated reports
- Content & hashtag library
- Campaign management
- Dedicated account manager
Advanced
€275/month
Mid-sized agencies with bulk needs
- 20 users/calendars
- 100 social profiles
- Bulk posting with custom tags
- Advanced user permissions
- Live report sharing
- Dedicated account manager
- White label available as paid add-on
Enterprise
€675/month
Large organizations scaling social efforts
- 80 users/calendars
- 400 social profiles
- Access to all features
- Optional SSO
- Scalable users and profiles
- Dedicated customer success
- White label available as paid add-on
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, cards with unlimited users
- Contextual account intelligence: pitch angles, talking points, signals
- Voice-to-text for quick notes during conversations
- Enriched leads sync to CRM
- Central dashboard for team monitoring
Workflow
Scan lead → Access intel → Capture notes → Sync to CRM → Prioritize post-event
Sendible
Strengths
- No direct lead capture; focuses on social engagement
- Priority Inbox for social interactions
- AI Assist for response generation
- Monitoring across social profiles
Workflow
Monitor mentions → Respond via inbox → Track engagement → Report on interactions
B2Brain dominates event lead capture with specialized scanning and intelligence, ideal for trade shows. Sendible handles social engagement but lacks offline lead tools. Choose B2Brain for events, Sendible for online social leads.
Scheduling and Collaboration
B2Brain
Strengths
- Unlimited team access during events
- Slack and MS Teams integrations for real-time collaboration
- Central dashboard for lead tracking
- No scheduling; event-day focused
Limitations
- Limited to event periods
- No content scheduling
Sendible
Strengths
- Multi-platform scheduling with Smart Compose and Queues
- Team approvals, assignments, client dashboards
- Content libraries and campaign management
- White-label for agencies
Limitations
- No event-specific collaboration
- User limits per tier
Sendible excels in ongoing social scheduling and team workflows, while B2Brain focuses on event-day team access. For social agencies, Sendible wins; for event teams, B2Brain's unlimited users shine.
Analytics and Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization
- Track account intel usage and team performance
- Focus on event ROI and pipeline impact
- CRM-synced data for long-term tracking
Limitations
- Event-centric; no social metrics
- No automated branded reports
Sendible
Strengths
- Automated and custom social reports
- Branded, client-ready dashboards
- Performance across platforms
- AI-optimized insights
Limitations
- No event ROI focus
- Social-only metrics
B2Brain provides targeted event analytics for ROI proof, while Sendible offers robust social reporting for agencies. B2Brain for event impact, Sendible for ongoing social performance.
Use Case Comparison
Trade Show Booth Team
B2Brain 🏆
Excellent
Unlimited scanning and users perfect for busy booths; contextual intel boosts conversations.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Sendible
Poor
No event lead capture; irrelevant for offline events.
Best Plan: Not suitable
Score: 1/10
Social Media Agency
B2Brain
Poor
Event-only; no social scheduling or client dashboards.
Best Plan: Not suitable
Score: 2/10
Sendible 🏆
Excellent
White-label, multi-client workflows, and reporting tailored for agencies.
Best Plan: Advanced (€275/month)
Score: 10/10
B2B Sales Team Building Pipeline
B2Brain 🏆
Excellent
Turns event leads into CRM-enriched pipeline with intel.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Sendible
Fair
Social engagement can support pipeline but lacks CRM depth.
Best Plan: Scale (€165/month)
Score: 5/10
Small Business Social Management
B2Brain
Poor
Event-focused; no daily social tools.
Best Plan: Not suitable
Score: 1/10
Sendible 🏆
Excellent
Affordable tiers for scheduling and engagement across profiles.
Best Plan: Creator (€24/month)
Score: 9/10
Field Marketing at Events
B2Brain 🏆
Excellent
Mobile-first for on-site capture and post-event ROI.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Sendible
Fair
Can promote events socially but no capture tools.
Best Plan: Traction (€75/month)
Score: 4/10
Multi-Location Brand Management
B2Brain
Fair
Account tracking useful but event-only.
Best Plan: Platform Pricing ($5,000/year)
Score: 5/10
Sendible 🏆
Excellent
Centralized control for multiple profiles and locations.
Best Plan: Scale (€165/month)
Score: 9/10
CRM-Integrated Revenue Team
B2Brain 🏆
Excellent
Deep integrations with HubSpot, Salesforce for pipeline.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Sendible
Good
Social data can feed CRM but no direct sync.
Best Plan: Advanced (€275/month)
Score: 6/10
Freelance Social Manager
B2Brain
Poor
High cost and event focus not for freelancers.
Best Plan: Not suitable
Score: 2/10
Sendible 🏆
Good
Entry-level plan for managing client profiles.
Best Plan: Creator (€24/month)
Score: 8/10
Proving Event ROI
B2Brain 🏆
Excellent
Analytics prioritize high-value leads post-event.
Best Plan: Trade Show Solution ($1,000/show)
Score: 9/10
Sendible
Fair
Social reporting but no event metrics.
Best Plan: Traction (€75/month)
Score: 4/10
Large Booth Teams at Conferences
B2Brain 🏆
Excellent
Unlimited users and collaboration integrations.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Sendible
Poor
Team limits and no event tools.
Best Plan: Not suitable
Score: 3/10
Social Content Planning for Brands
B2Brain
Poor
No content tools.
Best Plan: Not suitable
Score: 1/10
Sendible 🏆
Excellent
Bulk queues, libraries, and AI for planning.
Best Plan: Scale (€165/month)
Score: 10/10
Account-Based Marketing at Events
B2Brain 🏆
Excellent
Contextual intel for targeted pitches.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Sendible
Good
Social targeting but no event intel.
Best Plan: Advanced (€275/month)
Score: 6/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
- Post-event analytics to focus on valuable prospects
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
Sendible
Pros
- Comprehensive feature set covering scheduling, engagement, collaboration, and reporting
- Strong support for agencies with client dashboards, approvals, and white-label options
- Priority Inbox and monitoring tools simplify engagement across multiple networks
- Automated and custom reporting make it easy to prove ROI to clients and stakeholders
- Integrations with Canva, Dropbox, Google Drive, Pexels, and Giphy streamline content creation
- AI Assist for generating and optimizing social media captions
Cons
- Can feel complex and overpowered for solo creators or very small teams
- Pricing may be high if you only manage a few profiles and do not need advanced reporting
- Learning curve around advanced features such as permissions, reporting, and multi-client setups
- AI capabilities are more limited than specialized AI writing tools focused on ideation
- Interface and workflows are optimized for operations rather than rapid content experimentation
Final Verdict
B2Brain and Sendible target distinct B2B needs: B2Brain transforms trade show interactions into pipeline with event intelligence, while Sendible centralizes social media operations for agencies and brands with scheduling and reporting.
Choose B2Brain if events drive your leads and you need offline-to-online conversion. Opt for Sendible for daily social management and team scalability. For hybrid strategies, integrate both: B2Brain for events, Sendible for social amplification.
Overall Scores
B2Brain
Agency Features: 3/10
Value: 7/10
Sendible
Agency Features: 10/10
Value: 8/10
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