AuthoredUp vs ProspectIn
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creators and brand builders
- Strength: Rich editing and performance insights
- Users: Thousands of professionals
Starting at $12.46/month
ProspectIn
- Platform: LinkedIn only
- Best For: Sales outreach and lead generation
- Strength: Sequence automation with CRM features
- Users: Thousands of brands
Starting at €20/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| LinkedIn Personal Profiles | ✓ Full support for personal profiles with editing and analytics | ✓ Automation for personal outreach and visits |
| LinkedIn Company Pages | ✓ Supports multiple company pages under one profile | ✗ Focused on personal outreach, limited company page automation |
| Multi-Platform Support | ✗ LinkedIn-exclusive | ✗ LinkedIn-exclusive |
Content Creation & Editing
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| Rich Text Editor (bold, italics, bullets, emojis) | ✓ Advanced editor with live LinkedIn preview and readability tools | ✗ Basic message templates only |
| Drafts and Snippets Library | ✓ Unlimited drafts, reusable snippets, and 300+ templates | ✗ No content creation tools |
| Template Library (hooks, CTAs) | ✓ 300+ hooks, endings, and CTAs for posts | ✓ Shared message templates for outreach sequences |
| AI Post Generation | ✗ No native AI, relies on templates and user input | ✗ No AI content tools |
Scheduling & Automation
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| Content Calendar | ✓ Centralized calendar for published and scheduled posts | ✗ No scheduling for content, only outreach sequences |
| Sequence-Based Automation | ✗ No automation for outreach | ✓ Multi-step campaigns with connection requests and follow-ups |
| Automated Profile Visits | ✗ No automation actions | ✓ Warms up prospects with visits and actions |
| Safety Limits & Delays | ✗ No automation risks | ✓ Daily limits, randomized delays to mimic human behavior |
Analytics & Insights
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| Post Performance Analytics | ✓ In-depth impressions, engagement, growth timelines, CSV export | ✓ Basic acceptance and reply rates |
| Follower Growth Tracking | ✓ Tracks growth and best times to post | ✗ No profile-level analytics |
| Historical Post Analysis | ✓ Saved-post analysis with filters, reuse suggestions | ✗ No content history tools |
| Campaign Analytics | ✗ Post-focused only | ✓ Analytics for outreach sequences and rates |
Lead Generation & CRM
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| Prospect Management | ✗ No CRM features | ✓ Mini-CRM with tags, pipeline stages, lead import |
| Lead Import from Searches/Groups | ✗ No lead tools | ✓ Import leads from LinkedIn searches, groups, posts |
| Team Collaboration on Leads | ✓ Draft collaboration for content | ✓ Shared templates and team features for prospects |
| Post Reuse for Engagement | ✓ Suggestions for top-performing content reuse | ✗ No content-focused lead gen |
Collaboration & Extensions
| Feature | AuthoredUp | ProspectIn |
|---|---|---|
| Chrome Extension | ✓ Lives inside LinkedIn for editing and preview | ✓ Browser-based for automation actions |
| Multi-Account Management | ✓ Sub-accounts for teams, multiple profiles | ✓ Agency plan for multiple accounts |
| Team Draft Collaboration | ✓ Shared workflows for content | ✗ Template sharing only |
| Organization Management | ✓ Centralized control for teams and clients | ✓ For agencies managing multiple clients |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business plan) with flexible tiers for individuals and teams, emphasizing content tools. ProspectIn begins at €20/month for basic automation, scaling to custom agency pricing, but carries risks due to LinkedIn TOS gray areas. AuthoredUp offers better value for creators, while ProspectIn suits budget-conscious outreach users.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Small teams or agencies with multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams and agencies
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams or agencies needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
ProspectIn
Starter
€20/month
Solo users starting with basic outreach
- Basic LinkedIn automation for connection requests
- Simple follow-up message sequences
- Daily activity limits and safety controls
- Access to Chrome extension and web dashboard
Advanced
€40/month
Active sales pros needing full automation
- Full sequence builder with multi-step campaigns
- Automated profile visits and advanced actions
- Enhanced analytics and reporting
- Higher daily limits within safety thresholds
Agency
Custom
Agencies handling multiple clients
- Multiple LinkedIn account management
- Team collaboration and shared templates
- Priority support and onboarding assistance
- Advanced quotas and configuration options
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Powerful editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTA templates
- Historical post collection with reuse suggestions for top performers
- Readability tools and formatting tailored to LinkedIn nuances
- Centralized calendar for ideation to publishing
Workflow
Save ideas as snippets → Use templates for hooks/CTAs → Edit in rich preview → Draft and schedule → Analyze and reuse
ProspectIn
Strengths
- Basic message templates for outreach sequences
- Shared templates for team consistency in messaging
Workflow
Create simple message templates → Build sequences → Automate sends
Limitations
- No dedicated content creation or editing tools
- Focus on short outreach messages, not long-form posts
- No drafts, previews, or inspiration libraries
AuthoredUp dominates content creation with its studio-like tools for crafting engaging LinkedIn posts, making it ideal for creators. ProspectIn offers minimal templating for outreach but lacks depth for content strategy. Choose AuthoredUp for building brands through posts; ProspectIn for quick messaging in sales.
