Agorapulse vs SocialPilot
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google My Business)
- Best For: Growing teams and agencies needing ROI insights
- Strength: Unified inbox and ROI tracking
- Users: 2,000+ users
Starting at $79/month
SocialPilot
- Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, Google My Business, Tumblr)
- Best For: Agencies and SMBs scaling affordably
- Strength: Bulk scheduling and white-label reporting
- Users: 5,000+ customers
Starting at $30/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid previews | ✓ Full support with platform-specific optimization |
| Twitter (X) & LinkedIn | ✓ Multi-profile publishing across networks | ✓ Supports scheduling and analytics |
| YouTube, TikTok, Pinterest | ✓ Scheduling and monitoring support | ✓ Full multi-platform including emerging networks |
| Google My Business | ✓ Reviews and posts management | ✓ Integrated review generation and monitoring |
Publishing & Scheduling
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network with queues and bulk CSV | ✓ Bulk up to 500+ posts via CSV |
| Visual content calendar | ✓ Shared calendars with approvals | ✓ Day/week/month views with drag-and-drop |
| AI-assisted content creation | ✓ AI writing assistant and alt-text generator | ✓ AI Pilot for captions, hashtags, variations |
| Link-in-bio tool | ✓ PulseLink for Instagram and channels | ✗ Not available |
| RSS feed automation | ✗ Not native | ✓ Built-in RSS for automated posting |
Inbox & Engagement
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| Unified social inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✓ For comments, messages, mentions |
| Advanced moderation rules | ✓ Rules, labels, bulk actions (Advanced+) | ✗ Basic inbox management |
| Review management | ✓ For Google and Facebook reviews | ✓ Generation via email/SMS with credits |
| Social listening | ✓ Across networks, news, blogs | ✗ Basic monitoring via inbox |
Analytics & Reporting
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| ROI tracking | ✓ Connects activity to leads, sales, traffic (Advanced+) | ✗ Detailed analytics but no ROI |
| Branded/white-label reports | ✓ Profile and post-level exports | ✓ Advanced PDF with automated delivery (Premium+) |
| Competitor benchmarking | ✓ Performance comparison (Advanced+) | ✗ Follower and hashtag analytics only |
| Team performance reports | ✓ Collaboration insights (Professional+) | ✗ Basic analytics |
Collaboration & Agency Features
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| Approval workflows | ✓ Multi-step with internal comments | ✓ Manager and client approvals |
| Team assignments | ✓ Post and inbox assignments | ✓ Roles and permissions |
| Unlimited profiles/users (Enterprise) | ✓ Custom for large teams | ✓ Up to 50 accounts, unlimited users (Ultimate+) |
| White-label agency tools | ✗ Branded reports but no full white-label | ✓ Advanced white-label features (Ultimate+) |
Integrations & Add-ons
| Feature | Agorapulse | SocialPilot |
|---|---|---|
| API and SSO | ✓ Enterprise integrations | ✓ API access (Enterprise) |
| Sentiment analysis | ✓ Deeper conversation insights (Custom) | ✗ Not available |
| Review generation credits | ✗ Monitoring only | ✓ Email/SMS bundles ($10/1000 credits) |
| Mobile app | ✓ iOS and Android access | ✗ Web-only |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for structured teams, while SocialPilot begins at $30/month offering more accounts and users at lower costs, ideal for scaling agencies. Agorapulse's tiers emphasize ROI and collaboration, but can get expensive; SocialPilot provides better value for high-volume needs with add-ons for reviews.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Upgrade option available
Standard (Yearly)
$79/month per user
Individual managers
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles
- Multi-step approvals
- Full API and sentiment analysis
- Priority support
SocialPilot
Essentials
$30/month
Solo users
- 7 social accounts
- 1 user
- 500 AI credits
- Content library, calendar, publishing
- RSS automation
- Basic analytics
Standard (Yearly)
$42.50/month
Small teams
- 15 accounts
- 3 users
- 1000 AI credits
- Social inbox
- Analytics, team collaboration
- Approval workflows
Premium (Yearly)
$85/month
Mid-sized teams
- 25 accounts
- 6 users
- 5000 AI credits
- Bulk scheduling
- Advanced analytics
- Client approvals
- White-label reports
Ultimate (Yearly)
$170/month
Large agencies
- 50 accounts
- Unlimited users
- Unlimited AI
- Advanced security
- White-label features
- Dedicated manager
- Migration support
Enterprise
Custom
Enterprises
- Custom accounts
- Unlimited users/AI
- Unlimited clients
- SSO, API
- Dedicated support
Review Locations Add-on
$10/month
Multi-location businesses
- Additional review locations
