As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Appy Pie and ProspectIn extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Appy Pie

  • Platform: No-code building for apps, websites, automations
  • Best For: Non-technical users launching digital products
  • Strength: AI-driven rapid development
  • Users: Not specified

Starting at €14/app/month

ProspectIn

  • Platform: LinkedIn only
  • Best For: B2B sales and prospecting
  • Strength: Safe automation sequences
  • Users: 2011 brands

Starting at €20/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Core Functionality

Feature Appy Pie ProspectIn
No-code app building AI App Generator and no-code builder for Android/iOS Not applicable - focused on LinkedIn automation
Website building AI Website Builder with templates Not supported
LinkedIn automation Limited social integrations, not core Sequence-based campaigns and actions
Lead generation tools No built-in lead gen; focuses on product building Mini-CRM for prospects and analytics
AI content generation Appy Pie Copy for text, images, videos No AI content tools

Automation & Integration

Feature Appy Pie ProspectIn
Workflow automation Appy Pie Automate for no-code integrations between apps/services Automated LinkedIn actions with safety limits
AI agents/chatbots Appy Pie Agents for chatbots and voice assistants Not supported
Sequence-based outreach Not applicable Multi-step campaigns with delays
Third-party integrations Appy Pie Automate connects to 300+ services Limited to LinkedIn; some team integrations
Safety controls Compliance with GDPR, HIPAA, SOC 2 Daily limits and randomized delays for LinkedIn

Analytics & Management

Feature Appy Pie ProspectIn
App analytics Google Analytics integration Not applicable
Campaign analytics Not core Acceptance and reply rates
CRM features No built-in CRM Mini-CRM for tags and pipeline
Team collaboration Limited; enterprise has dedicated manager Shared templates and multi-account
Unlimited hosting/bandwidth Across all app plans Cloud-based, no hosting needs

Deployment & Limits

Feature Appy Pie ProspectIn
App store distribution Google Play and Apple App Store support Not applicable
Push notifications Tiered limits (500-2000/month) Not supported
Daily action limits No daily limits for building Safety thresholds for LinkedIn actions
Multi-platform support Android, iOS, web, PWA LinkedIn only
Enterprise security SOC 2, GDPR, HIPAA, PCI DSS Basic safety for LinkedIn compliance
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Appy Pie starts at €14/app/month for basic Android app building, scaling to custom enterprise with compliance. ProspectIn starts at €20/month for basic LinkedIn automation, with custom agency plans. Appy Pie's per-app pricing suits product development, while ProspectIn offers better value for sales-focused users.

Appy Pie

Basic (Gold)

€14/app/month

Solo developers testing simple Android apps

  • Supports Android apps
  • App distribution to Google Play Store
  • Unlimited bandwidth and hosting
  • Unlimited app editing
  • Up to 500 app downloads per month on Android
  • Up to 500 push notifications
  • Go live under your own developer account
  • Ad-free PWA and Android app (no Appy Pie ads)
  • App analytics with Google Analytics
  • Earn money through advertising with Appy Jump and Google AdMob

Gold (Best Value)

€36/app/month

Small businesses needing moderate app usage

  • Supports Android platforms
  • App distribution to Google Play Store
  • Unlimited bandwidth and hosting
  • Unlimited app editing
  • Up to 1000 app downloads per month on Android
  • Up to 1000 push notifications
  • Go live under your own developer account
  • Ad-free mobile apps for supported platforms
  • App analytics with Google Analytics
  • Earn money through advertising with Appy Jump and Google AdMob

Platinum (Most Popular)

€60/app/month

Businesses requiring cross-platform apps

  • Supports Android and Apple platforms
  • App distribution to Google Play Store and Apple App Store
  • Unlimited bandwidth and hosting
  • Unlimited app editing
  • Up to 2000 app downloads per month on Android and iOS
  • Up to 2000 push notifications
  • Go live under your own developer accounts
  • Ad-free mobile apps for different platforms
  • App analytics with Google Analytics
  • Earn money through advertising with Appy Jump and Google AdMob

Enterprise

Custom

Large organizations with compliance needs

  • Includes all Platinum (SMB Plan) features
  • Enterprise-grade security and data privacy tools
  • Dedicated account manager
  • Data Security Officer involvement
  • Active Directory and Single Sign-On support
  • PCI DSS compliant infrastructure
  • Regulatory compliance including GDPR, HIPAA, SOC 2, and PCI DSS
  • Custom data retention policies
  • Account capture and governance controls
  • Unlimited app creation

ProspectIn

Starter

€20/month

Solo users starting LinkedIn outreach

  • Basic LinkedIn automation for connection requests
  • Simple follow-up message sequences
  • Daily activity limits and safety controls
  • Access to Chrome extension and web dashboard

