Agorapulse vs Sendible
Agorapulse
- Platform: Multi-network (Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Google Business, Pinterest)
- Best For: Teams needing ROI and collaboration
- Strength: Unified inbox and analytics depth
- Users: 2,000+ users
Starting at $79/month
Sendible
- Platform: Multi-network (Facebook, Instagram, TikTok, X, LinkedIn, Google Business, YouTube, Pinterest)
- Best For: Agencies and multi-location brands
- Strength: Client dashboards and bulk scheduling
- Users: 30,000+ agencies
Starting at €24/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Sendible |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Full support with platform-specific optimization |
| TikTok, YouTube, Pinterest | ✓ Multi-network publishing including these | ✓ Full support for major networks |
| X (Twitter) & LinkedIn | ✓ Unlimited scheduling across networks | ✓ Support with Smart Compose Box |
| Google Business Profile | ✓ Included in unified inbox | ✓ Full integration |
Content Creation & Scheduling
| Feature | Agorapulse | Sendible |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text generation | ✓ AI Assist for captions and optimization |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✓ Bulk import and Smart Queues |
| Shared Content Calendars | ✓ With approvals and internal comments | ✓ With campaigns and custom tags |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and channels | ✗ Not available |
| Content Libraries | ✗ No dedicated libraries | ✓ Organized libraries with hashtags |
Inbox & Engagement
| Feature | Agorapulse | Sendible |
|---|---|---|
| Unified Inbox | ✓ For comments, messages, reviews, ad comments | ✓ Priority Inbox for comments, messages, mentions |
| Advanced Moderation | ✓ Rules, labels, bulk actions | ✗ Basic monitoring and replying |
| Social Listening | ✓ Across networks, news, blogs | ✓ Integrated monitoring |
| Assignments & Saved Replies | ✓ Post and inbox assignments (Professional+) | ✓ Team assignments |
Analytics & Reporting
| Feature | Agorapulse | Sendible |
|---|---|---|
| ROI Analysis | ✓ Ties activity to revenue (Advanced+) | ✗ Basic reporting without ROI |
| Branded Reports | ✓ Profile and post-level exports | ✓ Automated, client-ready reports |
| Competitor Benchmarking | ✓ Performance comparison (Advanced+) | ✗ No benchmarking |
| Custom & Automated Reports | ✓ Advanced reports and ads reports | ✓ With live sharing (Scale+) |
Collaboration & Agency Features
| Feature | Agorapulse | Sendible |
|---|---|---|
| Approval Workflows | ✓ Multi-step approvals (Enterprise) | ✓ Assignments and approvals (Traction+) |
| Client Dashboards | ✗ Team collaboration but no client dashboards | ✓ Dedicated client views (Traction+) |
| White-Label Options | ✗ Branded exports but no full white-label | ✓ Paid add-on (Advanced+) |
| SSO & Custom Roles | ✓ Enterprise feature | ✓ Enterprise SSO |
Integrations
| Feature | Agorapulse | Sendible |
|---|---|---|
| Canva, Dropbox, Google Drive | ✗ API integrations (Enterprise) | ✓ Direct integrations |
| Chrome Extension | ✗ Mobile app only | ✓ For content capture |
| API & Zapier | ✓ Enterprise API | ✓ Integrations including Zapier |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing that scales for teams, emphasizing ROI features in higher tiers. Sendible starts at €24/month with flat pricing per calendar, offering better entry-level value for small teams and agencies.
