Agorapulse vs Viralpep
Agorapulse
- Platform: Multi-platform with deep analytics
- Best For: Agencies and teams needing ROI and collaboration
- Strength: Unified inbox and ROI measurement
- Users: 20,000+ users
Starting at $79/month
Viralpep
- Platform: Multi-platform scheduling
- Best For: Growing brands and small teams
- Strength: Affordable collaboration and analytics
- Users: 15,000+ users
Starting at $29/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Viralpep |
|---|---|---|
| Facebook, Instagram, LinkedIn, X (Twitter), Pinterest | ✓ Full support with multi-profile publishing | ✓ Core platforms with Instagram-specific features like Stories and Reels |
| YouTube, TikTok | ✓ Supported for scheduling and monitoring | ✗ Not supported; focus on core social networks |
| Social Listening Across Networks, News, Blogs | ✓ Advanced listening tools included | ✗ Basic monitoring via analytics |
Publishing & Scheduling
| Feature | Agorapulse | Viralpep |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network with bulk CSV and queues | ✓ Unlimited posts with visual calendar views |
| Instagram Product Tagging & Grid Preview | ✓ Direct from composer with visual planning | ✓ Location tags and first comments support |
| Link-in-Bio Tool | ✓ PulseLink for Instagram and channels | ✓ Integrated vpep.ai URL shortener with tracking |
| Bulk Scheduling via CSV | ✓ With publishing queues for automation | ✓ Draft management and campaign organization |
| Large Media Uploads | ✗ Standard limits | ✓ Up to 400MB videos and multiple formats |
Inbox & Engagement
| Feature | Agorapulse | Viralpep |
|---|---|---|
| Unified Social Inbox | ✓ For comments, messages, reviews, ad comments across networks | ✓ Basic inbox for messages and comments |
| Advanced Moderation Rules & Bulk Actions | ✓ Labels, saved replies, automated rules | ✗ Standard engagement tools |
| Ad Comments Monitoring | ✓ Integrated in inbox | ✗ Not supported |
Analytics & Reporting
| Feature | Agorapulse | Viralpep |
|---|---|---|
| ROI Analysis & Competitor Benchmarking | ✓ Ties activity to revenue, leads, traffic | ✗ Basic performance metrics |
| Branded PDF Reports | ✓ Profile-level and post-level with exports | ✓ Across networks with demographics and historical data |
| Audience Demographics & Per-Post Metrics | ✓ Advanced with ROI integration | ✓ Comprehensive but less depth on ROI |
Collaboration & Agency Tools
| Feature | Agorapulse | Viralpep |
|---|---|---|
| Shared Content Calendars & Approval Workflows | ✓ With internal comments and multi-step approvals | ✓ Role-based with account-level permissions |
| Team Assignments & Performance Reports | ✓ Post and inbox assignments, collaboration insights | ✗ Basic team management |
| Enterprise SSO & Custom Roles | ✓ For large teams (Custom plan) | ✗ Up to 25 users in Enterprise |
| Unlimited Profiles | ✓ In Custom plan | ✓ Up to 100 in Enterprise |
AI & Automation
| Feature | Agorapulse | Viralpep |
|---|---|---|
| AI Writing Assistant & Alt-Text Generator | ✓ For social posts | ✗ No built-in AI content generation |
| AI Reply Suggestions | ✓ Based on past interactions (Custom) | ✗ Not available |
| Sentiment Analysis | ✓ For conversations (Custom) | ✗ Not supported |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing for robust features, while Viralpep begins at $29/month with flat rates offering better scalability for small teams. Agorapulse's tiers emphasize ROI and collaboration, justifying higher costs for agencies, whereas Viralpep provides value through generous limits at lower prices.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app access
Professional (Yearly)
$119/month per user
Growing teams needing teamwork
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring insights and structure
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports and ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams or enterprises
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations, sentiment analysis
- Priority support
Viralpep
Professional (Monthly)
$29/month
Solo users or small teams
- 1 user, up to 10 social accounts
- Unlimited posts
- Core create, schedule, collaborate, analytics
- Basic team features
- Email support
Business (Monthly)
$59/month
Small to medium teams
- Up to 10 users, 50 accounts
- Unlimited posts
- Advanced collaboration and approvals
- Full analytics with branded PDFs
- Access control per channel
Enterprise (Monthly)
$100/month
Large teams managing complex accounts
- Up to 25 users, 100 accounts
- Unlimited posts
- Comprehensive management and reporting
- Priority feature access
- Enhanced support
Professional (Annual)
$300/year
Budget-conscious solos
