AuthoredUp vs Hopper HQ
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B content
- Strength: Deep LinkedIn analytics and post reuse
- Users: 2011 professionals
Starting at $12.46/month
Hopper HQ
- Platform: Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, YouTube Shorts
- Best For: Visual content scheduling for small businesses
- Strength: AI captions, hashtags, and bulk upload
- Users: 10,000 brands
Starting at Dynamic per-account pricing (Grow plan)
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| ✓ Deep specialization with company pages and historical posts | ✓ Supported with auto-publishing for posts and carousels | |
| ✗ LinkedIn-only focus | ✓ Full support for posts, stories, reels, and grid planning | |
| TikTok & YouTube Shorts | ✗ Not supported | ✓ Auto-publishing for shorts and videos |
| Facebook, Pinterest, X (Twitter) | ✗ Not supported | ✓ Multi-platform scheduling including carousels and pins |
Content Creation
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| Rich text editor | ✓ Advanced LinkedIn editor with bold, italics, bullets, emojis, and preview | ✗ Basic editor focused on visuals |
| Drafts and snippets | ✓ Unlimited drafts, snippets, and 300+ templates for hooks/CTAs | ✓ Saved captions and notes for reuse |
| AI caption/hashtag generation | ✗ No native AI generation | ✓ Unlimited AI for captions, hashtags, and image upscaling |
| Image editor | ✗ No built-in image tools | ✓ Built-in editor with filters, frames, overlays, and AI upscaling |
| Bulk upload | ✗ No bulk features | ✓ CSV importer for hundreds of posts |
| Post reuse suggestions | ✓ Historical posts analysis and 1-click reuse | ✗ Saved content but no automated suggestions |
Scheduling & Automation
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| Visual calendar | ✓ Centralized calendar for LinkedIn posts with filters | ✓ Drag-and-drop calendar with Instagram grid planner |
| Auto-publishing | ✗ Manual posting via Chrome extension | ✓ Auto-publish for posts, stories, reels across platforms |
| Best time to post | ✓ LinkedIn-specific recommendations | ✓ Insights based on performance analytics |
| Link in bio tool | ✗ Not applicable for LinkedIn | ✓ Customizable landing pages for traffic driving |
Analytics & Reporting
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| Post performance analytics | ✓ In-depth impressions, engagement, growth timelines, CSV export | ✓ Content and hashtag performance with best-time insights |
| Follower growth tracking | ✓ LinkedIn profile growth | ✓ Across supported platforms |
| Saved posts analysis | ✓ Keyword/author filters for LinkedIn saved posts | ✗ No equivalent feature |
| Hashtag analytics | ✗ Not applicable | ✓ Explorer with 9M+ hashtags and group analytics |
Collaboration & Agency Features
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| Team accounts | ✓ Sub-accounts and draft collaboration in Business plan | ✓ Unlimited users in Scale plan with permissions |
| Content approvals | ✓ Draft collaboration between team members | ✓ Permissions and approvals for teams |
| Multi-profile management | ✓ Multiple LinkedIn profiles under one organization | ✓ Dynamic per-account pricing for multiple brands |
| Organization management | ✓ Centralized control for teams and clients | ✗ Team permissions but no dedicated org tools |
Integrations & Extensions
| Feature | AuthoredUp | Hopper HQ |
|---|---|---|
| Chrome extension | ✓ Lives inside LinkedIn for direct editing and preview | ✗ Mobile apps for iOS/Android |
| Mobile apps | ✗ Web and Chrome extension only | ✓ iOS and Android apps for on-the-go management |
| CSV export/import | ✓ Export for saved-post analysis | ✓ Import for bulk uploads |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business per profile) with LinkedIn specialization, while Hopper HQ uses dynamic per-account pricing for multi-platform access starting with the Grow plan. AuthoredUp offers better value for LinkedIn-only users, but Hopper HQ scales efficiently for visual, multi-platform needs despite less transparent pricing.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile connection
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams managing multiple LinkedIn profiles
- Minimum 3 LinkedIn profiles
- Everything in Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users saving on annual billing
- 1 LinkedIn profile connection
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Agencies and teams on budget
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams and agencies needing personalization
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Hopper HQ
Grow
Dynamic per-account price (billed monthly or annually)
Solo creators and small businesses
- Visual-first post planner and social media calendar planner
- Unlimited scheduled posts across supported platforms
- Unlimited AI assistant usage for captions and hashtags
- Image editing tools with cropping, filters, and overlays
- Link in bio tool for customizable landing pages
- Hashtag explorer with advanced hashtag research
- Saved captions and notes for content reuse
