Agorapulse vs Dripify
Agorapulse
- Platform: Multi-platform social media (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social media teams and agencies
- Strength: Unified inbox and ROI tracking
- Users: Thousands of teams and agencies
Starting at $79/month
Dripify
- Platform: LinkedIn and email
- Best For: B2B sales and lead generation
- Strength: Safe drip campaigns and personalization
- Users: B2B sales professionals and agencies
Starting at $39/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Dripify |
|---|---|---|
| Multi-social platforms (Facebook, Instagram, Twitter, LinkedIn) | ✓ Supports multiple networks for publishing and engagement | ✗ Focused solely on LinkedIn and email |
| LinkedIn-specific automation | ✓ Basic LinkedIn publishing and monitoring | ✓ Advanced actions like visits, messages, and connections |
| Email outreach | ✗ No email automation | ✓ Integrated email sequences with tracking |
| Ad comments and reviews | ✓ Unified inbox includes ad comments and reviews | ✗ Not applicable |
Publishing & Scheduling
| Feature | Agorapulse | Dripify |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network publishing with queues and bulk CSV | ✗ No content publishing; focuses on outreach |
| Drip campaign builder | ✗ No drip sequences | ✓ Drag-and-drop for LinkedIn and email campaigns |
| AI writing assistant | ✓ For social posts and alt-text | ✓ For hyper-personalization in outreach messages |
| Shared content calendars | ✓ With approvals and workflows | ✗ No calendar for publishing |
| Bulk actions and queues | ✓ For scheduling and moderation | ✗ Bulk for leads but not posts |
Engagement & Inbox
| Feature | Agorapulse | Dripify |
|---|---|---|
| Unified social inbox | ✓ For comments, messages, reviews across networks | ✓ Dedicated for LinkedIn conversations only |
| Automation rules and labels | ✓ Advanced moderation and bulk actions | ✓ Conditions in drip campaigns |
| Social listening | ✓ Across networks, news, blogs | ✗ No listening features |
| Hyper-personalization | ✗ Not focused on personalization | ✓ 20+ variables and AI icebreakers |
Lead Generation & Sales
| Feature | Agorapulse | Dripify |
|---|---|---|
| Email finder and verification | ✗ No lead finding tools | ✓ 99% deliverability with credits |
| Lead enrichment | ✗ No enrichment | ✓ 30+ B2B attributes in real-time |
| A/B testing for campaigns | ✗ No A/B for outreach | ✓ For messages and sequences |
| ROI tracking tied to revenue | ✓ Connects social to leads, sales, traffic | ✗ Campaign-level performance only |
Analytics & Reporting
| Feature | Agorapulse | Dripify |
|---|---|---|
| Profile and post-level reporting | ✓ With branded exports and ROI | ✓ At campaign, account, team levels |
| Competitor benchmarking | ✓ For social performance | ✗ No competitor features |
| Team performance analytics | ✓ Collaboration insights | ✓ For outreach campaigns |
| Sentiment analysis | ✓ In enterprise tier | ✗ No sentiment tools |
Collaboration & Agency Features
| Feature | Agorapulse | Dripify |
|---|---|---|
| Team assignments and approvals | ✓ Post and inbox assignments, workflows | ✓ Team management in higher tiers |
| Unlimited profiles for agencies | ✓ In custom enterprise plan | ✗ Per-user focus, no unlimited profiles |
| SSO and custom roles | ✓ Enterprise governance | ✗ Basic team features |
| API and Zapier integrations | ✓ For workflows and data | ✓ Webhook and Zapier for outreach |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for social management, scaling to enterprise custom. Dripify begins at $39/month for sales automation, offering better entry value for solo users but per-user costs add up for teams.
