Agorapulse vs Zapier
Agorapulse
- Platform: Social media networks (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Best For: Social teams and agencies needing publishing and analytics
- Strength: Unified inbox and ROI tracking
- Users: Over 2,000 users
Starting at $79/month
Zapier
- Platform: 8,000+ apps including social media
- Best For: Teams automating workflows across SaaS tools
- Strength: AI-powered integrations and multi-step automations
- Users: Millions of users
Starting at $19.99/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Zapier |
|---|---|---|
| Social Media Networks | ✓ Direct support for major networks like Facebook, Instagram, Twitter, LinkedIn | ✓ Integrates with social apps but not native management |
| Unified Social Inbox | ✓ Centralizes comments, messages, reviews across networks | ✗ Can automate responses via integrations |
| Cross-App Integrations | ✗ Limited to social-focused integrations | ✓ 8,000+ apps including CRM, email, productivity tools |
| AI-Powered Tools | ✓ AI writing assistant and alt-text generator | ✓ AI workflows, agents, chatbots, Copilot |
Publishing & Scheduling
| Feature | Agorapulse | Zapier |
|---|---|---|
| Post Scheduling | ✓ Unlimited scheduling with calendars, approvals, bulk CSV | ✗ Can trigger posts via integrations but no native scheduler |
| Content Calendar | ✓ Shared calendars with comments and workflows | ✗ Canvas for visual workflow planning |
| Automation Triggers | ✓ Publishing queues and moderation rules | ✓ Triggers and actions in Zaps for multi-step automations |
| Bulk Actions | ✓ Bulk scheduling and inbox actions | ✓ Bulk data handling in Tables |
Engagement & Management
| Feature | Agorapulse | Zapier |
|---|---|---|
| Inbox Management | ✓ Unified inbox with labels, rules, assignments | ✗ Automate routing via integrations |
| Social Listening | ✓ Across networks, news, blogs | ✓ Via app integrations like Mention or Brandwatch |
| Moderation Tools | ✓ Advanced rules and bulk actions | ✗ Custom logic in Functions beta |
| AI Reply Suggestions | ✓ In Enterprise plan | ✓ AI agents for responses |
Analytics & Reporting
| Feature | Agorapulse | Zapier |
|---|---|---|
| Social ROI Tracking | ✓ Connects activity to leads, sales, traffic | ✗ Can integrate with analytics tools |
| Branded Reports | ✓ Profile and post-level with exports | ✗ Custom dashboards via Interfaces |
| Competitor Benchmarking | ✓ In Advanced plan | ✗ Possible via data integrations |
| Data Storage & Management | ✗ Social-specific reporting | ✓ Tables for workflow data |
Collaboration & Agency Tools
| Feature | Agorapulse | Zapier |
|---|---|---|
| Team Workflows | ✓ Approvals, assignments, shared calendars | ✓ Shared Zaps, folders, app connections |
| Agency Features | ✓ Client management in Custom plan | ✓ Team and Enterprise with SSO |
| Custom Roles & SSO | ✓ In Enterprise | ✓ SAML SSO in Team+ |
Integrations & Extensibility
| Feature | Agorapulse | Zapier |
|---|---|---|
| API & Webhooks | ✓ API for custom integrations | ✓ Native webhooks and Functions |
| No-Code Building | ✗ Social-focused UI | ✓ Drag-and-drop Zaps |
| AI-Assisted Creation | ✓ AI for content | ✓ Copilot for Zaps |
| Custom Forms & Dashboards | ✗ Not available | ✓ Interfaces for forms and tools |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for social management, while Zapier starts at $19.99/month with task-based scaling for automations. Agorapulse suits social teams willing to pay for specialized features, whereas Zapier offers better entry-level value for broad integrations.
