B2Brain vs OneUp
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead management
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
OneUp
- Platform: 12+ social networks
- Best For: Social media scheduling and management
- Strength: Unlimited posts and accounts at fixed pricing
- Users: 100,000+ users
Starting at $12/month
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | OneUp |
|---|---|---|
| Lead Capture at Events | ✓ Mobile badge, booth, and business card scanning | ✗ Not applicable; focuses on social engagement |
| Social Media Scheduling | ✗ No social scheduling; event-focused | ✓ Unlimited posts across 12+ platforms |
| AI Content Generation | ✗ Voice-to-text notes, not content creation | ✓ AI captions and image creation |
| Contextual Intelligence | ✓ Pitch angles, talking points, account signals | ✗ Social analytics, not account intel |
Integrations
| Feature | B2Brain | OneUp |
|---|---|---|
| CRM Integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✗ No CRM; focuses on social tools |
| Collaboration Tools (Slack, MS Teams) | ✓ Internal event team collaboration | ✗ Team permissions and approvals, but no Slack/Teams |
| Social Inbox and Engagement | ✗ Event notes only | ✓ Unified inbox for comments, DMs, reviews |
| Bulk Upload and Automation | ✗ Unlimited scans on event days | ✓ CSV, Google Sheets, RSS feeds |
Analytics and Reporting
| Feature | B2Brain | OneUp |
|---|---|---|
| Post-Event Analytics | ✓ Prospect prioritization and ROI tracking | ✗ Social post metrics only |
| Social Analytics | ✗ Event-focused dashboard | ✓ Post-level metrics, white-labeled reports |
| Team Usage Monitoring | ✓ Central dashboard for intel and leads | ✗ Account permissions, no usage monitoring |
| Automated Reports | ✗ Post-event prioritization | ✓ PDF/CSV reports, scheduled delivery |
User and Team Features
| Feature | B2Brain | OneUp |
|---|---|---|
| Unlimited Users | ✓ On show days for booth teams | ✓ On Business/Enterprise plans |
| Mobile-First Access | ✓ Scanning and note capture at events | ✗ Web-based, no mobile scanning |
| Post Approvals and Notes | ✓ Voice-to-text notes on conversations | ✓ Internal notes with @mentions |
| Visual Calendar | ✗ Central dashboard for accounts | ✓ Drag-and-drop scheduling calendar |
Platform and Accessibility
| Feature | B2Brain | OneUp |
|---|---|---|
| Browser-Based Access | ✓ No heavy installs | ✓ Full web app |
| Event-Specific Tools | ✓ Booth management and scans | ✗ Social-focused only |
| Multi-Network Support | ✗ Event integrations only | ✓ Facebook, Instagram, TikTok, etc. |
| Accessibility Features | ✗ Not specified | ✓ Alt text for images |
Pricing Comparison
B2Brain's pricing is event-centric starting at $1,000 per show, ideal for B2B teams with structured event budgets, while OneUp starts at $12/month with unlimited scaling, offering better value for ongoing social management.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Initial evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
OneUp
Starter (Monthly)
$12/month
Individuals or small teams
- 10 social accounts
- 150 scheduled posts
- No additional team members
- Multi-network scheduling
- Basic analytics and reporting
Intermediate (Monthly)
$48/month
Growing teams
- 15 social accounts
- Unlimited posts*
- 2 additional team members
- Social inbox (excluding X analytics)
- Bulk upload and RSS auto-posting (up to 15 feeds)
Growth (Monthly)
$84/month
Mid-sized teams
- 30 social accounts
- Unlimited posts*
- 8 additional team members
- Includes X analytics
- Expanded RSS auto-posting (up to 30 feeds)
Business (Monthly)
$240/month
Agencies and large teams
- Unlimited social accounts*
- Unlimited posts*
- Unlimited team members
- Includes X analytics
- Maximum RSS auto-posting feeds (up to 50 feeds)
- Advanced analytics and white-labeled reports
Enterprise (Custom Monthly)
Starts at $2,000/month
Large enterprises
- Everything in the Business plan
- SOC 2 and ISO 27001 certification
- Support for 100–1,000 social accounts
- Unlimited posts and team members
- Dedicated onboarding and support
Feature Deep Dive
Content and Note Creation Capabilities
B2Brain
Strengths
- Voice-to-text note capture for quick event data entry
- Contextual pitch angles and talking points for personalized interactions
- Account signals and intelligence for informed conversations
- Mobile-first scanning with unlimited capacity on event days
Workflow
Scan badge/booth → Access contextual intel → Capture voice notes → Enrich and sync to CRM
OneUp
Strengths
- AI caption generator and image creation for social posts
- Hashtag groups, text formatting, and first comment support
- Media gallery for reusing assets
- Alt text for accessibility in posts
Workflow
Generate AI content → Bulk upload via CSV/Sheets → Edit with formatting → Schedule to calendar
B2Brain focuses on real-time event note capture and intelligence for leads, ideal for offline interactions. OneUp emphasizes AI-driven social content creation for online posting. B2Brain wins for event personalization, OneUp for scalable social content production.
