Agorapulse vs Hootsuite
Agorapulse
- Platform: Multi-network (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Google My Business)
- Best For: Growing teams and agencies needing ROI tracking
- Strength: Unified inbox and collaboration workflows
- Users: 18,000+ customers
Starting at $79/month
Hootsuite
- Platform: Multi-network (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, and more)
- Best For: Enterprise teams with complex analytics needs
- Strength: AI-powered insights and social listening
- Users: 18 million+ users
Starting at $99/user/month (billed annually)
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| Facebook & Instagram | ✓ Full support with product tagging and grid preview | ✓ Comprehensive support with multi-profile publishing |
| Twitter (X) & LinkedIn | ✓ Multi-profile scheduling and engagement | ✓ Advanced scheduling with best-time recommendations |
| YouTube, TikTok, Pinterest | ✓ Scheduling and monitoring support | ✓ Full integration with analytics |
| Google My Business & Others | ✓ Reviews and local management | ✓ Broad platform coverage including emerging networks |
Publishing & Scheduling
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| Unlimited Post Scheduling | ✓ Multi-network with bulk CSV upload and queues | ✓ Up to 350 posts bulk, best-time-to-post AI |
| Shared Content Calendars | ✓ With approvals and internal comments | ✓ Visual calendar with team workflows |
| Link-in-Bio Tools | ✓ PulseLink for Instagram and others | ✗ Not available natively |
| Instagram Product Tagging | ✓ Direct from composer with grid preview | ✓ Supported in scheduling |
Inbox & Engagement
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| Unified Social Inbox | ✓ Comments, messages, reviews, ad comments | ✓ DMs, comments with routing and assignments |
| Advanced Moderation Rules | ✓ Labels, bulk actions, saved replies | ✓ Auto-responses, auto-route, saved replies |
| Ad Comments Monitoring | ✓ Unified in inbox | ✓ Integrated with engagement tools |
| Team Assignments | ✓ Post and inbox assignments | ✓ Routing and tagging for teams |
AI & Content Tools
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| AI Writing Assistant | ✓ For posts and alt-text generation | ✓ OwlyGPT for content ideas, captions, hashtags |
| AI Content Generation | ✗ Basic AI assistance | ✓ Full AI ideas generator and enhancements |
| AI Reply Suggestions | ✓ Enterprise feature based on past interactions | ✗ Not specified |
| Sentiment Analysis | ✓ In enterprise listening | ✓ In social listening tools |
Analytics & Reporting
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| ROI Tracking | ✓ Connects social to leads, sales, traffic | ✗ Advanced analytics but no explicit ROI |
| Competitor Benchmarking | ✓ In advanced reports | ✓ Configurable sets up to 20 competitors |
| Branded Report Exports | ✓ Profile and post-level | ✓ Customizable templates and scheduled exports |
| Ads Reporting | ✓ Integrated in advanced tiers | ✓ Comprehensive ad performance |
Collaboration & Agency Features
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| Approval Workflows | ✓ Multi-step with governance | ✓ Team approvals in advanced plans |
| Team Performance Reports | ✓ Collaboration insights | ✓ Inbox and team analytics |
| SSO & Custom Roles | ✓ Enterprise feature | ✓ Enterprise with departmental organization |
| Employee Advocacy | ✗ Not available | ✓ Hootsuite Amplify add-on |
Social Listening & Monitoring
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| Keyword & Mention Tracking | ✓ Across networks, news, blogs | ✓ Mentions, keywords, trends |
| Competitor Monitoring | ✓ Benchmarking in reports | ✓ Advanced with Talkwalker add-on |
| Trend Analysis | ✗ Basic listening | ✓ Real-time trends via OwlyGPT |
Integrations & Add-ons
| Feature | Agorapulse | Hootsuite |
|---|---|---|
| API & Custom Integrations | ✓ For data and workflows | ✓ Extensive with Salesforce, etc. |
