Appy Pie vs Oktopost
Appy Pie
- Platform: No-code apps, websites, AI tools, automations
- Best For: Non-technical app and website building
- Strength: AI-driven rapid prototyping
- Users: Not specified
Starting at €14/app/month
Oktopost
- Platform: B2B social media, primarily LinkedIn
- Best For: Revenue-focused social programs
- Strength: Employee advocacy and funnel analytics
- Users: Not specified
Starting at Custom
Table of Contents
At a Glance
Core Functionality
| Feature | Appy Pie | Oktopost |
|---|---|---|
| No-code App Building | ✓ AI App Generator and no-code builders for Android/iOS | ✗ Not applicable; social media focused |
| Website Building | ✓ AI Website Builder with templates | ✗ Not supported |
| Social Media Publishing | ✗ Limited; focuses on app/website tools | ✓ LinkedIn-first publishing and campaign management |
| Employee Advocacy | ✗ Not supported | ✓ Centralized content sharing for employees |
| AI Content Tools | ✓ Appy Pie Copy for text, images, videos; Pixazo for design | ✓ GenAI agents for B2B social content |
Automation & Integrations
| Feature | Appy Pie | Oktopost |
|---|---|---|
| Workflow Automation | ✓ Appy Pie Automate for no-code integrations between apps | ✓ Marketing automation integrations with CRM |
| CRM Integrations | ✗ General integrations but not CRM-focused | ✓ Deep CRM and marketing automation ties |
| AI Chatbots/Agents | ✓ Appy Pie Agents for chatbots and voice assistants | ✗ GenAI for content, not chatbots |
| Social Listening | ✗ Not supported | ✓ Brand, competitor, and industry monitoring |
Analytics & Reporting
| Feature | Appy Pie | Oktopost |
|---|---|---|
| App/Website Analytics | ✓ Google Analytics integration for apps | ✗ Not applicable |
| Social Analytics | ✗ Limited to app push notifications | ✓ Funnel-focused analytics tied to revenue |
| Marketing Intelligence | ✗ Not supported | ✓ Competitor content strategy insights |
| Compliance & Security | ✓ SOC 2, GDPR, HIPAA, ISO 27001 | ✓ Enterprise-grade security with custom options |
Deployment & Scaling
| Feature | Appy Pie | Oktopost |
|---|---|---|
| App Store Distribution | ✓ Google Play and Apple App Store support | ✗ Not applicable |
| Unlimited Hosting | ✓ Unlimited bandwidth across plans | ✗ Cloud-based social platform |
| Push Notifications | ✓ Tiered limits (500-2000/month) | ✗ Social engagement tools only |
| Customer Success Support | ✓ Guided app store submission | ✓ Dedicated onboarding and training |
Collaboration & Customization
| Feature | Appy Pie | Oktopost |
|---|---|---|
| Templates & Vertical Builders | ✓ Industry-specific templates for apps/websites | ✗ Campaign-based content organization |
| Team Collaboration | ✗ Individual-focused with agency use via templates | ✓ Employee advocacy and team engagement |
| Custom Pricing | ✓ Enterprise custom | ✓ All plans custom via sales |
Pricing Comparison
Appy Pie offers transparent tiered pricing starting at €14/app/month for no-code building, scaling to custom enterprise plans. Oktopost uses fully custom pricing with no public tiers, requiring sales contact, which suits enterprise B2B but adds evaluation friction.
