AuthoredUp vs Sendible
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B content
- Strength: Deep LinkedIn editor and insights
- Users: 2011 professionals
Starting at $12.46/month
Sendible
- Platform: Multi-platform (9+ networks)
- Best For: Agencies and team collaboration
- Strength: Scalable scheduling and reporting
- Users: 30,000+ agencies
Starting at €24/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Sendible |
|---|---|---|
| ✓ LinkedIn-only with deep specialization including company pages | ✓ Full support alongside other platforms | |
| Facebook & Instagram | ✗ Not supported | ✓ Comprehensive support with platform-specific optimization |
| X (Twitter), TikTok, YouTube | ✗ LinkedIn-focused only | ✓ Full multi-platform including video and short-form content |
| Pinterest, Google Business Profile | ✗ Not supported | ✓ Broad coverage for diverse networks |
Content Creation
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Rich post editor | ✓ Advanced LinkedIn editor with bold, italics, bullets, emojis, live preview | ✓ Smart Compose Box for multi-platform with AI Assist |
| AI post generation | ✗ No native AI; relies on templates and user input | ✓ AI Assist for captions and optimization |
| Drafts and snippets | ✓ Unlimited drafts, snippets, and 300+ templates for LinkedIn | ✓ Content libraries and custom tags for organization |
| Bulk content import | ✗ Manual drafting focus | ✓ Bulk import and Smart Queues for advance planning |
| Template libraries | ✓ 300+ hooks, endings, CTAs for LinkedIn | ✓ Campaigns and hashtag libraries |
Scheduling & Automation
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Content calendar | ✓ Centralized for LinkedIn posts with filters | ✓ Visual calendar for multi-platform with drag-and-drop |
| Bulk scheduling | ✗ Individual post scheduling | ✓ Bulk posting with custom tags |
| Best time recommendations | ✓ LinkedIn-specific best times | ✓ Automated across platforms |
| Post reuse suggestions | ✓ Historical posts and top-performer reuse | ✗ Content libraries but no automated reuse |
Engagement & Monitoring
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Unified inbox | ✗ LinkedIn-focused only, no inbox | ✓ Priority Inbox for comments, messages, mentions across platforms |
| Follower growth tracking | ✓ LinkedIn-specific growth timelines | ✓ Multi-platform tracking |
| Saved posts analysis | ✓ Keyword and author filters with CSV export | ✗ No equivalent feature |
Analytics & Reporting
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Post performance analytics | ✓ In-depth impressions, engagement, growth for LinkedIn | ✓ Automated and custom reports across platforms |
| Branded reports | ✗ CSV export only | ✓ Client-ready branded reports with white-label add-on |
| Historical data export | ✓ Posts table with filters and CSV | ✓ Custom reporting with export options |
| Team analytics | ✓ Across multiple profiles | ✓ Advanced with live sharing |
Collaboration & Agency Features
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Team collaboration | ✓ Draft collaboration and sub-accounts for teams | ✓ Assignments, approvals, client dashboards |
| Multi-profile management | ✓ Multiple LinkedIn profiles under one organization | ✓ Up to 400 profiles in Enterprise |
| White-label options | ✗ Not available | ✓ Paid add-on for agencies |
| Approval workflows | ✓ Draft collaboration | ✓ Advanced assignments and approvals |
Integrations & Extensions
| Feature | AuthoredUp | Sendible |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for editing and preview | ✓ For content capture and integrations |
| Canva, Dropbox, Google Drive | ✗ Not supported | ✓ Direct integrations for content streamlining |
| Giphy, Pexels | ✗ Emojis only | ✓ Media integrations for visuals |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused tools, offering great value for single-platform users. Sendible begins at €24/month for multi-platform management, scaling up for agencies with advanced features.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn users
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Cost-conscious solo users
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Sendible
Creator
€24/month
Solo creators
- 1 user/calendar
- 6 social profiles
- Unlimited scheduling
- AI Content Assist
- Monitoring & replying
- Reporting
Traction
€75/month
Small teams
- 4 users/calendars
- 24 social profiles
- Team collaboration
- Assignment & approval workflows
- Client dashboards
- User management
Scale
€165/month
Growing brands
- 7 users/calendars
- 49 social profiles
- Custom & automated reports
- Content & hashtag library
- Campaign management
