Databox vs Whatagraph
Databox
- Platform: Business-wide BI (marketing, sales, finance)
- Best For: Scaling teams needing unified dashboards
- Strength: No-code metric building and unlimited users
- Users: Thousands of SaaS companies and agencies
Starting at $159/month
Whatagraph
- Platform: Marketing channels and cross-channel data
- Best For: Agencies and marketing teams automating reports
- Strength: AI insights and automated client-ready reporting
- Users: Agencies and in-house marketing teams worldwide
Starting at 199€/month
Table of Contents
At a Glance
Data Integrations
| Feature | Databox | Whatagraph |
|---|---|---|
| Number of integrations | ✓ 130+ one-click integrations across marketing, sales, finance, support | ✓ 50+ marketing platforms with Essential, Advanced, Premium tiers |
| Custom data sources (API, SDK, Zapier) | ✓ Supports Google Sheets, Excel, APIs, SDKs, Zapier, Make | ✓ Public API access (Max plan), Zapier not specified |
| Database/cloud warehouse connections | ✓ No SQL required for metric creation | ✓ Transfer to BigQuery/Looker Studio (Max plan) |
| Source credits system | ✗ Pricing based on data sources, not credits | ✓ Credit-based for connected accounts, varies by plan |
Dashboard & Visualization
| Feature | Databox | Whatagraph |
|---|---|---|
| No-code dashboard builder | ✓ Drag-and-drop with 20+ viz types, 200+ templates | ✓ Pre-made themes (light, dark, gradient), custom visualizations |
| Custom/calculated metrics | ✓ No-code metric builder for custom metrics | ✓ Pre-made and custom transformations, metrics, dimensions |
| Data blending/merging | ✓ Datasets for cleaning, merging raw data | ✓ Source groups and blends for cross-channel aggregation |
| Advanced filtering/drilldowns | ✓ Row-level drilldowns (Growth+), advanced filtering | ✓ Custom dimensions, segments, cross-brand filtering |
AI & Automation
| Feature | Databox | Whatagraph |
|---|---|---|
| AI-powered insights/summaries | ✓ AI performance summaries, smart alerts for anomalies (Growth+) | ✓ Whatagraph IQ for report creation, summaries, chat-based insights |
| Automated alerts | ✓ Smart alerts for spikes/dips | ✓ Goals and alerts for KPIs (Boost+) |
| Automated reporting | ✓ Email, Slack, mobile reports with page/slide formats | ✓ Automated email with PDF attachments, custom domains |
| Forecasting/OKRs | ✓ Goals, benchmarks, forecasts, OKRs | ✗ Performance overviews with goals, no OKRs mentioned |
Reporting & Collaboration
| Feature | Databox | Whatagraph |
|---|---|---|
| Unlimited users | ✓ Unlimited users on every plan with granular permissions | ✓ Unlimited users and reports on all plans |
| White-label reports | ✗ Not specified | ✓ White-label customization for agencies (Boost+) |
| Spaces/workspaces | ✓ Spaces to group metrics, dashboards, reports | ✓ Source groups for cross-brand management |
| Enterprise security (SSO) | ✓ Advanced security, SSO (Enterprise) | ✓ SSO/SAML (Max plan) |
Performance Management
| Feature | Databox | Whatagraph |
|---|---|---|
| Goals & benchmarks | ✓ Goal setting, real-time tracking, benchmarks (Growth+) | ✓ Goals and alerts (Boost+) |
| Forecasts & OKRs | ✓ Forecasts and OKRs for planning | ✗ Not specified |
| Cross-channel aggregation | ✓ Unified visibility across functions | ✓ Cross-channel, cross-brand aggregation |
| Dedicated support/onboarding | ✓ Guided onboarding, dedicated analyst (Enterprise) | ✓ Dedicated CSM, tailored onboarding (Boost+) |
Pricing Comparison
Databox starts at $159/month with data source-based pricing and unlimited users, while Whatagraph offers a free plan and starts at 199€/month with source credits. Databox provides better value for broad BI needs, while Whatagraph's credit system suits marketing-focused scaling.
