PostFlow vs Whatagraph
PostFlow
- Platform: Major social networks
- Best For: Social media planning and team collaboration
- Strength: Unlimited users and approval workflows
- Users: 1 user
Starting at $12/month
Whatagraph
- Platform: 50+ marketing platforms
- Best For: Cross-channel reporting and analytics
- Strength: AI-driven summaries and data visualization
- Users: Not specified
Starting at 199€/month
Table of Contents
At a Glance
Core Functionality
| Feature | PostFlow | Whatagraph |
|---|---|---|
| Social Media Scheduling | ✓ Multi-network scheduling with customization and previews | ✗ Not a scheduling tool; focuses on reporting |
| Marketing Analytics & Reporting | ✓ Basic social media analytics | ✓ AI-powered reporting with dashboards and summaries |
| Content Planning | ✓ Calendar, week, and list views for planning | ✗ No content planning; data-focused |
| Data Visualization | ✗ Limited to social previews | ✓ Pre-made themes, dashboards, and custom visuals |
Collaboration & Team Features
| Feature | PostFlow | Whatagraph |
|---|---|---|
| Unlimited Users | ✓ On non-Solo plans with roles and permissions | ✓ Unlimited users and reports on all plans |
| Approval Workflows | ✓ Live previews, multi-post requests, and guest approvals | ✗ No workflows for content approval |
| Groups/Workspaces | ✓ Groups for brands/clients with separate calendars | ✓ Source groups for cross-channel aggregation |
| Comments & Notes | ✓ Collaboration via comments, notes, and checklists | ✗ No internal collaboration tools |
AI & Automation
| Feature | PostFlow | Whatagraph |
|---|---|---|
| AI-Powered Insights | ✗ No AI features mentioned | ✓ Whatagraph IQ for reports, summaries, and chat Q&A |
| Automated Scheduling | ✓ First-comment scheduling with conditions | ✗ Automated email delivery of reports |
| Data Transformations | ✗ No data transformation | ✓ Pre-made and custom metrics/dimensions |
| Automated Reports | ✗ No automated reporting | ✓ PDF attachments and scheduled delivery |
Integrations & Support
| Feature | PostFlow | Whatagraph |
|---|---|---|
| Social Networks | ✓ Many major social networks | ✗ Integrates with social via marketing platforms |
| Marketing Platforms | ✓ ClickUp integration; Google Drive for media | ✓ 50+ integrations including Essential, Advanced, Premium |
| White-Label Options | ✗ Public sharing but no white-label | ✓ Custom domains and branding for agencies |
| Mobile Apps | ✗ No native mobile apps mentioned | ✗ No explicit mobile app support |
Analytics & Insights
| Feature | PostFlow | Whatagraph |
|---|---|---|
| Social Analytics | ✓ Basic analytics; light documentation | ✓ Cross-channel aggregation and performance overviews |
| Cross-Channel Reporting | ✗ Social-focused only | ✓ Blends data from paid, organic, email channels |
| Goals & Alerts | ✗ No goals/alerts | ✓ KPI monitoring with alerts |
| Custom Metrics | ✗ Limited customization | ✓ Advanced transformations and custom dimensions |
Pricing Comparison
PostFlow starts at $12/month for social scheduling, offering excellent value for teams with unlimited users. Whatagraph's Free plan provides basic access, but paid tiers begin at 199€/month, reflecting its advanced AI reporting capabilities. PostFlow is more affordable for social management, while Whatagraph suits data-heavy reporting needs.
PostFlow
Solo
$12/month
Individual social media managers
- 8 social accounts
- 1 group
- 1 user seat
- Access to core scheduling and planning features
- 7-day free trial, no credit card required
Brand
$27/month
Small teams managing one brand
- 24 social accounts
- Unlimited groups
- Unlimited users
- Full collaboration and approvals features
- Access to media library and planning views
Business
$57/month
Growing teams with multiple clients
- 50 social accounts
- Unlimited groups
- Unlimited users
- Advanced collaboration and approvals workflows
- Suitable for growing teams with multiple clients
Agency
$97/month
Marketing agencies handling many accounts
- 100 social accounts
- Unlimited groups
- Unlimited users
- Full feature set for agencies
- Optimized for managing many clients in one workspace
Whatagraph
Free
Free
Small teams testing basic reporting
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Small agencies starting with reporting
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Growing teams and agencies needing depth
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Large organizations with complex data needs
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
Feature Deep Dive
Scheduling & Content Planning
PostFlow
Strengths
- Multi-network scheduling with per-platform customization and real-time previews
- Content planning via calendar, week, and list views
- Groups for multi-brand management with dedicated calendars and media libraries
- First-comment scheduling with conditions and delays
- Labels, drafts, notes for organization
Workflow
Plan in calendar views → Customize posts per platform → Collaborate via comments → Schedule with approvals → Post and track
Whatagraph
Strengths
- No scheduling; focuses on data planning via source groups and blends
- Pre-made transformations for metrics across channels
- AI for report creation but not content scheduling
Workflow
Connect data sources → Transform and aggregate data → Generate AI reports → Automate delivery
PostFlow is purpose-built for social media scheduling and planning with intuitive tools for teams, making it ideal for content workflows. Whatagraph lacks scheduling entirely, prioritizing data aggregation for reporting. Choose PostFlow for operational social management; Whatagraph for analytical planning.