| Premium Add-ons | ✗ Core features included | ✓ Listening, Advocacy, AI Chatbot, etc. |
| Mobile App | ✓ iOS and Android for publishing and inbox | ✓ Full mobile access |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing focused on team collaboration, while Hootsuite's Standard plan is $99/user/month (annual) emphasizing AI and scalability. Agorapulse offers better value for mid-sized teams, while Hootsuite suits enterprises with custom add-ons.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox features limited
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic reports and branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in-bio tool
- Instagram product tagging
- Ad comments monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced reports, ads reports, ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
Hootsuite
Standard
$99/user/month (billed annually)
Small teams starting with AI basics
- Up to 10 social accounts
- Unlimited scheduling
- Best time to post
- OwlyGPT AI for content and ideas
- Caption enhancements, hashtags
- Canva templates
- Unified inbox
- DM automations
- 7-day mention search
Advanced
$249/user/month (billed annually)
Mid-sized teams needing customization
- Everything in Standard
- Unlimited accounts
- Custom analytics reports
- Saved replies, auto-responses
- Team approval workflows
- Bulk scheduling 350 posts
- Auto-route messages
- 20 competitor benchmarks
- Scheduled report exports
- Inbox analytics
Enterprise
Custom
Large organizations with scale
- Everything in Advanced
- Custom configuration
- Unlimited users
- SSO, departmental permissions
- Premium add-ons: Amplify, Listening (Talkwalker), Advanced Analytics, AI Chatbot, Review Management, Social Selling, Salesforce integration
- Enterprise support
Feature Deep Dive
Publishing & Scheduling Capabilities
Agorapulse
Strengths
- Unlimited scheduling with multi-network publishing
- Bulk CSV upload and publishing queues for automation
- Shared calendars with approvals and internal comments
- Instagram-specific tools like product tagging and grid preview
- PulseLink for link-in-bio management
Workflow
Plan in shared calendar → Add internal notes/approvals → Bulk upload via CSV → Schedule with queues → Publish across profiles
Hootsuite
Strengths
- Unlimited scheduling with bulk up to 350 posts
- Best-time-to-post recommendations via AI
- Social content calendar with multi-network support
- AI content generator integrated into composer
- Canva templates and content library
Workflow
Generate ideas with OwlyGPT → Create/enhance content with AI → Bulk schedule with best-time AI → Approve in team workflow → Auto-publish
Agorapulse shines in collaborative scheduling with approvals and bulk tools for teams, ideal for structured workflows. Hootsuite excels with AI-driven optimization like best-time posting and content generation, better for data-informed publishing. Choose Agorapulse for team alignment, Hootsuite for AI efficiency.
Inbox Management & Engagement
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation with rules, labels, bulk actions
- Saved replies and automated rules
- Post and inbox assignments for teams
- AI reply suggestions in enterprise
Workflow
Centralize all interactions in inbox → Apply labels/rules → Assign to team → Bulk respond or moderate → Track resolutions
Hootsuite
Strengths
- Unified inbox for DMs and comments with routing
- Auto-responses, saved replies, auto-route
- Team assignments and tagging
- Inbox reporting and analytics
- DM automations
Workflow
Monitor unified inbox → Auto-route/tag messages → Use saved replies → Assign for response → Analyze engagement metrics
Both offer strong unified inboxes, but Agorapulse provides more advanced moderation and ROI-tied engagement for customer service teams. Hootsuite's auto-routing and inbox analytics suit high-volume enterprise monitoring. Agorapulse wins for moderation efficiency, Hootsuite for automated workflows.