Databox
Professional
$159/month
Small teams starting with unified dashboards
- 3 data sources included by default
- Unlimited users on the account
- Unlimited custom and calculated metrics
- Unlimited dashboards for teams or clients
- Reports and performance notifications
- Goal setting and real-time goal tracking
- Spaces to group metrics, dashboards, and reports
- 130+ cloud integrations (e.g., HubSpot, GA4, Facebook Ads)
- Spreadsheet connections via Google Sheets and Excel
- API and SDK access for custom data
Growth
$399/month
Growing teams needing AI and advanced data prep
- Everything in Professional plan
- 3 data sources included by default
- AI performance summaries explaining trends and suggesting next steps
- Datasets for preparing custom tables of raw data
- Advanced filtering on dashboards by dimension
- Row-level drilldowns for dataset-based metrics
- Benchmarks to compare metrics against similar companies
- Smart alerts for unusual spikes or dips in performance
- Database and cloud warehouse connections without SQL
- Dataset integrations with expanded properties and segments
Enterprise
Custom
Large organizations with complex data needs
- All Growth features plus enterprise-level options
- Higher or custom limits on data sources and storage
- Advanced security management and single sign-on (SSO)
- Custom governance and permissions configurations
- Priority support and faster response SLAs
- Guided onboarding packages (e.g., 6 hours of onboarding support)
- Dedicated analyst time (e.g., 2 hours per month) for strategy and setup
- White-label options for agencies and partners
- Scalable infrastructure for large datasets and complex environments
Whatagraph
Free
Free
Small teams testing basic reporting
- Basic reporting with limited source credits
- Access to Whatagraph IQ core capabilities
- Essential integrations for key marketing platforms
- Unlimited users and unlimited reports
- Live chat support
Start
199€/month
Small marketing teams or agencies starting out
- All features from Free plan
- Increased number of source credits for connected accounts
- Essential and some Advanced integrations
- Pre-made transformations for common use cases
- Pre-made report themes and automated email reports
- Unlimited users and unlimited reports
Boost
499€/month
Growing agencies managing multiple clients
- All features from Start plan
- More source credits for growing teams and agencies
- Advanced integrations and transformations
- Custom metrics, dimensions, and source tags
- Custom aggregations, source groups, and blends
- Enhanced branding and white-label options
- Performance monitoring across countries, brands, and segments
- Goals and alerts for key KPIs
- Dedicated Customer Success Manager with tailored onboarding
Max
Custom
Enterprise marketing teams with high-volume data
- All features from Boost plan
- Highest tier of source credits for large organizations
- Premium integrations and advanced data destinations
- Whatagraph IQ+ with custom prompts and advanced dimension creation
- Transfer to BigQuery and Looker Studio at scale
- Single Sign-On (SSO/SAML) and public API access
- Priority support with tailored onboarding and success planning
- Enterprise-grade governance and security options
Feature Deep Dive
Data Integration Capabilities
Databox
Strengths
- 130+ one-click integrations for marketing, sales, finance, support
- No-code metric builder and datasets for raw data handling
- Connections to databases, cloud warehouses without SQL
- Support for spreadsheets, APIs, SDKs, Zapier, Make
Workflow
Connect sources → Build custom metrics → Clean/merge in datasets → Visualize
Whatagraph
Strengths
- 50+ marketing integrations with tiered access (Essential/Advanced/Premium)
- Source credits for managing multiple accounts
- Pre-made and custom data transformations
- Source groups/blends for cross-channel data
Workflow
Connect accounts with credits → Apply transformations → Aggregate sources → Generate reports
Databox leads in integration breadth (130+ vs 50+) and no-code custom data handling, suiting broad BI needs. Whatagraph focuses on marketing-specific integrations with credit-based scaling, better for channel-focused teams. Choose Databox for diverse data sources, Whatagraph for marketing account management.