- Dedicated account manager
Advanced
€275/month
Larger teams
- 20 users/calendars
- 100 social profiles
- Bulk posting with custom tags
- Advanced user permissions
- Live report sharing
- Dedicated account manager
- White label available as paid add-on
Enterprise
€675/month
Large organizations
- 80 users/calendars
- 400 social profiles
- Access to all features
- Optional SSO
- Scalable users and profiles
- Dedicated customer success
- White label available as paid add-on
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich LinkedIn editor with formatting, readability scores, and live preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTAs
- 1-click reuse from historical top-performers
- Chrome extension for in-platform editing
- Focused on LinkedIn nuances like carousels and polls
Workflow
Save ideas as snippets → Use templates for structure → Edit with preview → Draft and schedule
Sendible
Strengths
- Smart Compose Box with AI Assist for caption generation
- Content libraries, campaigns, and hashtag organization
- Bulk import for planning ahead
- Integrations with Canva, Giphy for media
- Platform-optimized for multiple networks
Workflow
Import bulk content → AI generate captions → Organize in libraries → Tag and schedule
AuthoredUp shines for LinkedIn-specific creation with advanced editing and templates, ideal for quality over quantity. Sendible offers broader, AI-assisted multi-platform content management but lacks LinkedIn depth. Choose AuthoredUp for polished LinkedIn posts; Sendible for efficient multi-network planning.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for published/scheduled posts
- Posts table with filters by type, account, tags
- Best times to post recommendations
- Support for multiple company pages
Limitations
- LinkedIn-only scheduling
- No bulk or advanced automation
Sendible
Strengths
- Visual calendar with Smart Queues for bulk planning
- Unlimited scheduling across platforms
- Automated best-time posting
- Bulk posting with custom tags and campaigns
Limitations
- Steeper learning curve for complex setups
- Less focus on single-platform depth
Sendible dominates in multi-platform automation and bulk efficiency, perfect for agencies. AuthoredUp provides solid LinkedIn scheduling with pattern analysis but lacks breadth. For scalable automation, Sendible wins; for LinkedIn precision, AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth timelines
- Follower tracking and best-time insights
- Saved-post analysis with filters and CSV export
- Historical posts collection for patterns
Limitations
- LinkedIn-only data
- No automated branded reports
Sendible
Strengths
- Automated and custom reports with branding
- Multi-platform performance tracking
- Live report sharing and client dashboards
- Priority Inbox integration for engagement metrics
Limitations
- Less granular LinkedIn-specific insights
- White-label as add-on
AuthoredUp delivers superior LinkedIn analytics depth for content optimization. Sendible excels in multi-platform reporting and agency-ready outputs. For LinkedIn performance diving, AuthoredUp; for comprehensive client reports, Sendible.
Engagement & Collaboration
AuthoredUp
Strengths
- Draft collaboration for teams
- Sub-accounts and organization management
- Team analytics across profiles
Limitations
- No unified inbox or monitoring
- Limited to LinkedIn engagement
Sendible
Strengths
- Priority Inbox for cross-platform engagement
- Approval workflows, assignments, client dashboards
- Advanced permissions and white-label
- Multi-user calendars
Limitations
- Complex for small teams
- Higher tiers needed for full features
Sendible's robust inbox and workflows make it ideal for team engagement management. AuthoredUp supports basic collaboration but focuses on content over interaction. Agencies need Sendible; LinkedIn teams may suffice with AuthoredUp.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics streamline solo LinkedIn publishing and optimization.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Sendible
Fair
Overpowered for single-platform solo use; basic scheduling works but lacks LinkedIn depth.
Best Plan: Creator (€24/month)
Score: 5/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep analytics, post reuse, and editor support B2B content strategies and personal branding.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Sendible
Good
LinkedIn scheduling available but diluted by multi-platform focus; useful for light analytics.
Best Plan: Traction (€75/month)
Score: 6/10
Social Media Agency Managing Clients
AuthoredUp
Poor
LinkedIn-only limits multi-client versatility; basic sub-accounts but no white-label.
