Agorapulse vs OneUp
Agorapulse
- Platform: Multi-platform with deep inbox and ROI
- Best For: Teams and agencies needing collaboration and analytics
- Strength: ROI tracking and unified inbox
- Users: 2,000+ users
Starting at $79/month
OneUp
- Platform: 12+ platforms including emerging ones
- Best For: Agencies and businesses scaling accounts without extra costs
- Strength: Unlimited everything on higher plans
- Users: 100,000+ users
Starting at $12/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | OneUp |
|---|---|---|
| Facebook, Instagram, LinkedIn | ✓ Full support with multi-profile publishing | ✓ Direct Instagram publishing including Reels and Stories |
| TikTok, YouTube, Pinterest | ✓ Scheduling and publishing support | ✓ Broad support with direct publishing where possible |
| X (Twitter), Threads, Bluesky | ✓ Unified inbox and scheduling | ✓ Full support including emerging platforms like Bluesky and Threads |
| Google Business Profiles, Reddit, Snapchat | ✓ Support for reviews and posts | ✓ Strong GBP support with AI review replies; Reddit and Snapchat included |
| Unlimited Profiles | ✗ Limited to 10 per user on base plans; unlimited on Enterprise | ✓ Unlimited on Business and Enterprise plans |
Publishing & Scheduling
| Feature | Agorapulse | OneUp |
|---|---|---|
| Unlimited Post Scheduling | ✓ Unlimited with bulk CSV and queues | ✓ Unlimited on Intermediate+ plans; 150 limit on Starter |
| Visual Calendar | ✓ Shared calendars with approvals | ✓ Drag-and-drop with shareable read-only links |
| Bulk Upload | ✓ CSV bulk scheduling | ✓ CSV, Google Sheets, Drive, Dropbox |
| Instagram Direct Publishing | ✓ Product tagging and grid preview | ✓ Posts, carousels, Reels, Stories, Collab without Facebook link |
| RSS Auto-Posting | ✗ Social listening but no RSS | ✓ Up to 50 feeds on higher plans |
Inbox & Engagement
| Feature | Agorapulse | OneUp |
|---|---|---|
| Unified Social Inbox | ✓ Comments, messages, reviews, ad comments across networks | ✓ Comments, DMs, Google reviews |
| Advanced Moderation | ✓ Rules, labels, bulk actions | ✗ Basic replying; no advanced rules |
| AI Reply Suggestions | ✓ Enterprise only, based on past interactions | ✓ AI-suggested review replies for GBP |
| Social Listening | ✓ Across networks, news, blogs | ✗ Coming soon |
Analytics & Reporting
| Feature | Agorapulse | OneUp |
|---|---|---|
| Post-Level Reporting | ✓ Profile and post-level with branded exports | ✓ Post-level metrics with PDF/CSV exports |
| ROI Tracking | ✓ Ties activity to leads, sales, traffic | ✗ Basic analytics; no ROI |
| Competitor Benchmarking | ✓ Advanced plan+ | ✗ Not available |
| White-Label Reports | ✓ Branded exports on all plans | ✓ Higher plans only |
| Automated Reports | ✓ Scheduled branded reports | ✓ Scheduled PDF/CSV |
Collaboration & Agency Tools
| Feature | Agorapulse | OneUp |
|---|---|---|
| Team Approvals & Workflows | ✓ Shared calendars, internal comments, multi-step approvals | ✓ Post approvals, internal notes with @mentions |
| Unlimited Team Members | ✗ Per-user pricing; scales with cost | ✓ Unlimited on Business+ |
| Client Workspaces | ✓ Enterprise with custom roles and SSO | ✗ Account-level permissions but no dedicated workspaces |
| Team Performance Reports | ✓ Professional+ | ✗ Not available |
AI & Content Tools
| Feature | Agorapulse | OneUp |
|---|---|---|
| AI Writing Assistant | ✓ For social posts and alt-text | ✓ Caption generator and image creation |
| Link-in-Bio Tool | ✓ PulseLink for Instagram | ✗ Not available |
| Media Gallery | ✗ No dedicated gallery | ✓ For storing/reusing images, GIFs, videos |
| Hashtag Groups | ✗ Basic support | ✓ Organized groups and first comment support |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for comprehensive features, while OneUp begins at $12/month with fixed pricing that scales to unlimited on higher tiers. Agorapulse suits teams valuing ROI, while OneUp offers better value for scaling accounts without per-user costs.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Upgrade option available
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing faster collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Calendar notes and ad comment monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced and ads reports
- Social ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
OneUp
Starter (Monthly)
$12/month
Individuals starting out
- 10 social accounts
- 150 scheduled posts
- Multi-network scheduling
- Basic analytics
Intermediate (Monthly)
$48/month
Small teams with growing needs
- 15 social accounts
- Unlimited posts
- 2 additional team members
- Social inbox (no X analytics)
- Bulk upload and 15 RSS feeds
Growth (Monthly)
$84/month
Mid-sized teams scaling up
- 30 social accounts
- Unlimited posts
- 8 additional team members
- X analytics included
- 30 RSS feeds
Business (Monthly)
