Agorapulse vs HeyOrca
Agorapulse
- Platform: Multi-platform (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Google My Business, etc.)
- Best For: Growing teams and agencies needing ROI tracking
- Strength: Comprehensive inbox and reporting
- Users: Thousands of teams and agencies since 2011
Starting at $79/month
HeyOrca
- Platform: Multi-platform (Facebook, Instagram, LinkedIn, TikTok, X)
- Best For: Agencies and teams with client collaboration
- Strength: Unlimited users and approval workflows
- Users: Growing base of agencies and teams
Starting at $50 USD per calendar/month
Table of Contents
At a Glance
Platform Support
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| Facebook & Instagram | ✓ Full support including ad comments and product tagging | ✓ Support with grid preview and bio link tools |
| X (Twitter) | ✓ Scheduling and listening across networks | ✓ Full scheduling and reporting |
| ✓ Multi-profile publishing and reporting | ✓ Scheduling with analytics | |
| TikTok & YouTube | ✓ Unlimited scheduling | ✓ Support up to 10 profiles per calendar |
| Google My Business & Reviews | ✓ Unified inbox for reviews | ✗ Not supported |
Publishing & Scheduling
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| Unlimited post scheduling | ✓ Multi-network with queues and bulk CSV | ✓ Unlimited on paid plans, 10/month on free |
| Visual content calendar | ✓ Shared with approvals and notes | ✓ Calendar-per-client with drag-and-drop |
| Instagram grid preview | ✓ With product tagging | ✓ Visual planning tool |
| Bulk scheduling via CSV | ✓ Full bulk import and queues | ✗ No CSV support mentioned |
| Publishing queues for automation | ✓ Automated queues | ✗ Manual scheduling focus |
Inbox & Engagement
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| Unified social inbox | ✓ For comments, messages, reviews, ad comments | ✗ Not available on Basic; limited on Pro |
| Advanced moderation rules | ✓ Labels, bulk actions, saved replies | ✗ Basic feedback sections |
| Social listening | ✓ Across networks, news, blogs | ✗ Brand monitoring on Pro |
| Automated DMs | ✗ No DM automation | ✓ Instagram DMs on Solo+ |
Collaboration & Workflows
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| Unlimited users | ✗ Per-user pricing | ✓ On every paid plan |
| Approval workflows | ✓ Internal comments and multi-step approvals | ✓ Shareable links, no client logins, audit trails |
| Client-specific calendars | ✗ Shared calendars but not per-client isolation | ✓ Calendar-per-client for organization |
| Team assignments and performance reports | ✓ Post and inbox assignments | ✗ Real-time collaboration indicators |
| SSO and custom roles | ✓ Enterprise only | ✗ Not mentioned |
AI & Content Tools
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| AI writing assistant | ✓ For social posts | ✓ Captions, alt text, hashtags, brand voice scoring |
| AI alt-text generator | ✓ For posts | ✓ Automated suggestions |
| AI reply suggestions | ✓ Based on past interactions (Enterprise) | ✗ No reply AI |
| AI brand voice consistency | ✗ Not available | ✓ Scoring and suggestions |
Analytics & Reporting
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| ROI analysis | ✓ Ties activity to revenue, leads, traffic | ✗ No ROI tracking |
| Branded report exports | ✓ Profile and post-level | ✓ Custom reports on Pro |
| Competitor benchmarking | ✓ Advanced reports | ✓ Facebook/Instagram competitors on Pro |
| AI-generated report summaries | ✗ Standard reporting | ✓ On Pro |
| Cross-channel reports | ✓ Advanced with ads | ✓ Performance analysis on Pro |
Integrations & Add-ons
| Feature | Agorapulse | HeyOrca |
|---|---|---|
| Canva integration | ✗ Not mentioned | ✓ Direct integration |
| API and SSO | ✓ Enterprise integrations | ✗ No public API details |
| Add-on social profiles | ✗ Up to 10 default, unlimited Enterprise | ✓ Paid add-ons beyond 10 per calendar |
Pricing Comparison
Agorapulse starts at $79/month (yearly) with per-user pricing focused on comprehensive features, while HeyOrca starts at $50/month per calendar with unlimited users, offering better scalability for teams but limited advanced features to higher tiers.
