As a reviewer focused on social media management tools, I look for platforms that balance powerful features with ease of use. Having reviewed the public presentations of Agorapulse and ProspectIn extensively, I can help you understand which tool fits your specific workflow—and where a more streamlined alternative like PostFlow might be a better fit for creators who prioritize fast content creation.

Emilia Morosini, Chief Content Strategist at PostFlow

Agorapulse

  • Platform: Multi-platform (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Best For: Teams and agencies managing social engagement and ROI
  • Strength: Unified inbox and advanced reporting
  • Users: Thousands of users including agencies

Starting at $79/month

ProspectIn

  • Platform: LinkedIn only
  • Best For: Sales and lead generation via LinkedIn
  • Strength: Sequence-based outreach with safety controls
  • Users: Thousands of sales professionals and recruiters

Starting at €20/month

Looking for a simpler alternative? Try PostFlow for fast LinkedIn post generation. Try out now

At a Glance

Platform Support

Feature Agorapulse ProspectIn
LinkedIn Full publishing, inbox, and reporting support Automation-focused with sequences and visits
Facebook & Instagram Unified inbox, scheduling, and product tagging LinkedIn-only tool
Twitter (X), YouTube, TikTok Multi-network publishing and listening Not supported
Social Listening Across Networks Monitors networks, news, and blogs Limited to LinkedIn actions

Content Creation & Scheduling

Feature Agorapulse ProspectIn
AI Writing Assistant AI for posts and alt-text generation No content creation tools
Unlimited Post Scheduling Multi-profile and bulk via CSV Sequences for messages, not posts
Shared Content Calendars With approvals and workflows No calendar features
Sequence-Based Campaigns Not available Multi-step LinkedIn outreach
Bulk Scheduling CSV import and queues Lead import only

Engagement & Inbox

Feature Agorapulse ProspectIn
Unified Social Inbox Comments, messages, reviews, ad comments across networks No inbox; focuses on outbound
Automated Profile Visits Not available Warms up prospects on LinkedIn
Advanced Moderation Rules Labels, bulk actions, saved replies Safety limits for automation
Connection Requests & Follow-Ups Manual via inbox Automated sequences with delays

Lead Generation & CRM

Feature Agorapulse ProspectIn
Mini-CRM for Prospects ROI tracking ties to leads/sales Tags, pipeline stages for LinkedIn leads
Lead Import from Searches Not available From LinkedIn searches, groups, posts
Social ROI Analysis Connects activity to revenue and traffic Basic reply rate analytics
Team Collaboration on Leads Assignments and performance reports Shared templates and multi-account

Analytics & Reporting

Feature Agorapulse ProspectIn
Profile-Level Reporting Branded exports and competitor benchmarking Acceptance and reply rates only
ROI and Ads Reporting Ties social to business outcomes No advanced analytics
Campaign Analytics Post-level and historical data Sequence performance tracking
Sentiment Analysis In enterprise tier Not available

Collaboration & Agency Features

Feature Agorapulse ProspectIn
Approval Workflows Multi-step for governance Shared templates only
Multi-Account Management Unlimited profiles in enterprise For agencies in custom tier
SSO and Custom Roles Enterprise collaboration Basic team features
API Integrations For workflows and data Chrome extension based
Need a tool that focuses on fast content creation? PostFlow generates LinkedIn posts in under a minute. Try out now

Pricing Comparison

Agorapulse starts at $79/month (yearly) with per-user pricing for multi-platform management, while ProspectIn starts at €20/month for LinkedIn automation. Agorapulse's tiers scale for teams with advanced features, offering strong value for agencies, whereas ProspectIn provides affordable entry for solo sales users but limited depth.

Agorapulse

Free

Free

Solo users testing basics

  • 1 user and 3 social profiles
  • Core publishing and inbox on limited scale
  • Ongoing free usage

Standard (Yearly)

$79/month per user

Social media managers handling solo operations

  • Unlimited posts across networks
  • Unified inbox for messages and comments
  • Basic audience and content reports
  • Branded report exports
  • Up to 10 social profiles
  • Mobile app

Professional (Yearly)

$119/month per user

Growing teams needing collaboration

  • Everything in Standard
  • PulseLink in Bio tool
  • Instagram product tagging
  • Ad comment monitoring
  • Post and inbox assignments
  • Team performance reports
  • Up to 10 profiles

Advanced (Yearly)

$149/month per user

Teams requiring structure and insights

  • Everything in Professional
  • Labels, saved replies, moderation rules
  • Shared calendars
  • Advanced and ads reports
  • Social ROI analysis
  • Competitor benchmarking
  • Up to 10 profiles

Custom (Enterprise)

Tailored Pricing

Large teams with complex needs

  • Everything in Advanced
  • Unlimited profiles
  • AI reply suggestions
  • SSO, custom roles
  • Multi-step approvals
  • Full reporting with historical import
  • API integrations
  • Sentiment analysis
  • Priority support

