AuthoredUp vs Dripify
AuthoredUp
- Platform: LinkedIn only
- Best For: Content creation and analytics
- Strength: Tailored LinkedIn post editor and insights
- Users: 2011 professionals
Starting at $12.46/month
Dripify
- Platform: LinkedIn and Email
- Best For: Sales automation and lead generation
- Strength: Drip campaigns with hyper-personalization
- Users: Not specified
Starting at $39/month
Table of Contents
At a Glance
Platform Support
| Feature | AuthoredUp | Dripify |
|---|---|---|
| ✓ LinkedIn-only with deep content and analytics focus | ✓ LinkedIn automation for outreach and campaigns | |
| Email Outreach | ✗ Not supported | ✓ Integrated email sequences with tracking |
| Multi-Platform Scheduling | ✗ LinkedIn-focused only | ✗ LinkedIn and email only, no social beyond LinkedIn |
Content Creation
| Feature | AuthoredUp | Dripify |
|---|---|---|
| Rich Post Editor | ✓ Formatting, previews, unlimited drafts and snippets | ✗ No content creation tools |
| Template Library | ✓ 300+ hooks, endings, CTAs for posts | ✓ Sequence templates for outreach |
| AI Post Generation | ✗ No native AI, relies on templates | ✓ AI-powered icebreakers for personalization |
| Content Calendar | ✓ Centralized for published and scheduled posts | ✗ Campaign builder, not content calendar |
Automation & Outreach
| Feature | AuthoredUp | Dripify |
|---|---|---|
| Drip Campaigns | ✗ No automation for outreach | ✓ Drag-and-drop builder with 15+ actions |
| Message Personalization | ✗ Not applicable | ✓ 20+ variables and AI icebreakers |
| A/B Testing | ✗ No testing features | ✓ For messages and sequences |
| Safety Features | ✗ Secure environment, no automation risks | ✓ Human behavior simulation for LinkedIn safety |
Lead Generation
| Feature | AuthoredUp | Dripify |
|---|---|---|
| Email Finder & Verification | ✗ Not supported | ✓ Verified emails with 99% deliverability |
| Lead Enrichment | ✗ No lead tools | ✓ 30+ B2B attributes in real-time |
| Conversation Management | ✗ Post-focused, no DMs | ✓ Dedicated inbox for LinkedIn conversations |
| CSV Export of Leads | ✓ For saved posts and analytics | ✓ For leads and reports |
Analytics & Reporting
| Feature | AuthoredUp | Dripify |
|---|---|---|
| Post Performance Analytics | ✓ Impressions, engagement, growth timelines | ✓ Campaign, account, team levels |
| Follower Growth Tracking | ✓ With best times to post | ✗ Focus on outreach metrics |
| Historical Content Analysis | ✓ Saved-post analysis with filters and reuse | ✗ No content history tools |
| Team Analytics | ✓ Across profiles in Business plan | ✓ Performance tracking in Advanced+ |
Collaboration & Integrations
| Feature | AuthoredUp | Dripify |
|---|---|---|
| Team Collaboration | ✓ Draft collaboration, sub-accounts | ✓ Team management in Advanced+ |
| Chrome Extension | ✓ Lives inside LinkedIn for editing | ✗ Cloud-based, no extension |
| Integrations (Zapier, Webhooks) | ✗ No integrations mentioned | ✓ Webhook and Zapier support in Pro+ |
| Multi-Profile Management | ✓ Multiple company pages and profiles | ✓ Team accounts for multiple users |
Pricing Comparison
AuthoredUp starts at $12.46/month (yearly Business) with a focus on LinkedIn content tools, offering better value for creators. Dripify begins at $39/month for sales automation, with per-user scaling that suits sales teams but can get costly.
