AuthoredUp vs Oktopost
AuthoredUp
- Platform: LinkedIn only
- Best For: LinkedIn content creation and personal branding
- Strength: Deep LinkedIn editor and historical post analysis
- Users: 2,000+ professionals
Starting at $12.46/month
Oktopost
- Platform: LinkedIn-first, multi-platform support
- Best For: B2B revenue attribution and employee advocacy
- Strength: Funnel analytics and CRM integrations
- Users: Enterprise B2B teams
Starting at Custom
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Oktopost |
|---|---|---|
| ✓ LinkedIn-only with deep specialization including company pages | ✓ LinkedIn-first with publishing and mailbox management | |
| Multi-platform (X, Facebook, etc.) | ✗ LinkedIn-focused only | ✓ Supports multiple channels with B2B emphasis |
| Chrome Extension | ✓ Integrated editor and preview in LinkedIn | ✗ No native extension mentioned |
Content Creation
| Feature | AuthoredUp | Oktopost |
|---|---|---|
| Rich Post Editor | ✓ Formatting, previews, unlimited drafts and snippets | ✓ Campaign-based organization and GenAI agents |
| Templates and Hooks | ✓ 300+ hooks, endings, CTA templates | ✗ Content sourcing tools but no specific templates |
| AI Post Generation | ✗ No native AI; relies on user input and templates | ✓ B2B-focused GenAI for authentic content |
| Content Reuse | ✓ Historical posts and saved-post analysis | ✓ Centralized shareable content for advocacy |
Scheduling & Management
| Feature | AuthoredUp | Oktopost |
|---|---|---|
| Content Calendar | ✓ Centralized for published and scheduled posts | ✓ Campaign-based organization |
| Multi-Profile Management | ✓ Supports multiple company pages | ✓ Manages multiple profiles with team access |
| Employee Advocacy | ✗ Not available | ✓ Dedicated platform for sharing content |
Analytics & Reporting
| Feature | AuthoredUp | Oktopost |
|---|---|---|
| Post Performance Analytics | ✓ Impressions, engagement, growth timelines, CSV export | ✓ Funnel-focused tied to pipeline and revenue |
| Best Time to Post | ✓ Recommendations based on data | ✗ Not specifically mentioned |
| Social Listening | ✗ Not available | ✓ For brand, competitor, and industry conversations |
| Competitor Insights | ✗ Not available | ✓ Marketing intelligence on strategies |
Collaboration & Integrations
| Feature | AuthoredUp | Oktopost |
|---|---|---|
| Team Collaboration | ✓ Draft collaboration and sub-accounts | ✓ Onboarding, training, and customer success |
| CRM Integrations | ✗ No integrations mentioned | ✓ Deep ties to CRM and marketing automation |
| Customer Engagement Tools | ✗ Not available | ✓ For managing social interactions |
Pricing Comparison
AuthoredUp offers transparent, per-profile pricing starting at $12.46/month (yearly Business), ideal for individuals and small teams. Oktopost uses custom pricing via sales, targeting enterprises, which may be higher but includes advanced features like advocacy and integrations.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection
- Full editor with styling and preview
- Unlimited drafts, snippets, and company pages
- 300+ hooks and templates
- Content analytics
Business (Monthly)
$14.95/month per profile
Teams and agencies with multiple profiles
- Minimum 3 profiles
- Multi-profile management
- Sub-accounts for teams/clients
- Team analytics and draft collaboration
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- Billed at $199.50/year
- All Individual monthly features
- Access to saved posts
Business (Yearly)
$12.46/month per profile
Scaling teams with long-term needs
- Billed at $149.50 per profile/year
- All Business monthly features
- Organization management
Custom Growth Plan
Custom
Large agencies needing personalization
- Personalized onboarding
- Dedicated training
- Flexible invoicing
Oktopost
Custom Plan
Custom
Mid-market to enterprise B2B teams
- Social Management module
- Employee Advocacy (optional)
- Social Listening and Intelligence (optional)
- Funnel analytics
- CRM integrations
- Customer success support
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ hooks/endings/CTAs for ideation
- Historical post collection and reuse suggestions for top performers
- Saved-post analysis with filters and CSV export
- Tailored for LinkedIn nuances like readability and formatting
Workflow
Save ideas as snippets → Use templates for drafting → Edit with preview → Reuse from history → Schedule
Oktopost
Strengths
- LinkedIn-first publishing with mailbox management
- Campaign-based content organization and sourcing
- B2B-focused GenAI agents for authentic, scalable content
- Centralized shareable content for employee advocacy
- Tools for customer engagement in social interactions
Workflow
Source content for campaigns → Generate with GenAI → Organize by funnel stage → Share via advocacy → Publish across channels
AuthoredUp provides a superior, hands-on editor and template library for LinkedIn creators who craft posts manually, emphasizing reuse and analysis. Oktopost leverages AI for faster, team-scale content in B2B contexts but lacks AuthoredUp's depth in formatting and historical insights. Choose AuthoredUp for precise LinkedIn writing; Oktopost for AI-driven B2B campaigns.