Agorapulse
Free
Free
Testing core features
- 1 user and 3 social profiles
- Core publishing and inbox features
- Ongoing free usage
Standard (Yearly)
$79/month per user
Solo social media managers
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 social profiles
Advanced (Yearly)
$149/month per user
Teams needing insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ROI analysis
- Competitor benchmarking
- Up to 10 social profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited social profiles
- AI reply suggestions
- SSO, custom roles
- Multi-step approvals
- Full API, sentiment analysis
- Priority support
Sendible
Creator
€24/month
Solo creators
- 1 user/calendar
- 6 social profiles
- Unlimited scheduling
- AI Content Assist
- Monitoring & replying
- Reporting
Traction
€75/month
Small teams
- 4 users/calendars
- 24 social profiles
- Team collaboration
- Assignment & approval workflows
- Client dashboards
- User management
Scale
€165/month
Mid-sized teams
- 7 users/calendars
- 49 social profiles
- Custom & automated reports
- Content & hashtag library
- Campaign management
- Dedicated account manager
Advanced
€275/month
Larger agencies
- 20 users/calendars
- 100 social profiles
- Bulk posting with custom tags
- Advanced user permissions
- Live report sharing
- Dedicated account manager
- White label add-on
Enterprise
€675/month
Large enterprises
- 80 users/calendars
- 400 social profiles
- All features
- Optional SSO
- Scalable users and profiles
- Dedicated customer success
- White label add-on
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant and alt-text generator
- Instagram product tagging and grid preview
- Bulk scheduling via CSV and queues
- PulseLink in Bio tool
- Unlimited post scheduling multi-network
Workflow
Generate with AI → Tag products → Bulk upload CSV → Schedule to calendar → Approve workflow
Sendible
Strengths
- AI Assist for captions and optimization
- Smart Compose Box for multi-platform
- Bulk import and Smart Queues
- Content libraries, campaigns, custom tags
- Integrations with Canva, Giphy, Pexels
Workflow
Use AI to generate → Import bulk content → Organize in libraries → Set Smart Queues → Publish multi-platform
Agorapulse offers more visual planning tools like Instagram grid preview and product tagging, ideal for e-commerce. Sendible shines in bulk planning with libraries and integrations, better for content-heavy agencies. Agorapulse for structured creation, Sendible for scalable organization.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited scheduling with multi-profile publishing
- Publishing queues for automation
- Shared calendars with approvals
- Bulk CSV scheduling
Limitations
- No dedicated evergreen queues
- Approvals add steps for speed
Sendible
Strengths
- Smart Queues for months-ahead planning
- Bulk posting with custom tags
- Campaign management
- Unlimited scheduling across profiles
Limitations
- Less emphasis on visual previews
- Queues require initial setup
Both excel at bulk and unlimited scheduling, but Sendible's Smart Queues provide better long-term automation for agencies. Agorapulse's workflows with approvals suit teams needing governance. Sendible for efficient scaling, Agorapulse for collaborative control.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Social listening across networks, news, blogs
- Assignments and AI reply suggestions (Enterprise)
Workflow
Centralize messages → Apply rules/labels → Bulk actions → Assign replies → Listen for mentions
Sendible
Strengths
- Priority Inbox for comments, messages, mentions
- Monitoring and replying across platforms
- Team assignments
- Social listening integration
Limitations
- No advanced moderation or bulk actions
- Less depth in ad comments
Agorapulse dominates with comprehensive inbox tools including moderation and listening, perfect for high-volume engagement. Sendible's Priority Inbox is solid for basics but lacks Agorapulse's automation. Choose Agorapulse for efficient management, Sendible for simple monitoring.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting
- ROI analysis tying to revenue
- Competitor benchmarking
- Branded exports, ads reports
- Historical data import (Enterprise)
Limitations
- Advanced features in higher tiers
- No white-label dashboards
Sendible
Strengths
- Automated and custom reporting
- Branded, client-ready reports
- Live report sharing
- Performance across platforms
Limitations
- No ROI or benchmarking
- Less depth in analytics
Agorapulse provides superior depth with ROI and benchmarking, ideal for proving business impact. Sendible focuses on easy, client-facing reports with white-label options. Agorapulse for data-driven teams, Sendible for agency client communication.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, shared calendars, and ROI reporting handle multi-profile complexity with structure.
Best Plan: Professional ($119/month per user)
Score: 9/10
Sendible
Good
Scalable profiles and client dashboards work well, but less ROI focus.
Best Plan: Scale (€165/month)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse
Good
Team collaboration and approvals suit agencies, but no white-label or client dashboards.
Best Plan: Advanced ($149/month per user)
Score: 7/10
Sendible 🏆
Excellent
Client dashboards, white-label, and high profile limits are agency-optimized.
Best Plan: Advanced (€275/month)
Score: 10/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI analysis and benchmarking tie social to business outcomes perfectly.
Best Plan: Advanced ($149/month per user)
Score: 10/10
Sendible
Fair
Basic reporting available, but no ROI or deep analytics.