Email Credit Bundles
$10/one-time
Review generation
- 1000 email credits
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-profile publishing
- Bulk CSV and publishing queues for automation
- Shared calendars with internal comments and approvals
- Instagram-specific tools like product tagging and grid previews
- PulseLink in-bio for driving traffic
Workflow
Plan in shared calendar → Add internal notes/approvals → Bulk schedule via CSV → Automate queues → Publish across networks
SocialPilot
Strengths
- Bulk scheduling up to 500+ posts via CSV
- Visual calendar with multiple views
- AI Pilot for generating captions and variations
- Content library for pre-approved assets
- RSS automation for ongoing feeds
Workflow
Upload bulk content/CSV → Use AI for variations → Organize in calendar → Set approvals → Automate RSS or schedule
Agorapulse shines in structured, team-oriented publishing with Instagram-specific visuals and approvals, ideal for agencies. SocialPilot excels at high-volume bulk automation and AI variations, better for scalable, cost-conscious teams. Choose Agorapulse for collaborative workflows; SocialPilot for efficient bulk operations.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for all interactions including ad comments and reviews
- Advanced moderation with rules, labels, and bulk actions
- Assignments for team handling
- Social listening across networks and external sources
- AI reply suggestions in Enterprise
Limitations
- Full moderation in higher tiers
SocialPilot
Strengths
- Unified inbox for comments, messages, mentions
- Review management for Facebook and Google
- Generation tools via email/SMS
- Roles for team responses
Limitations
- No advanced moderation or listening
- Review credits add cost
Agorapulse offers a more comprehensive inbox with moderation and listening, perfect for high-engagement teams. SocialPilot's inbox is solid but focuses on reviews, suiting businesses prioritizing customer feedback. Agorapulse wins for depth; SocialPilot for integrated review generation.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting with branded exports
- ROI analysis tying social to revenue and leads
- Competitor benchmarking
- Team performance insights
- Historical data import in Enterprise
Limitations
- Advanced ROI in higher tiers
SocialPilot
Strengths
- Detailed analytics, follower, and hashtag tracking
- Advanced PDF reports with white-label
- Automated email delivery
- Multi-account overviews
Limitations
- No ROI or competitor tools
Agorapulse provides superior ROI and benchmarking for business impact measurement, while SocialPilot offers practical, white-label reporting for agencies. Agorapulse is best for data-driven decisions; SocialPilot for client-facing reports at scale.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared calendars and multi-step approvals
- Post/inbox assignments and internal comments
- Custom roles and SSO in Enterprise
- Unlimited profiles for agencies
- Priority support with dedicated manager
Workflow
Assign tasks → Review/approve in calendar → Collaborate on responses → Export branded reports
SocialPilot
Strengths
- Roles, permissions, and approval workflows
- Unlimited users and clients in higher tiers
- White-label reports and dashboards
- Dedicated manager in Ultimate+
- Migration support for agencies
Workflow
Set up client workspaces → Collaborate with approvals → Generate white-label reports → Automate delivery
Both are agency-strong, but Agorapulse emphasizes structured governance and ROI collaboration, while SocialPilot prioritizes scalable white-labeling and unlimited users. Agorapulse suits regulated teams; SocialPilot budget agencies handling many clients.
Use Case Comparison
Marketing Teams Managing Multiple Brands
Agorapulse 🏆
Excellent
Shared calendars, approvals, and unlimited profiles in Enterprise handle multi-brand complexity with ROI insights.
Best Plan: Advanced ($149/month) or Custom
Score: 9/10
SocialPilot
Good
Workspaces and white-label support multiple brands, but lacks deep ROI for cross-brand analysis.
Best Plan: Premium ($85/month)
Score: 7/10
Digital Agencies Handling Multiple Clients
Agorapulse
Excellent
Robust collaboration, approvals, and branded reports ideal for client management, with strong support.
Best Plan: Professional ($119/month)
Score: 9/10
SocialPilot 🏆
Excellent
Affordable with unlimited users, white-label, and client approvals; scales cost-effectively for agencies.
Best Plan: Ultimate ($170/month)
Score: 10/10
B2B Companies Needing ROI Reporting
Agorapulse 🏆
Excellent
Advanced ROI ties social to sales/leads, with benchmarking for strategic decisions.
Best Plan: Advanced ($149/month)
Score: 10/10
SocialPilot
Fair
Solid analytics but no ROI tracking, limiting business impact measurement.