AuthoredUp
Individual (Monthly)
$19.95/month
Solo creators managing one profile
- 1 LinkedIn profile connection included
- Full editor with text styling, bullet points, emojis, and preview
- Full Chrome extension and web platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings templates
- 1‑click post reuse from historical content
- Content analytics for posts and profile performance
Business (Monthly)
$14.95/month per profile
Teams or agencies with multiple profiles
- Minimum 3 LinkedIn profiles
- Everything in the Individual plan
- Connect and manage multiple profiles in one organization
- AuthoredUp sub‑accounts for team members and clients
- Organization management for centralized control
- Team analytics across profiles
- Draft collaboration between team members
Individual (Yearly)
$16.63/month
Committed solo users seeking savings
- 1 LinkedIn profile connection included
- Billed at $199.50 per year
- Full editor with formatting and preview
- Full extension and platform access
- Unlimited drafts, snippets, and company pages
- 300+ hooks and post endings
- Content analytics and performance insights
- Access to all saved posts in one place
Business (Yearly)
$12.46/month per profile
Scaling teams with long-term planning
- Minimum 3 LinkedIn profiles
- Billed at $149.50 per profile per year
- Everything in the yearly Individual plan
- Multi‑profile connection and management
- AuthoredUp sub‑accounts for teams and agencies
- Organization management for admins
- Team analytics and reporting
- Draft collaboration and shared workflows
Custom Growth Plan
Custom
Large teams or agencies needing tailored support
- Fast‑tracked LinkedIn success for teams and agencies
- Personalized onboarding and setup
- Dedicated training sessions for teams
- Flexible invoicing options for procurement processes
- Custom offer tailored to team size and needs
Dripify
Basic
$39/month
Solo sales reps starting outreach
- LinkedIn and email sequences
- 1 drip campaign
- Limited daily quotas for LinkedIn actions
- Advanced analytics and reports
- Compatibility with all LinkedIn account types
- Sequence templates
- Built-in LinkedIn protection
- 24/7 live support
- 100 email finder credits included
Pro
$59/month
Growing teams needing unlimited campaigns
- LinkedIn and email sequences
- Unlimited drip campaigns
- Full daily quotas for LinkedIn actions
- Dedicated inbox for conversations
- CSV export of leads
- Webhook integration and Zapier support
- Everything in Basic
- 24/7 live support
- 100 email finder credits included
Advanced
$79/month
Sales teams requiring collaboration
- LinkedIn and email sequences
- Unlimited drip campaigns
- Full daily quotas for LinkedIn actions
- Team management features
- Advanced LinkedIn protection
- Team analytics and performance tracking
- Everything in Pro
- 24/7 live support
- 100 email finder credits included
Enterprise
Custom
Large organizations with high-volume needs
- LinkedIn and email sequences
- Custom mail finder configuration
- Everything in Advanced
- Premium onboarding
- Dedicated technical support
- Customer success manager
- Tailored limits and features for large teams
Feature Deep Dive
Content Creation Capabilities
AuthoredUp
Strengths
- Rich editor with bold, italics, bullets, emojis, and live LinkedIn preview
- Unlimited drafts, snippets, and 300+ template library for hooks/CTAs
- Historical posts collection with reuse suggestions for top performers
- Chrome extension integrates directly into LinkedIn
- Centralized calendar and posts table for organization
Workflow
Save ideas as snippets → Use templates for drafting → Preview and edit → Schedule or publish → Analyze and reuse
Dripify
Strengths
- No direct content creation, but sequence templates and AI icebreakers for outreach messages
- Hyper-personalization with 20+ variables for tailored emails/LinkedIn messages
- Drag-and-drop campaign builder for sequencing
- Focus on outreach copy rather than social posts
Workflow
Build campaign → Insert variables/AI icebreakers → Set conditions/delays → Launch and A/B test
AuthoredUp is superior for LinkedIn post creation with its editor, templates, and reuse tools, ideal for building a content strategy. Dripify lacks content tools but excels in personalized outreach messaging. Choose AuthoredUp for publishing posts, Dripify for prospecting sequences.
Scheduling & Automation
AuthoredUp
Strengths
- Content calendar for scheduling LinkedIn posts
- Posts table with filters for planning
- Best times to post recommendations based on analytics
- 1-click reuse from history
Limitations
- Manual scheduling, no drip or automated outreach
- No email automation
- Focused on content posting, not prospect engagement
Dripify
Strengths
- Drag-and-drop drip campaign builder with actions, conditions, delays
- Automated LinkedIn actions (15+ types) and email sequences
- A/B testing and human behavior simulation for safety
- Full quotas in higher tiers for high-volume automation
Limitations
- No social post scheduling, only outreach automation
- Daily quotas limit scale in Basic plan
- Requires setup for optimal targeting
Dripify dominates automation with drip campaigns and safe LinkedIn actions, perfect for sales pipelines. AuthoredUp offers basic scheduling for content but no advanced automation. For outreach automation, Dripify wins; for content planning, AuthoredUp is better.