- iOS and Android mobile apps
- World-class customer support
- One user account included
Scale
Higher dynamic per-account price (billed monthly or annually)
Agencies and growing teams
- Visual-first post planner and social media calendar planner
- Unlimited scheduled posts across supported platforms
- Unlimited AI assistant usage for captions and hashtags
- Image editing tools with cropping, filters, and overlays
- Link in bio tool for customizable landing pages
- Hashtag explorer with advanced hashtag research
- Saved captions and notes for content reuse
- iOS and Android mobile apps
- World-class customer support
- Unlimited user accounts for teams and agencies
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich LinkedIn post editor with formatting, readability checks, and live preview
- Unlimited drafts, snippets, and library of 300+ hooks, endings, CTA templates
- Historical posts collection with reuse suggestions for top performers
- Saved-post analysis with filters for inspiration and patterns
- Chrome extension integrates directly into LinkedIn for seamless workflow
Workflow
Save ideas as snippets → Use templates for hooks/CTAs → Edit in rich editor → Preview and post via extension
Hopper HQ
Strengths
- AI caption writing, hashtag generation, and image upscaling for quick visuals
- Built-in image editor with filters, frames, text overlays
- Bulk upload and CSV importer for high-volume content creation
- Saved captions and notes for reusable elements
- Visual-first approach with grid planner for aesthetic feeds
Workflow
Generate AI captions/hashtags → Edit images → Bulk upload via CSV → Plan in visual calendar
AuthoredUp is superior for text-heavy LinkedIn content with its specialized editor and reuse tools, ideal for B2B writers. Hopper HQ dominates visual and multi-platform creation with AI assistance and bulk features, better for Instagram/TikTok creators needing quick, aesthetic posts.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for published/scheduled LinkedIn posts
- Posts table with filters by type, account, tags for organization
- Best times to post recommendations based on analytics
- Support for multiple company pages under one profile
Limitations
- No auto-publishing; relies on manual posting via extension
- LinkedIn-only, no multi-platform automation
- No bulk scheduling
Hopper HQ
Strengths
- Visual drag-and-drop calendar and Instagram grid planner
- Auto-publishing for posts, stories, reels, carousels, shorts across platforms
- Bulk upload for efficient high-volume scheduling
- Best time to post insights integrated with analytics
Limitations
- Dynamic pricing may complicate scaling
- Less depth for text-based LinkedIn scheduling compared to specialists
Hopper HQ offers robust automation and visual planning for multi-platform users, with auto-publishing saving time on visuals. AuthoredUp provides solid LinkedIn organization but lacks automation, making it better for deliberate, manual LinkedIn workflows rather than set-and-forget scheduling.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth analytics: impressions, engagement, growth timelines
- Follower growth tracking and best times recommendations
- Posts table with filters to uncover patterns
- Saved-post analysis with keyword/author filters and CSV export
- Team analytics across multiple profiles
Limitations
- LinkedIn-only data
- No hashtag or multi-platform insights
Hopper HQ
Strengths
- Performance analytics for content, hashtags, and best times
- Follower growth across platforms
- Hashtag explorer with 9M+ indexed hashtags and group analytics
- Team collaboration on insights
Limitations
- Less depth for LinkedIn-specific metrics like saved posts
- No CSV export mentioned for advanced analysis
AuthoredUp provides deeper, LinkedIn-tailored analytics with export options and pattern discovery, perfect for B2B optimization. Hopper HQ offers broader multi-platform insights, especially for hashtags and visuals, but lacks the nuance for LinkedIn historical analysis.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and deep analytics streamline solo LinkedIn publishing and optimization.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Hopper HQ
Fair
Supports LinkedIn but lacks specialized tools; better for multi-platform but overkill for LinkedIn-only.
Best Plan: Grow (dynamic)
Score: 5/10
Multi-Platform Small Business
AuthoredUp
Poor
LinkedIn-only limits utility for Instagram/TikTok/Facebook needs.
Best Plan: Not suitable
Score: 2/10
Hopper HQ 🏆
Excellent
Visual calendar, auto-publishing, and AI tools handle diverse platforms efficiently for small teams.
Best Plan: Grow (dynamic)
Score: 9/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Post reuse, analytics, and multi-profile support aid B2B content strategies and client management.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 10/10
Hopper HQ
Good
LinkedIn scheduling works, but misses deep B2B analytics and reuse features.
Best Plan: Scale (dynamic)
Score: 6/10
Instagram Influencer or Visual Creator
AuthoredUp
Poor
No Instagram support or visual tools.