Best Plan: Premium ($85/month)
Score: 5/10
E-commerce and Retail Brands Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, and ROI for sales tracking.
Best Plan: Professional ($119/month)
Score: 9/10
SocialPilot
Good
Bulk scheduling and review generation aid sales, but less ROI focus.
Best Plan: Standard ($42.50/month)
Score: 7/10
Small Businesses and SMBs
Agorapulse
Good
Free tier and Standard plan work, but per-user pricing may be steep for small teams.
Best Plan: Standard ($79/month)
Score: 6/10
SocialPilot 🏆
Excellent
Low-cost Essentials with multiple accounts suits SMBs scaling affordably.
Best Plan: Essentials ($30/month)
Score: 9/10
Multi-Location Businesses Needing Review Management
Agorapulse
Fair
Review monitoring in inbox, but no generation tools; ROI helps centralize.
Best Plan: Advanced ($149/month)
Score: 5/10
SocialPilot 🏆
Excellent
Centralized reviews with generation add-ons perfect for locations.
Best Plan: Premium ($85/month) + Add-ons
Score: 10/10
Freelance Social Media Managers Scaling
Agorapulse
Good
Intuitive interface and bulk tools, but pricing per user limits scaling.
Best Plan: Standard ($79/month)
Score: 7/10
SocialPilot 🏆
Excellent
Affordable tiers with many accounts allow quick scaling without extra costs.
Best Plan: Standard ($42.50/month)
Score: 9/10
Higher Education Institutions Managing Engagement
Agorapulse 🏆
Excellent
Unified inbox and moderation for student/alumni interactions, with team approvals.
Best Plan: Professional ($119/month)
Score: 9/10
SocialPilot
Good
Inbox and analytics support engagement, but less moderation depth.
Best Plan: Premium ($85/month)
Score: 7/10
Brands Requiring White-Label Reporting
Agorapulse
Good
Branded exports available, but not full white-label like agencies need.
Best Plan: Advanced ($149/month)
Score: 6/10
SocialPilot 🏆
Excellent
Advanced white-label reports and automated delivery for stakeholders.
Best Plan: Premium ($85/month)
Score: 9/10
Solo Creators or Very Small Businesses
Agorapulse
Fair
Free tier limited; feature-heavy for solos, per-user pricing adds up.
Best Plan: Free or Standard ($79/month)
Score: 4/10
SocialPilot 🏆
Good
Essentials plan affordable, but AI credits may limit heavy use.
Best Plan: Essentials ($30/month)
Score: 8/10
Enterprises with Complex Needs
Agorapulse 🏆
Excellent
Custom plans with SSO, API, sentiment analysis for governance.
Best Plan: Custom
Score: 10/10
SocialPilot
Good
Enterprise custom with SSO/API, but less ROI depth.
Best Plan: Enterprise (Custom)
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation, labels, and bulk actions for inbox efficiency
- AI writing assistant and alt-text for content
- Enterprise-grade collaboration with SSO and custom roles
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics/ROI locked to higher plans
- Requires configuration for many profiles/users
- Less AI focus on ideation than specialized tools
- No native review generation
SocialPilot
Pros
- Competitive pricing with high account/user limits
- Strong bulk scheduling and visual calendar for volume
- Integrated AI Pilot for brand-consistent content
- Robust analytics with automated white-label PDF reports
- Powerful white-label options for agencies
- Review management and generation tools
- Unlimited AI credits in higher tiers for scalability
- RSS automation and content library
Cons
- Advanced features like white-label in upper tiers
- AI limited to short-form, not full ideation
- Interface overwhelming for casual users
- Review credits and locations add extra costs
- No ROI tracking or competitor benchmarking
- No mobile app or native long-form editor
Final Verdict
Agorapulse and SocialPilot are both 4.5-rated tools for social management, but Agorapulse stands out for ROI-driven teams with deep collaboration and inbox tools, while SocialPilot delivers exceptional value for scaling agencies through affordable bulk features, AI, and reviews. Agorapulse is more enterprise-oriented; SocialPilot is SMB/agency scaler.
Select Agorapulse if ROI, deep engagement, and team structure are priorities, especially for B2B or regulated environments. Opt for SocialPilot for cost-effective scaling, bulk operations, and reviews in agency or multi-location setups. For comprehensive needs, integrate both: Agorapulse for analytics/inbox, SocialPilot for publishing/reviews.
Overall Scores
Agorapulse
Value: 6/10
SocialPilot
Value: 9/10
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