Agorapulse vs Oktopost
Agorapulse
- Platform: Multi-network (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Teams and agencies needing unified inbox and ROI
- Strength: All-in-one management with collaboration
- Users: 2011+ users
Starting at $79/month
Oktopost
- Platform: LinkedIn-first with multi-platform support
- Best For: B2B revenue teams and employee advocacy
- Strength: Funnel analytics and CRM integrations
- Users: Not specified
Starting at Custom
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Oktopost |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Supported but less emphasized than LinkedIn |
| ✓ Multi-profile publishing and reporting | ✓ LinkedIn-first with deep publishing and mailbox management | |
| Twitter/X | ✓ Unified inbox and scheduling | ✓ Supported in B2B context |
| YouTube, TikTok, Pinterest | ✓ Broad multi-network support | ✓ Limited details, focused on professional networks |
| Google My Business, Reviews | ✓ Manages reviews and ad comments | ✗ Not emphasized |
Publishing & Scheduling
| Feature | Agorapulse | Oktopost |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network, bulk CSV, queues | ✓ Campaign-based organization |
| Shared content calendars | ✓ With approvals and internal comments | ✓ Campaign-focused for B2B |
| AI Writing Assistant | ✓ For posts and alt-text | ✓ GenAI agents for B2B content |
| Bulk scheduling | ✓ CSV import and publishing queues | ✗ Content sourcing tools but not bulk emphasized |
| Link-in-bio tool | ✓ PulseLink for Instagram | ✗ Not available |
Inbox & Engagement
| Feature | Agorapulse | Oktopost |
|---|---|---|
| Unified social inbox | ✓ Comments, messages, reviews, ad comments | ✓ LinkedIn mailbox management |
| Advanced moderation rules | ✓ Labels, bulk actions, saved replies | ✗ Customer engagement tools but less detailed |
| Social listening | ✓ Across networks, news, blogs | ✓ Brand, competitor, industry conversations |
| Ad comments monitoring | ✓ Integrated in inbox | ✗ Not specified |
Analytics & Reporting
| Feature | Agorapulse | Oktopost |
|---|---|---|
| ROI analysis | ✓ Connects to leads, sales, traffic | ✓ Funnel-focused tied to pipeline and revenue |
| Branded reports | ✓ Profile and post-level exports | ✓ Social analytics with marketing intelligence |
| Competitor benchmarking | ✓ In advanced plans | ✓ Insights into competitor strategies |
| Sentiment analysis | ✓ In enterprise | ✗ Not specified |
Collaboration & Agency Features
| Feature | Agorapulse | Oktopost |
|---|---|---|
| Team workflows | ✓ Approvals, assignments, performance reports | ✓ Customer success and onboarding |
| Unlimited profiles | ✓ In enterprise | ✗ Custom based on scope |
| SSO and custom roles | ✓ Enterprise feature | ✗ Not specified |
Employee Advocacy & B2B
| Feature | Agorapulse | Oktopost |
|---|---|---|
| Employee advocacy platform | ✗ Not available | ✓ Centralized shareable content |
| CRM integrations | ✗ API integrations in enterprise | ✓ Deep CRM and marketing automation |
| Marketing intelligence | ✗ Not available | ✓ Competitor content insights |
Integrations & Extras
| Feature | Agorapulse | Oktopost |
|---|---|---|
| API integrations | ✓ For data and workflows | ✓ CRM and automation platforms |
| Mobile app | ✓ iOS and Android | ✗ Not specified |
| Priority support | ✓ Dedicated CSM in enterprise | ✓ Customer success manager |
Pricing Comparison
Agorapulse offers transparent per-user pricing starting at $79/month (yearly) with tiered plans up to custom enterprise, while Oktopost uses custom pricing with no public tiers, requiring sales contact. Agorapulse provides better visibility for teams, but Oktopost's model suits enterprise B2B needs.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API, sentiment analysis
- Priority support with CSM
Oktopost
Custom plan
Custom
B2B teams of all sizes
- Social Management module
- Employee Advocacy module (optional)
- Social Listening and Marketing Intelligence (optional)
- Funnel-focused analytics
- CRM and automation integrations
- Customer Success Manager and onboarding
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-network publishing
- Shared calendars with approvals and comments
- AI Writing Assistant and alt-text generator
- Bulk CSV scheduling and publishing queues
- Instagram-specific tools like product tagging
Workflow
Plan in shared calendar → Add internal notes/approvals → Use AI to generate/edit → Bulk schedule via CSV → Automate queues