Scheduling & Automation
AuthoredUp
Strengths
- Centralized content calendar for posts
- Posts table with filters by type, account, tags
- Support for multiple company pages under one profile
- Best times to post recommendations
Limitations
- No multi-platform scheduling
- Manual drafting without AI automation
- Chrome-centric for some features
Oktopost
Strengths
- Campaign-based scheduling across platforms
- Employee advocacy for automated sharing
- Marketing automation integrations for workflows
- Onboarding and training for efficient setup
Limitations
- Less emphasis on individual post-level scheduling
- Custom setup may require more initial effort
AuthoredUp offers straightforward LinkedIn scheduling with calendars and filters, ideal for creators tracking patterns. Oktopost focuses on campaign automation and advocacy distribution, better for team-driven B2B processes. AuthoredUp wins for solo LinkedIn management; Oktopost for scalable, integrated automation.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth metrics: impressions, engagement, growth timelines
- Follower growth tracking and best post times
- Posts table analysis with filters and CSV export
- Saved-post keyword/author filters for patterns
Limitations
- LinkedIn-only; no cross-platform or revenue tying
- No social listening or competitor insights
Oktopost
Strengths
- Funnel-focused analytics linking to pipeline/revenue
- Social listening for conversations and insights
- Marketing intelligence on competitors
- Reporting tied to business outcomes
Limitations
- Less granular post-level details than AuthoredUp
- Enterprise-oriented; may overwhelm small users
AuthoredUp delivers detailed, actionable LinkedIn post and profile analytics for creators to optimize content. Oktopost connects social data to revenue funnels with listening and intelligence, suiting B2B strategy. AuthoredUp is best for content performance; Oktopost for business impact measurement.
Employee Advocacy & Collaboration
AuthoredUp
Strengths
- Draft collaboration for teams
- Sub-accounts for clients/agencies
- Organization management in Business plans
Limitations
- No dedicated advocacy platform
- Limited to LinkedIn sharing
Oktopost
Strengths
- Full employee advocacy with centralized content
- Measurable impact on brand and pipeline
- Team onboarding, training, and success management
- Integrations for collaborative workflows
Limitations
- Enterprise focus may require more resources
- Optional module adds to custom pricing
Oktopost stands out with robust advocacy tools for amplifying reach through employees, directly tying to revenue. AuthoredUp offers basic team collaboration but lacks advocacy scale. Oktopost is essential for B2B teams leveraging staff; AuthoredUp suffices for small LinkedIn-focused groups.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Tailored editor, unlimited drafts, templates, and analytics empower individuals to create and analyze without complexity.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Oktopost
Poor
Enterprise orientation and custom pricing overkill for solos; lacks simple content tools.
Best Plan: Not suitable
Score: 2/10
B2B Marketer Focused on LinkedIn
AuthoredUp 🏆
Excellent
Deep LinkedIn features like post reuse and analytics align with B2B personal branding and content strategies.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 9/10
Oktopost
Good
Strong LinkedIn support but broader focus dilutes solo B2B needs; better for teams.
Best Plan: Custom Plan
Score: 7/10
Enterprise B2B Marketing Team
AuthoredUp
Fair
Good for LinkedIn but lacks multi-platform, advocacy, and CRM depth for large-scale operations.
Best Plan: Custom Growth Plan
Score: 5/10
Oktopost 🏆
Excellent
Revenue attribution, advocacy, and integrations perfect for complex B2B environments.
Best Plan: Custom Plan
Score: 10/10
Agency Managing LinkedIn Clients
AuthoredUp 🏆
Good
Sub-accounts and multi-profile support work for agencies, but LinkedIn-only limits scope.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Oktopost
Fair
Advocacy and campaigns suit client work, but custom pricing and enterprise tilt may not fit small agencies.