Collaboration & Approval Workflows
PostFlow
Strengths
- Unlimited members with roles and permissions on non-Solo plans
- Collaboration through comments, internal notes, and post checklists
- Approval workflows with live previews, multi-post requests, and guest approvals
- Public post sharing for clients without accounts
- Groups for seamless multi-client management
Limitations
- Solo plan restricted to one user
Whatagraph
Strengths
- Unlimited users on all plans for team access to reports
- Source credit system for shared data management
- White-label customization for agency client sharing
- Dedicated support for onboarding
Limitations
- No approval workflows or content collaboration tools
- Focus on data sharing rather than creative collaboration
PostFlow offers robust, social-specific collaboration with approvals and unlimited users, perfect for agencies and teams. Whatagraph provides unlimited access but lacks workflow tools, suiting data teams over creative ones. PostFlow wins for collaborative social management.
Analytics & Reporting
PostFlow
Strengths
- Social media analytics integrated into the platform
- Media library and planning tools aid basic performance tracking
- Real-time previews support content optimization
Limitations
- Light public documentation on advanced analytics
- No cross-channel or AI-driven insights
Whatagraph
Strengths
- AI-powered Whatagraph IQ for instant reports, summaries, and chat insights
- Single source of truth for multi-channel data
- Pre-made and custom visualizations, dashboards with goals/alerts
- Automated PDF reports with white-label options
- Advanced blends for cross-brand/channel aggregation
Limitations
- Credit-based access to data sources
- Higher tiers needed for premium features
Whatagraph dominates in advanced, AI-enhanced reporting and visualization across marketing channels, ideal for performance analysis. PostFlow offers basic social analytics tied to scheduling but lacks depth. For comprehensive reporting, Whatagraph is superior; for integrated social insights, PostFlow suffices.
Integrations & AI Capabilities
PostFlow
Strengths
- Google Drive integration for media library
- ClickUp integration for project management
- GIF support and media organization
Limitations
- Limited visibility into full integrations
- No AI features
Whatagraph
Strengths
- 50+ integrations with marketing platforms (Essential, Advanced, Premium)
- Whatagraph IQ for AI report generation and Q&A
- Data exports to BigQuery/Looker Studio (higher tiers)
- Source credits for managing connections
Limitations
- Integrations tiered by plan
- Credit system can limit scale
Whatagraph's extensive integrations and AI layer provide powerful data connectivity and automation for reporting. PostFlow's integrations are more niche, focused on social and productivity tools without AI. Whatagraph is better for data ecosystems; PostFlow for streamlined social ops.
Use Case Comparison
Social Media Manager at Small Brand
PostFlow 🏆
Excellent
Affordable Solo plan for scheduling and planning; intuitive interface for single-user management of multiple accounts.
Best Plan: Solo ($12/month)
Score: 9/10
Whatagraph
Fair
Free plan for basic reporting, but high paid entry may not justify for social-only needs without deep analytics.
Best Plan: Free
Score: 5/10
Marketing Agency Managing Multiple Clients
PostFlow 🏆
Excellent
Unlimited users, groups for clients, approval workflows, and agency plan optimize multi-account collaboration.
Best Plan: Agency ($97/month)
Score: 10/10
Whatagraph
Excellent
Unlimited users, white-label reports, and source groups suit agency reporting; scalable credits for clients.
Best Plan: Boost (499€/month)
Score: 9/10
Content Creator or Freelancer
PostFlow 🏆
Good
Solo plan for scheduling multiple profiles; media library and planning views aid solo workflows, but single-user limit.
Best Plan: Solo ($12/month)
Score: 8/10
Whatagraph
Poor
Reporting tool not suited for content creation; Free plan limited for individual analytics needs.
Best Plan: Free
Score: 3/10
In-House Marketing Team Needing Approvals
PostFlow 🏆
Excellent
Structured approvals, unlimited users, and collaboration features support team processes without bloat.
Best Plan: Brand ($27/month)
Score: 9/10
Whatagraph
Good
Unlimited users for team dashboards, but no approval tools; useful for ROI tracking.
Best Plan: Start (199€/month)
Score: 6/10
Performance Marketing Team Tracking ROI
PostFlow
Fair
Basic social analytics, but lacks cross-channel depth for performance tracking.