Agorapulse
Free
Free
Small-scale testing
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard
$79/month per user (yearly)
Solo social media managers
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional
$119/month per user (yearly)
Growing teams
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced
$149/month per user (yearly)
Teams needing insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars and approvals
- Advanced reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams and enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full API, sentiment analysis
- Dedicated support
Dripify
Basic
$39/month
Solo users starting outreach
- LinkedIn and email sequences
- 1 drip campaign
- Limited daily quotas
- Analytics and reports
- LinkedIn protection
- 100 email finder credits
Pro
$59/month
Advanced individual users
- Everything in Basic
- Unlimited drip campaigns
- Full daily quotas
- Dedicated inbox
- CSV lead export
- Webhook and Zapier
Advanced
$79/month
Small teams
- Everything in Pro
- Team management
- Advanced protection
- Team analytics
Enterprise
Custom
Large teams
- Everything in Advanced
- Custom email finder
- Premium onboarding
- Dedicated support and CSM
- Tailored limits
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited multi-network scheduling with bulk CSV and queues
- Shared calendars with internal comments and approval workflows
- AI Writing Assistant and alt-text generator
- Instagram-specific tools like product tagging and grid preview
- PulseLink in Bio for link-in-bio management
Workflow
Plan in shared calendar → Assign and approve → Bulk schedule via CSV → Publish with queues
Dripify
Strengths
- Drag-and-drop drip campaign builder for LinkedIn actions
- 15+ automation actions with conditions and delays
- Hyper-personalization with AI icebreakers
- A/B testing for outreach sequences
- Human behavior simulation for safety
Workflow
Build drip sequence → Add conditions and personalizations → Launch on LinkedIn/email → Monitor in dedicated inbox
Agorapulse is superior for social content publishing and team-based scheduling across platforms, ideal for marketing workflows. Dripify shines in automated sales outreach sequences on LinkedIn and email, but lacks general social posting. Choose Agorapulse for broad social management; Dripify for targeted prospecting.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox centralizing comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Social listening across networks and external sources
- Post and inbox assignments for teams
- AI-powered reply suggestions in enterprise
Limitations
- Less focus on outbound personalization
Dripify
Strengths
- Dedicated inbox for LinkedIn conversations
- Automation conditions for replies and follow-ups
- Hyper-personalization in messages
- Safety features mimicking human behavior
Limitations
- Limited to LinkedIn; no multi-platform inbox
- No broad social listening
Agorapulse offers a more robust, multi-platform unified inbox with advanced moderation for customer service and engagement. Dripify's inbox is tailored to sales conversations on LinkedIn with automation focus. Agorapulse wins for general social engagement; Dripify for sales follow-ups.
Lead Generation & Automation
Agorapulse
Strengths
- ROI tracking linking social to leads and revenue
- Social listening for opportunity identification
- Bulk actions in inbox for lead nurturing
Workflow
Monitor inbox and listening → Assign leads → Track ROI from engagement to sales
Limitations
- No direct email finder or enrichment
- Indirect lead gen via social
Dripify
Strengths
- Email finder, verification, and 30+ attribute enrichment
- Drip campaigns with 15+ LinkedIn actions
- A/B testing and performance analytics for optimization
- Hyper-personalization to boost reply rates
Workflow
Find and enrich leads → Build personalized drip → Automate outreach → Track opens/replies
Dripify is the clear leader in direct B2B lead generation with LinkedIn/email tools and enrichment. Agorapulse supports lead tracking through social ROI but lacks outbound automation. For proactive sales prospecting, Dripify excels; for social-driven leads, Agorapulse suffices.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting with branded exports
- ROI analysis tying activity to business outcomes
- Competitor benchmarking
- Team performance insights
- Sentiment analysis in enterprise
Limitations
- Advanced ROI in higher tiers
Dripify
Strengths
- Campaign, account, and team-level performance analytics
- Tracking of opens, replies, and conversions
- A/B testing results
- CSV exports for leads
Limitations
- No ROI or competitor features
- Focused on outreach metrics
Agorapulse provides deeper social and business ROI analytics for strategic decisions. Dripify's reporting is strong for sales campaign performance but narrower. Agorapulse is better for holistic social insights; Dripify for outreach optimization.
Use Case Comparison
Marketing Team Managing Multiple Platforms
Agorapulse 🏆
Excellent
Unified inbox, multi-network publishing, and ROI tracking perfect for coordinated social strategies.
Best Plan: Professional ($119/month yearly)
Score: 10/10
Dripify
Poor
Limited to LinkedIn/email; no broad social management.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Using LinkedIn
Agorapulse
Fair
Supports LinkedIn publishing and basic engagement, but no advanced outreach automation.
Best Plan: Standard ($79/month yearly)
Score: 5/10
Dripify 🏆
Excellent
Drip campaigns, lead enrichment, and safe automation ideal for scaling prospecting.
Best Plan: Pro ($59/month)
Score: 10/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Unlimited profiles in enterprise, approvals, and branded reports for client management.
