B2Brain vs EveryoneSocial
B2Brain
- Platform: Trade shows and events
- Best For: Converting offline interactions to CRM leads
- Strength: Contextual intelligence and unlimited event users
- Users: Not specified
Starting at $1,000/show
EveryoneSocial
- Platform: Social media advocacy (LinkedIn, Twitter, etc.)
- Best For: Employee and executive activation at scale
- Strength: Unlimited users and earned media analytics
- Users: Not specified
Starting at Custom (based on number of registered users)
Table of Contents
At a Glance
Core Functionality
| Feature | B2Brain | EveryoneSocial |
|---|---|---|
| Lead capture at events | ✓ Mobile badge, booth, and business card scanning with unlimited users | ✗ Not applicable; focuses on digital social sharing |
| Employee content sharing | ✗ Not supported | ✓ One-click sharing to LinkedIn, Twitter, Facebook, Instagram |
| Contextual intelligence | ✓ Pitch angles, talking points, and account signals | ✗ Curated content feeds but no event-specific intel |
| Voice-to-text notes | ✓ For faster data entry at busy booths | ✗ Not supported |
| Content curation and groups | ✗ Not applicable | ✓ Public/private groups for topic/region organization |
Integrations
| Feature | B2Brain | EveryoneSocial |
|---|---|---|
| CRM integrations (HubSpot, Salesforce) | ✓ Deep sync with enriched leads | ✓ Integrations for sales enablement |
| Slack and Microsoft Teams | ✓ For internal collaboration on leads | ✓ For sharing content from these tools |
| Content sourcing (RSS, hashtags) | ✗ Not supported | ✓ RSS feeds, Twitter handles, third-party sources |
| Sales engagement platforms (Salesloft) | ✓ For pipeline management | ✗ Not focused on sales engagement |
Analytics and Reporting
| Feature | B2Brain | EveryoneSocial |
|---|---|---|
| Post-event analytics | ✓ Prioritization of valuable prospects | ✗ Not event-specific |
| Earned media value | ✗ Not supported | ✓ Calculations for clicks, engagements, impressions |
| Personal analytics | ✗ Team dashboard focus | ✓ For users on posts and shares |
| Exportable reports (CSV) | ✗ Central dashboard but no CSV export mentioned | ✓ Comprehensive with UTM tracking |
| Leaderboards and gamification | ✗ Not supported | ✓ To drive employee engagement |
User Experience and Deployment
| Feature | B2Brain | EveryoneSocial |
|---|---|---|
| Mobile-first access | ✓ For booth scanning and note capture | ✗ Web-based hub |
| Browser-based, no installs | ✓ Easy deployment for events | ✓ Enterprise-ready with SSO |
| Unlimited users | ✓ On event days for booth teams | ✓ Flat pricing model for enterprise scale |
| SOC 2 and GDPR compliance | ✗ Not specified | ✓ Strong security posture |
Collaboration and Engagement
| Feature | B2Brain | EveryoneSocial |
|---|---|---|
| Central dashboard for team monitoring | ✓ Track accounts and lead usage | ✓ Advocacy hub for content feeds |
| Content emails and newsletters | ✗ Not supported | ✓ Recurring with top posts |
| Share tracking with UTMs | ✗ Lead tracking via CRM | ✓ Static/dynamic for social shares |
Pricing Comparison
B2Brain offers event-specific pricing starting at $1,000 per show, ideal for targeted use, while EveryoneSocial uses a custom model based on users, suited for ongoing enterprise advocacy programs. B2Brain provides transparent tiers but higher per-event costs; EveryoneSocial requires sales quotes for scalability.
