AuthoredUp vs SocialPilot
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn personal branding and B2B content
- Strength: Tailored LinkedIn editor and historical analysis
- Users: 2,000+ professionals
Starting at $12.46/month
SocialPilot
- Platform: 10+ platforms
- Best For: Agency and multi-location social management
- Strength: Bulk scheduling and AI-assisted publishing
- Users: 50,000+ customers
Starting at $30/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| ✓ Deep LinkedIn specialization with company page support | ✓ Supported as one of many platforms | |
| Facebook & Instagram | ✗ LinkedIn-only focus | ✓ Full support with visual optimization |
| X (Twitter), TikTok, YouTube | ✗ Not supported | ✓ Comprehensive multi-platform coverage |
| Google Business Reviews | ✗ Not applicable | ✓ Integrated review monitoring and generation |
Content Creation
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| Rich text editor with formatting | ✓ Advanced LinkedIn editor: bold, italics, bullets, emojis, preview | ✗ Basic editor; relies on external tools for advanced formatting |
| AI-powered content generation | ✗ No native AI; uses templates and snippets | ✓ AI Pilot for captions, hashtags, and variations |
| Content library and drafts | ✓ Unlimited drafts, snippets, and 300+ templates | ✓ Content library for pre-approved assets |
| Bulk content upload | ✗ Manual post creation | ✓ 500+ posts via CSV |
| Template library | ✓ 300+ hooks, endings, CTAs for LinkedIn | ✗ No built-in templates; AI generates on-the-fly |
Scheduling & Automation
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| Visual content calendar | ✓ Centralized LinkedIn calendar with filters | ✓ Day/week/month views with drag-and-drop |
| Bulk scheduling | ✗ Individual post scheduling | ✓ CSV bulk upload for high-volume |
| Best time to post recommendations | ✓ LinkedIn-specific timing insights | ✓ AI-driven across platforms |
| RSS feed automation | ✗ Not supported | ✓ Automated posting from feeds |
Analytics & Reporting
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| Post performance analytics | ✓ Impressions, engagement, growth timelines for LinkedIn | ✓ Detailed across platforms with PDF reports |
| Historical content analysis | ✓ Saved-post analysis, reuse suggestions, CSV export | ✗ Basic post tracking; no deep historical reuse |
| Follower growth tracking | ✓ LinkedIn-focused growth metrics | ✓ Multi-platform follower analysis |
| White-label reports | ✗ No white-labeling | ✓ Branded reports for agencies |
| Hashtag analytics | ✗ LinkedIn-specific but no hashtag focus | ✓ Dedicated hashtag performance tracking |
Collaboration & Agency Features
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| Team roles and permissions | ✓ Sub-accounts and draft collaboration for business plans | ✓ Roles, approvals, and workflows |
| Multi-client management | ✓ Multiple LinkedIn profiles under one organization | ✓ Unlimited clients in higher tiers |
| Approval workflows | ✓ Draft collaboration between team members | ✓ Manager and client approvals |
| Unified inbox | ✗ LinkedIn-only engagement | ✓ Centralized for comments, messages across platforms |
Integrations & Extensions
| Feature | AuthoredUp | SocialPilot |
|---|---|---|
| Chrome extension | ✓ In-browser LinkedIn editor and preview | ✗ Web-based only |
| CSV export/import | ✓ For saved-post analysis | ✓ For bulk scheduling and reports |
| Review generation tools | ✗ Not supported | ✓ Email/SMS review requests with credits |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) for LinkedIn-focused tools, offering great value for solo users. SocialPilot begins at $30/month for multi-platform essentials, scaling affordably for teams but with add-ons for reviews.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo LinkedIn creators
- 1 LinkedIn profile
- Full editor with styling and preview
- Unlimited drafts and snippets
- 300+ templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams managing multiple LinkedIn accounts
- Minimum 3 profiles
- Team sub-accounts
- Organization management
- Draft collaboration
- Team analytics
Individual (Yearly)
$16.63/month
Cost-conscious individuals
- Billed $199.50/year
- All Individual features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams
- Billed $149.50/profile/year
- All Business features
- Shared workflows
Custom Growth Plan
Custom
Large agencies
- Personalized onboarding
- Dedicated training
- Flexible invoicing
SocialPilot
Essentials