$240/month
Agencies and large teams
- Unlimited social accounts
- Unlimited posts
- Unlimited team members
- X analytics
- 50 RSS feeds
- Advanced white-labeled reports
Enterprise (Custom Monthly)
Starts at $2,000/month
Large enterprises
- Everything in Business
- SOC 2 and ISO 27001 compliance
- Support for 100-1,000 accounts
- Dedicated onboarding
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-network publishing
- Bulk CSV and publishing queues for automation
- Instagram product tagging and grid preview
- Shared content calendars with approvals
- PulseLink in-bio tool
Workflow
Plan in shared calendar → Add internal comments/approvals → Bulk schedule via CSV → Publish across profiles → Queue for automation
OneUp
Strengths
- Unlimited posts and accounts on higher plans
- Direct Instagram publishing for Reels, Stories, Collab
- Visual drag-and-drop calendar with shareable links
- Bulk upload from multiple sources (CSV, Google Drive)
- RSS auto-posting and media gallery for reuse
Workflow
Upload bulk content → Organize in visual calendar → Drag-and-drop reschedule → Auto-post via RSS → Reuse from media gallery
Both excel in scheduling, but Agorapulse offers more structured workflows with approvals for teams, while OneUp provides unlimited scale and easier bulk handling for agencies managing many accounts. Choose Agorapulse for collaborative planning, OneUp for cost-effective volume.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Social listening across networks and external sources
- AI reply suggestions on Enterprise
- Assignment and performance tracking
Workflow
Centralize all interactions in inbox → Apply moderation rules/labels → Bulk actions or assign → Listen for mentions → Report on team responses
OneUp
Strengths
- Unified inbox for comments, DMs, Google reviews
- AI-suggested replies for GBP reviews
- Team assignments and permissions
- Support for broad platforms including emerging ones
Workflow
Monitor inbox across accounts → Reply to DMs/comments → Use AI for review responses → Assign to team members → Export interactions
Limitations
- No advanced moderation or social listening yet
- X analytics excluded on lower plans
Agorapulse leads with advanced inbox tools, moderation, and listening for efficient team management. OneUp's inbox is solid for basic engagement but lacks depth. Ideal for customer service-heavy teams: Agorapulse; for simple replying across many accounts: OneUp.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting with branded exports
- ROI analysis linking to leads, sales, traffic
- Competitor benchmarking and ads reports
- Team performance insights
- Historical data import on Enterprise
Limitations
- Advanced features on higher plans
- Per-user reporting complexity
OneUp
Strengths
- Post-level metrics across all platforms
- Automated PDF/CSV reports
- White-labeled reports on higher plans
- X analytics on Growth+
- Broad platform coverage in analytics
Limitations
- No ROI or competitor tools
- Less depth in business impact metrics
Agorapulse shines in ROI and advanced reporting for business decisions, while OneUp provides straightforward, scalable analytics for multi-account management. For measuring ROI: Agorapulse; for simple, unlimited reporting: OneUp.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared calendars with comments and approvals
- Post/inbox assignments
- Multi-step workflows and custom roles on Enterprise
- Team performance reports
- SSO and governance tools
Workflow
Assign posts to team → Seek approvals via workflow → Comment internally → Track performance → Export branded client reports
OneUp
Strengths
- Unlimited team members on Business+
- Post approvals and internal notes with @mentions
- Account-level permissions
- Shareable read-only calendars for clients
- White-labeled reports
Workflow
Set permissions per account → Collaborate via notes/approvals → Share calendar links → Generate white-label reports → Scale with unlimited users
Limitations
- No dedicated workspaces or SSO
- Less structured approvals
Agorapulse offers robust, governance-focused collaboration for structured teams, while OneUp emphasizes unlimited scaling and simple sharing for agencies. For enterprise-level workflows: Agorapulse; for cost-effective agency growth: OneUp.
Use Case Comparison
Marketing Team Managing Multiple Brands
Agorapulse 🏆
Excellent
Structured approvals, shared calendars, and ROI reporting ideal for coordinating across brands with measurable impact.
Best Plan: Advanced ($149/month per user)
Score: 9/10
OneUp
Good
Unlimited accounts help scale, but lacks deep ROI and governance for complex brand management.
Best Plan: Business ($240/month)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse
Excellent
Enterprise features like custom roles, SSO, and branded reports support client management with structure.
