B2Brain vs Hopper HQ
B2Brain
- Platform: Trade shows and events
- Best For: B2B event lead generation
- Strength: Offline to online pipeline conversion
- Users: Not specified
Starting at $1,000/show
Hopper HQ
- Platform: Instagram, TikTok, Facebook, LinkedIn, etc.
- Best For: Visual social media scheduling
- Strength: Easy automation for small teams
- Users: 10,000+ brands
Starting at Dynamic per-account pricing (lowest paid tier is Grow plan per account/month)
Table of Contents
At a Glance
Core Focus
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| Trade show lead capture | ✓ Mobile badge, booth, and card scanning with unlimited users | ✗ Not applicable - social media focused |
| Social media scheduling | ✗ Not supported | ✓ Visual calendar for posts, stories, reels across platforms |
| Event intelligence | ✓ Contextual account intel, pitch angles, signals | ✗ Not applicable |
| Multi-platform support | ✗ Event and CRM focused | ✓ Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, YouTube Shorts |
Content and Data Capture
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| Voice-to-text notes | ✓ For fast data entry at events | ✗ Not applicable |
| AI caption and hashtag generation | ✗ Not supported | ✓ Unlimited AI usage for social content |
| Bulk upload | ✗ Not applicable | ✓ CSV importer for hundreds of posts |
| Image editing tools | ✗ Not supported | ✓ Built-in editor with filters, overlays, AI upscaling |
| Link in bio builder | ✗ Not applicable | ✓ Customizable pages for traffic driving |
Scheduling & Automation
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| Auto-publishing | ✗ Not supported | ✓ For posts, stories, reels, carousels, shorts |
| Post-event lead sync | ✓ Enriched leads to CRM | ✗ Not applicable |
| Visual calendar | ✓ Central dashboard for accounts and leads | ✓ Drag-and-drop social media calendar and Instagram grid |
| Best time to post | ✗ Event-day focused | ✓ Insights for optimal posting times |
Integrations
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| CRM integrations | ✓ HubSpot, Salesforce, Freshworks | ✗ Limited to social platforms |
| Collaboration tools | ✓ Slack, Microsoft Teams | ✓ Team permissions and approvals |
| SEP integrations | ✓ Salesloft | ✗ Not applicable |
| Mobile apps | ✓ Mobile-first for scanning | ✓ iOS and Android for scheduling |
Analytics & Reporting
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| Post-event analytics | ✓ Prioritization of valuable prospects | ✗ Not applicable |
| Social performance analytics | ✗ Not supported | ✓ Content, hashtag, and best-time insights |
| Hashtag explorer | ✗ Not applicable | ✓ 9M+ indexed hashtags with group analytics |
| Team usage monitoring | ✓ Dashboard tracks intel and leads | ✗ Team collaboration but no deep monitoring |
Team & Collaboration
| Feature | B2Brain | Hopper HQ |
|---|---|---|
| Unlimited users at events | ✓ On show days for large teams | ✗ Unlimited users on Scale plan |
| Content approvals | ✗ Not supported | ✓ For teams and agencies |
| Browser-based access | ✓ No heavy installs | ✓ Web and mobile access |
Pricing Comparison
B2Brain's pricing is event-focused starting at $1,000 per show, ideal for B2B teams with structured CRM processes, while Hopper HQ uses dynamic per-account pricing starting low for social management, offering better scalability for ongoing use.