$30/month
Solo users or small teams
- 7 social accounts
- 1 user
- 500 AI credits
- Content library
- Basic analytics
Standard
$50/month
Small teams
- 15 accounts
- 3 users
- 1000 AI credits
- Social inbox
- Team collaboration
Premium
$100/month
Growing agencies
- 25 accounts
- 6 users
- 5000 AI credits
- Bulk scheduling
- White-label reports
Ultimate
$200/month
Large teams
- 50 accounts
- Unlimited users
- Unlimited AI
- Dedicated manager
Enterprise
Custom
Enterprises
- Custom accounts
- SSO, API access
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich LinkedIn editor with formatting, readability scores, and live preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTAs
- Historical post collection with reuse suggestions
- Chrome extension for in-platform editing
- Focus on long-form LinkedIn posts
Workflow
Save ideas as snippets → Use templates for structure → Edit with preview → Draft and schedule
SocialPilot
Strengths
- AI Pilot generates captions, hashtags, and variations in brand tone
- Content library for storing and reusing assets
- Bulk upload via CSV for efficient scaling
- Platform-specific optimization for short-form content
- RSS automation for ongoing feeds
Workflow
Generate AI variations → Store in library → Bulk upload/schedule → Auto-optimize per platform
AuthoredUp provides superior manual editing and templating for high-quality LinkedIn posts, ideal for creators crafting nuanced content. SocialPilot's AI focus enables quick generation for multi-platform volume, but lacks depth for long-form. Choose AuthoredUp for LinkedIn craftsmanship; SocialPilot for scalable, AI-driven output.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized calendar for LinkedIn posts with filters
- Posts table for pattern analysis
- Best time recommendations based on analytics
- Support for multiple company pages
Limitations
- No bulk or RSS automation
- LinkedIn-only scheduling
- Manual process for high volume
SocialPilot
Strengths
- Visual calendar with multiple views and drag-and-drop
- Bulk scheduling of 500+ posts via CSV
- AI best-time suggestions across platforms
- RSS feed automation and queue management
Limitations
- Less specialized for LinkedIn nuances
- Higher tiers needed for advanced bulk
SocialPilot dominates in automation and volume with bulk/ RSS tools, perfect for multi-platform efficiency. AuthoredUp offers solid LinkedIn scheduling with analytical insights but lacks scale. For high-volume or diverse platforms, SocialPilot wins; for focused LinkedIn planning, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth LinkedIn metrics: impressions, engagement, growth
- Saved-post analysis with keywords, filters, CSV export
- Follower tracking and performance timelines
- Historical reuse based on top content
Limitations
- LinkedIn-only data
- No white-label or automated delivery
SocialPilot
Strengths
- Unified analytics across platforms: followers, hashtags, engagement
- Advanced PDF reports with auto-email
- White-label branding for clients
- Review and inbox performance tracking
Limitations
- Less depth in LinkedIn-specific historical analysis
- Basic insights in lower tiers
AuthoredUp delivers deeper, LinkedIn-tailored analytics for content optimization and reuse. SocialPilot provides broader, report-focused insights ideal for teams and agencies. Select AuthoredUp for solo LinkedIn analysis; SocialPilot for multi-platform reporting.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, and deep analytics streamline individual LinkedIn publishing without multi-platform distractions.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
SocialPilot
Fair
Overkill for single-platform; AI helps but lacks LinkedIn depth.
Best Plan: Essentials ($30/month)
Score: 5/10
Multi-Platform Marketing Agency
AuthoredUp
Poor
Limited to LinkedIn; no multi-client workspaces or platform support.
Best Plan: Not suitable
Score: 2/10
SocialPilot 🏆
Excellent
Scalable accounts, white-label reports, and collaboration for client management.
Best Plan: Premium ($100/month)
Score: 10/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Purpose-built for B2B: editor, templates, and analytics for personal branding and sales.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
SocialPilot
Good
Supports LinkedIn but dilutes focus with multi-platform features.
Best Plan: Standard ($50/month)
Score: 6/10
Small Business Managing Multiple Platforms
AuthoredUp
Poor
No support for Facebook, Instagram, etc.; LinkedIn-only limits utility.