Appy Pie
Basic (Gold)
€14/app/month
Basic Android app launches
- Supports Android apps
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 500 app downloads per month on Android
- Up to 500 push notifications
- Go live under your own developer account
- Ad-free PWA and Android app
- App analytics with Google Analytics
- Earn money through advertising
Gold (Best Value)
€36/app/month
Scaling Android apps
- Supports Android platforms
- App distribution to Google Play Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 1000 app downloads per month on Android
- Up to 1000 push notifications
- Go live under your own developer account
- Ad-free mobile apps
- App analytics with Google Analytics
- Earn money through advertising
Platinum (Most Popular)
€60/app/month
Cross-platform app development
- Supports Android and Apple platforms
- App distribution to Google Play Store and Apple App Store
- Unlimited bandwidth and hosting
- Unlimited app editing
- Up to 2000 app downloads per month on Android and iOS
- Up to 2000 push notifications
- Go live under your own developer accounts
- Ad-free mobile apps
- App analytics with Google Analytics
- Earn money through advertising
Enterprise
Custom
Large-scale, compliant deployments
- Includes all Platinum features
- Enterprise-grade security and data privacy
- Dedicated account manager
- Data Security Officer involvement
- Active Directory and Single Sign-On
- PCI DSS compliant infrastructure
- Regulatory compliance (GDPR, HIPAA, SOC 2, PCI DSS)
- Custom data retention policies
- Account capture and governance
- Unlimited app creation
Oktopost
Custom plan
Custom
Mid-market to enterprise B2B teams
- Access to Social Management module
- Access to Employee Advocacy module (optional)
- Access to Social Listening and Marketing Intelligence (optional)
- Funnel-focused social analytics and reporting
- Customer Success Manager and onboarding support
- Integrations with CRM and marketing automation platforms
Feature Deep Dive
Content Creation Capabilities
Appy Pie
Strengths
- AI App Generator builds apps from natural language
- Appy Pie Copy generates text, images, videos, music, logos
- Pixazo AI for images, videos, animations
- Vertical-specific templates for quick customization
- Convert Website to App tool for repurposing content
Workflow
Describe idea in natural language → AI generates app/website → Customize with drag-and-drop → Add AI content → Publish
Oktopost
Strengths
- B2B-focused GenAI agents for authentic social content
- Campaign-based content organization and sourcing
- Employee advocacy with shareable content library
- Social listening for conversation-inspired creation
- Marketing intelligence for competitor strategy insights
Workflow
Source content via listening → Generate with GenAI → Organize in campaigns → Distribute via advocacy → Analyze impact
Appy Pie shines in broad AI content and no-code building for apps/websites, ideal for rapid digital product creation. Oktopost specializes in B2B social content with advocacy amplification. Choose Appy Pie for versatile digital assets; Oktopost for targeted social campaigns.
Automation & Workflow Tools
Appy Pie
Strengths
- Appy Pie Automate for no-code workflows between services
- AI Agents for chatbots and conversational automations
- Push notifications and app updates automation
- Unlimited editing and hosting for seamless scaling
Limitations
- Automation focused on apps/websites, not social scheduling
- No native social media automation
Oktopost
Strengths
- Campaign-based publishing and scheduling
- Employee advocacy automation for content sharing
- Integrations with CRM for lead nurturing automation
- Social listening and engagement automation
Limitations
- Custom scope may limit flexibility without sales input
- Less emphasis on general no-code automation
Appy Pie offers robust no-code automation for apps and integrations, perfect for digital product workflows. Oktopost excels in social-specific automation like advocacy and CRM ties. Appy Pie wins for broad automation; Oktopost for B2B social efficiency.
Analytics & Insights
Appy Pie
Strengths
- Google Analytics integration for app performance
- Push notification and download tracking by tier
- Security and compliance reporting
- AI-driven insights for content optimization
Limitations
- Analytics tied to apps/websites, not social metrics
- No revenue funnel attribution
Oktopost
Strengths
- Funnel-focused social analytics linked to pipeline/revenue
- Social listening for brand/competitor insights
- Marketing intelligence on content strategies
- Custom reporting with customer success support
Limitations
- Analytics B2B social-centric; no app metrics
- Access depends on custom plan scope
Appy Pie provides app-centric analytics for usage and performance, while Oktopost delivers revenue-tied social insights. Select Appy Pie for digital product tracking; Oktopost for B2B social ROI measurement.
Use Case Comparison
Small Business Launching a Mobile App
Appy Pie 🏆
Excellent
AI App Generator and no-code builders enable quick, cost-effective app creation without developers.
Best Plan: Basic (Gold) (€14/month)
Score: 10/10
Oktopost
Poor
No app building capabilities; focused on social media only.
Best Plan: Not suitable
Score: 1/10
B2B Marketing Team Managing LinkedIn
Appy Pie
Fair
AI content tools can help, but lacks social management depth.
Best Plan: Platinum (€60/month)
Score: 4/10
Oktopost 🏆
Excellent
LinkedIn-first publishing, advocacy, and analytics tailored for B2B campaigns.
Best Plan: Custom
Score: 10/10
Startup Validating App Ideas Quickly
Appy Pie 🏆
Excellent
Natural language AI generation and templates speed up prototyping and testing.
Best Plan: Gold (€36/month)
Score: 9/10
Oktopost
Poor
No prototyping tools; social focus doesn't aid idea validation for apps.
Best Plan: Not suitable
Score: 2/10
Enterprise Running Employee Advocacy Programs
Appy Pie
Poor
No advocacy features; better for individual app creation.
