Agorapulse vs Zopto
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, LinkedIn, X, etc.)
- Best For: Teams and agencies managing social engagement and ROI
- Strength: Unified inbox and advanced reporting
- Users: 2,000+ users
Starting at $79/month
Zopto
- Platform: LinkedIn and email
- Best For: B2B sales teams focused on outbound prospecting
- Strength: AI-driven automation and safety compliance
- Users: 20,000+ users
Starting at $125/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Zopto |
|---|---|---|
| Multi-platform social (Facebook, Instagram, X, LinkedIn) | ✓ Full support for major social networks with unified publishing | ✗ Focused on LinkedIn only for social actions |
| LinkedIn-specific automation | ✓ Scheduling and engagement on LinkedIn | ✓ Advanced actions like views, follows, invites, and post engagement |
| Email outreach integration | ✗ No email features | ✓ Omni-channel with up to 5000 email contacts/month, enrichment, and verification |
| Instagram and TikTok support | ✓ Full publishing, inbox, and product tagging for Instagram | ✗ No support for visual platforms |
Publishing & Scheduling
| Feature | Agorapulse | Zopto |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network publishing with calendars and queues | ✗ Limited to LinkedIn post scheduling via AI |
| AI writing assistant | ✓ AI for social posts and alt-text | ✓ Zhoo GPT-4 for campaign templates and posts |
| Bulk scheduling via CSV | ✓ Supports bulk upload and automation queues | ✗ No bulk content scheduling |
| Automated LinkedIn actions (views, follows, invites) | ✗ No automation for profile actions | ✓ Cloud-based with dedicated IP for safety |
Inbox & Engagement
| Feature | Agorapulse | Zopto |
|---|---|---|
| Unified social inbox | ✓ Centralizes comments, messages, reviews across networks | ✓ In-app LinkedIn inbox with AI reply suggestions |
| Advanced moderation and labels | ✓ Rules, bulk actions, and saved replies | ✗ Sentiment analysis but no moderation tools |
| AI-generated responses | ✓ In Enterprise plan | ✓ Context-driven automation in Pro plans |
| Ad comments management | ✓ Monitors and replies to ad comments | ✗ No ad management |
Lead Generation & Outreach
| Feature | Agorapulse | Zopto |
|---|---|---|
| Prospect list building and filtering | ✗ No lead gen tools | ✓ AI-driven filtering, data cleansing, and enrichment |
| Omni-channel campaigns (LinkedIn + email) | ✗ Social-only | ✓ Smart sequences with A/B testing |
| Social listening | ✓ Across networks, news, and blogs | ✗ Sentiment analysis on engagements |
| ROI tracking tied to revenue | ✓ Connects social to leads, sales, traffic | ✗ Real-time social selling metrics |
Analytics & Reporting
| Feature | Agorapulse | Zopto |
|---|---|---|
| Advanced social reporting | ✓ Profile/post-level with branded exports and competitor benchmarking | ✓ Real-time reporting, sentiment, and A/B results |
| Team performance reports | ✓ Collaboration insights in Professional+ | ✗ Campaign-focused metrics |
| Integrations with CRM (Salesforce, HubSpot) | ✗ API but no direct CRM | ✓ Direct integrations plus Zapier |
Collaboration & Agency Features
| Feature | Agorapulse | Zopto |
|---|---|---|
| Shared calendars and approvals | ✓ Internal comments, workflows, assignments | ✗ Multi-user for agencies but no approvals |
| Agency dashboards and white-label | ✓ Branded reports and governance | ✓ Agency dashboard with premium white-label option |
| SSO and custom roles | ✓ Enterprise feature | ✗ Multi-user management but no SSO |
| Unlimited profiles | ✓ In Custom plan | ✗ Per-user LinkedIn accounts |
Integrations & Safety
| Feature | Agorapulse | Zopto |
|---|---|---|
| Zapier and API support | ✓ API for workflows | ✓ Zapier, Hyperise, plus direct CRM |
| GDPR compliance and safety | ✓ Standard compliance | ✓ Dedicated IP, LinkedIn guardrails for safe automation |
| Mobile app | ✓ iOS and Android for on-the-go management | ✗ Cloud-based, no dedicated app |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for multi-platform management, scaling to enterprise custom. Zopto begins at $125/month (quarterly) focused on LinkedIn outreach, with agency tiers for teams. Agorapulse offers better value for broad social management, while Zopto's pricing reflects specialized B2B automation.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Upgrade option to paid plans
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded report exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing teamwork tools
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Calendar notes and ad comments
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced and ads reports
- ROI analysis and competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
Zopto
Basic (Quarterly)
$125/month
Solo B2B users starting outreach
- 1 LinkedIn account
- Dedicated Campaign Success Manager
- Omni-channel smart sequences
- 5000 email contacts/month
- Email enrichment and verification
- Automated LinkedIn actions (views, follows, etc.)