Best Plan: Not suitable
Score: 1/10
SocialPilot 🏆
Excellent
Affordable multi-platform scheduling with AI for small teams.
Best Plan: Essentials ($30/month)
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Tools for ideation, formatting, and performance tracking optimize brand growth.
Best Plan: Individual ($19.95/month)
Score: 10/10
SocialPilot
Fair
Basic LinkedIn support; better for broader social presence.
Best Plan: Essentials ($30/month)
Score: 4/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp 🏆
Good
Analytics and content reuse aid social selling, though no direct lead gen.
Best Plan: Business ($14.95/month per profile)
Score: 8/10
SocialPilot
Fair
Multi-platform but lacks LinkedIn depth for sales-focused content.
Best Plan: Standard ($50/month)
Score: 5/10
Agency Managing LinkedIn for Clients
AuthoredUp
Good
Multi-profile support and sub-accounts for client management.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
SocialPilot 🏆
Excellent
Full agency tools, but LinkedIn is just one platform.
Best Plan: Ultimate ($200/month)
Score: 9/10
Multi-Location Business with Reviews
AuthoredUp
Poor
No review tools or multi-platform support.
Best Plan: Not suitable
Score: 1/10
SocialPilot 🏆
Excellent
Review management and centralized scheduling for locations.
Best Plan: Premium ($100/month) + add-ons
Score: 10/10
Content Consultant Repurposing Posts
AuthoredUp 🏆
Excellent
Historical analysis and reuse suggestions for top content.
Best Plan: Individual ($19.95/month)
Score: 9/10
SocialPilot
Good
Content library helps, but less focus on reuse analytics.
Best Plan: Standard ($50/month)
Score: 6/10
Budget-Conscious Marketing Team
AuthoredUp 🏆
Good
Low per-profile cost for LinkedIn focus.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
SocialPilot
Fair
Starts higher but scales value for multi-platform.
Best Plan: Essentials ($30/month)
Score: 7/10
In-House Evangelist Building Brand
AuthoredUp 🏆
Excellent
LinkedIn tools for thought leadership and analytics.
Best Plan: Individual ($16.63/month yearly)
Score: 9/10
SocialPilot
Good
Supports broader brand but less specialized.
Best Plan: Standard ($50/month)
Score: 6/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with nuanced editor and preview
- Unlimited drafts, snippets, and templates accelerate ideation
- Deep analytics including historical analysis and CSV export
- Chrome extension enables in-platform workflow
- Supports multiple company pages and team sub-accounts
- Strong privacy with EU hosting
- Affordable per-profile pricing for focused use
Cons
- Interface may overwhelm basic users
- No native AI for post generation
- Chrome-dependent; limited browser support
- Pricing scales with profiles for teams
- LinkedIn-only; no multi-platform capabilities
- No free trial or money-back guarantee listed
SocialPilot
Pros
- Competitive pricing for extensive account/user support
- Powerful bulk scheduling and visual calendar for volume
- AI Pilot integrates seamlessly for content efficiency
- Robust analytics with white-label PDF reports
- Unified inbox and review management add value
- Scalable agency features like approvals and SSO
- Supports 10+ platforms including emerging ones
Cons
- Advanced features locked to higher tiers
- AI limited to short-form; no long-form editor
- Interface can feel overwhelming for casual users
- Extra costs for review credits and locations
- Less specialized for single-platform depth like LinkedIn
- No free trial mentioned
Final Verdict
AuthoredUp and SocialPilot cater to different scales: AuthoredUp is a niche LinkedIn studio for creators seeking depth in editing and analysis, while SocialPilot is a versatile manager for teams handling diverse platforms, volume, and reviews. AuthoredUp wins for focused LinkedIn excellence; SocialPilot for broad, scalable operations.
Opt for AuthoredUp if LinkedIn is your core channel and you value content quality over quantity. Choose SocialPilot for multi-platform efficiency and team scaling. For hybrid needs, combine them: AuthoredUp for LinkedIn mastery, SocialPilot for everything else.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Agency Features: 6/10
Value: 9/10
SocialPilot
LinkedIn Focus: 5/10
Content Creation: 7/10
Multi-Platform: 10/10
Agency Features: 10/10
Value: 8/10
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