Oktopost
Strengths
- LinkedIn-first publishing with campaign organization
- Content sourcing tools for B2B
- GenAI agents for authentic content creation
- Employee advocacy for amplified sharing
- Integration with CRM for targeted publishing
Workflow
Source content into campaigns → Generate with GenAI → Organize for advocacy → Schedule across B2B channels → Track in funnel analytics
Agorapulse offers broader, team-oriented publishing with bulk tools and approvals, ideal for agencies. Oktopost focuses on B2B campaigns and advocacy, better for revenue-aligned content distribution. Agorapulse wins for multi-platform volume; Oktopost for LinkedIn B2B depth.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for all interactions (comments, messages, reviews, ads)
- Advanced moderation with rules, labels, bulk actions
- Saved replies and AI suggestions (enterprise)
- Post and inbox assignments for teams
Limitations
- Per-user limits in lower tiers
Oktopost
Strengths
- LinkedIn mailbox for professional interactions
- Customer engagement tools
- Social listening for conversations
- Sentiment and intelligence from listening
Limitations
- Less emphasis on broad inbox unification
- B2B-focused, may lack consumer channel depth
Agorapulse's unified inbox is superior for centralized, efficient management across networks, especially for customer service. Oktopost provides solid B2B engagement via listening but lacks Agorapulse's moderation depth. Choose Agorapulse for volume engagement; Oktopost for B2B insights.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reporting with branded exports
- ROI analysis linking to leads/sales/traffic
- Advanced reports including ads and competitors
- Team performance insights
Limitations
- ROI locked to higher tiers
Oktopost
Strengths
- Funnel-focused analytics tied to revenue/pipeline
- Marketing intelligence on competitors
- Social listening reports
- CRM-integrated metrics
Limitations
- Less broad reporting without custom setup
Both excel in business impact metrics, but Agorapulse offers more accessible ROI for general teams, while Oktopost's funnel analytics shine for B2B sales cycles. Agorapulse is better for comprehensive exports; Oktopost for pipeline attribution.
Collaboration, Agency & Advocacy Features
Agorapulse
Strengths
- Shared calendars, approvals, assignments
- Team reports and governance (enterprise)
- Unlimited profiles for agencies
- API for workflows
Workflow
Assign tasks → Review/approve in calendar → Bulk actions in inbox → Export branded reports
Oktopost
Strengths
- Employee advocacy with shareable content
- CRM integrations for team alignment
- Onboarding and CSM support
- Custom scopes for modules
Workflow
Curate content for advocacy → Distribute to employees → Track shares in funnel → Integrate with sales CRM
Agorapulse is stronger for agency collaboration and approvals, while Oktopost leads in employee advocacy for B2B amplification. Agencies handling clients prefer Agorapulse; revenue teams building internal programs choose Oktopost.
Use Case Comparison
Marketing Teams Managing Multiple Brands
Agorapulse 🏆
Excellent
Shared calendars, approvals, and unlimited profiles in enterprise handle multi-brand complexity with ROI tracking.
Best Plan: Advanced ($149/month) or Enterprise
Score: 9/10
Oktopost
Good
Campaign organization works but lacks broad multi-brand tools; better for unified B2B brands.
Best Plan: Custom
Score: 6/10
Digital Agencies Handling Multiple Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, branded reports, and per-user pricing scale for client management.
Best Plan: Professional ($119/month) or higher
Score: 10/10
Oktopost
Fair
Custom pricing and advocacy suit some clients, but less focused on agency workflows.
Best Plan: Custom
Score: 5/10
B2B Companies Needing ROI Reporting
Agorapulse
Excellent
Strong ROI features connect social to business outcomes, with structured approvals.
Best Plan: Advanced ($149/month)
Score: 9/10
Oktopost 🏆
Excellent
Funnel analytics directly tie to pipeline/revenue, ideal for B2B sales cycles.
Best Plan: Custom
Score: 10/10
E-commerce Brands Relying on Social Sales/Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/ad comments, product tagging, and ROI for sales tracking.
Best Plan: Professional ($119/month)
Score: 9/10
Oktopost
Poor
B2B focus misses e-commerce specifics like reviews and consumer engagement.