AI & Content Creation Tools
Agorapulse
Strengths
- AI Writing Assistant for posts
- AI alt-text generator
- AI-powered reply suggestions (enterprise)
- Integrated into composer for quick enhancements
Workflow
Draft post → Use AI assistant for writing/alt-text → Generate replies if needed → Schedule
Limitations
- Less comprehensive than dedicated AI suites
- No full content ideation or trend analysis
Hootsuite
Strengths
- OwlyGPT AI for real-time trends and content ideas
- AI content generator, caption enhancements, hashtag suggestions
- Image generator and Canva integration
- Generative AI Chatbot add-on
Workflow
Query OwlyGPT for ideas → Generate full content/captions → Enhance with AI → Integrate visuals → Publish
Hootsuite leads with robust AI like OwlyGPT for ideation and trends, ideal for content-heavy teams. Agorapulse's AI is more assistive for writing and replies, fitting structured teams. Hootsuite is better for creative AI, Agorapulse for practical enhancements.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting
- ROI analysis tying social to revenue/leads
- Branded exports, competitor benchmarking
- Advanced moderation and team reports
- Historical data import in enterprise
Limitations
- Advanced features in higher tiers
- Less emphasis on real-time trends
Hootsuite
Strengths
- Customizable reports and templates
- Competitor benchmarking up to 20
- Scheduled exports and inbox analytics
- Advanced Analytics add-on for deeper insights
- Social listening integration for trends
Limitations
- No built-in ROI tracking
- Add-ons needed for premium depth
Agorapulse stands out with ROI tracking and business impact measurement, perfect for proving social value. Hootsuite offers broader analytics with competitor focus and customization, suited for strategic insights. Choose Agorapulse for ROI, Hootsuite for comprehensive benchmarking.
Collaboration & Agency Features
Agorapulse
Strengths
- Shared calendars with approvals and comments
- Team assignments and performance reports
- Multi-step workflows in enterprise
- Custom roles and SSO
- Unlimited profiles for agencies
Workflow
Assign tasks in calendar → Seek approvals → Collaborate on content → Generate team reports
Hootsuite
Strengths
- Team approval workflows
- Departmental organization and permissions
- SSO and custom roles
- Employee advocacy via Amplify
- Add-ons for compliance and integrations
Workflow
Set permissions per department → Route for approvals → Use Amplify for advocacy → Monitor team performance
Agorapulse provides intuitive collaboration for agencies with built-in approvals and ROI reports. Hootsuite scales better for enterprises with departmental controls and add-ons like advocacy. Agorapulse for mid-sized agencies, Hootsuite for large, regulated teams.
Use Case Comparison
Marketing Team Managing Multiple Profiles
Agorapulse 🏆
Excellent
Shared calendars, approvals, and unlimited scheduling handle multi-profile chaos efficiently with ROI insights.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Hootsuite
Good
Unlimited accounts in Advanced, but interface may overwhelm without strong AI guidance.
Best Plan: Advanced ($249/user/month annual)
Score: 7/10
Digital Agency Handling Multiple Clients
Agorapulse 🏆
Excellent
Unlimited profiles in enterprise, collaboration tools, and branded reports ideal for client work.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Hootsuite
Excellent
Custom enterprise with add-ons for client separation, but higher costs for scale.
Best Plan: Enterprise (Custom)
Score: 8/10
B2B Company Needing ROI Reporting
Agorapulse 🏆
Excellent
Direct ROI tracking connects social to sales/leads, with structured approvals.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
Hootsuite
Fair
Strong analytics but lacks explicit ROI; better for general insights.
Best Plan: Advanced ($249/user/month annual)
Score: 6/10
E-commerce Brand Relying on Social Sales
Agorapulse 🏆
Excellent
Instagram tagging, unified inbox for service, ROI to track sales impact.
Best Plan: Professional ($119/month per user yearly)
Score: 9/10
Hootsuite
Good
Product tagging and analytics, but less sales-focused ROI.
Best Plan: Standard ($99/user/month annual)
Score: 7/10
Enterprise Team Managing Multiple Regions
Agorapulse
Good
Enterprise custom with SSO and unlimited profiles, but less add-on flexibility.
Best Plan: Custom (Enterprise)
Score: 8/10
Hootsuite 🏆
Excellent
Scalable with departmental org, compliance integrations, and global support.
Best Plan: Enterprise (Custom)
Score: 10/10
Customer Care Team Needing Unified Inbox
Agorapulse 🏆
Excellent
Advanced moderation, bulk actions, and labels streamline high-volume responses.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Hootsuite
Good
Routing and automations help, but steeper learning for inbox features.
