Agorapulse vs Zoho
Agorapulse
- Platform: Social media only (multi-network)
- Best For: Social media teams and agencies
- Strength: ROI tracking and unified inbox
- Users: 2011user
Starting at $79/month
Zoho
- Platform: 55+ business apps including social
- Best For: Integrated business operations
- Strength: Seamless ecosystem integration
- Users: Not specified
Starting at Paid plans start from a low per-user monthly rate depending on region and product.
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Zoho |
|---|---|---|
| Social Media Networks (Facebook, Instagram, Twitter/X, LinkedIn) | ✓ Multi-network publishing and management across major platforms | ✓ Supported via Zoho Social within the suite |
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews, ad comments | ✓ Integrated inbox in Zoho Social with CRM ties |
| Business Suite Integration (CRM, Email, Finance) | ✗ Social-focused, limited external integrations | ✓ Native integration across 55+ apps like CRM and finance |
| Social Listening | ✓ Across networks, news, blogs | ✓ Via Zoho Social and marketing tools |
Content Creation & Scheduling
| Feature | Agorapulse | Zoho |
|---|---|---|
| AI Writing Assistant | ✓ AI for posts and alt-text generation | ✗ No dedicated AI content tools in social module |
| Unlimited Post Scheduling | ✓ Multi-network, bulk via CSV, queues | ✓ Scheduling in Zoho Social with limits per plan |
| Shared Content Calendars | ✓ With approvals and internal comments | ✓ Calendar in Zoho Social, integrated with project tools |
| Bulk Scheduling | ✓ CSV import and publishing queues | ✗ Basic scheduling, no bulk CSV |
Engagement & Management
| Feature | Agorapulse | Zoho |
|---|---|---|
| Inbox Moderation Rules | ✓ Advanced rules, labels, bulk actions | ✗ Basic response tools, tied to CRM |
| Team Assignments | ✓ Post and inbox assignments | ✓ Role-based access across suite |
| CRM Integration for Leads | ✗ ROI tracking but no native CRM | ✓ Direct lead flow to Zoho CRM |
| Ad Comments Management | ✓ Unified handling | ✓ Via Zoho Social and marketing apps |
Analytics & Reporting
| Feature | Agorapulse | Zoho |
|---|---|---|
| ROI Analytics | ✓ Ties social to leads, sales, traffic | ✗ Analytics in Zoho Social, broader business insights |
| Branded Reports | ✓ Profile and post-level exports | ✓ Custom reports across suite |
| Competitor Benchmarking | ✓ Performance comparison | ✗ Limited to social analytics |
| Sentiment Analysis | ✓ In enterprise tier | ✗ Basic via marketing tools |
Collaboration & Agency Features
| Feature | Agorapulse | Zoho |
|---|---|---|
| Approval Workflows | ✓ Multi-step for posts | ✓ Across apps with custom roles |
| Unlimited Profiles | ✓ In enterprise, up to 10 in lower tiers | ✗ Limits per social plan |
| SSO and Custom Roles | ✓ Enterprise collaboration | ✓ Centralized admin console |
| API and Marketplace | ✓ Integrations for workflows | ✓ 2,000+ extensions in Marketplace |
Integrations & Extensibility
| Feature | Agorapulse | Zoho |
|---|---|---|
| Native Business App Integration | ✗ Third-party via API | ✓ Seamless within 55+ apps |
| Privacy and Compliance | ✓ Standard security | ✓ Privacy-first, in-house data centers |
| Mobile App | ✓ iOS and Android for social | ✓ Apps for entire suite |
| Developer Platforms | ✗ Basic API | ✓ Extensive developer tools |
Pricing Comparison
Agorapulse starts at $79/month (yearly) per user for dedicated social management, scaling with team size. Zoho offers flexible, region-specific pricing from low per-user rates for individual apps or bundled Zoho One, providing value for businesses needing more than just social tools.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing speed
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams needing structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or agencies
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting, API, sentiment analysis
- Priority support
Zoho
Zoho One - All Employee Pricing
Region-specific per-employee rate (annual billing)
Full business teams
- Access to over 45 apps including social
- Centralized admin and MDM
- Customization and automation
- Enterprise security
Zoho One - Flexible User-Based Pricing
Region-specific per-user rate (annual billing)
Selected users needing suite access
- Broad apps for CRM, marketing, HR
- Unified billing and admin
- Social via Zoho Social integration