- GPT-4 templates and post creation
- Post scheduler
- Campaign generation from groups/events
- A/B testing
Pro (Quarterly)
$190/month
Teams needing AI enhancements
- Everything in Basic
- End-to-end AI campaign builder
- AI template library
- AI-generated responses
- AI sentiment analysis
- AI post scheduling
- AI customer personas
Agency & Enterprise Basic (Quarterly, 2–25 users)
$125/month per user
Agencies scaling outreach
- Minimum 2 users
- Volume discounts
- All Basic features per user
- Agency dashboard
- Multi-user management
- Premium Agency Option ($997 one-time) for white-label, API, etc.
Agency & Enterprise Pro (Quarterly, 2–25 users)
$190/month per user
Advanced agency teams
- Minimum 2 users
- All Basic and Pro features per user
- Agency dashboard and management
- Premium Agency Option for full customization
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited multi-network scheduling with visual calendars
- Bulk CSV upload, queues, and approval workflows
- AI writing assistant and alt-text generator
- Instagram-specific tools like product tagging and grid preview
- PulseLink for bio links
Workflow
Plan in shared calendar → Add internal notes/approvals → Bulk schedule or queue → Publish across profiles
Zopto
Strengths
- AI-powered LinkedIn post creation and scheduling
- Automated actions integrated with outreach campaigns
- GPT-4 templates for consistent messaging
- Part of omni-channel sequences
Workflow
Build campaign with AI → Generate posts/templates → Schedule posts alongside actions → Automate sequence
Agorapulse dominates broad social publishing with multi-platform support, collaboration, and bulk tools, ideal for content-heavy teams. Zopto's scheduling is LinkedIn-centric and tied to outreach, better for sales-driven posting but lacks depth for general social media.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for all comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Assignments, saved replies, and team collaboration
- Social listening across networks and external sources
Limitations
- AI replies only in Enterprise
Zopto
Strengths
- In-app LinkedIn inbox with context-driven AI responses
- Sentiment analysis for optimizing replies
- Automated reply generation based on past interactions
- Integrated with outreach sequences
Limitations
- LinkedIn and email only; no multi-platform inbox
Agorapulse offers a superior, versatile inbox for managing engagement across social platforms with team tools. Zopto provides targeted LinkedIn inbox automation for sales conversations but falls short in breadth and moderation.
Lead Generation & Outreach
Agorapulse
Strengths
- ROI tracking linking social to leads/sales/traffic
- Social listening for opportunity identification
- Post-level reporting to optimize for conversions
Limitations
- No direct prospecting or automation tools
- Focus on organic engagement over outbound
Zopto
Strengths
- AI-enhanced prospect filtering and list building
- Omni-channel automation: LinkedIn actions + email sequences
- A/B testing, enrichment, and verification for quality leads
- Real-time metrics for social selling
Workflow
Filter prospects → Build AI campaign → Automate actions/emails → Analyze responses → Optimize
Zopto is unmatched for B2B outbound lead generation with automated LinkedIn/email tools. Agorapulse supports inbound leads via ROI analytics but lacks proactive outreach, making it better for engagement-driven growth.
Analytics & Reporting
Agorapulse
Strengths
- Profile/post-level reports with branded exports
- ROI analysis, competitor benchmarking, ads reporting
- Team performance and historical data import
- Connects social to business outcomes
Limitations
- Advanced features in higher tiers
Zopto
Strengths
- Real-time campaign reporting and sentiment analysis
- Social selling metrics and A/B experiment results
- AI insights on responses and personas
Limitations
- Focused on outreach KPIs, not broad social analytics
Agorapulse provides deeper, business-oriented social analytics with ROI focus for marketing teams. Zopto's reporting is outreach-specific, excelling in campaign optimization but lacking comprehensive social insights.
Use Case Comparison
Marketing Team Managing Multiple Platforms
Agorapulse 🏆
Excellent
Unified inbox, multi-network publishing, and ROI tracking streamline broad social management.
Best Plan: Professional ($119/month per user yearly)
Score: 10/10
Zopto
Poor
Limited to LinkedIn/email; no support for other platforms.
Best Plan: Not suitable
Score: 2/10
B2B Sales Team Using LinkedIn for Prospecting
Agorapulse
Fair
Supports LinkedIn scheduling and engagement but no automation or lead lists.
Best Plan: Advanced ($149/month per user yearly)
Score: 5/10
Zopto 🏆
Excellent
AI automation for actions, emails, and campaigns ideal for outbound sales.
Best Plan: Pro ($190/month quarterly)
Score: 10/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Shared calendars, approvals, unlimited profiles in Enterprise, and branded reports.
Best Plan: Custom (Enterprise)
Score: 9/10
Zopto
Good
Agency dashboard and white-label for LinkedIn services, but limited scope.