B2Brain
Trade Show Solution
$1,000/show
Single event teams needing unlimited scanning
- Unlimited users at the show
- Unlimited badge, booth, and business card scans on show days
- Pitch angles, talking points, and account signals
- Ability to add and save notes on conversations
- Sync to your CRM with enriched leads
Platform Pricing
$5,000/year
Organizations with multiple events and ongoing account management
- Unlimited users across the organization
- Track and manage accounts throughout the year
- Includes accounts scanned and added at trade shows (with Trade Show packages)
- Integrations to supported CRMs, Slack, and Microsoft Teams
- Onboarding, enablement, and ongoing support
Free Trial
Free
Evaluating core features before purchase
- Access to B2Brain via a trial flow from the homepage
- Sample badge to explore the app experience
- Limited-time evaluation of core trade show intelligence features
EveryoneSocial
Custom Enterprise Plan
Custom
Large organizations scaling employee advocacy
- Unlimited users under a single, flat account structure
- All platform features included with no hidden feature-based costs
- Content sourcing and curation tools for internal and external content
- One-click sharing to major social networks
- Public and private groups for organizing content
- Leaderboards and gamification for engagement
- Comprehensive analytics and exportable reports
- Earned media value reporting for clicks, engagements, and impressions
- Share tracking with static and dynamic UTM parameters
- Integrations with communications, SMM, CRM, sales enablement, and analytics tools
Feature Deep Dive
Lead Capture and Intelligence
B2Brain
Strengths
- Mobile-first scanning for badges, booths, and business cards with unlimited scans
- Contextual account intelligence including pitch angles and talking points
- Voice-to-text for quick note capture during conversations
- Enriched lead sync to CRMs like HubSpot and Salesforce
- Post-event prioritization to focus on high-value prospects
Workflow
Scan at booth → Capture notes and intel → Enrich and sync to CRM → Analyze post-event
EveryoneSocial
Strengths
- No direct lead capture; focuses on social amplification for indirect lead gen
- UTM-tracked shares to measure engagement
- CRM integrations for attributing social activity to pipeline
Workflow
Curate content → Employees share → Track engagements via UTMs → Report to CRM
Limitations
- Lacks event-specific capture tools
- Relies on employee shares rather than direct offline interactions
B2Brain is purpose-built for offline event lead capture with contextual intel, making it superior for trade shows. EveryoneSocial supports indirect lead gen through social advocacy but cannot replace direct scanning. Choose B2Brain for events; EveryoneSocial for ongoing digital amplification.
Content Sharing and Employee Advocacy
B2Brain
Strengths
- Limited to internal collaboration via Slack/Teams for lead sharing
- No social sharing features
Limitations
- Not designed for content curation or employee amplification
- Event-focused, not ongoing social programs
EveryoneSocial
Strengths
- Curated feeds with groups for targeted content distribution
- One-click sharing across major social platforms
- Gamification via leaderboards to boost participation
- Content sourcing from RSS, hashtags, and internal tools like SharePoint
Workflow
Source and curate content → Distribute to groups → Employees share → Gamify engagement
EveryoneSocial dominates in employee advocacy with robust sharing, curation, and motivation tools. B2Brain offers no comparable features, focusing instead on event leads. For scaling brand voice through employees, EveryoneSocial is the clear choice.
Analytics and Reporting
B2Brain
Strengths
- Central dashboard for real-time lead and intel tracking
- Post-event analytics for prospect prioritization and ROI measurement
- Team usage monitoring to optimize booth performance
Limitations
- Event-centric; no social media metrics
- No exportable CSV or earned media calculations
EveryoneSocial
Strengths
- Personal and program-level analytics on shares and engagements
- Earned media value with impressions, clicks, and ROI estimates
- Exportable CSV reports and UTM tracking
- Comprehensive dashboards for enterprise oversight
Limitations
- Less focus on offline event data
- Requires large-scale adoption for full value
B2Brain provides targeted event analytics for pipeline impact, while EveryoneSocial offers broader social performance reporting with earned media insights. B2Brain wins for event ROI; EveryoneSocial for advocacy program measurement.
Integrations and Compliance
B2Brain
Strengths
- Deep CRM (HubSpot, Salesforce, Freshworks) and SEP (Salesloft) integrations
- Slack and Teams for collaboration
- Browser-based for quick event deployment
Limitations
- Compliance not emphasized; focused on sales tools
EveryoneSocial
Strengths
- Integrations with Slack, Teams, Salesforce, and analytics tools
- SOC 2 Type 2, GDPR, and SSO for enterprise security
- Support for SharePoint and email sharing
Limitations
- Custom setup may require IT involvement
Both offer strong CRM and collaboration integrations, but EveryoneSocial edges out with enterprise compliance features. B2Brain's integrations are more sales-pipeline oriented, ideal for ABM strategies.
Use Case Comparison
Trade Show Booth Teams
B2Brain 🏆
Excellent
Unlimited scanning and users, contextual intel, and CRM sync turn booth interactions into pipeline efficiently.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
EveryoneSocial
Poor
No event capture tools; advocacy doesn't address offline leads.
Best Plan: Not suitable
Score: 1/10
Enterprise Employee Advocacy Programs
B2Brain
Poor
Lacks social sharing and curation; event-only focus.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Unlimited users, gamification, and analytics scale advocacy for large orgs.
Best Plan: Custom Enterprise Plan
Score: 10/10
B2B Sales Teams Attending Events
B2Brain 🏆
Excellent
Pitch intel and lead enrichment integrate directly with Salesforce/HubSpot for ABM.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
EveryoneSocial
Fair
Social selling via employee shares supports outreach but not event capture.
Best Plan: Custom Enterprise Plan
Score: 5/10
HR Teams for Employer Branding
B2Brain
Poor
No social amplification for recruiting.
Best Plan: Not suitable
Score: 1/10
EveryoneSocial 🏆
Excellent
Activates employees for social recruiting and brand visibility.