Agorapulse
Free
Free
Small teams testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Solo managers handling publishing
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing coordination
- Everything in Standard
- PulseLink in Bio, Instagram tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars, advanced reports
- ROI analysis, competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or agencies
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions, SSO, custom roles
- Multi-step approvals, API integrations
- Sentiment analysis, priority support
Zapier
Free
$0/month
Individuals testing automations
- 100 tasks/month
- Unlimited Zaps, Tables, Interfaces
- Two-step Zaps
- Zapier Copilot
Professional
$19.99/month
Power users building complex Zaps
- Multi-step Zaps, unlimited premium apps
- Webhooks, AI fields
- Email and chat support
Team
$69/month
Collaborative teams
- Everything in Professional
- 25 users, shared Zaps and connections
- SAML SSO, premier support
Enterprise
Custom
Large organizations
- Everything in Team
- Unlimited users, advanced admin
- VPC peering, observability
- Technical Account Manager
Feature Deep Dive
Social Publishing & Scheduling
Agorapulse
Strengths
- Unlimited post scheduling across multiple networks
- Shared content calendars with approvals and comments
- Bulk scheduling via CSV and publishing queues
- Instagram-specific tools like product tagging and grid preview
- AI writing assistant for posts
Workflow
Plan in calendar → Assign and approve → Schedule or queue → Publish multi-network
Zapier
Strengths
- Automate publishing via Zaps (e.g., RSS to social)
- Multi-step workflows with conditional logic
- Integrate with social tools like Buffer or Hootsuite
- Canvas for visual planning
Workflow
Set trigger (e.g., new content) → Map actions → Test and run Zap → Monitor executions
Agorapulse provides native, intuitive social scheduling with team collaboration, ideal for direct management. Zapier enables automated publishing through integrations but lacks a dedicated social calendar. Choose Agorapulse for hands-on social teams; Zapier for integrating social into broader automations.
Engagement & Inbox Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Assignments and saved replies
- Social listening across networks and sources
Limitations
- Social-only focus
Zapier
Strengths
- Automate engagement routing (e.g., mentions to Slack)
- AI agents for response suggestions
- Integrate with tools like Intercom for customer interactions
Limitations
- No native inbox; relies on integrations
- Less suited for real-time social monitoring
Agorapulse dominates with its robust, centralized social inbox and moderation tools for efficient engagement. Zapier can automate parts of engagement via triggers but doesn't offer a unified view. Agorapulse is superior for social-specific management; Zapier complements it for cross-tool routing.
Analytics & ROI Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting
- ROI analysis tying social to revenue and traffic
- Branded exports and competitor benchmarking
- Advanced reports in higher tiers
Limitations
- Locked behind Advanced+ plans
Zapier
Strengths
- Observability for workflow performance
- Integrate with Google Analytics, Mixpanel for data
- Tables for storing and analyzing automation data
- Custom dashboards via Interfaces
Limitations
- No built-in social ROI; requires setup
Agorapulse offers deep, native social ROI and reporting tailored for marketing impact. Zapier provides flexible data handling and integrations for custom analytics but lacks social-specific insights. For direct social ROI, Agorapulse wins; for broad workflow analytics, Zapier excels.
Integrations & Automation Capabilities
Agorapulse
Strengths
- API integrations for social workflows
- PulseLink and other social tools
- Enterprise API for custom connectivity
Limitations
- Primarily social-focused, fewer general app integrations
Zapier
Strengths
- 8,000+ app integrations, webhooks, code steps
- AI workflows, agents, chatbots
- Functions beta for custom logic
- Zapier MCP for AI agent connections
Limitations
- Complexity for simple tasks
Zapier is unmatched for broad, no-code integrations and AI-driven automations across apps. Agorapulse supports social integrations but is narrower. Use Zapier for connecting social to CRM/email; Agorapulse for within-social automations.
Use Case Comparison
Marketing Team Managing Multiple Social Profiles
Agorapulse 🏆
Excellent
Unified inbox, shared calendars, and multi-profile publishing streamline team workflows for social-focused teams.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Zapier
Good
Can automate posting and engagement via integrations but lacks native social management tools.
Best Plan: Professional ($19.99/month)
Score: 6/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Agency tools like approvals, unlimited profiles in Custom, and branded reports support client work.
Best Plan: Custom (Enterprise)
Score: 10/10
Zapier
Good
Shared workspaces and SSO for teams, but not tailored for client social management.
Best Plan: Team ($69/month)
Score: 7/10
E-commerce Brand Relying on Social for Sales
Agorapulse 🏆
Excellent
Instagram tagging, ROI tracking, and inbox for customer service tie social to sales directly.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Zapier
Fair
Automate order notifications to social or leads to CRM, but no native sales tracking.