Agorapulse
Free
Free
Solo users testing basics
- 1 user and 3 social profiles
- Core publishing and inbox on limited scale
- Ongoing free usage
Standard (Yearly)
$79/month per user
Social media managers handling solo operations
- Unlimited posts across networks
- Unified inbox for messages and comments
- Basic audience and content reports
- Branded exports
- Up to 10 social profiles
- Mobile app
Professional (Yearly)
$119/month per user
Growing teams needing collaboration
- Everything in Standard
- PulseLink in Bio tool
- Instagram product tagging
- Calendar notes and ad comment monitoring
- Post and inbox assignments
- Team performance reports
- Up to 10 profiles
Advanced (Yearly)
$149/month per user
Teams requiring structure and insights
- Everything in Professional
- Labels, saved replies, moderation rules
- Shared calendars
- Advanced and ads reports
- Social ROI analysis
- Competitor benchmarking
- Up to 10 profiles
Custom (Enterprise)
Tailored Pricing
Large teams with complex needs
- Everything in Advanced
- Unlimited profiles
- AI reply suggestions
- SSO, custom roles, multi-step approvals
- Full reporting with historical import
- API integrations
- Sentiment analysis
- Priority support
HeyOrca
Solo
$0/month
Individual creators starting out
- 1 user
- 10 scheduled posts/month
- 2 social profiles per calendar
- Best times suggestions
- AI captions, alt text, hashtags, brand voice
- Canva integration
- Instagram bio link
- Automated Instagram DMs
Basic
$50/month
Small teams or agencies with basic needs
- Unlimited users
- Unlimited scheduled posts and approvals
- 10 social profiles per calendar
- Unlimited media storage and content library
- Calendar view and mobile app
- Approval workflow with shareable links
- Canva integration
- Feedback and audit trail
Pro
$126/month
Agencies needing analytics and monitoring
- Everything in Basic
- Unlimited reports for Facebook, Instagram, LinkedIn, TikTok, X
- AI-generated summaries
- Custom and automated reports
- Cross-channel performance
- Brand monitoring and keyword tracking
- Competitor reports
- Demographics and date-range comparisons
Feature Deep Dive
Content Creation Capabilities
Agorapulse
Strengths
- AI Writing Assistant for social posts
- AI alt-text generator
- Bulk scheduling via CSV for efficient creation
- Instagram product tagging and grid preview
- PulseLink in Bio tool for link-in-bio
Workflow
Generate with AI → Add alt-text → Bulk upload CSV → Preview grid → Schedule
HeyOrca
Strengths
- AI captions, alt text, hashtag suggestions
- AI brand voice scoring and suggestions for consistency
- Visual content calendar with feedback sections
- Canva integration for design
- Unlimited content library for storage
Workflow
Ideate with AI → Score for brand voice → Integrate Canva designs → Add to library → Calendar plan
Both offer AI for content, but HeyOrca provides more comprehensive AI for captions, hashtags, and brand voice, ideal for consistent agency work. Agorapulse focuses on practical tools like bulk CSV and product tagging, better for e-commerce publishing. HeyOrca wins for creative ideation, Agorapulse for operational efficiency.
Scheduling & Automation
Agorapulse
Strengths
- Unlimited multi-network scheduling
- Publishing queues for automation
- Bulk CSV import
- Shared calendars with internal comments
- Instagram grid preview and product tagging
Limitations
- No automated DMs or listening beyond basics
- Requires configuration for large profiles
HeyOrca
Strengths
- Unlimited scheduling on paid plans
- Visual calendar-per-client with drag-and-drop
- Instagram grid preview
- Best times suggestions
- Automated Instagram DMs
Limitations
- No bulk CSV or queues
- Limits on free plan
- Add-ons for extra profiles
Agorapulse offers more advanced automation with queues and bulk tools for high-volume teams, while HeyOrca's calendar-focused scheduling excels in collaborative planning. Agorapulse is better for automated, large-scale publishing; HeyOrca for visual, client-approved scheduling.