- All Professional features
- Branded reports
- Email support
Business (Annual)
$588/year
Teams seeking savings
- All Business features
- Full analytics suite
Enterprise (Annual)
$960/year
Scaling enterprises
- All Enterprise features
- Enterprise-grade collaboration
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-network publishing
- Bulk CSV import and publishing queues for automation
- Instagram product tagging and grid previews
- PulseLink in-bio tool
- AI Writing Assistant for posts
Workflow
Plan in shared calendar → Bulk upload via CSV → Assign approvals → Schedule with queues → Publish across profiles
Viralpep
Strengths
- Visual calendar with daily/weekly/monthly views
- Unlimited posts with draft management and previews
- Instagram-specific features (Stories, Reels, tags)
- Integrated URL shortener for tracking
- Support for large video uploads
Workflow
Create in visual calendar → Organize campaigns → Preview posts → Schedule multi-platform → Track via short links
Agorapulse offers more advanced automation like bulk queues and AI assistance, ideal for structured teams. Viralpep excels in visual planning and media handling, better for creative scheduling on a budget. Agorapulse wins for complex workflows; Viralpep for simplicity.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for all interactions (comments, messages, reviews, ads)
- Advanced moderation with rules, labels, bulk actions
- Saved replies and AI suggestions (Custom)
- Post and inbox assignments for teams
- Sentiment analysis (Custom)
Workflow
Centralize interactions → Apply moderation rules → Assign to team → Bulk respond → Analyze sentiment
Viralpep
Strengths
- Basic unified inbox for messages and comments
- Role-based access for engagement
- Instagram first comments and location tags
- Campaign organization for responses
Limitations
- No advanced moderation or AI replies
- Less depth for high-volume inboxes
Agorapulse dominates with a feature-rich inbox suited for customer service-heavy teams. Viralpep provides essentials but lacks automation. Choose Agorapulse for efficient engagement at scale; Viralpep for basic needs.
Analytics & Reporting
Agorapulse
Strengths
- Profile and post-level reporting with branded exports
- ROI analysis linking to leads, sales, traffic
- Competitor benchmarking
- Advanced ads reports
- Historical data import (Custom)
Limitations
- Locked behind higher tiers
Viralpep
Strengths
- Branded PDF reports across networks
- Audience demographics, historical data, per-post metrics
- Integrated tracking via URL shortener
Limitations
- No ROI or competitor tools
- Less advanced than enterprise options
Agorapulse provides superior depth with ROI focus for business impact measurement. Viralpep offers solid basics with easy exports. Agorapulse is best for data-driven teams; Viralpep for straightforward reporting.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared calendars with comments and approvals
- Team assignments and performance reports
- Multi-step workflows, SSO, custom roles (Custom)
- Unlimited profiles for agencies
Workflow
Share calendar → Internal review/approve → Assign tasks → Monitor performance → Export reports
Viralpep
Strengths
- Role-based collaboration with approvals
- Account-level permissions
- Up to 25 users and 100 accounts in Enterprise
- Campaign organization for teams
Limitations
- No SSO or advanced governance
- Less emphasis on performance tracking
Agorapulse is tailored for agencies with governance and ROI insights. Viralpep supports collaboration affordably but lacks enterprise depth. Agorapulse wins for complex teams; Viralpep for smaller groups.
Use Case Comparison
Marketing Team Managing Multiple Brands
Agorapulse 🏆
Excellent
Unlimited profiles (Custom), shared calendars, approvals, and ROI tracking handle multi-brand complexity effectively.
Best Plan: Advanced ($149/month) or Custom
Score: 9/10
Viralpep
Good
Up to 100 accounts in Enterprise with role-based access, but lacks ROI for brand performance measurement.
Best Plan: Enterprise ($100/month)
Score: 7/10
Digital Agency Handling Client Accounts
Agorapulse 🏆
Excellent
Agency tools like multi-step approvals, SSO, and branded reports with ROI prove client value.
Best Plan: Custom (Tailored)
Score: 10/10
Viralpep
Good
Affordable with workspaces and approvals, but no advanced governance or ROI for client reporting.
Best Plan: Business ($59/month)
Score: 8/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
ROI analysis ties social to revenue; perfect for structured B2B workflows.
Best Plan: Advanced ($149/month)
Score: 10/10
Viralpep
Fair
Basic analytics, but no ROI integration limits business impact tracking.