Best Plan: Advanced ($149/month yearly) or Custom
Score: 9/10
Dripify
Good
Team features for client outreach, but limited to sales automation.
Best Plan: Advanced ($79/month)
Score: 7/10
E-commerce Brand Relying on Social for Sales
Agorapulse 🏆
Excellent
Instagram tools, ROI tracking from social to sales, unified inbox for service.
Best Plan: Professional ($119/month yearly)
Score: 9/10
Dripify
Fair
Email outreach useful, but no social publishing or ROI.
Best Plan: Basic ($39/month)
Score: 4/10
Startup Founder Automating Prospecting
Agorapulse
Poor
Not designed for outbound sales; focuses on inbound social.
Best Plan: Not suitable
Score: 3/10
Dripify 🏆
Excellent
Easy drip setup for LinkedIn leads without coding.
Best Plan: Basic ($39/month)
Score: 9/10
Recruiter Sourcing on LinkedIn
Agorapulse
Fair
LinkedIn monitoring possible, but no automation for outreach.
Best Plan: Standard ($79/month yearly)
Score: 4/10
Dripify 🏆
Excellent
Automated messaging and lead lists tailored for recruiting.
Best Plan: Pro ($59/month)
Score: 10/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Multi-profile management, inbox for interactions, reporting for impact.
Best Plan: Advanced ($149/month yearly)
Score: 8/10
Dripify
Poor
Sales-focused; not for broad engagement.
Best Plan: Not suitable
Score: 1/10
Revenue Team Running Outbound Campaigns
Agorapulse
Fair
ROI insights helpful, but no outbound tools.
Best Plan: Advanced ($149/month yearly)
Score: 5/10
Dripify 🏆
Excellent
Centralized analytics and team tracking for outbound efficiency.
Best Plan: Advanced ($79/month)
Score: 10/10
Small Business Handling Social Media
Agorapulse 🏆
Good
Free tier for start, but scales up quickly.
Best Plan: Free or Standard ($79/month yearly)
Score: 7/10
Dripify
Fair
Useful for leads, but overkill if not sales-focused.
Best Plan: Basic ($39/month)
Score: 5/10
B2B Agency Managing Outreach for Clients
Agorapulse
Good
Agency tools for social, but not outreach-specific.
Best Plan: Custom Enterprise
Score: 6/10
Dripify 🏆
Excellent
Team management and custom setups for client campaigns.
Best Plan: Enterprise (Custom)
Score: 9/10
Solo Creator Focusing on Content
Agorapulse 🏆
Good
AI assistant and scheduling, but heavy for solos.
Best Plan: Standard ($79/month yearly)
Score: 6/10
Dripify
Poor
Not for content creation; sales-oriented.
Best Plan: Not suitable
Score: 2/10
Enterprise with Complex Governance Needs
Agorapulse 🏆
Excellent
SSO, custom roles, multi-step approvals for large-scale social.
Best Plan: Custom Enterprise
Score: 10/10
Dripify
Good
Custom for teams, but limited scope.
Best Plan: Enterprise (Custom)
Score: 6/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation and labels for efficient management
- Scalable for teams with enterprise governance
- AI tools for content and replies
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics and ROI behind higher plans
- Configuration needed for many profiles
- Less AI focus on content ideation than specialized tools
Dripify
Pros
- Combines LinkedIn and email in one safe platform
- Powerful drip builder with conditions and delays
- Hyper-personalization boosts reply rates
- Integrated finder, verification, and enrichment for quality leads
- A/B testing and detailed sales analytics
- Human-like automation prevents bans
- Affordable for solo sales pros
Cons
- Pricing scales with users, costly for big teams
- Learning curve for campaign design
- Requires good targeting; tool doesn't create it
- No focus on social content or broad management
- Extra costs for additional email credits
Final Verdict
Agorapulse and Dripify target different aspects of digital operations: Agorapulse as a full social media suite for engagement and ROI, Dripify as a specialized sales automation tool for LinkedIn/email leads. They complement rather than compete directly, with Agorapulse for marketing teams and Dripify for sales pros.
Select Agorapulse for comprehensive social media operations and team workflows. Opt for Dripify if your goal is efficient B2B lead generation via automated outreach. For organizations with both needs, integrate them: use Agorapulse for brand social and Dripify for sales pipelines.
Overall Scores
Agorapulse
Lead Generation: 5/10
Value: 7/10
Dripify
Lead Generation: 10/10
Value: 8/10
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