Inbox & Engagement Management
Agorapulse
Strengths
- Unified inbox for comments, messages, reviews, ad comments
- Advanced moderation rules, labels, bulk actions
- Saved replies and assignments
- Social listening across networks and blogs
- AI reply suggestions (Enterprise)
Workflow
Centralize messages → Apply rules/labels → Bulk actions → Assign team → Track ROI from engagements
HeyOrca
Strengths
- Automated Instagram DMs
- Feedback sections and audit trails on posts
- Brand monitoring and keyword tracking (Pro)
- Real-time collaboration on engagements
Limitations
- No full unified inbox until Pro (limited)
- No advanced moderation or listening
Agorapulse dominates with its robust unified inbox and moderation tools, perfect for customer service-heavy teams. HeyOrca offers basic engagement via DMs and monitoring but lacks depth. Choose Agorapulse for comprehensive engagement management.
Analytics & Reporting
Agorapulse
Strengths
- Profile-level and post-level reporting
- ROI analysis tying to leads, sales, traffic
- Advanced ads reports and competitor benchmarking
- Branded exports
- Team performance insights
Limitations
- Advanced ROI locked to higher tiers
- No AI summaries
HeyOrca
Strengths
- Unlimited reports on Pro for multiple platforms
- AI-generated summaries and custom reports
- Cross-channel performance, competitor reports
- Demographics, keyword tracking, date comparisons
- Automated report delivery
Limitations
- Reporting only on Pro; no ROI focus
- Less emphasis on business impact
Agorapulse provides deeper ROI and business-tied analytics for B2B/e-commerce, while HeyOrca offers AI-enhanced, multi-platform reports ideal for agencies. Agorapulse wins for measurable impact; HeyOrca for automated, client-friendly reporting.
Use Case Comparison
Solo Social Media Creator
Agorapulse
Fair
Free plan limited; per-user pricing adds cost without need for team features. Heavy for basics.
Best Plan: Free or Standard ($79/month yearly)
Score: 5/10
HeyOrca 🏆
Excellent
Free Solo plan with AI tools and basics; unlimited users not needed but scalable.
Best Plan: Solo ($0/month)
Score: 9/10
Digital Agency Managing Clients
Agorapulse
Good
Strong collaboration and reporting, but per-user costs scale with team size.
Best Plan: Professional ($119/month per user yearly)
Score: 8/10
HeyOrca 🏆
Excellent
Unlimited users, per-client calendars, approval links without logins; perfect for agencies.
Best Plan: Basic ($50/month per calendar)
Score: 10/10
B2B Marketing Team Needing ROI
Agorapulse 🏆
Excellent
ROI tracking, advanced reports, approvals for structured workflows.
Best Plan: Advanced ($149/month per user yearly)
Score: 10/10
HeyOrca
Good
Collaboration strong, but no ROI focus; reports sufficient but not business-tied.
Best Plan: Pro ($126/month)
Score: 7/10
E-commerce Brand with Sales Focus
Agorapulse 🏆
Excellent
ROI to sales, unified inbox for service, product tagging, bulk scheduling.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
HeyOrca
Fair
Good scheduling and AI, but no ROI or deep inbox for customer queries.
Best Plan: Basic ($50/month)
Score: 6/10
Nonprofit with Stakeholder Approvals
Agorapulse
Good
Approvals and shared calendars, but per-user pricing for volunteers.
Best Plan: Professional ($119/month per user yearly)
Score: 7/10
HeyOrca 🏆
Excellent
Unlimited users for teams/volunteers, shareable approvals, client calendars.