Individual Zoho Apps - Entry Paid Plans
Varies by app, typically low per-user monthly rate
Specific needs like Zoho Social basics
- Core social scheduling and monitoring
- Basic automation and reports
- Email support
Individual Zoho Apps - Advanced/Enterprise Plans
Varies by app, higher per-user monthly rate
Advanced social with integrations
- Advanced analytics, higher limits
- Priority support, admin controls
- Deeper CRM and marketing ties
Feature Deep Dive
Content Creation & Publishing
Agorapulse
Strengths
- AI Writing Assistant and alt-text generator
- Unlimited scheduling with multi-profile publishing
- Bulk via CSV, queues for automation
- Instagram product tagging and grid preview
- PulseLink in Bio tool
Workflow
Generate with AI → Plan in shared calendar → Bulk schedule → Approve and publish
Zoho
Strengths
- Scheduling in Zoho Social
- Integration with marketing and content tools
- Collaboration via suite apps like Writer
- Platform-optimized publishing
- Ties to CRM for content-driven campaigns
Workflow
Create in Zoho tools → Schedule in Social → Integrate with CRM → Automate across business
Agorapulse offers deeper social-specific content tools like AI assistance and bulk scheduling, ideal for dedicated social teams. Zoho integrates content creation into broader business workflows but lacks specialized AI for social posts. Choose Agorapulse for social publishing focus, Zoho for ecosystem-wide content management.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited posts, multi-network queues
- Shared calendars with approvals
- Bulk CSV and automation rules
- Visual planning for Instagram grids
Limitations
- Per-user limits on profiles in lower tiers
- No full business automation beyond social
Zoho
Strengths
- Scheduling across social with business ties
- Automation via Zoho Flow and CRM triggers
- Calendar integration with projects and HR
- Scalable for enterprise workflows
Limitations
- Less emphasis on social-specific automation
- Requires setup across multiple apps
Agorapulse excels in social scheduling with robust tools for teams and agencies. Zoho provides automation through its suite but is less specialized for social. Agorapulse wins for pure social automation; Zoho for integrated business processes.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox for all interactions
- Advanced moderation, labels, bulk actions
- Assignments and saved replies
- Ad comments and reviews handling
Workflow
Centralize messages → Apply rules/labels → Assign team → Respond and track
Zoho
Strengths
- Social inbox in Zoho Social
- CRM-linked responses for leads
- Role-based access and collaboration
- Integration with support and email tools
Limitations
- Less advanced moderation than dedicated tools
- Focus on business outcomes over social depth
Agorapulse's inbox is more feature-rich for social engagement with moderation and bulk tools. Zoho ties engagement to CRM for sales but lacks depth in social-specific management. Agorapulse is better for social teams; Zoho for sales-driven engagement.
Analytics & Reporting
Agorapulse
Strengths
- ROI analysis linking to revenue
- Profile/post-level reports, branded exports
- Competitor benchmarking
- Team performance insights
Limitations
- Social-only analytics
- Advanced in higher tiers
Zoho
Strengths
- Social analytics in Zoho Social
- Broader business reporting across apps
- Custom dashboards and compliance
- Integrated with finance and HR metrics
Limitations
- Social ROI less emphasized
- Complex for social-only views
Agorapulse provides superior social ROI and benchmarking for marketing impact. Zoho offers comprehensive business analytics but dilutes social focus. Choose Agorapulse for social metrics; Zoho for holistic reporting.
Use Case Comparison
Digital Marketing Agency
Agorapulse 🏆
Excellent
Agency tools like shared calendars, approvals, unlimited profiles in enterprise, and white-label reports perfect for client management.
Best Plan: Advanced ($149/month) or Enterprise
Score: 10/10
Zoho
Good
Suite supports multi-client via CRM and projects, but social tools less specialized for agency workflows.
Best Plan: Zoho One Flexible
Score: 7/10
Growing Marketing Team
Agorapulse 🏆
Excellent
Robust collaboration, ROI tracking, and unified inbox streamline team social efforts.
Best Plan: Professional ($119/month)
Score: 9/10
Zoho
Good
Integrated marketing and social, but setup time for full use.