Best Plan: Agency Pro ($190/month per user quarterly)
Score: 7/10
E-commerce Brand Managing Social Customer Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/messages, moderation, and sales-tied ROI.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Zopto
Poor
No customer service tools; outreach-focused only.
Best Plan: Not suitable
Score: 1/10
Startup Founder Needing Scalable Lead Gen
Agorapulse
Good
ROI tracking helps measure impact, but no outbound tools.
Best Plan: Standard ($79/month per user yearly)
Score: 6/10
Zopto 🏆
Excellent
Affordable automation without in-house SDR; AI for quick setup.
Best Plan: Basic ($125/month quarterly)
Score: 9/10
Higher Education Managing Student/Alumni Engagement
Agorapulse 🏆
Excellent
Multi-profile management, inbox for interactions, reporting for impact.
Best Plan: Professional ($119/month per user yearly)
Score: 8/10
Zopto
Fair
Useful for alumni outreach on LinkedIn, but not broad engagement.
Best Plan: Pro ($190/month quarterly)
Score: 4/10
Revenue Team Wanting AI-Assisted Campaigns
Agorapulse
Fair
AI for content, but limited to social; no campaign sequences.
Best Plan: Custom (Enterprise for AI replies)
Score: 5/10
Zopto 🏆
Excellent
Zhoo AI for full campaign building, responses, and personas.
Best Plan: Pro ($190/month quarterly)
Score: 10/10
Small Business on a Budget
Agorapulse 🏆
Good
Free tier and $79 entry, but per-user adds up.
Best Plan: Free or Standard ($79/month yearly)
Score: 7/10
Zopto
Fair
$125 entry high for non-B2B focus; LinkedIn required.
Best Plan: Basic ($125/month quarterly)
Score: 5/10
Agency Offering LinkedIn Lead Gen Services
Agorapulse
Poor
No outreach automation; social management only.
Best Plan: Not suitable
Score: 3/10
Zopto 🏆
Excellent
White-label, multi-user, and premium agency tools for client services.
Best Plan: Agency Pro ($190/month per user quarterly + $997 premium)
Score: 9/10
B2B Company Needing Social ROI Reporting
Agorapulse 🏆
Excellent
Advanced ROI tying social to revenue/leads.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Zopto
Good
Selling metrics, but not full ROI integration.
Best Plan: Pro ($190/month quarterly)
Score: 6/10
Solo Creator Focused on Content Publishing
Agorapulse 🏆
Good
Intuitive interface and AI assistant, but heavy for solos.
Best Plan: Standard ($79/month yearly)
Score: 7/10
Zopto
Fair
AI posts for LinkedIn, but outreach-oriented.
Best Plan: Basic ($125/month quarterly)
Score: 4/10
Enterprise with Complex Social Needs
Agorapulse 🏆
Excellent
Custom plans with SSO, unlimited profiles, full governance.
Best Plan: Custom (Enterprise)
Score: 9/10
Zopto
Good
Scales to 25 users with agency tools, but LinkedIn-limited.
Best Plan: Agency Enterprise Pro
Score: 6/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation, labels, and bulk actions for inbox efficiency
- Scalable for teams with collaboration and governance tools
- Mobile app and transparent per-user pricing
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics and ROI locked in higher plans
- Requires configuration for many profiles/users
- Less AI-focused content ideation than specialized tools
- No free trial or money-back guarantee specified
Zopto
Pros
- Powerful omni-channel LinkedIn/email outreach with AI assistance
- Advanced prospect filtering, cleansing, and email verification
- Strong safety with dedicated IPs, guardrails, and GDPR compliance
- Deep CRM integrations (Salesforce, HubSpot) and Zapier
- In-app inbox, sentiment analysis, and real-time reporting
- A/B testing and AI for campaign optimization
- Dedicated success manager and cloud-based reliability
Cons
- High pricing for small/solo users compared to general tools
- Complex setup for beginners
- Primarily LinkedIn/email; no broad multi-channel marketing
- AI features like Zhoo limited to higher tiers
- Requires paid LinkedIn/Sales Navigator for full value
- No mobile app or free tier
Final Verdict
Agorapulse and Zopto target distinct needs in social and outreach ecosystems. Agorapulse is a versatile management platform for multi-platform teams emphasizing engagement, collaboration, and ROI. Zopto is a specialized tool for B2B LinkedIn automation, excelling in lead generation and safe outbound campaigns.
Opt for Agorapulse if your focus is comprehensive social media operations across platforms with team tools and measurable impact. Choose Zopto for targeted B2B lead generation via LinkedIn and email automation. For hybrid needs, integrate both: Agorapulse for social presence and Zopto for sales outreach.
Overall Scores
Agorapulse
Lead Generation: 4/10
Multi-Platform: 10/10
Value: 8/10
Zopto
Lead Generation: 10/10
Multi-Platform: 2/10
Value: 7/10
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