Scheduling & Automation
B2Brain
Strengths
- Unlimited scans and users during events
- Post-event lead prioritization and sync
- Central dashboard for tracking
Limitations
- No ongoing scheduling; event-day only
- No automation for social or recurring tasks
- Browser-based but event-specific
OneUp
Strengths
- Visual calendar with drag-and-drop rescheduling
- Unlimited posts and bulk uploads
- RSS auto-posting and direct publishing (e.g., Instagram Reels)
- Shareable read-only calendars for collaboration
Limitations
- Starter plan caps at 150 posts
- No event lead automation
OneUp dominates scheduling with multi-platform automation and unlimited scaling, perfect for social teams. B2Brain's 'scheduling' is event-timed capture, not ongoing. Choose OneUp for social automation, B2Brain for event efficiency.
Lead Generation & Engagement
B2Brain
Strengths
- Mobile scanning for instant lead capture
- Enriched leads with contextual intelligence
- CRM sync for pipeline building
- Post-event analytics to prioritize prospects
- Voice notes for conversation details
Workflow
Scan at booth → Add notes/intel → Enrich data → Sync to CRM → Prioritize post-event
OneUp
Strengths
- Social inbox for DMs, comments, and reviews
- AI-suggested review replies for Google Business
- Post engagement analytics to identify opportunities
- Team permissions for collaborative engagement
Limitations
- No offline/event lead capture
- Focuses on social interactions, not B2B pipeline
B2Brain is superior for B2B event lead generation with scanning and CRM enrichment. OneUp handles online social engagement well but lacks offline tools. B2Brain wins for trade show leads, OneUp for social inbox management.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for prospect value
- Dashboard to monitor team use of intel/leads
- ROI tracking for events
- Prioritization based on account signals
Limitations
- Event-focused; no social metrics
- No automated PDF/CSV reports
OneUp
Strengths
- Post-level metrics across platforms
- Scheduled PDF/CSV reports
- White-labeled reports for clients
- X analytics on higher plans
Limitations
- No event ROI analytics
- Advanced features tier-locked
B2Brain provides deep event ROI and lead prioritization, while OneUp offers broad social performance reporting with client-friendly options. B2Brain for event analytics, OneUp for multi-platform social insights.
Use Case Comparison
B2B Trade Show Team
B2Brain 🏆
Excellent
Unlimited scanning, contextual intel, and CRM sync perfect for booth lead capture and pipeline building.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
OneUp
Poor
No event tools; social scheduling irrelevant for offline events.
Best Plan: Not suitable
Score: 1/10
Social Media Agency
B2Brain
Poor
Event-only focus; no multi-platform scheduling or client workspaces.
Best Plan: Not suitable
Score: 2/10
OneUp 🏆
Excellent
Unlimited accounts/posts, approvals, white-label reports for client management.
Best Plan: Business ($240/month)
Score: 10/10
Field Marketing Leader Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization to measure and improve event impact.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
OneUp
Fair
Social analytics help, but no event-specific ROI tools.
Best Plan: Growth ($84/month)
Score: 4/10
Small Business Managing Social Profiles
B2Brain
Poor
No social tools; event focus irrelevant for daily posting.
Best Plan: Not suitable
Score: 1/10
OneUp 🏆
Excellent
Affordable plans with multi-network support and AI tools for easy management.