Best Plan: Custom Plan
Score: 6/10
Sales Team Using LinkedIn for Pipeline
AuthoredUp
Good
Analytics and content reuse aid social selling, but no direct revenue tying or advocacy.
Best Plan: Individual Monthly ($19.95/month)
Score: 7/10
Oktopost 🏆
Excellent
Funnel analytics and advocacy amplify pipeline generation through team efforts.
Best Plan: Custom Plan
Score: 9/10
Building Personal Brand on LinkedIn
AuthoredUp 🏆
Excellent
Editor, templates, and growth tracking optimize personal content for engagement.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Oktopost
Fair
Useful for B2B branding but geared toward teams, not individuals.
Best Plan: Not ideal
Score: 4/10
Running Employee Advocacy Program
AuthoredUp
Poor
No advocacy features; limited to personal/team posting.
Best Plan: Not suitable
Score: 1/10
Oktopost 🏆
Excellent
Dedicated platform measures advocacy impact on brand and revenue.
Best Plan: Custom Plan
Score: 10/10
Small Consultant Team
AuthoredUp 🏆
Excellent
Affordable multi-profile support and collaboration for LinkedIn-focused consulting.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 9/10
Oktopost
Fair
Overkill for small teams; custom pricing not budget-friendly.
Best Plan: Custom Plan
Score: 3/10
HR Team for Employer Branding
AuthoredUp
Good
LinkedIn tools help with personal branding, but no team amplification.
Best Plan: Business Yearly
Score: 6/10
Oktopost 🏆
Excellent
Advocacy and listening support recruitment and branding via social.
Best Plan: Custom Plan
Score: 9/10
Budget-Conscious B2B User
AuthoredUp 🏆
Excellent
Low starting price with high value for LinkedIn needs.
Best Plan: Business Yearly ($12.46/month)
Score: 9/10
Oktopost
Poor
Custom pricing likely exceeds budgets for smaller operations.
Best Plan: Not suitable
Score: 2/10
Multi-Channel B2B Strategy
AuthoredUp
Poor
LinkedIn-only; unsuitable for broader channels.
Best Plan: Not suitable
Score: 1/10
Oktopost 🏆
Good
Multi-platform with LinkedIn emphasis, but custom setup needed.
Best Plan: Custom Plan
Score: 8/10
Specialist in Content Reuse and Analysis
AuthoredUp 🏆
Excellent
Historical analysis, reuse suggestions, and filters excel here.
Best Plan: Individual Monthly
Score: 10/10
Oktopost
Fair
Shareable content for advocacy, but less focus on reuse analytics.
Best Plan: Custom Plan
Score: 5/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics with CSV export and historical reuse
- Affordable, transparent pricing starting at $12.46/month
- Chrome extension for in-platform experience
- Supports multiple company pages and team sub-accounts
- Strong privacy and EU hosting for security
Cons
- Interface complex for basic users
- No native AI generation; manual drafting required
- Chrome-dependent; limits non-extension users
- Per-profile pricing scales for teams
- LinkedIn-only; no multi-platform support
- No free trial or money-back guarantee
Oktopost
Pros
- LinkedIn-first B2B focus with revenue attribution
- Robust employee advocacy for amplified reach
- GenAI for content and funnel analytics
- Deep CRM/marketing automation integrations
- Social listening and competitor intelligence
- Dedicated customer success and onboarding
- Scalable for mid-market to enterprise
Cons
- No public pricing; custom quotes add friction
- Enterprise tilt overkill for solos/small teams
- Limited non-LinkedIn channel details
- Implementation requires internal resources
- No self-serve trial; sales-dependent
- Pricing page issues (404 errors reported)
Final Verdict
AuthoredUp and Oktopost cater to B2B social needs but differ in scope: AuthoredUp is a nimble LinkedIn studio for creators emphasizing content quality and insights, while Oktopost is an enterprise platform for teams integrating social with revenue via advocacy and analytics.
Opt for AuthoredUp if LinkedIn is your core channel and you value content craftsmanship on a budget. Choose Oktopost for B2B teams needing advocacy, integrations, and revenue insights. For hybrid needs, use AuthoredUp for creation and Oktopost for distribution and measurement.
Overall Scores
AuthoredUp
LinkedIn Focus: 10/10
Content Creation: 9/10
Value: 9/10
Oktopost
LinkedIn Focus: 8/10
Content Creation: 7/10
Multi-Platform: 7/10
Value: 6/10
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