B2Brain
Trade Show Solution
$1,000/show
Single event teams
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluation
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
Hopper HQ
Grow
Dynamic per-account price (billed monthly or annually)
Solo users or small teams
- Visual-first post planner and social media calendar planner
- Unlimited scheduled posts across supported platforms
- Unlimited AI assistant usage for captions and hashtags
- Image editing tools with cropping, filters, and overlays
- Link in bio tool for customizable landing pages
- Hashtag explorer with advanced hashtag research
- Saved captions and notes for content reuse
- iOS and Android mobile apps
- World-class customer support
- One user account included
Scale
Higher dynamic per-account price (billed monthly or annually)
Teams and agencies
- Visual-first post planner and social media calendar planner
- Unlimited scheduled posts across supported platforms
- Unlimited AI assistant usage for captions and hashtags
- Image editing tools with cropping, filters, and overlays
- Link in bio tool for customizable landing pages
- Hashtag explorer with advanced hashtag research
- Saved captions and notes for content reuse
- iOS and Android mobile apps
- World-class customer support
- Unlimited user accounts for teams and agencies
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, business cards with unlimited users
- Contextual intelligence: pitch angles, talking points, account signals
- Voice-to-text for quick notes during busy events
- Enriched lead sync to CRM for pipeline building
- Post-event prioritization of high-value prospects
Workflow
Scan at booth → Capture notes and intel → Enrich data → Sync to CRM → Analyze ROI
Hopper HQ
Strengths
- No direct lead capture; focuses on social engagement analytics
- Hashtag and content performance to identify audience interests
- Link in bio for traffic and conversion tracking
Workflow
Schedule engaging content → Analyze performance → Optimize for better reach
B2Brain dominates event lead capture with real-time intelligence and CRM sync, ideal for B2B offline-to-online conversion. Hopper HQ supports indirect lead gen through social analytics but lacks direct capture tools. Choose B2Brain for events, Hopper HQ for digital social leads.
Scheduling & Automation
B2Brain
Strengths
- Event-day automation for unlimited scans and users
- Central dashboard for lead tracking
- Browser-based, no installs needed
Limitations
- Limited to event contexts, no ongoing scheduling
- No auto-publishing features
Hopper HQ
Strengths
- Visual calendar and grid planner for multi-platform posts
- Auto-publishing for various formats (posts, stories, reels)
- Bulk upload and best-time insights
- AI for captions, hashtags, and image editing
Limitations
- Focused on social, no event-specific automation
- Dynamic pricing affects scalability
Hopper HQ excels in social content automation with visual tools and AI, perfect for ongoing posting. B2Brain's automation is event-specific for lead flow. Hopper HQ wins for digital workflows, B2Brain for in-person events.
Integrations & Collaboration
B2Brain
Strengths
- Deep CRM/SEP integrations (HubSpot, Salesforce, Salesloft)
- Slack and Teams for internal sharing
- Unlimited team access at events
- Dashboard for monitoring team usage
Workflow
Integrate CRM → Share intel via Slack/Teams → Collaborate on leads → Sync enriched data
Hopper HQ
Strengths
- Team permissions and content approvals
- Mobile apps for on-the-go collaboration
- Unlimited users on higher plans for agencies
Limitations
- No CRM integrations mentioned
- Collaboration focused on content, not sales pipeline
B2Brain offers superior sales-focused integrations for B2B pipeline, while Hopper HQ provides strong team tools for social content workflows. B2Brain is better for sales/marketing alignment, Hopper HQ for creative teams.
Analytics & Reporting
B2Brain
Strengths
- Post-event analytics for prospect prioritization
- Track account engagement and team intel usage
- ROI measurement for events
Limitations
- Event-specific, no social metrics
- Limited public documentation
Hopper HQ
Strengths
- Performance analytics for content and hashtags
- Best-time insights and hashtag explorer
- Visual reports on engagement
Limitations
- Not as deep for sales pipeline
- Focused on social metrics
B2Brain provides targeted event ROI analytics for sales impact, while Hopper HQ delivers comprehensive social performance data. B2Brain suits event measurement, Hopper HQ for content optimization.
Use Case Comparison
B2B Event Marketer
B2Brain 🏆
Excellent
Tailored for trade shows with lead scanning, intel, and CRM sync to prove event ROI.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Hopper HQ
Poor
No event tools; social scheduling doesn't address offline leads.
Best Plan: Not suitable
Score: 1/10
Small Business Social Media Manager
B2Brain
Poor
Event-focused, no social tools.
Best Plan: Not suitable
Score: 1/10
Hopper HQ 🏆
Excellent
Visual planning and AI for easy Instagram/TikTok posting.
Best Plan: Grow (dynamic pricing)
Score: 9/10
Sales Team at Conferences
B2Brain 🏆
Excellent
Unlimited users, contextual pitches, and pipeline sync for large booths.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Hopper HQ
Fair
Social analytics for follow-up, but no capture.