Best Plan: Custom Enterprise
Score: 9/10
OneUp 🏆
Excellent
Unlimited accounts and team members at fixed price perfect for scaling client portfolios without extra costs.
Best Plan: Business ($240/month)
Score: 10/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI tracking ties social to business outcomes like leads and sales, with advanced analytics.
Best Plan: Advanced ($149/month per user)
Score: 10/10
OneUp
Fair
Basic analytics available, but no ROI features for business impact measurement.
Best Plan: Growth ($84/month)
Score: 5/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for customer service, and ROI to track sales from social.
Best Plan: Professional ($119/month per user)
Score: 9/10
OneUp
Good
Strong Instagram support and GBP for reviews, but limited sales tracking.
Best Plan: Intermediate ($48/month)
Score: 7/10
Small Business with Several Profiles
Agorapulse
Good
Comprehensive tools but per-user pricing may be overkill for small ops.
Best Plan: Standard ($79/month per user)
Score: 6/10
OneUp 🏆
Excellent
Affordable fixed pricing with unlimited posts suits small teams without scaling costs.
Best Plan: Growth ($84/month)
Score: 9/10
Freelance Social Media Manager
Agorapulse
Good
Unified inbox and reporting helpful, but per-user cost limits scalability.
Best Plan: Standard ($79/month)
Score: 7/10
OneUp 🏆
Excellent
Unlimited on higher plans allows handling many brands affordably.
Best Plan: Business ($240/month)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Advanced moderation and inbox for handling high-volume interactions, plus ROI for campaign impact.
Best Plan: Advanced ($149/month per user)
Score: 9/10
OneUp
Fair
Basic inbox works, but lacks moderation for large engagement volumes.
Best Plan: Growth ($84/month)
Score: 6/10
Franchise with Multi-Location Businesses
Agorapulse
Good
Profile management and reporting, but profile limits on base plans.
Best Plan: Enterprise Custom
Score: 7/10
OneUp 🏆
Excellent
Unlimited accounts and strong GBP support ideal for locations.
Best Plan: Business ($240/month)
Score: 10/10
Solo Creator or Small Business Owner
Agorapulse
Fair
Feature-heavy for solos; free plan limited.
Best Plan: Free or Standard ($79/month)
Score: 5/10
OneUp 🏆
Excellent
Low-cost entry with AI captions and unlimited posts on mid-plans.
Best Plan: Starter ($12/month)
Score: 9/10
Budget-Conscious Agency
Agorapulse
Fair
Powerful but per-user pricing escalates quickly.
Best Plan: Professional ($119/month per user)
Score: 6/10
OneUp 🏆
Excellent
Fixed pricing with unlimited scales cost-effectively.
Best Plan: Growth ($84/month)
Score: 10/10
Enterprise with Complex Social Needs
Agorapulse 🏆
Excellent
Enterprise features like SSO, API, sentiment analysis for large-scale governance.
Best Plan: Custom Enterprise
Score: 10/10
OneUp
Good
Unlimited and compliant, but less governance depth.
Best Plan: Enterprise ($2,000+/month)
Score: 8/10
Retail Brand Focused on Customer Service
Agorapulse 🏆
Excellent
Unified inbox with moderation and ROI for service-to-sales tracking.
Best Plan: Advanced ($149/month per user)
Score: 9/10
OneUp
Good
Inbox and GBP support, but no advanced moderation.
Best Plan: Intermediate ($48/month)
Score: 7/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars and bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation and labels for inbox efficiency
- Enterprise-grade collaboration and support
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for solos/small businesses
- Advanced analytics/ROI locked to higher plans
- Profile management requires careful setup
- Less AI-focused content ideation than specialized tools
OneUp
Pros
- Unlimited accounts, posts, analytics, team on higher plans for fixed price
- Broad platform support including emerging networks
- Direct Instagram publishing without Facebook linkage
- Robust GBP tools with AI review replies
- Visual calendar and bulk uploads for easy planning
- Cost-effective scaling for agencies/freelancers
Cons
- AI features not as advanced as dedicated tools
- Functional interface less polished
- Social listening coming soon; limited now
- Starter plan limits (150 posts) restrictive
- Advanced analytics/X only on higher plans; no ROI
Final Verdict
Agorapulse and OneUp both streamline social media management but target different scales. Agorapulse is a full-suite platform with ROI, advanced collaboration, and inbox tools for teams seeking business insights. OneUp prioritizes unlimited, cost-effective scheduling across broad platforms for scalable operations.
Select Agorapulse if ROI, collaboration, and inbox depth are priorities for your team. Opt for OneUp if unlimited scaling and fixed pricing drive your needs. For hybrid use, pair Agorapulse's analytics with OneUp's publishing volume.
Overall Scores
Agorapulse
Value: 7/10
OneUp
Value: 9/10
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