Best Plan: Scale (€165/month)
Score: 5/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, and ROI tracking for sales impact.
Best Plan: Professional ($119/month per user)
Score: 9/10
Sendible
Good
Scheduling and inbox support sales, but less tagging and ROI.
Best Plan: Traction (€75/month)
Score: 7/10
Small Business with Solo Manager
Agorapulse
Fair
Feature-heavy; per-user pricing adds cost without full team need.
Best Plan: Standard ($79/month per user)
Score: 6/10
Sendible 🏆
Excellent
Affordable Creator plan with unlimited scheduling for small needs.
Best Plan: Creator (€24/month)
Score: 9/10
Franchise or Multi-Location Brand
Agorapulse
Good
Collaboration tools for regions, but profile limits per plan.
Best Plan: Enterprise (Custom)
Score: 7/10
Sendible 🏆
Excellent
Centralized control, high profile limits, client-like dashboards for locations.
Best Plan: Scale (€165/month)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox for reviews/messages, moderation for large audiences, ROI for campaigns.
Best Plan: Advanced ($149/month per user)
Score: 9/10
Sendible
Good
Inbox and scheduling for engagement, but less moderation depth.
Best Plan: Traction (€75/month)
Score: 7/10
Freelancer Managing Several Profiles
Agorapulse
Fair
Good features but per-user cost high for solo.
Best Plan: Standard ($79/month per user)
Score: 5/10
Sendible 🏆
Excellent
Low-cost plans with profile scaling for freelancers.
Best Plan: Creator (€24/month)
Score: 8/10
Enterprise with Complex Social Needs
Agorapulse 🏆
Excellent
SSO, custom roles, unlimited profiles, full API for governance.
Best Plan: Enterprise (Custom)
Score: 9/10
Sendible
Good
SSO and scalability, but less ROI and moderation.
Best Plan: Enterprise (€675/month)
Score: 8/10
Retail Brand with Customer Service Focus
Agorapulse 🏆
Excellent
Unified inbox with reviews/ad comments, moderation for service.
Best Plan: Professional ($119/month per user)
Score: 9/10
Sendible
Good
Priority Inbox for service, but no advanced rules.
Best Plan: Traction (€75/month)
Score: 7/10
Budget-Conscious Agency
Agorapulse
Fair
Powerful but per-user pricing escalates quickly.
Best Plan: Standard ($79/month per user)
Score: 6/10
Sendible 🏆
Excellent
Affordable tiers with agency features from €75/month.
Best Plan: Traction (€75/month)
Score: 10/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars and bulk
- Strong ROI features connecting to business metrics
- Advanced moderation for efficient management
- AI tools for writing and replies
- Enterprise-grade collaboration and support
Cons
- Per-user pricing expensive for large teams
- Heavy for solo or small businesses
- Advanced analytics/ROI in higher plans
- Configuration needed for many profiles
- Less AI-focused on ideation than specialists
Sendible
Pros
- Comprehensive scheduling, engagement, reporting
- Agency support with dashboards and white-label
- Priority Inbox simplifies multi-network engagement
- Automated reporting proves ROI easily
- Integrations streamline content creation
- Affordable scaling for growing brands
- AI Assist for quick caption generation
Cons
- Complex for solo or small teams
- High pricing if not using advanced features
- Learning curve for permissions and setups
- Limited AI compared to ideation tools
- Interface optimized for ops, not experimentation
Final Verdict
Agorapulse and Sendible are both robust for teams and agencies, but Agorapulse stands out for ROI-driven analytics and inbox depth, while Sendible provides scalable, agency-friendly tools at a lower entry cost. Agorapulse suits structured, impact-focused workflows; Sendible excels in client-centric operations.
Choose Agorapulse if measurable ROI and advanced engagement tools are critical for your business impact. Opt for Sendible if you're an agency or growing brand seeking affordable scalability and client-facing features. For comprehensive needs, integrate Agorapulse's analytics with Sendible's scheduling.
Overall Scores
Agorapulse
Content Creation: 8/10
Multi-Platform: 9/10
Agency Features: 7/10
Value: 7/10
Sendible
Content Creation: 8/10
Multi-Platform: 9/10
Agency Features: 10/10
Value: 9/10
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