Advanced

€40/month

Active sales pros needing deeper automation

  • Full sequence builder with multi-step campaigns
  • Automated profile visits and advanced actions
  • Enhanced analytics and reporting
  • Higher daily limits within safety thresholds

Agency

Custom

Teams and agencies managing multiple accounts

  • Multiple LinkedIn account management
  • Team collaboration and shared templates
  • Priority support and onboarding assistance
  • Advanced quotas and configuration options
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

No-Code Building Capabilities

Appy Pie

Strengths
  • AI App Generator creates apps from natural language
  • Vertical-specific templates for quick setup
  • No-code builder for Android, iOS, and PWAs
  • Convert websites to apps easily
  • Unlimited editing and hosting
Workflow

Describe idea in natural language → AI generates app → Customize with drag-drop → Test and deploy to stores

ProspectIn

Workflow

N/A

Limitations
  • No building tools; focused solely on LinkedIn automation

Appy Pie dominates no-code building with AI-driven tools for apps and websites, enabling rapid prototyping without developers. ProspectIn has no such features, making it irrelevant for product development. Choose Appy Pie for digital product creation.

Appy Pie AI app generator

Automation & Workflow Capabilities

Appy Pie

Strengths
  • Appy Pie Automate for no-code integrations across 300+ services
  • AI Agents for chatbots and voice assistants
  • Workflow automation between apps, websites, and external tools
  • Push notifications and monetization integrations
Limitations
  • Separate tools may require multiple plans
  • Less focused on sales-specific automation

ProspectIn

Strengths
  • Sequence-based LinkedIn campaigns with connection requests and messages
  • Automated profile visits and actions with randomized delays
  • Safety controls to mimic human behavior
  • Import leads from searches, groups, posts
Limitations
  • Browser-based, prone to LinkedIn changes
  • Limited to LinkedIn; no broader automations

Appy Pie offers versatile no-code automation for business workflows and AI agents, ideal for integrating digital products. ProspectIn specializes in safe LinkedIn outreach automation but lacks breadth. Appy Pie wins for general automation; ProspectIn for LinkedIn-specific prospecting.

Lead Generation & Prospecting

Appy Pie

Strengths
  • Indirect via app features like chatbots for user engagement
  • AI content tools to drive traffic to apps/websites
  • Compliance for secure data handling in lead capture
Workflow

Build app with lead forms → Integrate automations → Analyze user data

Limitations
  • No dedicated lead gen; requires custom builds
  • Not sales-focused

ProspectIn

Strengths
  • Direct LinkedIn prospecting with sequences and visits
  • Mini-CRM for managing leads, tags, and pipelines
  • Analytics for reply rates and acceptance
  • Team-shared templates for scaled outreach
Workflow

Import leads → Set sequence (visit → connect → message) → Monitor replies → Tag in CRM

ProspectIn excels at direct B2B lead generation via LinkedIn automation with built-in CRM. Appy Pie supports indirect leads through custom apps but lacks sales tools. For prospecting, ProspectIn is superior; for product-based leads, Appy Pie.

Appy Pie automation integrations

Security & Compliance

Appy Pie

Strengths
  • SOC 2 Type II, GDPR, CCPA, HIPAA, ISO 27001
  • DDoS protection and enterprise-grade tools
  • Custom data retention and SSO in enterprise
Limitations
  • Basic plans lack advanced security

ProspectIn

Strengths
  • Safety limits to avoid LinkedIn bans
  • Randomized delays and activity windows
Limitations
  • Operates in LinkedIn TOS gray zone
  • No formal compliance certifications
  • Risk of account suspension

Appy Pie provides robust, certified security for regulated industries and data privacy. ProspectIn focuses on operational safety for LinkedIn but carries TOS risks and lacks certifications. Appy Pie is better for compliance-heavy use.

Appy Pie security features
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Small Business Launching a Mobile App

Appy Pie 🏆

Excellent

AI no-code tools allow quick app creation without developers, with templates for business needs.

Best Plan: Gold (€36/month)

Score: 10/10

ProspectIn

Poor

No app building; irrelevant for product development.

Best Plan: Not suitable

Score: 1/10

B2B Sales Team on LinkedIn

Appy Pie

Fair

Can build apps for lead capture, but no direct outreach tools.

Best Plan: Platinum (€60/month)

Score: 4/10

ProspectIn 🏆

Excellent

Sequence automation and mini-CRM perfect for scaling LinkedIn prospecting.

Best Plan: Advanced (€40/month)

Score: 9/10

Startup Validating Product Ideas

Appy Pie 🏆

Excellent

AI generator and templates enable fast prototyping and testing.

Best Plan: Basic (€14/month)

Score: 9/10

ProspectIn

Fair

Useful for lead validation via outreach, but not for product building.

Best Plan: Starter (€20/month)

Score: 5/10

Agency Building Apps for Clients

Appy Pie

Good

Templates and unlimited editing suit multi-client work, but no dedicated agency features.