ProspectIn

Starter

€20/month

Individuals starting LinkedIn outreach

  • Basic connection requests
  • Simple follow-up sequences
  • Daily limits and safety controls
  • Chrome extension and dashboard

Advanced

€40/month

Users needing full automation

  • Multi-step sequence builder
  • Automated profile visits
  • Enhanced analytics
  • Higher daily limits

Agency

Custom

Teams and agencies managing multiple accounts

  • Multiple LinkedIn accounts
  • Team collaboration and templates
  • Priority support
  • Advanced quotas
Want simpler pricing? PostFlow offers straightforward plans focused on fast post creation. Try out now

Feature Deep Dive

Content Creation Capabilities

Agorapulse

Strengths
  • AI Writing Assistant for posts and alt-text
  • Bulk scheduling via CSV for efficiency
  • Instagram product tagging and grid preview
  • PulseLink in Bio tool for links
  • Shared calendars with internal comments
Workflow

Generate with AI → Edit in composer → Assign approvals → Bulk schedule

ProspectIn

Strengths
  • No native content creation; focuses on message templates
  • Sequence builder for personalized outreach messages
  • Import leads to customize messages
Workflow

Build sequence → Customize messages → Automate sends with delays

Agorapulse offers robust content creation and scheduling for social posts across platforms, ideal for marketing teams. ProspectIn lacks content tools, prioritizing outreach messages for sales. Choose Agorapulse for creative social management; ProspectIn for scripted LinkedIn prospecting.

Agorapulse AI writing assistant

Scheduling & Automation

Agorapulse

Strengths
  • Unlimited multi-network scheduling
  • Publishing queues and bulk CSV
  • Visual calendars with drag-and-drop
  • Automation for moderation and replies
Limitations
  • No sequence-based personal outreach
  • Focused on posts, not profile actions

ProspectIn

Strengths
  • Automated sequences for connections and messages
  • Profile visits and actions with randomized delays
  • Daily limits for safety
  • Lead import for targeted automation
Limitations
  • Browser-based; fragile and risky
  • LinkedIn-only; no post scheduling

Agorapulse dominates multi-platform post scheduling and automation, while ProspectIn specializes in LinkedIn outreach automation. Agorapulse suits content teams; ProspectIn fits sales automation but with TOS risks.

Lead Generation & Relationship Building

Agorapulse

Strengths
  • ROI tracking links social to leads and sales
  • Unified inbox for engagement capture
  • Social listening for opportunities
  • Assignments for team follow-up
Workflow

Monitor inbox → Engage via rules → Track ROI to conversions → Report on pipeline impact

ProspectIn

Strengths
  • Sequence campaigns for outbound connections
  • Mini-CRM with tags and stages
  • Auto-visits to warm prospects
  • Analytics on acceptance/reply rates
Limitations
  • Inbound limited; gray-area TOS compliance
  • No multi-platform lead tracking

ProspectIn excels at proactive LinkedIn lead gen via automation, while Agorapulse focuses on inbound social engagement and ROI measurement. ProspectIn for outbound sales; Agorapulse for holistic social-to-business conversion.

Agorapulse ROI and lead tracking

Analytics & Reporting

Agorapulse

Strengths
  • Profile and post-level reports
  • ROI analysis and competitor benchmarking
  • Branded exports and historical data
  • Ads and sentiment analysis (enterprise)
Limitations
  • Advanced in higher tiers
  • Not sales-sequence focused

ProspectIn

Strengths
  • Basic sequence analytics (rates, performance)
  • Prospect tracking in mini-CRM
Limitations
  • Shallow compared to full social tools
  • No ROI or multi-platform insights

Agorapulse provides deep, business-oriented analytics across social, superior for ROI-focused teams. ProspectIn offers basic outreach metrics. Agorapulse wins for comprehensive reporting; ProspectIn suffices for simple sequence tracking.

Agorapulse advanced reporting dashboard
Prefer a streamlined tool? PostFlow focuses purely on creating great LinkedIn content quickly. Try out now

Use Case Comparison

Marketing Team Managing Multiple Platforms

Agorapulse 🏆

Excellent

Unified inbox, scheduling, and ROI across networks ideal for team coordination.

Best Plan: Professional ($119/month per user)

Score: 10/10

ProspectIn

Poor

LinkedIn-only; no multi-platform support.

Best Plan: Not suitable

Score: 1/10

Sales Development Rep (SDR) on LinkedIn

Agorapulse

Fair

Basic LinkedIn publishing and inbox, but no automation sequences.

Best Plan: Standard ($79/month)

Score: 5/10

ProspectIn 🏆

Excellent

Sequence automation and safety controls perfect for outbound prospecting.

Best Plan: Advanced (€40/month)

Score: 10/10

Digital Agency Handling Multiple Clients

Agorapulse 🏆

Excellent

Shared calendars, approvals, unlimited profiles, and branded reports for clients.

Best Plan: Advanced ($149/month per user)

Score: 10/10

ProspectIn

Good

Multi-account in agency tier, but limited to LinkedIn outreach.