Best Plan: Advanced ($249/user/month annual)
Score: 8/10
Small Business with Solo Social Manager
Agorapulse 🏆
Good
Intuitive interface and free plan, but per-user pricing adds up.
Best Plan: Standard ($79/month per user yearly)
Score: 7/10
Hootsuite
Fair
Comprehensive but overwhelming and pricier for solo use.
Best Plan: Standard ($99/user/month annual)
Score: 5/10
Regulated Industry (Finance, Healthcare)
Agorapulse
Good
Governance and approvals, but fewer compliance add-ons.
Best Plan: Custom (Enterprise)
Score: 7/10
Hootsuite 🏆
Excellent
SSO, custom roles, and integrations like Proofpoint for compliance.
Best Plan: Enterprise (Custom)
Score: 10/10
Team Focused on AI-Driven Content Creation
Agorapulse
Fair
Basic AI writing, but not as advanced for ideation.
Best Plan: Professional ($119/month per user yearly)
Score: 6/10
Hootsuite 🏆
Excellent
OwlyGPT and full AI suite for trends and generation.
Best Plan: Standard ($99/user/month annual)
Score: 9/10
Higher Education Managing Student Engagement
Agorapulse 🏆
Excellent
Unified inbox for reviews/comments, ROI for campaign impact.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
Hootsuite
Good
Listening and analytics for broad engagement, but complex setup.
Best Plan: Advanced ($249/user/month annual)
Score: 7/10
Organization with Employee Advocacy
Agorapulse
Fair
Collaboration tools help, but no dedicated advocacy.
Best Plan: Advanced ($149/month per user yearly)
Score: 5/10
Hootsuite 🏆
Excellent
Hootsuite Amplify extends reach through staff sharing.
Best Plan: Enterprise (Custom with add-on)
Score: 10/10
Budget-Conscious Growing Team
Agorapulse 🏆
Excellent
Yearly discounts and free trial provide value without extras.
Best Plan: Standard ($79/month per user yearly)
Score: 9/10
Hootsuite
Good
Solid features but higher base and add-on costs.
Best Plan: Standard ($99/user/month annual)
Score: 6/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions including ad comments
- Intuitive interface easier for teams than legacy tools
- Robust publishing with shared calendars, approvals, and bulk scheduling
- Strong ROI features connecting social to business outcomes
- Advanced moderation, labels, and bulk actions for inbox efficiency
- Transparent per-user pricing with free plan and strong support
- AI writing and alt-text for practical content help
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small businesses
- Advanced analytics and ROI behind higher plans
- Requires configuration for many profiles/users
- Less AI-driven ideation than specialized tools
- Limited to 10 profiles in base plans
Hootsuite
Pros
- Comprehensive features across publishing, engagement, analytics, listening
- Powerful OwlyGPT AI for content, trends, and insights
- Unified inbox with routing, assignments, and automations
- Robust analytics with benchmarking and custom reports
- Scalable for enterprises with add-ons and integrations
- Employee advocacy via Amplify extends reach
- Broad platform support including emerging networks
Cons
- Interface overwhelming for new or small teams
- Per-user pricing high, especially with add-ons
- Advanced capabilities locked in higher tiers or extras
- Not ideal for simple AI content or basic scheduling
- Learning curve for analytics, listening, governance
- No free plan; trials only
Final Verdict
Agorapulse and Hootsuite are both all-in-one platforms, but Agorapulse focuses on intuitive, ROI-driven management for teams and agencies, while Hootsuite emphasizes AI-powered scalability and enterprise analytics. Agorapulse suits structured mid-market needs, Hootsuite excels in complex, data-heavy environments.
Select Agorapulse for team-focused, value-driven social management with easy ROI proof. Opt for Hootsuite if AI insights, listening, and enterprise scalability are key. For hybrid needs, use Agorapulse for core workflows and Hootsuite for advanced analytics.
Overall Scores
Agorapulse
Value: 9/10
Hootsuite
Value: 7/10
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