Scheduling & Automation
AuthoredUp
Strengths
- Content calendar for scheduling posts
- Posts table with filters for organization
- 1-click reuse from history
- Best times to post recommendations based on analytics
Limitations
- No outreach automation
- Manual scheduling without sequences
- LinkedIn-only, no multi-action bots
ProspectIn
Strengths
- Sequence builder for automated connection requests, messages, and visits
- Safety controls: daily limits, randomized delays, activity windows
- Automated warming actions like profile visits
- Import and automate leads from searches
Limitations
- Browser-based, fragile to LinkedIn changes
- Risk of account restrictions due to TOS
- No content scheduling, only outreach
ProspectIn excels in automation for prospecting with safe, sequence-driven actions, but it's risky. AuthoredUp provides reliable scheduling for content without automation pitfalls. For content workflows, AuthoredUp wins; for outreach scaling, ProspectIn—but monitor TOS compliance.
Lead Generation & Prospecting
AuthoredUp
Strengths
- Indirect lead gen via high-engagement posts and analytics
- Follower growth tracking and best-time insights to attract leads
- Saved-post analysis to identify winning content for brand building
- Multi-profile support for company lead nurturing
Workflow
Create engaging content → Schedule optimally → Analyze performance → Reuse top posts to grow audience → Convert via personal outreach
Limitations
- No direct prospecting or CRM
- Relies on organic engagement, not automated targeting
ProspectIn
Strengths
- Mini-CRM for prospects with tags and pipeline stages
- Lead import from LinkedIn searches, groups, posts
- Sequence automation for connections and follow-ups
- Basic reply rate analytics to refine outreach
Workflow
Import leads → Tag and stage in CRM → Build sequences → Automate visits/messages → Track responses
ProspectIn is superior for direct lead generation through automated outreach and CRM tools, ideal for sales pipelines. AuthoredUp supports inbound leads via content-driven growth but lacks prospecting automation. Sales teams should pick ProspectIn; creators focused on branding choose AuthoredUp.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, timelines
- Follower growth and best-post-time recommendations
- Posts table with filters by type/account/tags
- Saved-post analysis with keywords/authors, CSV export
- Team analytics across profiles
Limitations
- Content-focused, no outreach metrics
- No white-label reports
ProspectIn
Strengths
- Campaign analytics for acceptance/reply rates
- Basic reporting on sequence performance
- Enhanced analytics in Advanced plan
Limitations
- Shallow compared to content tools
- No growth or post-level depth
- Dated interface limits insights
AuthoredUp provides richer, LinkedIn-specific analytics for content performance and growth, with export options for advanced users. ProspectIn's analytics are basic and outreach-oriented. For data-driven content strategy, AuthoredUp is the choice; for sequence tracking, ProspectIn suffices but lacks depth.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Unlimited drafts, rich editor, and analytics streamline content creation for personal branding without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
ProspectIn
Poor
Lacks content tools; automation risks irrelevant for creators.
Best Plan: Not suitable
Score: 2/10
B2B Marketer Focused on Content
AuthoredUp 🏆
Excellent
Tailored for LinkedIn posts, templates, and analytics to drive B2B engagement and brand growth.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
ProspectIn
Fair
Useful for follow-up outreach but no content creation support.
Best Plan: Advanced (€40/month)
Score: 5/10
Sales Development Representative (SDR)
AuthoredUp
Fair
Analytics help optimize social selling posts, but no direct outreach.
Best Plan: Individual Monthly ($19.95/month)
Score: 6/10
ProspectIn 🏆
Excellent
Sequences and CRM automate LinkedIn prospecting for pipeline building.