Best Plan: Agency (Custom)

Score: 7/10

Solo Founder Doing Sales Prospecting

Agorapulse

Poor

Overkill for solo; expensive and not automation-focused.

Best Plan: Free or Standard ($79/month)

Score: 3/10

ProspectIn 🏆

Excellent

Affordable, easy sequences for personal outreach.

Best Plan: Starter (€20/month)

Score: 9/10

B2B Company Needing Social ROI

Agorapulse 🏆

Excellent

Advanced ROI analysis ties social to revenue.

Best Plan: Advanced ($149/month)

Score: 10/10

ProspectIn

Fair

Basic reply rates, but no ROI integration.

Best Plan: Advanced (€40/month)

Score: 4/10

Recruiter Sourcing via LinkedIn

Agorapulse

Fair

Inbox for engagement, but no auto-visits or sequences.

Best Plan: Professional ($119/month)

Score: 6/10

ProspectIn 🏆

Excellent

Automated visits and connections for candidate outreach.

Best Plan: Advanced (€40/month)

Score: 9/10

E-commerce Brand Using Social for Sales

Agorapulse 🏆

Excellent

Product tagging, inbox for service, ROI for sales tracking.

Best Plan: Professional ($119/month)

Score: 9/10

ProspectIn

Poor

No e-commerce or multi-platform features.

Best Plan: Not suitable

Score: 2/10

Growth Hacker Testing Outbound Campaigns

Agorapulse

Good

Listening and reporting for testing, but manual outreach.

Best Plan: Advanced ($149/month)

Score: 7/10

ProspectIn 🏆

Excellent

Scalable sequences with analytics for rapid testing.

Best Plan: Advanced (€40/month)

Score: 10/10

Higher Education Managing Student Engagement

Agorapulse 🏆

Excellent

Multi-profile management, inbox for interactions, ROI for impact.

Best Plan: Advanced ($149/month)

Score: 9/10

ProspectIn

Poor

Sales-focused; not for broad engagement.

Best Plan: Not suitable

Score: 1/10

Agency Managing LinkedIn Prospecting for Clients

Agorapulse

Good

Team features, but no LinkedIn automation.

Best Plan: Enterprise (Custom)

Score: 6/10

ProspectIn 🏆

Excellent

Multi-account agency tier for client campaigns.

Best Plan: Agency (Custom)

Score: 9/10

Small Business Handling Social Media

Agorapulse 🏆

Good

Free tier for basics; scales up, but pricey for small.

Best Plan: Free or Standard ($79/month)

Score: 7/10

ProspectIn

Fair

Useful if LinkedIn-focused, but limited scope.

Best Plan: Starter (€20/month)

Score: 4/10

B2B Sales Team Building Pipeline

Agorapulse

Good

ROI ties social to pipeline, team collaboration.

Best Plan: Professional ($119/month)

Score: 8/10

ProspectIn 🏆

Excellent

Direct lead gen via LinkedIn sequences and CRM.

Best Plan: Advanced (€40/month)

Score: 10/10

Still deciding? PostFlow offers a simple, focused approach to LinkedIn content creation. Try out now

Pros and Cons

Agorapulse

Pros

  • Unified inbox centralizes all social interactions
  • Intuitive interface easier than legacy tools
  • Robust workflows with calendars and approvals
  • Strong ROI features connecting to business outcomes
  • Advanced moderation for efficient management
  • AI tools for content and replies
  • Scalable for teams and agencies with enterprise options

Cons

  • Per-user pricing expensive for large teams
  • Heavy feature set overwhelming for small users
  • Advanced analytics and ROI in higher plans
  • Configuration needed for many profiles
  • Less AI-focused on ideation than specialized tools

ProspectIn

Pros

  • Effective sequence automation for LinkedIn outreach
  • Built-in safety with limits and delays
  • Mini-CRM simplifies prospect management
  • Affordable for solo users and small teams
  • Team features for agencies in custom tier
  • Easy lead import from LinkedIn sources

Cons

  • Browser-based; fragile and TOS-risky
  • Dated interface compared to modern tools
  • Limited to LinkedIn; no multi-platform
  • Development shifted to successor Waalaxy
  • Requires monitoring to avoid bans
  • Basic analytics without ROI depth
Want the best of both worlds? Try PostFlow for fast content creation without the complexity. Try out now

Final Verdict

Agorapulse and ProspectIn target different aspects of social and sales workflows. Agorapulse is a robust, multi-platform management tool with strong collaboration and ROI, ideal for marketing teams. ProspectIn is a niche LinkedIn automation tool for outbound prospecting, but with risks and limited scope.

Choose Agorapulse for comprehensive social management and team use. Opt for ProspectIn if LinkedIn sales automation is your sole focus, but consider risks and its successor Waalaxy. For hybrid needs, use Agorapulse for social and ProspectIn for LinkedIn leads.

Overall Scores

Agorapulse

4.5 / 5.0

Multi-Platform: 10/10

Value: 7/10

ProspectIn

3.7 / 5.0

Multi-Platform: 1/10

Value: 9/10

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