Dashboard & Visualization Building
Databox
Strengths
- Drag-and-drop designer with 20+ visualization types
- 200+ templates for quick setup
- Unlimited dashboards with spaces for organization
- Advanced filtering and row-level drilldowns
Limitations
- Learning curve for datasets and filtering
Whatagraph
Strengths
- Pre-made report themes with styling options
- Custom metrics, dimensions, and aggregations
- Performance overviews with cross-segment views
- Unlimited reports and users
Limitations
- Less emphasis on general BI templates
Databox offers more visualization variety and templates for broad use, with strong no-code building. Whatagraph prioritizes marketing-themed reports and transformations. Databox wins for customizable BI dashboards, Whatagraph for branded marketing visuals.
AI Insights & Automation
Databox
Strengths
- AI performance summaries and smart alerts (Growth+)
- Automated reports via email, Slack, mobile
- Anomaly detection for faster action
Workflow
Set up metrics → AI summarizes trends → Alerts notify → Automate reports
Whatagraph
Strengths
- Whatagraph IQ for AI report creation, summaries, chat Q&A
- Automated PDF reports with email delivery
- IQ+ for custom prompts (Max)
Workflow
Connect data → Query via chat → AI generates insights/reports → Schedule delivery
Whatagraph's IQ provides more interactive AI (chat-based), ideal for marketing queries. Databox focuses on summaries and alerts for performance monitoring. Whatagraph is stronger for AI-driven reporting, Databox for automated BI alerts.
Reporting & Team Collaboration
Databox
Strengths
- Unlimited users with granular permissions
- Spaces for team/client organization
- Automated multi-format reports
- White-label options (Enterprise)
Limitations
- No free plan
Whatagraph
Strengths
- Unlimited users/reports, white-label customization
- Automated email PDFs with custom domains
- Source groups for multi-brand collaboration
Limitations
- Credit limits affect scale
Both support unlimited users, but Whatagraph excels in agency white-label reporting. Databox offers better permissions and spaces for broad teams. For marketing agencies, Whatagraph; for cross-functional BI, Databox.
Use Case Comparison
Scaling SaaS Company Needing Unified Metrics
Databox 🏆
Excellent
Unified visibility into product, marketing, revenue with no-code tools and unlimited users empowers teams.
Best Plan: Growth ($399/month)
Score: 10/10
Whatagraph
Good
Strong for marketing metrics but less for product/finance integration.
Best Plan: Boost (499€/month)
Score: 7/10
Digital Marketing Agency Managing Clients
Databox
Good
Unlimited users and spaces work for clients, but lacks white-label focus.
Best Plan: Professional ($159/month)
Score: 8/10
Whatagraph 🏆
Excellent
White-label reports, source credits, and AI for client-ready marketing insights.
Best Plan: Boost (499€/month)
Score: 10/10
Ecommerce Brand Optimizing Campaigns
Databox
Excellent
Integrations for ads, conversions, LTV across channels with benchmarks.
Best Plan: Growth ($399/month)
Score: 9/10
Whatagraph
Excellent
Cross-channel ROI tracking with AI summaries for paid/organic/email.
Best Plan: Start (199€/month)
Score: 9/10
Business Analyst Empowering Non-Technical Teams
Databox 🏆
Excellent
No-code builder and datasets enable self-service without engineers.
Best Plan: Professional ($159/month)
Score: 10/10
Whatagraph
Fair
Intuitive for marketers but less no-code for general BI.
Best Plan: Start (199€/month)
Score: 6/10
Executives Needing High-Level KPI Updates
Databox 🏆
Excellent
Automated summaries, alerts, and mobile reports for quick insights.
Best Plan: Growth ($399/month)
Score: 9/10
Whatagraph
Good
AI overviews and automated reports, but marketing-focused.
Best Plan: Boost (499€/month)
Score: 8/10
Performance Marketing Team Managing Ads
Databox
Good
Integrations for ads platforms with goals and alerts.
Best Plan: Professional ($159/month)
Score: 7/10
Whatagraph 🏆
Excellent
Multi-account management, transformations for ad ROI across channels.
Best Plan: Boost (499€/month)
Score: 10/10
Global Business Monitoring Across Regions
Databox
Good
Broad integrations but less emphasis on regional segmentation.
Best Plan: Enterprise (Custom)
Score: 7/10
Whatagraph 🏆
Excellent
Cross-country, brand, region monitoring with blends.