Best Plan: Not suitable
Score: 3/10
Organizations Running Employee Advocacy
Agorapulse
Fair
Team collaboration exists but no dedicated advocacy platform.
Best Plan: Advanced ($149/month)
Score: 5/10
Oktopost 🏆
Excellent
Built-in advocacy with measurable impact on brand and pipeline.
Best Plan: Custom with Advocacy module
Score: 10/10
Higher Education Managing Student/Alumni Engagement
Agorapulse 🏆
Good
Unified inbox and reporting for broad engagement, but less B2B depth.
Best Plan: Standard ($79/month)
Score: 7/10
Oktopost
Fair
LinkedIn focus helps professional networking, but custom pricing may not fit.
Best Plan: Custom
Score: 6/10
Sales Teams Practicing Social Selling
Agorapulse
Good
ROI and listening help, but no deep CRM or advocacy for selling.
Best Plan: Advanced ($149/month)
Score: 7/10
Oktopost 🏆
Excellent
LinkedIn tools, advocacy, and CRM integrations perfect for social selling.
Best Plan: Custom
Score: 10/10
Small Businesses or Solo Creators
Agorapulse 🏆
Fair
Free plan available, but feature-heavy and per-user pricing scales poorly for solos.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Oktopost
Poor
Enterprise orientation and custom pricing overkill for small users.
Best Plan: Not suitable
Score: 2/10
HR Teams for Employer Branding/Recruitment
Agorapulse
Good
Broad engagement tools, but lacks advocacy for internal amplification.
Best Plan: Professional ($119/month)
Score: 6/10
Oktopost 🏆
Excellent
Advocacy platform boosts employer brand via employees on LinkedIn.
Best Plan: Custom with Advocacy
Score: 9/10
Mid-Market B2B Marketing Teams
Agorapulse
Good
Solid multi-channel management, but less B2B-specific.
Best Plan: Advanced ($149/month)
Score: 7/10
Oktopost 🏆
Excellent
Tailored for B2B with LinkedIn, analytics, and integrations.
Best Plan: Custom
Score: 10/10
Enterprise with Complex Social Needs
Agorapulse
Excellent
Enterprise features like SSO, unlimited profiles, and API handle scale.
Best Plan: Custom Enterprise
Score: 9/10
Oktopost
Excellent
Custom plans with CSM and modules for large B2B setups.
Best Plan: Custom
Score: 9/10
Retail Brands Driving Social Sales
Agorapulse 🏆
Excellent
Product tagging, inbox for service, ROI for sales impact.
Best Plan: Professional ($119/month)
Score: 9/10
Oktopost
Poor
B2B focus doesn't align with retail consumer channels.
Best Plan: Not suitable
Score: 3/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars and bulk scheduling
- Strong ROI features connecting to business outcomes
- Advanced moderation for efficient management
- Transparent per-user pricing with free tier
- Broad platform support and mobile app
Cons
- Per-user pricing expensive for large teams
- Heavy for solo or small businesses
- Advanced analytics/ROI in higher plans
- Configuration needed for many profiles
- Less AI-focused on content ideation
Oktopost
Pros
- LinkedIn-first for B2B sales cycles
- Employee advocacy with measurable impact
- Funnel analytics tying to revenue
- GenAI for B2B content creation
- Deep CRM and automation integrations
- Social listening and competitor intelligence
- Dedicated CSM for onboarding
Cons
- No public pricing; sales contact required
- Enterprise focus overkill for small teams
- Pricing page issues add friction
- Implementation requires resources
- Limited non-LinkedIn channel details
Final Verdict
Agorapulse and Oktopost are both enterprise-grade but target different needs: Agorapulse as a versatile all-in-one for teams/agencies with strong inbox/ROI, Oktopost as B2B specialist with advocacy and revenue focus. Agorapulse suits broad social operations; Oktopost excels in professional networks and sales alignment.
Choose Agorapulse for comprehensive, team-based social management across channels. Opt for Oktopost if B2B revenue and advocacy are core. For hybrid needs, use Agorapulse for operations and Oktopost for B2B specifics. Evaluate with trials/sales demos.
Overall Scores
Agorapulse
Multi-Platform: 10/10
Value: 8/10
Oktopost
Multi-Platform: 7/10
Value: 7/10
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