Best Plan: Business ($57/month)
Score: 5/10
Whatagraph 🏆
Excellent
AI insights, cross-channel blends, and goals/alerts perfect for ROI across paid/organic channels.
Best Plan: Boost (499€/month)
Score: 10/10
E-Commerce Brand Monitoring Multi-Channel
PostFlow
Good
Social scheduling for channels like Instagram/Facebook, but limited analytics for e-com ROI.
Best Plan: Brand ($27/month)
Score: 6/10
Whatagraph 🏆
Excellent
Integrates email, paid, organic; AI summaries for e-com performance across regions/brands.
Best Plan: Start (199€/month)
Score: 9/10
Digital Agency Needing Client Reports
PostFlow
Fair
Collaboration strong, but light analytics and no white-label reports limit reporting.
Best Plan: Agency ($97/month)
Score: 5/10
Whatagraph 🏆
Excellent
Automated, white-label reports with AI; unlimited reports for client delivery.
Best Plan: Boost (499€/month)
Score: 10/10
Global Business Monitoring Performance
PostFlow
Poor
Social-focused; no cross-region or advanced benchmarking.
Best Plan: Not suitable
Score: 2/10
Whatagraph 🏆
Excellent
Cross-country/brand monitoring, blends, and enterprise security for global scale.
Best Plan: Max (Custom)
Score: 10/10
Team Already Using ClickUp
PostFlow 🏆
Excellent
Native ClickUp integration enhances social scheduling within existing workflows.
Best Plan: Business ($57/month)
Score: 9/10
Whatagraph
Fair
No ClickUp integration; focuses on marketing data sources.
Best Plan: Start (199€/month)
Score: 4/10
Small Team on a Budget
PostFlow 🏆
Excellent
Low starting price with unlimited users on Brand plan; great value for social tools.
Best Plan: Brand ($27/month)
Score: 9/10
Whatagraph
Fair
Free plan viable, but paid tiers expensive for small budgets.
Best Plan: Free
Score: 5/10
Marketing Team Without Data Analysts
PostFlow
Good
Simple social analytics reduce need for analysts, but limited depth.
Best Plan: Business ($57/month)
Score: 6/10
Whatagraph 🏆
Excellent
Non-technical interface and AI handle analysis; no BI engineers needed.
Best Plan: Boost (499€/month)
Score: 10/10
Agency with Mature Data Stack
PostFlow
Poor
Limited integrations may overlap poorly with existing stacks.
Best Plan: Not suitable
Score: 3/10
Whatagraph 🏆
Good
Advanced exports to BigQuery/Looker, but potential overlap with BI tools.
Best Plan: Max (Custom)
Score: 7/10
Pros and Cons
PostFlow
Pros
- Clean, modern interface with intuitive scheduling and planning workflows
- Supports many major social networks from a single workspace
- Groups, labels, notes, and media library make multi-brand management easier
- Unlimited users on non-Solo plans, ideal for agencies and larger teams
- Robust collaboration with roles, permissions, comments, and internal notes
- Approval workflows with live previews and guest access
- Affordable pricing starting at $12/month with free trial
Cons
- Public documentation of analytics capabilities is relatively light compared to some competitors
- Limited visibility into integrations beyond ClickUp on the marketing site
- Solo plan is restricted to a single user, which may limit small teams
- No explicit mention of native mobile apps on the public pages
- Advanced reporting or cross-channel benchmarking may require additional validation during trial
Whatagraph
Pros
- Purpose-built for marketers with an intuitive, non-technical interface
- Powerful AI layer (Whatagraph IQ) for instant reports, summaries, and Q&A
- Strong library of integrations with 50+ marketing platforms
- Unlimited users and reports on all plans, ideal for agencies and larger teams
- Advanced transformation features for custom metrics, dimensions, and aggregations
- White-label customization and automated report delivery
- Free plan for basic access with scalable paid tiers
Cons
- Entry-level paid plan starts at 199€ per month billed annually, which may be high for small teams
- Credit-based pricing requires careful planning for agencies with many accounts
- Some advanced features and integrations are locked behind higher tiers
- Potential overlap with existing BI tools for organizations with mature data stacks
- Public information does not fully detail all integration limits and credit thresholds
- No social scheduling or content collaboration capabilities
Final Verdict
PostFlow and Whatagraph target different aspects of marketing: PostFlow for operational social media management with strong collaboration, and Whatagraph for analytical reporting with AI intelligence. PostFlow suits content and scheduling teams, while Whatagraph empowers data-driven decision-making across channels.
Choose PostFlow for social media execution and team workflows on a budget. Opt for Whatagraph if reporting and insights drive your strategy. For full-stack needs, combine them: PostFlow for scheduling, Whatagraph for performance analysis.
Overall Scores
PostFlow
Value: 9/10
Whatagraph
Value: 6/10
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