Best Plan: Not suitable
Score: 2/10
Oktopost 🏆
Excellent
Dedicated advocacy platform with measurable impact on brand and pipeline.
Best Plan: Custom
Score: 10/10
Agency Building Apps/Websites for Clients
Appy Pie 🏆
Excellent
Templates and AI tools allow efficient multi-client projects with compliance.
Best Plan: Platinum (€60/month)
Score: 9/10
Oktopost
Fair
Social management possible but no app/website building for clients.
Best Plan: Custom
Score: 5/10
Organization in Regulated Industry Needing Compliance
Appy Pie 🏆
Excellent
Strong security certifications (SOC 2, HIPAA, GDPR) for apps and data.
Best Plan: Enterprise (Custom)
Score: 9/10
Oktopost
Good
Enterprise security available, but focused on social data compliance.
Best Plan: Custom
Score: 7/10
Non-Technical Founder Needing Digital Products
Appy Pie 🏆
Excellent
No-code ecosystem and guided submission for apps/websites without coding.
Best Plan: Basic (Gold) (€14/month)
Score: 10/10
Oktopost
Fair
Useful for social but requires marketing expertise, not digital product building.
Best Plan: Custom
Score: 4/10
Sales Team Practicing Social Selling
Appy Pie
Poor
No social selling tools; app focus doesn't align.
Best Plan: Not suitable
Score: 1/10
Oktopost 🏆
Excellent
Integrations and analytics connect social to pipeline for selling.
Best Plan: Custom
Score: 10/10
HR Team Supporting Employer Branding via Social
Appy Pie
Fair
AI content for websites/apps, but no social branding tools.
Best Plan: Platinum (€60/month)
Score: 5/10
Oktopost 🏆
Excellent
Advocacy programs boost employer branding and recruitment.
Best Plan: Custom
Score: 9/10
Entrepreneur Building AI Automations
Appy Pie 🏆
Excellent
Appy Pie Automate and Agents for no-code AI workflows.
Best Plan: Gold (€36/month)
Score: 9/10
Oktopost
Good
GenAI for social, but limited to B2B marketing automations.
Best Plan: Custom
Score: 6/10
Mid-Market Company Focused on Social Revenue
Appy Pie
Poor
No revenue attribution from social; app monetization via ads.
Best Plan: Not suitable
Score: 3/10
Oktopost 🏆
Excellent
Funnel analytics tie social to revenue outcomes.
Best Plan: Custom
Score: 10/10
SMB Needing Quick Digital Presence
Appy Pie 🏆
Excellent
Fast app/website building with AI for online visibility.
Best Plan: Basic (Gold) (€14/month)
Score: 10/10
Oktopost
Fair
Social management helps, but no website/app tools for full presence.
Best Plan: Custom
Score: 5/10
Pros and Cons
Appy Pie
Pros
- Extensive no-code ecosystem for apps, websites, automations, AI content
- AI tools like App Generator speed up creation dramatically
- Vertical templates reduce setup for specific industries
- Strong security with multiple compliance certifications
- Unlimited bandwidth/hosting across plans
- Guided support for non-technical users and app submission
Cons
- Broad features can overwhelm beginners
- Pricing per app adds up for multiple projects
- Download/push limits on lower tiers hinder growth
- Advanced features locked to higher plans
- Separate app store fees increase costs
- Not optimized for social media management
Oktopost
Pros
- LinkedIn-first design perfect for B2B complex sales
- Employee advocacy measures brand and pipeline impact
- Funnel analytics connect social to revenue
- GenAI accelerates authentic B2B content
- Deep CRM/marketing automation integrations
- Dedicated onboarding and customer success
Cons
- No public pricing; custom sales process only
- Enterprise focus overkill for small teams
- Pricing page issues add research friction
- Implementation requires significant resources
- Limited emphasis on non-LinkedIn channels
Final Verdict
Appy Pie and Oktopost target different aspects of digital strategy: Appy Pie as a no-code powerhouse for apps, websites, and AI tools, enabling quick launches for non-technical users. Oktopost is a B2B social specialist, linking social efforts to revenue through advocacy and analytics. They complement rather than compete directly.
Opt for Appy Pie if your goal is creating apps, websites, or automations without code. Choose Oktopost for B2B social management driving revenue. For hybrid needs, use Appy Pie for digital builds and Oktopost for social promotion.
Overall Scores
Appy Pie
Value: 8/10
Oktopost
Value: 7/10
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