Best Plan: Max (Custom)
Score: 9/10
In-House Marketing Without Data Analysts
Databox
Good
No-code tools help, but broader learning curve.
Best Plan: Professional ($159/month)
Score: 8/10
Whatagraph 🏆
Excellent
AI IQ simplifies insights without technical expertise.
Best Plan: Start (199€/month)
Score: 9/10
Small Team on a Budget
Databox
Fair
Starts at $159, no free plan, but unlimited users add value.
Best Plan: Professional ($159/month)
Score: 6/10
Whatagraph 🏆
Excellent
Free plan for basics, affordable scaling with credits.
Best Plan: Free or Start (199€/month)
Score: 9/10
Enterprise with Security Needs
Databox
Excellent
SSO, custom governance, scalable infrastructure.
Best Plan: Enterprise (Custom)
Score: 9/10
Whatagraph
Excellent
SSO/SAML, enterprise governance options.
Best Plan: Max (Custom)
Score: 9/10
Agency Focused on Client Reporting
Databox
Good
Unlimited dashboards for clients, but limited white-label.
Best Plan: Growth ($399/month)
Score: 7/10
Whatagraph 🏆
Excellent
White-label, custom domains, unlimited reports for clients.
Best Plan: Boost (499€/month)
Score: 10/10
Cross-Functional Teams for OKRs/Planning
Databox 🏆
Excellent
OKRs, forecasts, benchmarks for performance management.
Best Plan: Growth ($399/month)
Score: 10/10
Whatagraph
Fair
Goals available, but no OKRs or broad planning.
Best Plan: Boost (499€/month)
Score: 5/10
Pros and Cons
Databox
Pros
- Unlimited users on every plan, making it easy to roll out across teams and clients
- Extensive library of 130+ integrations covering major marketing, sales, finance, and support tools
- No-code metric builder and datasets reduce reliance on SQL and engineering resources
- Drag-and-drop dashboards and 200+ templates accelerate time-to-value
- AI performance summaries and smart alerts help teams act on insights faster
- Goals, benchmarks, forecasts, and OKRs for comprehensive performance management
- Strong support for custom data via APIs, spreadsheets, and automation tools
Cons
- Pricing is tied to the number of data sources, which can add up for complex stacks
- Some advanced capabilities (e.g., OKRs, advanced security, dedicated analyst) are add-ons or higher-tier features
- Highly specialized or deeply custom analytics may still require traditional BI tools
- 404 pages for some legacy URLs can make navigation slightly confusing
- Learning curve exists for fully leveraging datasets and advanced filtering, especially for non-analysts
Whatagraph
Pros
- Purpose-built for marketers with an intuitive, non-technical interface
- Powerful AI layer (Whatagraph IQ) for instant reports, summaries, and Q&A
- Strong library of integrations with 50+ marketing platforms
- Unlimited users and reports on all plans, ideal for agencies and larger teams
- Advanced transformation features for custom metrics, dimensions, and aggregations
- White-label customization and automated PDF reports for client delivery
- Flexible source credit system for scaling with client accounts
Cons
- Entry-level paid plan starts at 199€ per month billed annually, which may be high for small teams
- Credit-based pricing requires careful planning for agencies with many accounts
- Some advanced features and integrations are locked behind higher tiers
- Potential overlap with existing BI tools for organizations with mature data stacks
- Public information does not fully detail all integration limits and credit thresholds
- Less breadth for non-marketing data sources compared to general BI platforms
Final Verdict
Databox and Whatagraph are both no-code analytics platforms, but Databox shines in broad business intelligence with unlimited users and diverse integrations, while Whatagraph specializes in AI-powered marketing reporting with white-label automation for agencies.
Choose Databox for comprehensive BI across business functions and team collaboration. Opt for Whatagraph if marketing reporting, AI automation, and agency features are central. For hybrid needs, use Databox internally and Whatagraph for client marketing deliverables.
Overall Scores
Databox
Agency Features: 7/10
Value: 8/10
Whatagraph
Agency Features: 10/10
Value: 9/10
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