Lead Generation & Outreach
AuthoredUp
Strengths
- Indirect lead gen via content analytics and best post times
- Historical analysis to repurpose high-engagement content
- Follower growth tracking
- No direct outreach tools
Workflow
Create engaging content → Schedule optimally → Analyze engagement → Reuse winners to attract followers/leads
Dripify
Strengths
- Email finder, verification, and enrichment with 30+ B2B attributes
- Hyper-personalized messages with AI icebreakers
- Dedicated inbox for managing conversations
- CSV export of leads and webhook integrations
Workflow
Find/enrich leads → Build drip campaign → Automate outreach → Track opens/replies → Follow up in inbox
Dripify is the leader in direct lead generation with finder, enrichment, and automated outreach. AuthoredUp supports indirect leads through content performance but lacks prospecting tools. For sales-focused lead gen, Dripify is essential; for content-driven attraction, AuthoredUp suffices.
Analytics & Reporting
AuthoredUp
Strengths
- In-depth post analytics: impressions, engagement, growth timelines
- Follower tracking and best post times
- Saved-post analysis with keyword/author filters
- CSV export and multi-profile team analytics
Limitations
- LinkedIn-only, no outreach metrics
- No real-time campaign tracking
Dripify
Strengths
- Campaign-level analytics: opens, replies, performance
- Account and team tracking with CSV export
- A/B testing results and safety monitoring
- Integrated with outreach for ROI insights
Limitations
- Less focus on content/post performance
- No follower growth or historical content analysis
AuthoredUp provides deeper LinkedIn content and profile analytics, ideal for creators optimizing posts. Dripify's analytics shine in outreach metrics like reply rates. For post insights, choose AuthoredUp; for campaign ROI, Dripify.
Use Case Comparison
Solo LinkedIn Creator
AuthoredUp 🏆
Excellent
Unlimited drafts, templates, and analytics perfect for individual content strategy without team needs.
Best Plan: Individual Yearly ($16.63/month)
Score: 10/10
Dripify
Poor
Outreach-focused, lacks content creation tools for creators.
Best Plan: Not suitable
Score: 3/10
B2B Sales Team Using LinkedIn
AuthoredUp
Fair
Analytics help optimize content for leads, but no direct outreach.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 6/10
Dripify 🏆
Excellent
Automated drip campaigns, lead enrichment, and inbox management ideal for prospecting.
Best Plan: Advanced ($79/month)
Score: 10/10
Personal Branding Consultant
AuthoredUp 🏆
Excellent
Editor, templates, and historical reuse build strong personal brands on LinkedIn.
Best Plan: Individual Monthly ($19.95/month)
Score: 9/10
Dripify
Fair
Useful for client outreach but not for branding content.
Best Plan: Basic ($39/month)
Score: 5/10
Digital Marketing Agency Managing LinkedIn
AuthoredUp 🏆
Good
Sub-accounts and collaboration for clients, but LinkedIn-only.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 8/10
Dripify
Good
Team management and analytics for client campaigns, but outreach-focused.
Best Plan: Advanced ($79/month)
Score: 7/10
Recruiter Sourcing Candidates on LinkedIn
AuthoredUp
Poor
Content tools don't aid candidate outreach.
Best Plan: Not suitable
Score: 2/10
Dripify 🏆
Excellent
Lead finder, enrichment, and automated messaging for high-volume sourcing.
Best Plan: Pro ($59/month)
Score: 9/10
Founder Building Sales Pipeline
AuthoredUp
Good
Content analytics to attract inbound leads via posts.
Best Plan: Individual Yearly ($16.63/month)
Score: 7/10
Dripify 🏆
Excellent
Outbound automation with email/LinkedIn integration for direct pipeline building.