Best Plan: Advanced (€40/month)
Score: 9/10
Agency Managing LinkedIn for Clients
AuthoredUp 🏆
Good
Sub-accounts and team analytics support multi-client content workflows.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
ProspectIn
Good
Agency plan for multi-account outreach, but dated UI and risks.
Best Plan: Agency (Custom)
Score: 7/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and historical analysis perfect for consistent, high-impact posting.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
ProspectIn
Poor
Automation not suited for brand-building content.
Best Plan: Not suitable
Score: 3/10
Recruiter Sourcing via LinkedIn
AuthoredUp
Fair
Content tools for employer branding, but no candidate prospecting.
Best Plan: Individual Monthly ($19.95/month)
Score: 5/10
ProspectIn 🏆
Excellent
Lead import and sequences ideal for candidate outreach.
Best Plan: Advanced (€40/month)
Score: 9/10
Solo Founder Running Outbound Campaigns
AuthoredUp
Good
Analytics to refine social selling content for leads.
Best Plan: Individual Yearly ($16.63/month)
Score: 7/10
ProspectIn 🏆
Excellent
Affordable automation for scaling personal outreach.
Best Plan: Starter (€20/month)
Score: 8/10
Growth Hacker Testing Outbound Messaging
AuthoredUp
Poor
No testing tools for messages; content-focused only.
Best Plan: Not suitable
Score: 2/10
ProspectIn 🏆
Excellent
Sequences allow A/B testing of outreach at scale.
Best Plan: Advanced (€40/month)
Score: 10/10
In-House Evangelist Building Brand
AuthoredUp 🏆
Excellent
Deep tools for thought leadership content and performance tracking.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 9/10
ProspectIn
Fair
Limited to messaging, not branding.
Best Plan: Starter (€20/month)
Score: 4/10
Sales Team Generating Pipeline
AuthoredUp
Good
Content for social selling, analytics for optimization.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 7/10
ProspectIn 🏆
Excellent
CRM and automation directly build pipelines.
Best Plan: Agency (Custom)
Score: 9/10
Consultant Publishing Regularly
AuthoredUp 🏆
Excellent
Drafts and calendar for consistent posting; analytics for refinement.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
ProspectIn
Poor
No publishing tools.
Best Plan: Not suitable
Score: 1/10
Agency Prospecting New Clients
AuthoredUp
Fair
Content for inbound leads, team features for management.
Best Plan: Custom Growth Plan
Score: 6/10
ProspectIn 🏆
Good
Multi-account automation for client acquisition.
Best Plan: Agency (Custom)
Score: 8/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editing and preview features
- Unlimited drafts, snippets, and templates accelerate ideation
- Deep analytics including CSV export and reuse suggestions
- Supports multiple company pages and team sub-accounts
- Secure with EU hosting and strong privacy
- Chrome extension integrates directly into LinkedIn
- Scalable pricing for solos to agencies
Cons
- Interface can overwhelm basic users
- No native AI for post generation
- Chrome-only extension limits browser options
- Per-profile pricing adds up for large teams
- LinkedIn-exclusive, no multi-platform
ProspectIn
Pros
- Effective sequence automation for outreach scaling
- Built-in safety with limits and delays to avoid bans
- Mini-CRM for prospect tagging and pipeline management
- Affordable for solo and small teams
- Lead import from various LinkedIn sources
- Team features in agency plan for multi-client use
Cons
- Browser automation fragile and TOS-gray area risky
- Dated interface and UX compared to modern tools
- Shifted development to Waalaxy reduces updates
- Requires constant monitoring for account safety
- Basic analytics lack depth for long-term strategy
- No content creation or advanced reporting
Final Verdict
AuthoredUp and ProspectIn both target LinkedIn but diverge sharply: AuthoredUp is a creator's studio for content excellence and insights, fostering organic growth. ProspectIn is an automation engine for prospecting, enabling outbound scaling with caveats on risks and dated design. AuthoredUp suits brand builders; ProspectIn fits sales hustlers.
Opt for AuthoredUp if your LinkedIn strategy revolves around high-quality content and performance measurement for sustainable growth. Choose ProspectIn for automated prospecting to fill pipelines quickly, but consider Waalaxy as a modern alternative. For hybrid needs, use AuthoredUp for posts and ProspectIn for follow-ups, monitoring TOS closely.
Overall Scores
AuthoredUp
Content Creation: 10/10
Value: 8/10
ProspectIn
Content Creation: 2/10
Value: 7/10
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