Best Plan: Enterprise (Custom)

Score: 7/10

ProspectIn 🏆

Good

Agency plan for multi-account management, ideal for client prospecting.

Best Plan: Agency (Custom)

Score: 8/10

Non-Technical Founder Needing Digital Presence

Appy Pie 🏆

Excellent

No-code for apps, websites, and automations without coding knowledge.

Best Plan: Platinum (€60/month)

Score: 10/10

ProspectIn

Fair

Easy for outreach, but requires LinkedIn familiarity.

Best Plan: Starter (€20/month)

Score: 6/10

Recruiter Sourcing via LinkedIn

Appy Pie

Poor

No recruitment tools; apps could help post-jobs but indirect.

Best Plan: Not suitable

Score: 2/10

ProspectIn 🏆

Excellent

Automated visits and sequences for candidate outreach.

Best Plan: Advanced (€40/month)

Score: 9/10

Organization in Regulated Industry

Appy Pie 🏆

Excellent

HIPAA, GDPR, SOC 2 compliance for secure app building.

Best Plan: Enterprise (Custom)

Score: 10/10

ProspectIn

Poor

No compliance certifications; LinkedIn risks.

Best Plan: Not suitable

Score: 3/10

Solo Consultant Running Outbound Campaigns

Appy Pie

Fair

Automations for workflows, but no outreach focus.

Best Plan: Gold (€36/month)

Score: 5/10

ProspectIn 🏆

Excellent

Affordable sequences for personal prospecting.

Best Plan: Starter (€20/month)

Score: 9/10

Growth Hacker Testing Outreach at Scale

Appy Pie

Good

AI tools for quick experiments, but not sales-oriented.

Best Plan: Platinum (€60/month)

Score: 6/10

ProspectIn 🏆

Excellent

Scalable sequences with analytics for testing messages.

Best Plan: Advanced (€40/month)

Score: 10/10

Entrepreneur Needing AI Content for Apps

Appy Pie 🏆

Excellent

Appy Pie Copy and Pixazo for AI-generated assets.

Best Plan: Gold (€36/month)

Score: 9/10

ProspectIn

Poor

No AI content tools.

Best Plan: Not suitable

Score: 1/10

Sales Development Rep Focused on LinkedIn

Appy Pie

Poor

Irrelevant for daily outreach.

Best Plan: Not suitable

Score: 2/10

ProspectIn 🏆

Excellent

Core tool for SDR workflows with safety.

Best Plan: Advanced (€40/month)

Score: 10/10

SMB Undergoing Digital Transformation

Appy Pie 🏆

Excellent

Comprehensive no-code for apps, sites, automations.

Best Plan: Enterprise (Custom)

Score: 9/10

ProspectIn

Fair

Helps with sales, but limited scope.

Best Plan: Agency (Custom)

Score: 4/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Appy Pie

Pros

  • Extensive no-code ecosystem for apps, websites, AI content, and automations
  • AI tools like App Generator speed up creation for non-technical users
  • Vertical templates reduce setup time
  • Strong security with SOC 2, GDPR, HIPAA for regulated use
  • Unlimited bandwidth/hosting across plans
  • App store submission support
  • Monetization options like AdMob integration

Cons

  • Overwhelming breadth for beginners
  • Pricing high for single simple apps
  • Download/push limits constrain scaling
  • Advanced features in higher tiers only
  • Separate developer fees increase costs
  • Less focused on sales/lead gen

ProspectIn

Pros

  • Effective sequence automation for LinkedIn outreach
  • Built-in safety with limits and delays to avoid bans
  • Mini-CRM for prospect management and tagging
  • Affordable for solo and small teams
  • Team features for agencies including multi-account
  • Easy lead import from LinkedIn sources
  • Basic analytics for campaign performance

Cons

  • Browser-based automation fragile to LinkedIn updates
  • Gray zone with LinkedIn TOS, risk of account issues
  • Dated interface and UX
  • Development shifted to successor Waalaxy
  • Limited to LinkedIn; no multi-platform
  • Requires constant monitoring for safety
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Appy Pie and ProspectIn target entirely different needs: Appy Pie is a versatile no-code platform for creating digital products like apps and websites with AI assistance, while ProspectIn is a niche tool for automating LinkedIn prospecting to generate leads safely. They don't overlap much but can complement in sales-product funnels.

Choose Appy Pie if your goal is building and launching digital products quickly without code. Opt for ProspectIn if LinkedIn lead generation through automation is your priority. For a combined approach, use ProspectIn for outreach and Appy Pie to build lead-capturing apps.

Overall Scores

Appy Pie

4.4 / 5.0

Lead Generation: 4/10

Value: 7/10

ProspectIn

3.7 / 5.0

Lead Generation: 9/10

Value: 8/10

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