Best Plan: Scale (dynamic)
Score: 4/10
Agency Managing Social Accounts
B2Brain
Poor
No multi-client social tools.
Best Plan: Not suitable
Score: 2/10
Hopper HQ 🏆
Excellent
Unlimited users, approvals, bulk upload for multiple brands.
Best Plan: Scale (dynamic)
Score: 10/10
Field Marketing Leader
B2Brain 🏆
Excellent
Post-event analytics and ROI tracking for events.
Best Plan: Trade Show Solution ($1,000/show)
Score: 9/10
Hopper HQ
Good
Social promo for events, but indirect.
Best Plan: Grow (dynamic)
Score: 5/10
Solo Creator/Influencer
B2Brain
Poor
B2B event focus, not for individuals.
Best Plan: Not suitable
Score: 1/10
Hopper HQ 🏆
Excellent
Visual grid, AI captions for personal branding.
Best Plan: Grow (dynamic)
Score: 9/10
Account-Based Marketing Team
B2Brain 🏆
Excellent
Contextual intel and CRM for targeted accounts at events.
Best Plan: Platform Pricing ($5,000/year)
Score: 10/10
Hopper HQ
Fair
Social targeting, but no account intel.
Best Plan: Scale (dynamic)
Score: 6/10
Local Business Owner (e.g., Restaurant)
B2Brain
Fair
Useful for trade shows, but overkill for locals.
Best Plan: Trade Show Solution ($1,000/show)
Score: 4/10
Hopper HQ 🏆
Excellent
Simple social scheduling for customer engagement.
Best Plan: Grow (dynamic)
Score: 9/10
Large Booth Team at Events
B2Brain 🏆
Excellent
Unlimited users remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
Hopper HQ
Poor
Not event-oriented.
Best Plan: Not suitable
Score: 1/10
Visual Artist/Photographer
B2Brain
Poor
No visual social tools.
Best Plan: Not suitable
Score: 2/10
Hopper HQ 🏆
Excellent
Grid planner and image editor for aesthetics.
Best Plan: Grow (dynamic)
Score: 10/10
Revenue Team with CRM
B2Brain 🏆
Excellent
Seamless HubSpot/Salesforce integrations.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
Hopper HQ
Fair
Social to drive traffic, no CRM sync.
Best Plan: Scale (dynamic)
Score: 5/10
Pros and Cons
B2Brain
Pros
- Highly focused on event lead conversion to pipeline
- Unlimited users on event plans for large teams
- Contextual intelligence differentiates from basic scanners
- Strong CRM integrations (HubSpot, Salesforce)
- Mobile-first, browser-based for easy adoption
- Post-event analytics for ROI proof
- Slack/Teams for collaboration
Cons
- High pricing ($1,000/show) for small/occasional users
- No public monthly tiers, contact required
- Value depends on CRM and sales process
- Event-only, not full marketing suite
- Limited documentation (FAQs 404)
- Not for digital/social workflows
Hopper HQ
Pros
- Easy visual interface with calendar and grid planning
- Multi-platform support including emerging like TikTok
- Robust auto-publishing and bulk tools
- Strong AI for captions, hashtags, images
- Team collaboration with approvals
- Hashtag explorer and analytics
- 14-day trial, mobile apps
- Affordable for small businesses
Cons
- Pricing not transparent, dynamic per account
- Optimized for visual content, less for text-heavy
- Analytics solid but not enterprise-deep
- No long-form video beyond Shorts
- No CRM or sales integrations
- May get expensive for many accounts
Final Verdict
B2Brain and Hopper HQ target distinct areas: B2Brain bridges offline events to digital pipeline for B2B, while Hopper HQ streamlines visual social media for small teams and agencies. They complement rather than compete directly.
Choose B2Brain if events drive your leads and you need sales integration. Opt for Hopper HQ for ongoing social media management. For hybrid workflows, use B2Brain at events and Hopper HQ for digital promotion.
Overall Scores
B2Brain
Lead Generation: 10/10
Value: 6/10
Hopper HQ
Lead Generation: 4/10
Value: 8/10
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