Best Plan: Not suitable
Score: 1/10
Hopper HQ 🏆
Excellent
Grid planner, AI image tools, and auto-stories/reels perfect for visual feeds.
Best Plan: Grow (dynamic)
Score: 10/10
Agency Managing Multiple Clients
AuthoredUp
Good
Sub-accounts and team analytics for LinkedIn clients, but no multi-platform.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
Hopper HQ 🏆
Excellent
Unlimited users, permissions, and per-account pricing scale for diverse client platforms.
Best Plan: Scale (dynamic)
Score: 9/10
Local Business (e.g., Restaurant, Gym) with Visual Marketing
AuthoredUp
Poor
Text-focused for LinkedIn, not suited for visual local promo.
Best Plan: Not suitable
Score: 3/10
Hopper HQ 🏆
Excellent
Supports Instagram/Facebook visuals, link in bio, and bulk for promotions.
Best Plan: Grow (dynamic)
Score: 10/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Drafts, templates, and analytics help craft and track brand-building posts.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
Hopper HQ
Fair
Basic LinkedIn tools, but excels more in visual personal branding.
Best Plan: Grow (dynamic)
Score: 5/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Excellent
Analytics, post patterns, and reuse support content-driven social selling.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 8/10
Hopper HQ
Fair
LinkedIn scheduling helps, but no deep sales analytics.
Best Plan: Scale (dynamic)
Score: 4/10
Content Agency with Visual Focus
AuthoredUp
Fair
Good for LinkedIn clients, but lacks visual tools.
Best Plan: Custom Growth Plan
Score: 5/10
Hopper HQ 🏆
Excellent
AI visuals, bulk, and team approvals for client visual content.
Best Plan: Scale (dynamic)
Score: 9/10
Budget-Conscious Solopreneur
AuthoredUp 🏆
Good
Low starting price for LinkedIn, unlimited features.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Hopper HQ
Good
Free trial and unlimited posts, but dynamic pricing uncertain.
Best Plan: Grow (dynamic)
Score: 7/10
TikTok or Short-Form Video Creator
AuthoredUp
Poor
No video or TikTok support.
Best Plan: Not suitable
Score: 1/10
Hopper HQ 🏆
Excellent
Auto-publishing for shorts, AI captions, visual planning.
Best Plan: Grow (dynamic)
Score: 10/10
B2B Consultant Publishing on LinkedIn
AuthoredUp 🏆
Excellent
Templates, editor, and analytics for thought leadership.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Hopper HQ
Good
Scheduling works, but less tailored for consulting content.
Best Plan: Grow (dynamic)
Score: 6/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced features like rich editor and preview
- Unlimited drafts, snippets, and templates simplify ideation and reuse
- Deep analytics with CSV export and pattern uncovering
- Saved-post analysis helps study platform trends
- Supports multiple company pages and team sub-accounts
- Chrome extension for in-platform workflow
- Affordable per-profile pricing for focused users
- Strong privacy with EU hosting
Cons
- Interface complex for basic needs
- No native AI generation, relies on user/templates
- Chrome-only extension limits browser access
- Per-profile pricing scales for teams
- LinkedIn-exclusive, no multi-platform
- No free trial or money-back guarantee
Hopper HQ
Pros
- Easy visual interface with calendar and grid planning
- Multi-platform support including emerging visuals like reels/shorts
- Robust auto-publishing saves manual effort
- AI tools for captions, hashtags, and image enhancement
- Bulk upload for high-volume efficiency
- Link in bio builder drives traffic
- Unlimited users in Scale for teams
- 14-day free trial and mobile apps
- Hashtag explorer with massive database
Cons
- Pricing not transparent, requires selector
- Dynamic per-account costs high for large portfolios
- Visual-optimized, less ideal for text-heavy brands
- Analytics solid but not enterprise-deep
- No long-form video scheduling beyond shorts
- Limited LinkedIn specialization
Final Verdict
AuthoredUp and Hopper HQ cater to different social media needs: AuthoredUp is a LinkedIn powerhouse for content creation, reuse, and analytics, ideal for professionals building B2B presence. Hopper HQ is a versatile visual scheduler for multi-platform management, excelling in automation and AI for small businesses and creators.
Select AuthoredUp for LinkedIn-centric workflows requiring detailed content tools and analytics. Opt for Hopper HQ if multi-platform visual management and automation are essential. For hybrid needs, combine them: AuthoredUp for LinkedIn depth and Hopper HQ for broader scheduling.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 8/10
Hopper HQ
LinkedIn Focus: 6/10
Content Creation: 7/10
Multi-Platform: 10/10
Value: 7/10
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