Agorapulse vs EveryoneSocial
Agorapulse
- Platform: Multi-platform social management
- Best For: Teams and agencies handling publishing, inbox, and ROI
- Strength: Unified inbox and ROI tracking
- Users: 20,000+ users
Starting at $79/month
EveryoneSocial
- Platform: Employee advocacy across personal networks
- Best For: Enterprises activating staff for brand amplification
- Strength: Gamification and earned media value
- Users: Enterprise clients (not specified)
Starting at Custom
Table of Contents
At a Glance
Core Functionality
| Feature | Agorapulse | EveryoneSocial |
|---|---|---|
| Social Media Publishing | ✓ Unlimited post scheduling across multiple networks | ✗ Focuses on employee sharing, not direct publishing |
| Employee Advocacy | ✗ No advocacy features | ✓ Curated feeds and one-click sharing for employees |
| Unified Inbox | ✓ Centralizes comments, messages, reviews across networks | ✗ No direct inbox; focuses on outbound sharing |
| Content Curation | ✓ AI writing assistant and bulk scheduling | ✓ RSS, hashtags, and group-based curation for employees |
Platform Support
| Feature | Agorapulse | EveryoneSocial |
|---|---|---|
| Facebook, Instagram, Twitter, LinkedIn | ✓ Full publishing and management | ✓ Employee sharing support |
| YouTube, Pinterest, TikTok | ✓ Multi-network publishing | ✗ Limited to major personal networks |
| Company Pages | ✓ Profile-level management | ✓ Activation of company pages for sharing |
Engagement & Collaboration
| Feature | Agorapulse | EveryoneSocial |
|---|---|---|
| Team Collaboration | ✓ Shared calendars, approvals, assignments | ✓ Public/private groups, leaderboards, gamification |
| Moderation Tools | ✓ Advanced rules, labels, bulk actions | ✗ Compliance-focused but no moderation inbox |
| Gamification | ✗ No gamification | ✓ Leaderboards to drive participation |
| AI Assistance | ✓ AI writing and alt-text generator | ✗ No AI content tools |
Analytics & Reporting
| Feature | Agorapulse | EveryoneSocial |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✓ Earned media value, personal analytics |
| Branded Reports | ✓ Profile and post-level exports | ✓ Exportable CSV with UTM tracking |
| Competitor Benchmarking | ✓ Advanced comparison features | ✗ Focus on internal performance |
| Social Listening | ✓ Across networks, news, blogs | ✗ No listening; outbound focus |
Integrations & Security
| Feature | Agorapulse | EveryoneSocial |
|---|---|---|
| Integrations | ✓ API for workflows | ✓ Slack, Teams, Salesforce, Zapier |
| Enterprise Security | ✓ SSO, custom roles in Enterprise | ✓ SOC 2 Type 2, GDPR, SSO |
| Mobile App | ✓ iOS and Android for management | ✗ Web-based with integrations |
Pricing Comparison
Agorapulse offers transparent per-user pricing starting at $79/month (yearly) with a free tier, scaling for teams. EveryoneSocial uses custom enterprise pricing based on users, requiring sales contact, which suits large-scale deployments but lacks transparency.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in Bio, Instagram tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions, SSO, custom roles
- Multi-step approvals, API integrations
- Sentiment analysis, priority support
EveryoneSocial
Custom Enterprise Plan
Custom
Enterprises with large employee bases
- Unlimited users
- Content curation and one-click sharing
- Groups, leaderboards, gamification
- Analytics, earned media value
- UTM tracking, integrations with Slack, Teams, Salesforce
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited post scheduling with multi-network publishing
- Shared content calendars with approvals and workflows
- Bulk scheduling via CSV and publishing queues
- Instagram product tagging and grid preview
- AI Writing Assistant for post creation
Workflow
Plan in calendar → Assign/approve → Schedule/bulk upload → Publish across profiles
EveryoneSocial
Strengths
- One-click sharing from curated feeds to personal networks
- Support for sharing from Slack, Teams, email
- Content emails and newsletters for recurring distribution
- Group-based organization for targeted sharing
Workflow
Curate content in feeds/groups → Employees share via one-click → Track shares and engagement
Agorapulse is superior for direct social media publishing and scheduling with team workflows, ideal for managed accounts. EveryoneSocial focuses on employee amplification rather than original publishing, making it better for scaling reach through personal networks without creating new content.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Post and inbox assignments for teams
- Social listening across networks and sources
Limitations
- Focused on brand accounts, not personal engagement
EveryoneSocial
Strengths
- Personal analytics for employee posts and shares
- Share tracking with UTM parameters
- Gamification via leaderboards to boost participation
- Groups for organizing engagement by topic or region
Limitations
- No unified inbox for incoming engagement
- Emphasis on outbound sharing, not response management
Agorapulse dominates engagement management with its powerful unified inbox and moderation tools for brand interactions. EveryoneSocial enhances outbound engagement through employee sharing and gamification but lacks tools for handling inbound conversations, making Agorapulse better for customer service and monitoring.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting with branded exports
- ROI analysis tying social to revenue and traffic
- Advanced reports including ads and competitor benchmarking
- Social listening for deeper insights
Limitations
- Advanced ROI locked behind higher plans
EveryoneSocial
Strengths
- Comprehensive reporting with earned media value calculations
- Exportable CSV data on shares, clicks, impressions
- Personal analytics for employees
- UTM tracking for attribution
Limitations
- Focused on advocacy metrics, not full social ROI
Agorapulse provides deeper, business-oriented ROI tracking and competitor insights for direct social management. EveryoneSocial excels in measuring advocacy impact like earned media value but is less comprehensive for overall social performance. Choose Agorapulse for integrated ROI; EveryoneSocial for amplification metrics.