Best Plan: Custom Enterprise Plan
Score: 9/10
Field Marketing Leaders Proving Event ROI
B2Brain 🏆
Excellent
Post-event analytics and prioritization demonstrate pipeline impact.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
EveryoneSocial
Fair
Earned media reports help but not event-specific.
Best Plan: Custom Enterprise Plan
Score: 4/10
Sales Orgs Investing in Social Selling
B2Brain
Good
CRM integrations support follow-up but no social tools.
Best Plan: Platform Pricing ($5,000/year)
Score: 6/10
EveryoneSocial 🏆
Excellent
Employee advocacy amplifies seller outreach on social platforms.
Best Plan: Custom Enterprise Plan
Score: 9/10
Large Booth Teams at Conferences
B2Brain 🏆
Excellent
Unlimited users and mobile access remove team friction.
Best Plan: Trade Show Solution ($1,000/show)
Score: 10/10
EveryoneSocial
Poor
Not designed for on-site event dynamics.
Best Plan: Not suitable
Score: 2/10
Communications Teams Needing Compliant Messaging
B2Brain
Fair
Internal collab but no social compliance focus.
Best Plan: Platform Pricing ($5,000/year)
Score: 4/10
EveryoneSocial 🏆
Excellent
SOC 2, GDPR, and controlled sharing ensure compliant employee posts.
Best Plan: Custom Enterprise Plan
Score: 10/10
ABM Revenue Teams at Events
B2Brain 🏆
Excellent
Contextual intel aligns with account-based strategies.
Best Plan: Platform Pricing ($5,000/year)
Score: 9/10
EveryoneSocial
Good
Social amplification supports ABM but lacks event intel.
Best Plan: Custom Enterprise Plan
Score: 6/10
Global Marketing Teams Running Advocacy
B2Brain
Poor
Event-limited; no global social scale.
Best Plan: Not suitable
Score: 3/10
EveryoneSocial 🏆
Excellent
Group-based organization for regions and topics.
Best Plan: Custom Enterprise Plan
Score: 10/10
Talent Acquisition via Social Recruiting
B2Brain
Poor
No recruiting or social features.
Best Plan: Not suitable
Score: 1/10
EveryoneSocial 🏆
Excellent
Employee shares boost employer brand on social.
Best Plan: Custom Enterprise Plan
Score: 9/10
Small Teams with Occasional Events
B2Brain 🏆
Good
Per-show pricing fits sporadic use but $1,000 entry is steep.
Best Plan: Trade Show Solution ($1,000/show)
Score: 7/10
EveryoneSocial
Poor
Ongoing custom costs not ideal for occasional needs.
Best Plan: Not suitable
Score: 2/10
Pros and Cons
B2Brain
Pros
- Highly focused on converting event and trade show activity into qualified pipeline
- Unlimited users on event plans remove friction for large booth teams
- Contextual pitch angles and talking points differentiate it from basic lead scanners
- Strong CRM and collaboration integrations, including HubSpot, Salesforce, Slack, and MS Teams
- Mobile-first and browser-based experience is easy to deploy and adopt
- Post-event analytics to prove and improve event ROI
- Transparent per-show pricing for targeted investments
Cons
- Pricing starts at levels that may be high for very small teams or occasional event users
- No detailed self-serve monthly tiers are listed publicly, requiring contact for advanced pricing
- Best value is realized only when integrated with a CRM and structured sales process
- Focused primarily on events and trade shows, not a full marketing automation or sales engagement suite
- Some pages like FAQs and Customers currently resolve to generic or 404-style templates, which may limit publicly available documentation
EveryoneSocial
Pros
- Unlimited-user pricing model that supports large-scale employee activation
- Comprehensive feature set covering content curation, sharing, analytics, and gamification
- Strong security and compliance posture with SOC 2 Type 2 and GDPR compliance
- Deep integrations with Slack, Microsoft Teams, Salesforce, analytics tools, and more
- Robust reporting, including earned media value and exportable data
- Group-based organization for targeted advocacy programs
- Gamification drives sustained employee participation
Cons
- No public, transparent pricing; all quotes require sales engagement
- Platform is optimized for enterprise programs and may feel heavy for small teams
- Implementation and program management require time and internal ownership
- Not focused on AI-native content generation or rapid ideation for individual creators
- Best value is realized only when rolled out to a large number of employees
- Lacks direct lead capture for offline events
Final Verdict
B2Brain and EveryoneSocial target distinct B2B challenges: B2Brain bridges offline events to digital pipeline with lead capture and intel, while EveryoneSocial scales employee voices for social impact and brand amplification. They complement rather than compete, with B2Brain for tactical events and EveryoneSocial for strategic advocacy.
Select B2Brain if events are central to your lead gen; opt for EveryoneSocial for ongoing social amplification. For hybrid strategies, integrate both: use B2Brain at shows and EveryoneSocial to extend reach digitally.
Overall Scores
B2Brain
EveryoneSocial
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