Best Plan: Business ($59/month)
Score: 5/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, ROI to track sales from social.
Best Plan: Professional ($119/month)
Score: 9/10
Viralpep
Good
Instagram features and analytics for engagement, but no direct ROI.
Best Plan: Business ($59/month)
Score: 7/10
Startup with Growing Marketing Team
Agorapulse
Good
Collaboration tools scale, but per-user pricing may strain budgets.
Best Plan: Professional ($119/month)
Score: 7/10
Viralpep 🏆
Excellent
Flat pricing with up to 10 users at $59/month; easy for startups.
Best Plan: Business ($59/month)
Score: 9/10
Nonprofit Organization on Limited Budget
Agorapulse
Fair
Free tier limited; higher costs for full features.
Best Plan: Free or Standard ($79/month)
Score: 5/10
Viralpep 🏆
Excellent
Low entry at $29/month with unlimited posts and collaboration.
Best Plan: Professional ($29/month)
Score: 9/10
Influencer or Solo Content Creator
Agorapulse
Fair
Feature-heavy for solos; AI assistant helps, but overkill.
Best Plan: Standard ($79/month)
Score: 6/10
Viralpep 🏆
Good
Simple scheduling and analytics at low cost; suits creators.
Best Plan: Professional ($29/month)
Score: 8/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox and moderation for high-volume interactions; ROI for campaigns.
Best Plan: Advanced ($149/month)
Score: 9/10
Viralpep
Good
Collaboration for teams, but limited inbox depth.
Best Plan: Business ($59/month)
Score: 7/10
Consultant Handling Several Brands
Agorapulse
Good
Approvals and reports, but per-user costs add up.
Best Plan: Professional ($119/month)
Score: 7/10
Viralpep 🏆
Excellent
Up to 50 accounts at $59/month; easy client management.
Best Plan: Business ($59/month)
Score: 9/10
Retail Brand with Social Customer Service
Agorapulse 🏆
Excellent
Advanced inbox with moderation and bulk actions for service.
Best Plan: Advanced ($149/month)
Score: 10/10
Viralpep
Fair
Basic inbox; not optimized for service volume.
Best Plan: Business ($59/month)
Score: 6/10
Small Business Managing Multiple Platforms
Agorapulse
Good
Comprehensive, but pricey for small ops.
Best Plan: Standard ($79/month)
Score: 7/10
Viralpep 🏆
Excellent
Affordable multi-platform support with unlimited posts.
Best Plan: Professional ($29/month)
Score: 10/10
Enterprise with Complex Social Needs
Agorapulse 🏆
Excellent
Custom plans with SSO, API, unlimited everything.
Best Plan: Custom (Tailored)
Score: 10/10
Viralpep
Good
Enterprise tier scales users/accounts, but lacks advanced integrations.
Best Plan: Enterprise ($100/month)
Score: 7/10
Pros and Cons
Agorapulse
Pros
- Unified inbox centralizes all interactions for efficiency
- Intuitive interface easier than legacy tools
- Robust workflows with calendars, approvals, bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation and labels for inbox management
- AI tools like writing assistant and reply suggestions
- Enterprise-ready with SSO, API, and custom support
Cons
- Per-user pricing expensive for large teams
- Heavy feature set overwhelming for small users
- Advanced analytics and ROI in higher plans only
- Requires configuration for many profiles/users
- Less AI-focused on content ideation than specialized tools
Viralpep
Pros
- Clear structure matching workflows: create, schedule, collaborate, analytics
- Affordable with high limits on users/accounts
- Strong collaboration with roles, approvals, permissions
- Comprehensive analytics and branded reports
- Integrated URL shortener for better tracking
- Supports large media and Instagram specifics
- Generous free trial and annual discounts
Cons
- No built-in AI for content generation
- Minor site maintenance issues (404 errors)
- Mobile app not prominently featured
- Interface less modern than AI-first competitors
- Limited advanced automation beyond scheduling
- No ROI or social listening depth
Final Verdict
Agorapulse and Viralpep both streamline social media management but target different scales. Agorapulse is a powerhouse for teams needing ROI, advanced inbox, and agency tools. Viralpep shines in affordable, straightforward scheduling and collaboration for growing brands.
Opt for Agorapulse if ROI and advanced engagement are crucial for your team or agency. Choose Viralpep for cost-effective multi-platform management in smaller operations. They can integrate: use Viralpep for scheduling and Agorapulse for analytics.
Overall Scores
Agorapulse
Value: 6/10
Viralpep
Value: 9/10
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