Best Plan: Pro ($59/month)
Score: 10/10
Content Marketer Analyzing Performance
AuthoredUp 🏆
Excellent
Deep analytics, filters, and CSV export for post patterns.
Best Plan: Business Monthly ($14.95/month per profile)
Score: 10/10
Dripify
Fair
Campaign analytics, but not for content posts.
Best Plan: Basic ($39/month)
Score: 4/10
Sales Enablement Team
AuthoredUp
Fair
Content tools for social selling posts, but no automation.
Best Plan: Business Yearly ($12.46/month per profile)
Score: 5/10
Dripify 🏆
Excellent
Team analytics, personalization, and drip sequences for enablement.
Best Plan: Advanced ($79/month)
Score: 9/10
Solopreneur on a Budget
AuthoredUp 🏆
Excellent
Low entry price with unlimited features for one user.
Best Plan: Individual Yearly ($16.63/month)
Score: 9/10
Dripify
Fair
Higher cost, better for active outreach needs.
Best Plan: Basic ($39/month)
Score: 6/10
Agency Managing Client Outreach
AuthoredUp
Good
Sub-accounts for clients, but content-only.
Best Plan: Custom Growth Plan
Score: 7/10
Dripify 🏆
Excellent
Team features, custom limits, and onboarding for agency scale.
Best Plan: Enterprise (Custom)
Score: 10/10
In-House LinkedIn Evangelist
AuthoredUp 🏆
Excellent
Tailored for personal branding and content reuse.
Best Plan: Individual Monthly ($19.95/month)
Score: 10/10
Dripify
Poor
Not focused on evangelist content creation.
Best Plan: Not suitable
Score: 3/10
Revenue Team Running Outbound
AuthoredUp
Poor
No outbound tools.
Best Plan: Not suitable
Score: 2/10
Dripify 🏆
Excellent
Centralized analytics and automation for outbound scaling.
Best Plan: Advanced ($79/month)
Score: 10/10
Pros and Cons
AuthoredUp
Pros
- Purpose-built for LinkedIn with tailored editor and preview
- Unlimited drafts, snippets, and templates streamline ideation
- Deep analytics including historical analysis and CSV export
- Chrome extension for seamless in-platform use
- Supports multiple company pages and team collaboration
- Affordable pricing starting at $12.46/month yearly
- Strong privacy with EU hosting and secure environment
- Best times to post and reuse suggestions boost efficiency
Cons
- Interface can be complex for basic users
- No native AI generation, relies on manual input/templates
- Chrome-only extension limits browser flexibility
- Per-profile pricing adds up for large teams
- LinkedIn-exclusive, no multi-platform or email support
- No outreach automation or lead finder tools
- Lacks free trial for easy testing
Dripify
Pros
- Combines LinkedIn and email for full outbound automation
- Drag-and-drop builder with conditions and delays for smart campaigns
- Hyper-personalization and AI icebreakers improve reply rates
- Email finder, verification, and enrichment for quality leads
- Safety features like human simulation protect accounts
- Dedicated inbox and A/B testing for efficient management
- Team features and 24/7 support in higher tiers
- Integrations like Zapier for broader workflows
Cons
- Higher starting price ($39/month) than content tools
- Learning curve for campaign design and quotas
- Extra costs for additional email finder credits
- Per-user pricing expensive for large or light-use teams
- No content creation or post scheduling features
- Requires strong targeting; tool doesn't generate leads alone
- No free trial, potential barrier to entry
Final Verdict
AuthoredUp and Dripify both enhance LinkedIn strategies but target different needs. AuthoredUp is a content studio for creators, offering editing, planning, and analytics to optimize posts. Dripify is a sales automation tool for outbound, with campaigns, lead tools, and email integration to build pipelines.
Choose AuthoredUp if your LinkedIn efforts center on content creation and performance insights. Opt for Dripify if sales automation and lead outreach drive your goals. For comprehensive LinkedIn management, use both: AuthoredUp for inbound content, Dripify for outbound engagement.
Overall Scores
AuthoredUp
Lead Generation: 5/10
Content Creation: 10/10
Value: 9/10
Dripify
Lead Generation: 10/10
Content Creation: 2/10
Value: 6/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