Collaboration & Enterprise Features
Agorapulse
Strengths
- Shared calendars with internal comments and approvals
- Team assignments and performance reports
- Enterprise: SSO, custom roles, multi-step workflows
- API integrations for connectivity
Limitations
- Per-user pricing scales cost with team size
EveryoneSocial
Strengths
- Unlimited users with flat pricing
- Public/private groups for content organization
- Deep integrations with Slack, Teams, Salesforce
- SOC 2 Type 2, GDPR compliance, SSO
Limitations
- Implementation requires internal program management
Both offer strong collaboration, but Agorapulse is tailored for social teams with approval workflows, while EveryoneSocial suits enterprises activating large employee bases with unlimited users and compliance focus. Agorapulse for structured publishing teams; EveryoneSocial for advocacy programs.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Unified inbox, publishing, and ROI tools handle multiple brands efficiently with team collaboration.
Best Plan: Professional ($119/month per user yearly)
Score: 10/10
EveryoneSocial
Poor
Lacks direct publishing; better for amplification than management.
Best Plan: Not suitable
Score: 2/10
Digital Agency Managing Client Social
Agorapulse 🏆
Excellent
Agency tools like shared calendars, approvals, and branded reports support multi-client workflows.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
EveryoneSocial
Fair
Useful for client advocacy programs but no client-specific management.
Best Plan: Custom Enterprise
Score: 4/10
Enterprise Employee Advocacy Program
Agorapulse
Poor
No advocacy or gamification; focused on brand management.
Best Plan: Not suitable
Score: 2/10
EveryoneSocial 🏆
Excellent
Built for scaling advocacy with unlimited users, gamification, and integrations.
Best Plan: Custom Enterprise
Score: 10/10
B2B Sales Team for Social Selling
Agorapulse
Good
ROI tracking and reporting help measure sales impact, but no personal sharing tools.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
EveryoneSocial 🏆
Excellent
Activates sales staff for social selling with content sharing and tracking.
Best Plan: Custom Enterprise
Score: 9/10
E-commerce Brand with Customer Service
Agorapulse 🏆
Excellent
Unified inbox and moderation handle reviews, messages, and ad comments efficiently.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
EveryoneSocial
Poor
No inbox or service tools; advocacy doesn't address direct customer engagement.
Best Plan: Not suitable
Score: 3/10
HR Team for Employer Branding
Agorapulse
Fair
Publishing and engagement tools work for brand posts, but no employee activation.
Best Plan: Standard ($79/month per user yearly)
Score: 5/10
EveryoneSocial 🏆
Excellent
Ideal for social recruiting and branding via employee shares.
Best Plan: Custom Enterprise
Score: 10/10
Small Business Managing Social
Agorapulse 🏆
Good
Free tier and Standard plan suit basics, but may feel heavy.
Best Plan: Free or Standard ($79/month per user yearly)
Score: 7/10
EveryoneSocial
Poor
Enterprise-focused; too complex and costly for small teams.
Best Plan: Not suitable
Score: 2/10
Global Enterprise Communications Team
Agorapulse
Good
Enterprise plan with SSO and approvals, but per-user cost adds up.
Best Plan: Custom Enterprise
Score: 8/10
EveryoneSocial 🏆
Excellent
Unlimited users, compliance, and integrations for global rollout.
Best Plan: Custom Enterprise
Score: 10/10
Retail Brand Driving Sales via Social
Agorapulse 🏆
Excellent
ROI features connect social to sales; Instagram tagging supports e-commerce.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
EveryoneSocial
Fair
Amplifies sales content through employees but no direct sales tools.
Best Plan: Custom Enterprise
Score: 5/10
Nonprofit for Community Engagement
Agorapulse 🏆
Good
Inbox and listening for engagement; cost-effective for small teams.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
EveryoneSocial
Good
Employee volunteers can amplify messages, but setup heavy.
Best Plan: Custom Enterprise
Score: 6/10
Higher Education Managing Engagement
Agorapulse 🏆
Excellent
Best for structured engagement with students/alumni via inbox and reports.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
EveryoneSocial
Good
Activates faculty/staff for recruitment, but no direct management.
Best Plan: Custom Enterprise
Score: 7/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizes all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk scheduling
- Strong ROI features linking social to business outcomes
- Advanced moderation and labels for efficient management
- Transparent per-user pricing with free tier
- AI tools for writing and alt-text
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics and ROI in higher tiers
- Requires configuration for many profiles
- Less AI-focused on content ideation than specialized tools
EveryoneSocial
Pros
- Unlimited-user pricing scales cost-effectively
- Comprehensive advocacy with curation, sharing, gamification
- Strong security: SOC 2, GDPR, SSO
- Deep integrations with enterprise tools like Salesforce
- Earned media value and UTM tracking for ROI
- Groups and leaderboards drive employee participation
- Focus on social selling and recruiting
Cons
- Opaque pricing requires sales contact
- Heavy for small teams; enterprise-oriented
- Implementation needs dedicated management
- No AI content generation or direct publishing
- Value realized only with large employee rollout
Final Verdict
Agorapulse and EveryoneSocial target different aspects of social media strategy. Agorapulse is a versatile management platform for publishing, engagement, and ROI, ideal for teams directly handling social channels. EveryoneSocial is specialized for employee advocacy, turning staff into amplifiers for broader reach and earned media.
Select Agorapulse for hands-on social management and engagement. Opt for EveryoneSocial if amplifying through employees is crucial. For hybrid needs, integrate both: use Agorapulse for brand channels and EveryoneSocial for advocacy to maximize reach and impact.
Overall Scores
Agorapulse
Value: 8/10
EveryoneSocial
Value: 7/10
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