Best Plan: Starter ($12/month)
Score: 9/10
Sales Team Using CRM for Pipeline
B2Brain 🏆
Excellent
Deep HubSpot/Salesforce integrations turn event leads into qualified pipeline.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
OneUp
Fair
Social engagement can feed leads, but no CRM sync.
Best Plan: Intermediate ($48/month)
Score: 5/10
Freelance Social Media Manager
B2Brain
Poor
Event-specific; no value for freelance social work.
Best Plan: Not suitable
Score: 2/10
OneUp 🏆
Excellent
Unlimited posts on higher plans, bulk tools for multiple clients.
Best Plan: Growth ($84/month)
Score: 9/10
Multi-Location Franchise with Google Business
B2Brain
Fair
Account tracking useful, but no Google-specific tools.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
OneUp 🏆
Excellent
Strong Google Business support with posts, photos, and review replies.
Best Plan: Business ($240/month)
Score: 10/10
Revenue Team Running ABM at Events
B2Brain 🏆
Excellent
Contextual account intelligence and signals for targeted event strategies.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
OneUp
Poor
Social tools don't support ABM or event intel.
Best Plan: Not suitable
Score: 3/10
Marketing Team Needing Collaboration
B2Brain
Good
Slack/Teams integrations for event teams, unlimited users.
Best Plan: Trade Show Solution ($1,000/show)
Score: 7/10
OneUp 🏆
Excellent
Post approvals, @mentions, unlimited team members on higher plans.
Best Plan: Growth ($84/month)
Score: 9/10
Small Team with Occasional Events
B2Brain 🏆
Fair
Per-show pricing works but high for infrequent use.
Best Plan: Trade Show Solution ($1,000/show)
Score: 5/10
OneUp
Poor
Irrelevant for events.
Best Plan: Not suitable
Score: 1/10
Content-Heavy Social Media Team
B2Brain
Poor
No content or social tools.
Best Plan: Not suitable
Score: 2/10
OneUp 🏆
Excellent
AI captions, bulk uploads, media gallery for efficient content handling.
Best Plan: Business ($240/month)
Score: 10/10
B2B Company Attending Conferences
B2Brain 🏆
Excellent
Mobile-first for busy booths, post-event focus on valuable prospects.
Best Plan: Trade Show Solution ($1,000/show)
Score: 9/10
OneUp
Fair
Social promotion possible, but no conference lead tools.
Best Plan: Intermediate ($48/month)
Score: 4/10
Pros and Cons
B2Brain
Pros
- Highly focused on event lead conversion to pipeline
- Unlimited users and scans remove team barriers
- Contextual intel like pitch angles differentiates from basic scanners
- Strong CRM integrations (HubSpot, Salesforce) for seamless sync
- Mobile-first and browser-based for easy adoption
- Post-event analytics to maximize ROI
- Slack/Teams for collaboration
Cons
- High pricing ($1,000/show) for small or rare events
- No public monthly tiers; requires sales contact
- Value depends on CRM and sales process integration
- Event-only; not a full sales/marketing suite
- Limited documentation (FAQs/404 issues)
- No social media or ongoing automation features
OneUp
Pros
- Unlimited social accounts/posts/team on higher plans at fixed price
- Broad platform support including emerging networks
- Direct Instagram publishing without Facebook linkage
- AI tools for captions/images speed content creation
- Visual calendar and bulk uploads for efficiency
- Unified social inbox and Google Business tools
- White-labeled reports and approvals for agencies
- Affordable starting price with annual discounts
Cons
- AI not as advanced as specialized tools
- Interface functional but not polished
- Social listening coming soon; limited now
- Starter plan restricts to 150 posts
- Advanced analytics (e.g., X) on higher tiers only
- No event or CRM lead capture features
Final Verdict
B2Brain and OneUp target distinct areas: B2Brain bridges offline events to online sales pipelines with lead capture and intel, while OneUp streamlines online social media management with scheduling and engagement tools. They complement rather than compete directly.
Choose B2Brain if events drive your leads and you need offline-to-online conversion. Opt for OneUp for social media efficiency and growth. For hybrid needs, use B2Brain for events and OneUp for promotion/follow-up.
Overall Scores
B2Brain
Lead Generation: 9/10
Value: 6/10
OneUp
Lead Generation: 5/10
Value: 9/10
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