Best Plan: Basic ($50/month)
Score: 9/10
Small Business Managing Multiple Profiles
Agorapulse
Good
Comprehensive but may overwhelm; ROI useful for growth.
Best Plan: Standard ($79/month yearly)
Score: 7/10
HeyOrca 🏆
Excellent
Affordable, unlimited users, easy approvals for owners/staff.
Best Plan: Basic ($50/month)
Score: 8/10
Higher Education Institution
Agorapulse 🏆
Excellent
Engagement with students/alumni via inbox, ROI for campaigns, team approvals.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
HeyOrca
Good
Collaboration for departments, but limited inbox and no ROI.
Best Plan: Pro ($126/month)
Score: 7/10
Large Enterprise Team
Agorapulse 🏆
Excellent
Enterprise custom with SSO, unlimited profiles, full integrations.
Best Plan: Custom Enterprise
Score: 10/10
HeyOrca
Fair
Scalable with add-ons, but no SSO or deep governance.
Best Plan: Pro ($126/month) + add-ons
Score: 6/10
Retail Brand Focused on Customer Service
Agorapulse 🏆
Excellent
Unified inbox for reviews/messages, moderation, ROI from service.
Best Plan: Advanced ($149/month per user yearly)
Score: 9/10
HeyOrca
Fair
Basic DMs, but no full inbox or moderation.
Best Plan: Pro ($126/month)
Score: 5/10
Faith-Based Organization Coordinating Content
Agorapulse
Good
Team collaboration, but per-user for members.
Best Plan: Professional ($119/month per user yearly)
Score: 7/10
HeyOrca 🏆
Excellent
Unlimited users for community, approvals for sensitive content.
Best Plan: Basic ($50/month)
Score: 9/10
Marketing Team Managing Multiple Brands
Agorapulse
Good
Multi-profile support, but configuration heavy.
Best Plan: Advanced ($149/month per user yearly)
Score: 8/10
HeyOrca 🏆
Excellent
Calendar-per-brand isolation, unlimited users.
Best Plan: Basic ($50/month per calendar)
Score: 10/10
Pros and Cons
Agorapulse
Pros
- Unified social inbox centralizing all interactions across networks
- Intuitive interface easier than legacy tools
- Robust publishing with shared calendars, approvals, bulk scheduling
- Strong ROI features connecting to leads, sales, traffic
- Advanced moderation, labels, bulk actions for inbox
- AI tools for writing and alt-text
- Enterprise scalability with SSO and API
Cons
- Per-user pricing expensive for large teams
- Feature-heavy for solo or small users
- Advanced analytics/ROI behind higher tiers
- Requires careful setup for many profiles/users
- Less AI focus on content ideation than specialized tools
HeyOrca
Pros
- Unlimited users on every paid plan for teams/agencies
- Calendar-per-client for organized brand separation
- Robust approvals with shareable links, no client logins
- Strong AI for captions, alt-text, hashtags, brand voice
- Advanced reporting on Pro including competitors and cross-channel
- Canva integration and unlimited storage
- Affordable per-calendar pricing
Cons
- Advanced reporting and inbox only on Pro
- Per-calendar costs add up for many brands
- Solo plan limits posts/users strictly
- Feature set may exceed basic scheduling needs
- No dedicated integrations page; limited API details
- No ROI tracking or deep listening
Final Verdict
Agorapulse and HeyOrca both streamline social media management but target different needs. Agorapulse is a full-suite tool with strong inbox, ROI, and team governance for impact-driven teams. HeyOrca prioritizes agency collaboration, unlimited users, and AI content for client-focused workflows.
Choose Agorapulse if engagement management and ROI are core to your strategy. Opt for HeyOrca if agency collaboration and scalable users without per-head costs are priorities. For agencies, HeyOrca's model may edge out for client work, while Agorapulse suits internal teams measuring impact.
Overall Scores
Agorapulse
Value: 7/10
HeyOrca
Value: 9/10
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