Best Plan: Professional ($19.99/month)
Score: 5/10
RevOps Team Automating Lead Routing
Agorapulse
Fair
ROI features help track leads from social, but limited to social sources.
Best Plan: Advanced ($149/month per user yearly)
Score: 6/10
Zapier 🏆
Excellent
Multi-step Zaps for enriching and routing leads across CRM, email, social apps.
Best Plan: Team ($69/month)
Score: 10/10
Small Business Managing Social Media
Agorapulse
Good
Intuitive interface and free tier for basics, but per-user pricing scales up.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
Zapier 🏆
Excellent
Affordable free/professional plans for simple automations like social to email.
Best Plan: Free or Professional ($19.99/month)
Score: 9/10
B2B Company Needing Social ROI Reporting
Agorapulse 🏆
Excellent
Advanced ROI analysis connects social to business outcomes like leads and sales.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Zapier
Fair
Integrate data for custom ROI, but no built-in social attribution.
Best Plan: Professional ($19.99/month)
Score: 5/10
Customer Support Team Automating Responses
Agorapulse
Good
Unified inbox and moderation for social queries, with AI suggestions in Enterprise.
Best Plan: Professional ($119/month per user yearly)
Score: 8/10
Zapier 🏆
Excellent
AI chatbots and agents route tickets from social to support tools like Zendesk.
Best Plan: Team ($69/month)
Score: 9/10
Sales Team Qualifying Leads from Social
Agorapulse
Good
Listening and ROI track social-originated leads, but manual qualification.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
Zapier 🏆
Excellent
AI to summarize interactions, qualify, and handoff to CRM like Salesforce.
Best Plan: Professional ($19.99/month)
Score: 10/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Team collaboration and inbox for alumni/student interactions, with reporting.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Zapier
Fair
Automate event signups or queries, but not social-centric.
Best Plan: Professional ($19.99/month)
Score: 6/10
Marketing Team Orchestrating Multi-Channel Campaigns
Agorapulse
Good
Social-focused calendars and publishing, integrable with email via API.
Best Plan: Advanced ($149/month per user yearly)
Score: 7/10
Zapier 🏆
Excellent
Connect social, email, ads for unified campaigns with AI assistance.
Best Plan: Team ($69/month)
Score: 10/10
Solo Creator Scheduling Content
Agorapulse
Fair
Feature-heavy for solos; free tier limited.
Best Plan: Free or Standard ($79/month per user yearly)
Score: 5/10
Zapier 🏆
Good
Simple Zaps for scheduling, low cost.
Best Plan: Free
Score: 8/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions
- Intuitive interface easier than legacy tools
- Robust publishing with calendars, approvals, bulk scheduling
- Strong ROI features linking social to business metrics
- Advanced moderation and inbox tools for efficiency
- AI assistant for content creation
- Transparent per-user pricing with strong support
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics and ROI in higher plans only
- Configuration needed for many profiles/users
- Less AI-focused on content ideation than specialized tools
Zapier
Pros
- Vast 8,000+ app ecosystem with 400+ AI tools
- Powerful AI for workflows, agents, and Copilot assistance
- Tables and Interfaces free on most plans
- Flexible task-based pricing for scaling
- Enterprise-grade security like SSO and VPC
- No-code ease for complex automations
- Generous free tier for testing
Cons
- Complex for simple use cases
- Task pricing can lead to overages
- Multi-step Zaps require design and maintenance
- Learning curve for advanced features like Functions
- Needs cross-team coordination for best results
Final Verdict
Agorapulse and Zapier address different needs in the social and automation space. Agorapulse is a specialized social media platform with strong management, collaboration, and ROI tools for teams. Zapier is a general-purpose automation powerhouse connecting apps with AI, ideal for integrating social into larger ecosystems.
Select Agorapulse if your core need is social media management with measurable impact. Opt for Zapier if you require flexible automations across apps, potentially integrating with social tools. For hybrid needs, use Agorapulse for social ops and Zapier to connect it to your stack.
Overall Scores
Agorapulse
Value: 7/10
Zapier
Value: 9/10
Other Comparisons
Explore more tool comparisons to help you make the best decision:
