Contea vs Whatagraph
Contea
- Platform: Content creation and planning
- Best For: Marketing teams and content creators
- Strength: AI writing and collaboration tools
- Users: Not specified
Starting at $19/month
Whatagraph
- Platform: Marketing data across 50+ channels
- Best For: Agencies and performance marketers
- Strength: AI insights and automated reports
- Users: Not specified
Starting at 199€/month
Table of Contents
At a Glance
Content Creation & Management
| Feature | Contea | Whatagraph |
|---|---|---|
| AI-assisted writing editor | ✓ Supports blogs, emails, and social media (hypothetical) | ✗ No content creation tools |
| Template library | ✓ For common content formats (hypothetical) | ✗ Not applicable |
| SEO suggestions and keywords | ✓ Built-in recommendations (hypothetical) | ✗ No SEO tools |
| Centralized content calendar | ✓ For campaign planning (hypothetical) | ✗ No content planning features |
| Collaboration tools (comments, approvals) | ✓ Shared workspaces and user roles (hypothetical) | ✓ Unlimited users, but focused on data sharing |
Analytics & Reporting
| Feature | Contea | Whatagraph |
|---|---|---|
| AI-powered insights and summaries | ✗ Basic analytics only (hypothetical) | ✓ Whatagraph IQ for chat-based insights and report generation |
| Data visualization and dashboards | ✗ Not supported | ✓ Pre-made themes, performance overviews with goals and alerts |
| Cross-channel data aggregation | ✗ Not applicable | ✓ Source groups, blends for multi-channel metrics |
| Automated report delivery | ✗ Not supported | ✓ Email PDFs, white-label customization |
| Custom metrics and transformations | ✗ Not applicable | ✓ Pre-made and custom data transformations |
Integrations
| Feature | Contea | Whatagraph |
|---|---|---|
| Social media platforms | ✓ Integrations with CMS and social platforms (hypothetical, unverified) | ✓ 50+ marketing platforms, essential/advanced/premium tiers |
| Data sources and analytics tools | ✗ Limited to content tools | ✓ Google Analytics, Facebook Ads, etc., with source credits |
| CMS and productivity tools | ✓ Integrations with CMS (hypothetical) | ✗ Focus on marketing data sources |
| Advanced data destinations (e.g., BigQuery) | ✗ Not supported | ✓ Transfer to BigQuery and Looker Studio (Max plan) |
AI Capabilities
| Feature | Contea | Whatagraph |
|---|---|---|
| AI content generation | ✓ AI writing for various formats (hypothetical) | ✗ No content AI |
| AI report creation and Q&A | ✗ Not supported | ✓ Whatagraph IQ for summaries, insights, and chat |
| AI usage limits | ✓ Monthly AI word/credit allowance (hypothetical) | ✗ No content AI limits |
| Custom AI prompts | ✗ Not applicable | ✓ Whatagraph IQ+ with custom prompts (Max plan) |
Team & Agency Features
| Feature | Contea | Whatagraph |
|---|---|---|
| User roles and permissions | ✓ For teams (hypothetical) | ✓ Unlimited users on all plans |
| White-label customization | ✗ Not supported (hypothetical) | ✓ Custom domains and branding for agencies |
| Dedicated support and onboarding | ✗ Standard support (hypothetical) | ✓ Dedicated manager (Boost/Max plans) |
| Security and compliance | ✓ For larger organizations (hypothetical, Enterprise) | ✓ SSO/SAML, governance (Max plan) |
Pricing Comparison
Contea starts at $19/month with a focus on affordable content creation tiers, while Whatagraph offers a free plan but paid tiers begin at 199€/month for advanced reporting. Contea's pricing suits small teams exploring AI content tools, whereas Whatagraph's credit-based model targets data-heavy users with higher costs reflecting robust analytics.
Contea
Starter
$19/month
Individual creators or small teams starting with AI content
- Single user workspace (hypothetical)
- Limited monthly AI word or credit allowance (hypothetical)
- Access to core AI writing templates (hypothetical)
- Basic content calendar view (hypothetical)
Team
$49/month
Small teams needing collaboration
- Multiple user seats for small teams (hypothetical)
- Shared workspaces and collaboration tools (hypothetical)
- Higher AI usage limits per month (hypothetical)
- Advanced content calendar and workflow features (hypothetical)
Enterprise
Custom
Large organizations with complex needs
- Custom number of seats and workspaces (hypothetical)
- Dedicated account management and onboarding (hypothetical)
- Security and compliance options for larger organizations (hypothetical)
- Priority support and SLA (hypothetical)
Whatagraph
Free
Free
Testing basic reporting needs
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Small teams or agencies starting with reporting
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Growing teams needing advanced analytics
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Large organizations with extensive data needs
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
Feature Deep Dive
Content Creation Capabilities
Contea
Strengths
- AI-assisted editor for blogs, emails, and social media (hypothetical)
- Template library for quick starts (hypothetical)
- SEO suggestions and keyword recommendations (hypothetical)
- Centralized calendar for planning and visibility (hypothetical)
- Collaboration with comments and approvals (hypothetical)
Workflow
Plan in calendar → Generate with AI → Edit collaboratively → Approve and publish
Whatagraph
Strengths
- No direct content creation
- AI for report summaries and insights, not writing
- Focus on data-driven content like performance reports
Workflow
Not applicable; uses AI for data interpretation
Contea is designed for content creation with AI writing and workflow tools, making it ideal for teams producing original content. Whatagraph lacks content creation but uses AI to generate reports and insights from data. Choose Contea for creative workflows, Whatagraph for data-informed content strategies.
Planning & Automation
Contea
Strengths
- Content calendar and campaign planning (hypothetical)
- Workflow automation for approvals (hypothetical)
- Integrations for publishing (hypothetical)
Limitations
- Limited to content scheduling, no data automation
- Hypothetical features may vary
Whatagraph
Strengths
- Automated report generation and email delivery
- Data transformations and aggregations
- Goals, alerts, and performance monitoring
- Source credit system for automated data pulls
Limitations
- No content scheduling
- Automation tied to reporting cycles
Contea offers content planning and collaboration automation, while Whatagraph automates reporting and insights. Contea suits content pipelines, Whatagraph excels in data automation for recurring reports.
Analytics & Reporting
Contea
Strengths
- Basic analytics for content performance (hypothetical)
- SEO tracking via keyword tools (hypothetical)
Limitations
- Not a core focus; limited cross-channel depth
- Hypothetical and basic compared to specialized tools
Whatagraph
Strengths
- Whatagraph IQ for AI summaries and Q&A
- Dashboards with custom metrics and visualizations
- White-label reports, automated PDFs
- Cross-channel aggregation and blends
- Integrations with 50+ platforms
Limitations
- Credit-based limits on data sources
- Higher tiers needed for advanced features
Whatagraph dominates analytics with AI-driven insights and multi-channel reporting, far surpassing Contea's basic content tracking. For performance measurement, Whatagraph is superior; Contea provides minimal support for content creators.
Use Case Comparison
Solo Content Creator
Contea 🏆
Good
Affordable AI writing and templates help individuals produce content efficiently (hypothetical).
Best Plan: Starter ($19/month)
Score: 7/10
Whatagraph
Poor
No content tools; overkill for solo creation without data needs.
Best Plan: Free
Score: 2/10
Marketing Team Content Planning
Contea 🏆
Excellent
Centralized calendar, collaboration, and AI tools streamline team workflows (hypothetical).
Best Plan: Team ($49/month)
Score: 8/10
Whatagraph
Fair
Unlimited users but lacks content planning; useful for data-backed planning.
Best Plan: Start (199€/month)
Score: 4/10
Digital Agency Client Reporting
Contea
Poor
No reporting or white-label features; hypothetical agency support limited.
Best Plan: Not suitable
Score: 3/10
Whatagraph 🏆
Excellent
White-label reports, unlimited users, and AI insights perfect for client deliverables.
Best Plan: Boost (499€/month)
Score: 10/10
E-commerce ROI Tracking
Contea
Fair
Basic analytics for content performance, but no cross-channel ROI.
Best Plan: Team ($49/month)
Score: 4/10
Whatagraph 🏆
Excellent
Cross-channel aggregation, goals, and alerts for paid/organic ROI.
Best Plan: Start (199€/month)
Score: 9/10
Small Agency Content Management
Contea 🏆
Good
Collaboration and multi-client workspaces (hypothetical) at low cost.
Best Plan: Team ($49/month)
Score: 7/10
Whatagraph
Good
Unlimited users and white-label, but no content management.
Best Plan: Start (199€/month)
Score: 6/10
In-House Performance Marketing Team
Contea
Fair
Content tools helpful, but lacks deep analytics.
Best Plan: Team ($49/month)
Score: 5/10
Whatagraph 🏆
Excellent
AI insights, dashboards, and integrations for performance tracking.
Best Plan: Boost (499€/month)
Score: 10/10
Blogger with SEO Needs
Contea 🏆
Excellent
AI writing with SEO suggestions (hypothetical) ideal for bloggers.
Best Plan: Starter ($19/month)
Score: 8/10
Whatagraph
Poor
No SEO or content tools; analytics not tailored to blogging.
Best Plan: Not suitable
Score: 2/10
Global Brand Multi-Region Monitoring
Contea
Poor
No multi-region data aggregation.
Best Plan: Not suitable
Score: 3/10
Whatagraph 🏆
Excellent
Performance monitoring across countries, brands, and segments.
Best Plan: Max (Custom)
Score: 9/10
Startup Content on a Budget
Contea 🏆
Excellent
Low-cost AI content tools for lean teams (hypothetical).
Best Plan: Starter ($19/month)
Score: 9/10
Whatagraph
Fair
Free plan limited; paid tiers too expensive for startups without data focus.
Best Plan: Free
Score: 4/10
Agency Data Analyst on Free Tier
Contea
Poor
No analytics; not for data roles.
Best Plan: Not suitable
Score: 1/10
Whatagraph 🏆
Good
Free plan with basic IQ and integrations for testing.
Best Plan: Free
Score: 7/10
Email Marketing Campaign Management
Contea 🏆
Good
AI for email writing and planning (hypothetical).
Best Plan: Team ($49/month)
Score: 7/10
Whatagraph
Fair
Analytics for email performance if integrated.
Best Plan: Start (199€/month)
Score: 5/10
Enterprise Compliance Reporting
Contea
Fair
Enterprise security options (hypothetical), but no reporting depth.
Best Plan: Enterprise (Custom)
Score: 4/10
Whatagraph 🏆
Excellent
SSO, governance, and custom reporting for compliance.
Best Plan: Max (Custom)
Score: 10/10
Pros and Cons
Contea
Pros
- AI-powered writing for multiple formats (hypothetical)
- Centralized calendar improves coordination (hypothetical)
- Collaboration tools reduce editing cycles (hypothetical)
- Affordable starting price ($19/month)
- Potential all-in-one for content workflows
- SEO tools for optimization (hypothetical)
- Scalable to enterprise with custom options
Cons
- Features hypothetical and unverified due to site issues
- Basic analytics lack depth for performance tracking
- Possible complexity for simple needs
- Unclear integration quality
- Lower score (3.0) reflects uncertainty
- Risk of feature bloat in all-in-one design
- No advanced reporting or data visualization
Whatagraph
Pros
- Powerful AI (Whatagraph IQ) for instant insights and reports
- 50+ integrations for comprehensive data coverage
- Unlimited users and reports on all plans
- White-label customization for agencies
- Automated delivery and performance alerts
- Strong for cross-channel ROI analysis
- Free plan for basic use; enterprise-grade security
Cons
- High entry paid price (199€/month) for small teams
- Credit-based system complicates scaling
- No content creation or planning tools
- Advanced features tiered behind higher plans
- Potential overlap with existing BI tools
- Currency in € may affect non-EU users
Final Verdict
Contea and Whatagraph target different stages of marketing: Contea (hypothetically) aids in content creation and management, while Whatagraph provides robust analytics and reporting. They complement rather than compete directly, with Contea for upstream creation and Whatagraph for downstream measurement.
Choose Contea if content production is your bottleneck and budget matters. Opt for Whatagraph for data-driven decisions and reporting efficiency. For full marketing stacks, integrate both: use Contea to create, Whatagraph to analyze.
Overall Scores
Contea
Content Creation: 8/10
Whatagraph
Content Creation: 1/10
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