Best Plan: Individual Apps Advanced
Score: 8/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Strong ROI features connect social to leads and sales.
Best Plan: Advanced ($149/month)
Score: 10/10
Zoho
Fair
CRM integration tracks leads, but social ROI less direct.
Best Plan: Zoho One
Score: 6/10
E-commerce Brand
Agorapulse
Excellent
Instagram tagging, inbox for customer service, ROI for sales tracking.
Best Plan: Professional ($119/month)
Score: 9/10
Zoho 🏆
Excellent
Finance, inventory, CRM integration with social for full sales cycle.
Best Plan: Zoho One All Employee
Score: 9/10
Small Business (Social Only)
Agorapulse 🏆
Good
Intuitive interface, but per-user pricing may be high for small teams.
Best Plan: Standard ($79/month)
Score: 7/10
Zoho
Fair
Overkill for social-only; better for growing needs.
Best Plan: Individual Zoho Social Entry
Score: 5/10
Enterprise Needing Full Suite
Agorapulse
Fair
Great for social, but lacks broader business tools.
Best Plan: Enterprise Custom
Score: 6/10
Zoho 🏆
Excellent
55+ apps with SSO, custom roles, global support for complex needs.
Best Plan: Zoho One Enterprise
Score: 10/10
Solo Social Media Creator
Agorapulse 🏆
Fair
Feature-heavy; free tier limited, pricing starts high.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Zoho
Poor
Too broad and complex for solo social use.
Best Plan: Not suitable
Score: 3/10
Distributed Team Collaboration
Agorapulse
Good
Team assignments and mobile app, but social-only.
Best Plan: Professional ($119/month)
Score: 7/10
Zoho 🏆
Excellent
Cliq, WorkDrive, global multilingual support for distributed ops.
Best Plan: Zoho One Flexible
Score: 9/10
Higher Education Engagement
Agorapulse 🏆
Excellent
Inbox for student interactions, reporting for alumni.
Best Plan: Advanced ($149/month)
Score: 9/10
Zoho
Good
HR and Learn tools integrate with social engagement.
Best Plan: Zoho One
Score: 7/10
SMB Seeking Tool Consolidation
Agorapulse
Poor
Social-only, no CRM or finance.
Best Plan: Not suitable
Score: 2/10
Zoho 🏆
Excellent
All-in-one for sales, finance, HR, social.
Best Plan: Zoho One All Employee
Score: 10/10
Privacy-Focused Organization
Agorapulse
Good
Standard security, but less emphasis on privacy.
Best Plan: Enterprise
Score: 6/10
Zoho 🏆
Excellent
Privacy-first, no data selling, in-house centers.
Best Plan: Any Zoho One
Score: 10/10
Budget-Conscious Team
Agorapulse
Fair
$79/month per user adds up for teams.
Best Plan: Free or Standard
Score: 5/10
Zoho 🏆
Excellent
Low per-user rates, bundled value.
Best Plan: Individual Entry Plans
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk
- Strong ROI and reporting connecting to business outcomes
- Advanced inbox moderation and labels
- AI tools for content and replies
- Transparent per-user pricing and support
Cons
- Per-user pricing expensive for large teams
- Heavy for solo or small businesses
- Advanced analytics/ROI in higher plans
- Configuration needed for many profiles
- Less AI content ideation than specialized tools
Zoho
Pros
- Broad 55+ apps for full business coverage
- Strong integrations within Zoho One
- Competitive pricing for multi-app use
- Privacy-first with no data selling
- Global localized support and multilingual
- Extensive marketplace and developer tools
- Scalable from SMB to enterprise
Cons
- Overwhelming breadth for new/small teams
- Implementation time or partner needed
- UX lags in niche areas vs point solutions
- Complex pricing with regional variations
- Not ideal for single-function needs
Final Verdict
Agorapulse is a powerhouse for dedicated social media management with excels in ROI, collaboration, and engagement tools. Zoho, as a comprehensive business suite, embeds social capabilities into a broader ecosystem, ideal for integrated operations but less specialized for social alone.
Select Agorapulse for specialized social media excellence and measurable impact. Opt for Zoho if social is one piece of a larger business puzzle. For hybrid needs, integrate Agorapulse's social prowess with Zoho's suite via APIs.
Overall Scores
Agorapulse
Value: 7/10
Zoho
Value: 9/10
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