Best Plan: Not suitable
Score: 3/10
Sendible 🏆
Excellent
Client dashboards, approvals, white-label, and multi-platform make it agency-optimized.
Best Plan: Advanced (€275/month)
Score: 10/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
No support for non-LinkedIn networks; unsuitable for diverse social presence.
Best Plan: Not suitable
Score: 2/10
Sendible 🏆
Excellent
Affordable multi-platform scheduling, inbox, and reporting for small teams.
Best Plan: Traction (€75/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Templates, analytics, and reuse help craft consistent, high-engagement content.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
Sendible
Fair
Basic LinkedIn tools but better for broader branding across platforms.
Best Plan: Creator (€24/month)
Score: 4/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Content calendar and analytics aid social selling, though no direct lead gen.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 8/10
Sendible
Fair
Engagement inbox helps, but LinkedIn focus is secondary.
Best Plan: Scale (€165/month)
Score: 5/10
Marketing Team Needing Collaboration
AuthoredUp
Good
Draft collaboration and team analytics for LinkedIn-focused teams.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
Sendible 🏆
Excellent
Advanced workflows, approvals, and multi-user support for team efficiency.
Best Plan: Scale (€165/month)
Score: 9/10
Freelancer Managing Several Profiles
AuthoredUp
Good
Multi-profile support for LinkedIn clients, affordable per-profile.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 7/10
Sendible 🏆
Excellent
Scalable profiles and client dashboards for freelancers.
Best Plan: Traction (€75/month)
Score: 8/10
Enterprise Multi-Location Brand
AuthoredUp
Poor
Limited to LinkedIn; no enterprise-scale multi-platform.
Best Plan: Not suitable
Score: 2/10
Sendible 🏆
Excellent
Enterprise tier with SSO, 400 profiles, and dedicated support.
Best Plan: Enterprise (€675/month)
Score: 10/10
Content Repurposer for LinkedIn
AuthoredUp 🏆
Excellent
Historical reuse, snippets, and analysis for repurposing winners.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Sendible
Good
Libraries help, but less focused on reuse patterns.
Best Plan: Scale (€165/month)
Score: 6/10
Budget-Conscious Social Media User
AuthoredUp 🏆
Excellent
Low entry ($12.46/month) for powerful LinkedIn tools.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Sendible
Fair
Starts higher (€24/month); value increases with scale.
Best Plan: Creator (€24/month)
Score: 5/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates for easy ideation
- Deep analytics including saved-post analysis and CSV export
- Historical content reuse and pattern uncovering
- Affordable per-profile pricing starting at $12.46/month
- Chrome extension for seamless in-platform use
- Strong privacy with EU hosting
- Supports multiple company pages
Cons
- Limited to LinkedIn; no multi-platform support
- No native AI generation; relies on user creativity
- Interface complex for basic users
- Per-profile costs add up for large teams
- No unified inbox for engagement
- Chrome-centric, limiting for other browsers
Sendible
Pros
- Comprehensive multi-platform scheduling and monitoring
- Priority Inbox simplifies cross-network engagement
- AI Assist for content and robust reporting
- Agency-friendly with approvals, dashboards, white-label
- Integrations with Canva, Google Drive, etc., for workflow
- Scalable from solo to enterprise with unlimited posts
- Automated reports prove ROI to clients
- Dedicated support in higher tiers
Cons
- Complex interface and learning curve for beginners
- Higher pricing (€24/month start) for simple needs
- AI less advanced than specialized tools
- Overpowered for single-platform users
- White-label as paid add-on
- Less depth in LinkedIn-specific features
Final Verdict
AuthoredUp and Sendible cater to different social media needs. AuthoredUp is a LinkedIn powerhouse for content creation and insights, perfect for individuals and B2B pros. Sendible is a versatile all-in-one for multi-platform teams and agencies, emphasizing collaboration and engagement.
Opt for AuthoredUp if LinkedIn is your core platform for targeted content and insights. Choose Sendible for multi-platform efficiency and team workflows. Combine them for LinkedIn excellence within a broader strategy.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Agency Features: 5/10
Value: 9/10
Sendible
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Agency Features: 10/10
Value: 7/10
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